（中英附文稿）别再埋头苦干了：你以为努力会被看见，现实可能恰
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | Marina Cooley教授 欢迎来到Mel Robbins播客台 | |
| 0:03 | Thank you for having me. | 谢谢你邀请我 |
| 0:04 | I'm delighted to be here. | 我很高兴在这里。 |
| 0:06 | Could you share what might be different about my life | 你能分享我的人生不同之处吗? |
| 0:10 | if I take everything to heart that you are about to teach me | 如果我把一切都拿在心上 你即将教我 |
| 0:14 | today and I apply it as soon as I'm done listening to you? | 今天我一听完就应用它? |
| 0:19 | If you take everything we talk about today, | 如果你拿走我们今天谈论的一切 |
| 0:21 | you'll be able to amplify anything | 你就能放大任何东西 |
| 0:23 | that you want in your life. | 你想在你的生活中。 |
| 0:25 | So whether you want to be a chef or an author | 你想当厨师还是作家? |
展开字幕全文（255 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | Marina Cooley教授 欢迎来到Mel Robbins播客台 | |
| 2 | Thank you for having me. | 谢谢你邀请我 |
| 3 | I'm delighted to be here. | 我很高兴在这里。 |
| 4 | Could you share what might be different about my life | 你能分享我的人生不同之处吗? |
| 5 | if I take everything to heart that you are about to teach me | 如果我把一切都拿在心上 你即将教我 |
| 6 | today and I apply it as soon as I'm done listening to you? | 今天我一听完就应用它? |
| 7 | If you take everything we talk about today, | 如果你拿走我们今天谈论的一切 |
| 8 | you'll be able to amplify anything | 你就能放大任何东西 |
| 9 | that you want in your life. | 你想在你的生活中。 |
| 10 | So whether you want to be a chef or an author | 你想当厨师还是作家? |
| 11 | or you want to change careers or you want that VP title | 或想要改变职业或想要VP标题 |
| 12 | or you want to be an entrepreneur, | 或者你想成为一个企业家, |
| 13 | all of that is available to you | 这些都是给你的 |
| 14 | if you are willing to put yourself out there | 如果你愿意把自己放出来 |
| 15 | and get over your cringe and build those dreams out loud. | 忘掉你的梦想 大声地创造这些梦想 |
| 16 | And there has never been an easier | 从来没有比这容易过 |
| 17 | and more accessible time to do that. | 以及更方便这样做的时间。 |
| 18 | So do not for a moment think that it is too late. | 因此,不要认为已经太晚了。 |
| 19 | And what does dream out loud mean? | 大声做梦是什么意思? |
| 20 | It means that you're willing to know what you want | 这意味着你愿意知道自己想要什么 |
| 21 | and to ask for it. | 而为求之. |
| 22 | Oh, which part of it do you think stops most people? | 哦,你认为哪一部分 阻止大多数人? |
| 23 | Knowing what you want or being willing to ask for it? | 知道你想要什么 还是愿意要求它? |
| 24 | Both. | 两个都一样 |
| 25 | We are so busy and there's so much information | 我们太忙了,有这么多信息 |
| 26 | coming at us that can be really hard | 冲我们而来 可能真的很难 |
| 27 | to discern what you want. | 来辨别你想要什么 |
| 28 | And then if you are lucky enough to find out what you want, | 如果你够幸运去找出你想要的 |
| 29 | you are then scared about putting yourself out there | 那你就害怕把自己丢出去 |
| 30 | and not getting it and rejection feels really bad. | 而得不到它和拒绝 感觉真的很糟糕。 |
| 31 | So both of those things. | 所以这两个东西。 |
| 32 | Yes, it's so true. | 是的,这是真的。 |
| 33 | Can you explain your background? | 你能解释一下你的背景吗? |
| 34 | You teach this wildly popular class | 你教这个受欢迎的班级 |
| 35 | and I feel like I am in day one | 感觉就像在第一天 |
| 36 | and I was lucky enough to get one of the seats | 我幸运地得到一个座位 |
| 37 | in your class. | 在你的课堂上。 |
| 38 | So tell us a little bit about your background | 告诉我们你的背景 |
| 39 | and what you teach. | 和你们所教的。 |
| 40 | Okay, I'm gonna start with the background | 好吧,我要从背景开始 |
| 41 | because if you've ever heard the expression, | 因为如果你听说过这个表情 |
| 42 | a cat has nine lives, | 一只猫有九条命 |
| 43 | I'm like the woman with nine careers. | 我就像一个有九个职业的女人 |
| 44 | I started as a management consultant, | 我一开始是管理顾问 |
| 45 | traveled every single week for four years, | 每星期旅行四年, |
| 46 | 46 weeks packed with my little suitcase, | 46个星期的行李箱, |
| 47 | traveled to a client and learned | 到客户那里学习 |
| 48 | that is a very challenging job | 这是一个非常艰巨的工作 |
| 49 | and it can feel very shallow. | 感觉很浅 |
| 50 | And so after four years, | 因此,四年后, |
| 51 | I realized I had this really fancy degree, | 我意识到我有这个非常高的学位, |
| 52 | four years of consulting and I was empty inside | 四年的咨询,我里面空了 |
| 53 | and I had hit a dead end. | 我撞上了一条死路 |
| 54 | And I thought, well, I actually do know what I want. | 我想,嗯,我确实知道我想要什么。 |
| 55 | I wanna be a marketer for a food and beverage company. | 我想做食品饮料公司的推销员 |
| 56 | And guess how many food and beverage companies | 猜猜有多少食品和饮料公司 |
| 57 | wanted to hire me? | 想雇我吗? |
| 58 | How many? | 多少个? |
| 59 | None, you know why? | 没有,你知道为什么吗? |
| 60 | I don't know, why? | 我不知道,为什么? |
| 61 | Well, I had zero experience doing marketing. | 嗯,我有零经验 在营销。 |
| 62 | You sound like every 20 year old I know right now. | 你听起来像每20岁 我知道现在。 |
| 63 | Right? | 对吧? |
| 64 | Yes. | 对 |
| 65 | So I did the only thing I could really think of | 所以我做了我唯一能想到的 |
| 66 | was that I started my own food company. | 我创立了自己的食品公司 |
| 67 | What kind of food and beverage company did you make? | 你做了什么样的食品和饮料公司? |
| 68 | Peanut butter. | 花生酱。 |
| 69 | You made peanut butter? | 你做了花生酱? |
| 70 | Yeah, I had this really great idea. | 是啊,我有一个非常好的主意。 |
| 71 | I mean, I love nut butter. | 我喜欢坚果酱 |
| 72 | I probably consume half of my calories from nut butter. | 我可能会消耗一半的热量 从坚果酱。 |
| 73 | And I thought this is like such a calorically dense thing. | 我认为这就像一个热稠密的东西。 |
| 74 | What if we could blend it with something? | 如果我们能把它和什么融合在一起呢? |
| 75 | So like a pumpkin peanut butter, | 所以像南瓜花生酱, |
| 76 | a honey nut banana peanut butter. | 蜂蜜坚果香蕉花生酱 |
| 77 | And I did it. | 我这样做了。 |
| 78 | I got FDA approval for a recipe. | 我得到了FDA的批准 食谱。 |
| 79 | I got a commercial space. | 我有一个商业空间。 |
| 80 | And I probably knew within 18 months | 我大概在18个月内知道 |
| 81 | that it was going to fail, maybe earlier. | 说不定会失败 也许更早 |
| 82 | Now I'm like a failed management consultant. | 现在我像个失败的管理顾问 |
| 83 | I'm a failed entrepreneur. | 我是个失败的企业家 |
| 84 | ┮и... | |
| 85 | How old are you at this point? | 这时候你多大了? |
| 86 | I'm 28. | 我28岁了 |
| 87 | Okay. | 摆 |
| 88 | And oh no, I'm feeling very behind. | 哦,不,我觉得很落后。 |
| 89 | Yes. | 对 |
| 90 | Okay, very behind. | 好吧,非常的落后。 |
| 91 | Because meanwhile, everyone I was consulting with | 因为与此同时,我正在咨询的每一个人 |
| 92 | has gotten promoted again. | 又升职了 |
| 93 | They've already gone to business school. | 他们已经上商学院了 |
| 94 | I'm behind. | 我落在后面了。 |
| 95 | I'm late. | 我迟到了 |
| 96 | This is such a universal feeling. | 这是一种普遍的感觉。 |
| 97 | And that nagging sense that you're behind. | 还有那种你落后的感觉 |
| 98 | I'm late. | 我迟到了 |
| 99 | It's too late. | 太迟了 |
| 100 | I screwed it up. | 我把它搞砸了。 |
| 101 | Okay, so what did you do next? | 好吧,那你接下来怎么办? |
| 102 | I tucked my tail and went back to school. | 我把尾巴盖好 回到学校 |
| 103 | Went to get my MBA. | 去取我的MBA。 |
| 104 | Okay. | 摆 |
| 105 | This time laser focused, right? | 这一次激光聚焦,对不对? |
| 106 | Because I'm lucky. | 因为我很幸运 |
| 107 | I know what I want. | 知我欲得无量. |
| 108 | I want to do marketing | 我想做营销 |
| 109 | and I want to do it for a food and beverage company. | 我想为一家食品饮料公司做 |
| 110 | No distractions. | 无有分心. |
| 111 | Okay. | 摆 |
| 112 | And not only that, I wanted to work at Coca-Cola. | 不仅如此,我想在可口可乐工作 |
| 113 | Oh. | 瓳 |
| 114 | It was the only job I wanted. | 这是我唯一想要的工作 |
| 115 | So I- | 所以,我... |
| 116 | Now why did you want to work for Coca-Cola? | 你为何要为可口可乐工作? |
| 117 | I just think if you're going to learn to do marketing, | 我只是觉得如果你要学会做营销 |
| 118 | like learn to do marketing. | 喜欢学习做营销。 |
| 119 | And so Seattle at Nike felt just a little too far. | 所以在耐克的西雅图感觉有点太远了 |
| 120 | I'm an East Coast gal. | 我是一个东海岸的女孩。 |
| 121 | Yep. | 对 |
| 122 | And my family was from Atlanta. | 我的家人来自亚特兰大 |
| 123 | Okay. | 摆 |
| 124 | Oh, there you go. | 哦,给你。 |
| 125 | And there you go, right? | 你去那里,对不对? |
| 126 | That's where Coca-Cola is based. | 可口可乐就在这里 |
| 127 | So one truck focus, I networked like crazy. | 所以,一个卡车焦点, 我联网像疯狂。 |
| 128 | I don't think there was a person on the interview team | 我想面试组里没有一个人 |
| 129 | that hadn't met me before I came to that interview | 那在我来面试之前没见过我 |
| 130 | and they were all like, oh, it's the peanut butter girl. | 他们都喜欢,哦, 这是花生酱女孩。 |
| 131 | And when they called me and made me an offer for this job, | 当他们给我打电话,给我这个工作, |
| 132 | they said, we hired you because you have moxie. | 他们说,我们雇你是因为你很凶 |
| 133 | So this failure, this being behind ended up serving me. | 所以这个失败,这个落后 最终服务于我。 |
| 134 | Well, one of the other things I want to say about it | 嗯,还有一件事我想说 |
| 135 | is that because you had something unique, | 是因为你有些独特之处 |
| 136 | it made you stand out. | 它让你出名。 |
| 137 | Yes. | 对 |
| 138 | And I would imagine that the fact | 我想象着这个事实 |
| 139 | that there was something unique about you | 你身上有些独特的东西 |
| 140 | that you were willing to talk about, | 你愿意谈论, |
| 141 | that you were willing to use your word amplify, | 你愿意用你的话扩展, |
| 142 | also helped to have you rise above the noise | 也帮助你超越噪音 |
| 143 | of everybody else that was just blah, blah, blah. | 其他人,这只是胡说八道。 |
| 144 | Who was that? | 那是谁? |
| 145 | What did they work for? | 他们为什麽工作? |
| 146 | Oh, the peanut butter, the peanut butter girl. | 哦,花生酱,花生酱女孩。 |
| 147 | Okay, I have a feeling we're gonna circle back to that. | 好吧,我有一种预感,我们会 环回到这一点。 |
| 148 | So what happened next? | 接下来发生了什么? |
| 149 | So I start working at Coca-Cola. | 所以我开始在可口可乐工作。 |
| 150 | I work on the biggest brands with the biggest budgets. | 我的工作最大的品牌 拥有最大的预算。 |
| 151 | So I continued to progress. | 所以我继续进步。 |
| 152 | I had all of these grand visions of becoming a CMO one day. | 我总有一天会成为CMO的 |
| 153 | A chief marketing officer | 首席营销官 |
| 154 | in case you don't know what a CMO is. | 如果你不知道什么是CMO的话 |
| 155 | Okay, I was gonna be a big deal. | 好吧,我本来要成为一件大事。 |
| 156 | And then I had a baby | 然后我生了个孩子 |
| 157 | and then I had another baby really quickly after that. | 之后我又生了个孩子 |
| 158 | Okay. | 摆 |
| 159 | And then I thought, wait, I'm sorry, | 然后我想,等等,对不起, |
| 160 | how am I supposed to work this many hours | 我怎么工作这么多小时? |
| 161 | and have children? | 还有孩子? |
| 162 | Yes. | 对 |
| 163 | And again, I have to say it felt like a dead end. | 再说一次,我不得不说,这感觉就像一个死胡同。 |
| 164 | And I know that millions, | 我知道这百万, |
| 165 | probably hundreds of millions of women | 可能是数亿妇女 |
| 166 | face the same question of, am I at a dead end? | 面对同样的问题, 我是不是在死胡同? |
| 167 | Because how can I prove myself here | 因为我怎么能在这里证明自己 |
| 168 | and prove myself at home? | 并证明自己在家里? |
| 169 | And then one day I get an email | 然后有一天我收到一封邮件 |
| 170 | and it's from my favorite professor from business school. | 这是从我最喜欢的教授 从商学院。 |
| 171 | And he says, we are going to be hiring | 他说,我们要雇用 |
| 172 | a full-time marketing faculty member. | 全职营销教员。 |
| 173 | You've never mentioned wanting to teach, | 你从没提到要教书 |
| 174 | but would you be interested in applying? | 你有兴趣申请吗? |
| 175 | I saw that email and within five seconds, | 我看到了那封邮件 5秒内 |
| 176 | I knew I was going to find a way to get that job. | 我知道我会想办法找到这份工作 |
| 177 | And it took nine months to get the job. | 花了九个月才得到这份工作 |
| 178 | I had to be an adjunct | 我必须是副手 |
| 179 | and they gave me a class to teach | 他们给我上课 |
| 180 | to show that I could do it. | 来证明我能做到 |
| 181 | And the class was scheduled for Thursdays at 6.30 PM. | 周四下午六点半上课 |
| 182 | Okay, can we just stop? | 好吧,我们能停下来吗? |
| 183 | That is the worst time. | 这是最糟糕的时刻。 |
| 184 | And they're like, obviously we can't find a real faculty | 他们喜欢,显然 我们找不到真正的教师 |
| 185 | to teach at this time. | 此时任教. |
| 186 | So we'll put you in here and you prove to us | 所以,我们把你在这里 你向我们证明 |
| 187 | that you can be good at this job. | 你能胜任这份工作 |
| 188 | Clearly the Thursday night class was very popular | 周四的夜课很受欢迎 |
| 189 | and now you teach one of the most popular classes there. | 现在你教了一个最受欢迎的课 |
| 190 | And you're an expert in marketing, | 你是市场营销专家 |
| 191 | but I'd love to talk a little bit | 但我想谈谈 |
| 192 | before we jump into some of the big takeaways | 在我们跳进一些大外卖之前 |
| 193 | from your course. | 从你的课程。 |
| 194 | How does this apply to your life? | 这怎么适用于你的生活? |
| 195 | What you're about to teach us about dreaming out loud | 你要教我们怎么做梦 |
| 196 | and amplifying yourself and putting yourself out there. | 并扩展自己 并把自己在那里。 |
| 197 | How does this apply to somebody who doesn't have a business | 这怎么适用于没有生意的人 |
| 198 | or doesn't think they have some product to market? | 或者他们不认为 他们有一些产品销售? |
| 199 | When you know what you want, | 当你知道你想要什么, |
| 200 | you are able to verbalize that to anyone that you meet with. | 你可以跟任何人说这些话 |
| 201 | So let's say that you are thinking about transitioning roles | 所以,让我们假设,你在考虑 转变角色 |
| 202 | or you feel like you're in an industry | 或者你觉得自己在行业里 |
| 203 | that AI might take away. | AI可能会带走。 |
| 204 | You're gonna have to communicate your narrative | 你得把故事说出来 |
| 205 | and you're gonna have to do it in a way | 你得从某种意义上说 |
| 206 | that you feel good about, that you can sleep with at night | 你感觉很好,你可以睡在晚上 |
| 207 | and learning the skills of how to tell your own story | 学习如何讲述自己的故事 |
| 208 | are valuable to anyone at any time. | 随时对任何人都有价值 |
| 209 | I would love to talk about what are the courses | 我想谈谈课程是什么 |
| 210 | that you teach at Emory Business School | 你在埃默里商学院教书 |
| 211 | and what are some of the biggest takeaways | 最大的外卖是什么? |
| 212 | from this wildly popular course? | 从这个疯狂的流行课程? |
| 213 | Well, I teach advanced marketing strategy, | 我教高级营销策略 |
| 214 | which really takes someone that wants to go | 这真的需要一个人 谁想去 |
| 215 | into the marketing profession all the way through | 一直进入营销行业 |
| 216 | to how do I create a brand, launch a brand, | 如何创建品牌,推出品牌, |
| 217 | maintain a brand. | 保持一个品牌。 |
| 218 | But my, I would say my calling card | 但我会说我的名片 |
| 219 | is this content marketing class, | 是这个内容营销课, |
| 220 | which I would argue is one of the most unique marketing | 我觉得这是最独特的营销 |
| 221 | classes in the country | 国内的班级 |
| 222 | because we study the attention economy. | 因为我们研究关注经济。 |
| 223 | Okay, what is the attention economy | 好吧,什么是关注经济 |
| 224 | for somebody who doesn't know what that is? | 对于一个不知道那是什么的人? |
| 225 | Yeah, right now there are 1.3 billion things posted | 是啊,现在有13亿的东西发布 |
| 226 | 每天在Instagram上。 | |
| 227 | 1.3 billion? | 13亿? |
| 228 | That's right. | 没错 |
| 229 | Our bottleneck, our limiting factor | 我们的瓶颈,我们的限制因素 |
| 230 | is the amount of time that we have available to us. | 是我们拥有的时间。 |
| 231 | That is the attention economy. | 这就是注意经济。 |
| 232 | Okay. | 摆 |
| 233 | There's just, there's too much information out there. | 外面有太多的信息 |
| 234 | I can't process all of it. | 我不能处理所有的事情。 |
| 235 | And there's different elements to it. | 则有不同之元素. |
| 236 | One is just how do I make sure that my attention | 一个只是我如何确保我的注意力 |
| 237 | is being put into the right things? | 被放进正确的东西里了吗? |
| 238 | Yeah. | 对 |
| 239 | Then the other part of it is, | 然后另一部分是, |
| 240 | well, how do I use that to my advantage? | 好吧,我如何利用它 对我有利? |
| 241 | Yes. | 对 |
| 242 | So if I want to build a business or progress | 所以,如果我想 建立企业或进步 |
| 243 | or if there's a message I need to put out, | 或者如果有话要说 |
| 244 | how do I grab someone's very limited attention? | 我该如何吸引别人的注意力? |
| 245 | So you teach the core principles | 所以你教核心原则 |
| 246 | about how somebody can break through | 关于一个人如何突破 |
| 247 | and get their message across and amplify their business | 并获得他们的信息 并扩展他们的业务 |
| 248 | or amplify their message. | 或扩大其信息。 |
| 249 | But every single thing we're gonna talk about | 但我们要谈的每件事 |
| 250 | is also applicable if you want to effectively ask for a raise, | 如果想有效要求加薪,也可适用; |
| 251 | if you wanna communicate your boundaries, | 如果你想沟通你的界限, |
| 252 | if you want to basically do anything. | 如果你想做点什么的话 |
| 253 | Because a one-way ticket to a life that's not working | 因为单程票 生活不工作 |
| 254 | is sitting silent and hoping somebody can read your mind | 静静地坐着 希望有人能读懂你的心 |
| 255 | or actually get, or actually get, or actually get, | 或实际得到,或实际得到,或实际得到, |
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