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沙特弃奔驰沃尔沃,选中河南宇通:新能源客车如何拿下全球订单|

字幕摘录

时间英文中文
0:00So, imagine this.所以,想象一下这个。
0:02It is just after the 2022 World Cup in Saudi Arabia.就在沙特阿拉伯举行的2022年世界杯之后。
0:05Okay, I am picturing it.好吧,我想象着它。
0:07Transport officials there wanted new buses for their cities那里的交通官员想为他们的城市提供新的公共汽车
0:10and they wanted the absolute best.他们想要绝对最好的。
0:12Right, they wanted premium luxury.他们想要奢侈品
0:14Exactly, they wanted luxury and they wanted clean energy.没错,他们想要奢侈,他们想要清洁能源
0:17But here's the crazy part.但这是疯狂的部分。
0:18They did not choose Mercedes.他们没有选择奔驰。
0:19Really?真的吗?
展开字幕全文(406 条)
序号英文中文
1So, imagine this.所以,想象一下这个。
2It is just after the 2022 World Cup in Saudi Arabia.就在沙特阿拉伯举行的2022年世界杯之后。
3Okay, I am picturing it.好吧,我想象着它。
4Transport officials there wanted new buses for their cities那里的交通官员想为他们的城市提供新的公共汽车
5and they wanted the absolute best.他们想要绝对最好的。
6Right, they wanted premium luxury.他们想要奢侈品
7Exactly, they wanted luxury and they wanted clean energy.没错,他们想要奢侈,他们想要清洁能源
8But here's the crazy part.但这是疯狂的部分。
9They did not choose Mercedes.他们没有选择奔驰。
10Really?真的吗?
11No, and they did not choose Volvo either.不,他们也没有选择沃尔沃。
12Instead, they picked a company from central China.相反,他们从中国中部挑选了一家公司。
13Oh wow.哦,哇呜。
14Yeah, and this company actually started是啊,这家公司实际上开始
15as a tiny local repair shop.作为当地的一家小修理店
16Well, that decision definitely shocked a lot of people那决定肯定令很多人震惊
17in the industry.在行业。
18Welcome to our deep dive, everyone.欢迎来到我们的深潜,大家。
19Yes, welcome.是的,欢迎。
20Today, we are looking at a very interesting article.今天,我们看到一篇非常有趣的文章。
21It is from the South China Morning Post.摘自"南华早报".
22The article outlines a massive shift in global transport.文章概述了全球运输的巨大转变。
23Our mission today is simple.我们今天的任务很简单。
24We want to explore this shift with you.我们想跟你探讨这个转变
25Have you ever wondered where your city bus comes from?你有没有想过你的城市公交车是从哪里来的?
26That is a great question.问得好
27Because the answer is changing very fast.因为答案变化很快
28We are going to show you how one Chinese company我们要告诉你一个中国公司
29is changing city travel all over the world.正在改变 城市旅行在世界各地。
30And that company is called Yutong Bus.那家公司叫裕东巴士
31Yutong Bus.裕通巴士.
32Yeah, they are now the largest maker of electric buses是啊,他们现在是最大的 电动巴士制造商
33in the entire world.在整个世界。
34And their growth outside of China is just incredibly fast.而它们在中国境外的成长非常迅速。
35It really is hard to believe.这真的很难相信。
36But we cannot just look at where their buses are going today.但我们不能只看他们的公交车今天开往哪里。
37No, we have to look back.不,我们必须回头看。
38Exactly, we need to understand where they started.确切地说,我们需要了解他们从哪里开始的。
39The origin story explains a lot.起源故事解释了很多.
40It does.没错
41So the story begins back in 1963.因此故事开始于1963年.
42Okay, 1963.好吧,1963年。 1963年。 1963年吗?
43Yes, they were in central China in a city called Zhengzhou.是的,他们在中国中部的一个叫郑州的城市。
44And they were totally unknown back then, right?当时他们完全不知道,对吧?
45Completely unknown.完全不详。
46They were literally just a small bus repair factory.他们实际上只是一个小汽车修理厂。
47So they did not even build new things?所以他们甚至没有建造新的东西?
48No, they just fixed old broken buses.不,他们刚修好了老破旧的公交车
49Well, just the local service center.就当地服务中心
50Exactly.没错
51But today, well, their business is completely different.但今天,他们的生意完全不同。
52Today, more than half of the money they make今天,他们赚的钱有一半以上
53comes from overseas sales.来自于海外销售。
54That is a massive jump.这是一个巨大的跳跃。
55It really is.没错
56They are a global export power now.它们现在是全球出口大国。
57I mean, that is like a small neighborhood car mechanic我的意思是,这就像一个小 邻居汽车机械师
58growing up to build spaceships for the whole world.成长于为全世界建造飞船.
59That is a great way to put it.说来话长
60It is a huge leap in just a few decades.短短几十年内,这是一个巨大的飞跃。
61They totally transformed their business.他们完全改变了他们的生意。
62They did.没错
63And a major part of that change改变的很大一部分
64is their focus on new energy buses.他们专注于新能源巴士。
65Oh, right.对
66We should explain that term for you listening.我们应该给你解释一下这个词
67Good idea.不错
68So new energy simply means vehicles所以新能源只是汽车
69that do not use traditional gas engines.不使用传统燃气发动机。
70We are talking about buses powered purely我们说的是公交车的电源
71by big electric batteries or hybrid buses.由大电动电池或混合动力客车。
72And hybrids just use a mix of electric power混合动力只是使用混合电源
73and normal gas power.和正常的气体动力。
74Exactly.没错
75So they are moving away from old engines所以他们要远离旧引擎
76and the numbers really show this trend.数字确实显示了这一趋势。
77They do.没错
78Let us look at the year 2018.让我们看看2018年。
79Okay.摆
80In 2018, only 3% of the buses they exported2018年,仅出口3%的公交车.
81were new energy models.是新能源模型。
82Wait, only 3%?等等,只有3%吗?
83Just 3%.仅3%。
84So almost all of their international sales所以,几乎所有的国际销售
85were still just regular old-fashioned buses back then.当时仍然只是普通的老式巴士
86Yeah, pretty much.对,差不多
87Right.对
88But look at the numbers today.但是看看今天的数字。
89That figure has jumped to 25%.这一数字已跃升到25%。
90Wow.珃
91One quarter.四分之一时间。
92Of all the buses they send overseas,在他们送去海外的所有巴士中
93now use electric or hybrid power.现在使用电力或混合动力。
94That is such a fast change for a heavy factory.对于一个重工厂来说,这是如此迅速的变化。
95I mean, think about what that takes.我的意思是,想想这需要什么。
96It takes a lot.这需要很多时间。
97You have to train all your workers differently.你必须以不同方式训练所有工人.
98You have to buy totally new parts.你必须买全新的零件。
99You are building huge batteries你在制造巨大的电池
100instead of metal engines.而不是金属发动机。
101It takes a ton of money and vision.它需要一吨钱和远见。
102It really shows how fast the global demand这真的表明全球需求有多快
103for clean transport is growing.清洁运输正在增长。
104Right.对
105So they are a huge company now.所以他们现在是一个巨大的公司。
106Yes.对
107But this brings up a very practical question.但这提出了一个非常实际的问题。
108What is it?这是什么?
109Well, how does a former repair shop以前的修理店怎么样?
110actually win contracts in other countries?居然在其他国家赢得合同?
111How do they beat those famous legacy brands?他们如何战胜这些著名的遗产品牌?
112Ah.摆
113To understand that, we need to look at the global map.为了理解这一点,我们需要看看全球地图。
114Utah currently holds more than 10%犹他州目前持有10%以上
115of the entire global market for large and medium buses.大型和中型公共汽车整个全球市场。
116Okay.摆
117But does that 10% include all their sales inside China?但是这10%是否包括他们在中国境内的所有销售?
118Yes.对
119It includes China.它包括中国.
120Right.对
121And the Chinese market is huge.而中国的市场是巨大的.
122Right.对
123But their expansion into foreign countries但他们向外国扩张
124is the real story.是真实的故事。
125They're moving into places you might not expect.他们要搬进你想不到的地方
126Like Australia, right?像澳大利亚,对不对?
127Yes.对
128I saw those numbers.我看到那些数字。
129Yes.对
130Australia is a massive country.澳大利亚是一个庞大的国家。
131They have very long transport routes.它们有很长的运输路线。
132And Utah now holds an 18.7% market share there.犹他州现在拥有18.7%的市场份额。
133That is almost a fifth of the market.这几乎是市场五分之一。
134It makes them the second largest这让他们成为第二大
135seller in the whole country.卖遍全国.
136Wait, who is in first place?等等,谁是第一位?
137Volvo is still in first place there.沃尔沃仍然在第一位置。
138Okay.摆
139Volvo is a famous, trusted brand.沃尔沃是一个著名的,值得信赖的品牌.
140Being right behind them is a big deal.站在他们身后是件大事
141It is a very big deal.这是一个非常大的问题。
142And they are pushing into other regions too.他们也在向其他地区推进。
143The article mentions Malaysia and Morocco.该条提到马来西亚和摩洛哥。
144Wow.珃
145A very diverse map.一张非常多样的地图。
146Yeah.对
147They are even selling double-decker buses他们甚至卖双层巴士
148in the United Kingdom.在联合王国。
149No way.不会吧
150The UK double-decker is iconic.英国的双戴克是标志性的.
151Right.对
152It is a huge cultural symbol.这是一个巨大的文化象征。
153And a company from Xinzhou is building them now.现在有一家新州公司在建
154It shows that buyers really trust them.这表明买家真的相信他们
155But the most interesting example is the Middle East.但最有趣的例子是中东。
156Let us go back to that World Cup story.让我们回到世界杯的故事。
157Yes, the 2022 Qatar World Cup.是的,2022年卡塔尔世界杯.
158They had to move millions of fans around the desert.他们不得不在沙漠周围移动数百万粉丝.
159It was a massive challenge.这是一个巨大的挑战。
160Way back.回头见
161And after that, Saudi Arabia wanted之后,沙特阿拉伯想要
162to upgrade their transit.提升他们的中转能力
163They wanted premium buses.他们想要昂贵的巴士。
164And Yutong won that market.而裕通赢得了那个市场.
165Yes, they beat out famous European rivals.是的,他们打败了著名的欧洲对手。
166Hang on, I have a pushback question here.等等,我有个后退问题
167Sure, go ahead.当然,去吧。
168People usually think Chinese products win人们通常认为中国产品赢了
169because they are cheaper.因为它们比较便宜。
170Right.对
171But our source says Yutong's prices但是我们的消息来源说裕通的价格
172are actually higher than many rivals.实际上比许多对手都高
173That is completely true.这是完全正确的。
174So why?为什么?
175Their premium electric buses often cost more upfront.他们昂贵的电动巴士往往更昂贵。
176So if a city in Saudi Arabia or the UK wants a bus,所以如果沙特阿拉伯或英国的某个城市想要一辆公共汽车
177why pay extra for Yutong?为甚么多付玉东.
178Why not just buy a Mercedes for less money?为什么不买辆奔驰来少点钱?
179Because of the technology.因为技术。
180And more importantly, the availability.更重要的是,可用性。
181What do you mean?你说什么?
182Buyers want premium electric buses right now.买家现在需要高价电动巴士
183They want quiet streets, they want zero pollution.他们想要安静的街道, 他们想要零污染。
184Right.对
185But those famous global brands,但那些著名的全球品牌,
186they simply do not have electric options他们根本就没有电路选择
187ready to sell in large numbers.准备大量出售。
188Oh, I see.原来如此
189So Mercedes might have a cheaper gas bus.所以梅赛德斯可能有一辆更便宜的煤气巴士
190Exactly.没错
191But they do not have the electric bus但他们没有电动巴士
192the city actually wants.城市实际上想要。
193Precisely.没错
194If you want top tier electric buses right now,如果你现在想要顶级电动巴士
195your options are limited.您的选择有限。
196The demand is so high需求实在太高了
197that Yutong might even build factories裕东甚至会建工厂
198in other countries soon.在其他国家很快。
199That makes total sense.这是完全合理的。
200If you build them in Europe or the Middle East,如果你在欧洲或中东建造它们
201you save on shipping.你节省的航运。
202Exactly.没错
203But this brings up another big question.但这又提出了另一个大问题。
204Why are other countries so far behind?为什么其他国家远远落在后面?
205Well, this is the secret advantage for Chinese companies.这是中国公司的秘密优势
206China produces almost all of the world's electric buses.中国生产了世界上几乎所有的电动客车.
207The gap is huge.差距很大。
208But why did Europe and North America但为什么欧洲和北美
209fail to build their own electric bus industry?未能建立自己的电动公共汽车行业?
210They have plenty of car factories.他们有很多汽车工厂
211It comes down to culture and infrastructure.它指的是文化和基础设施。
212In places like North America,在北美这样的地方,
213most people just drive their own private cars to work.大多数人只是驾驶自己的私人汽车工作。
214That is very true.这是非常正确的。
215We build cities for personal cars.我们为私人汽车建造城市。
216Right.对
217Because of this,因为这个
218their public transport systems are not as advanced.它们的公共交通系统没有那么先进。
219They just do not have a massive daily demand for city buses.他们每天对城市公共汽车的需求并不大。
220But in China, cities are incredibly crowded.但在中国,城市非常拥挤。
221Millions of people use public transit every day.每天有数百万人使用公共交通工具。
222Exactly.没错
223So China had a huge local need所以中国有巨大的本地需求
224and that need drove their technology forward.而这需要驱动他们的技术前进。
225That makes sense.这有道理。
226Foreign bus makers face a different reality.外国巴士制造商面临不同的现实.
227They focus on what their local buyers want他们专注于当地买家想要什么
228and most of them still build buses that use fossil fuels.并且他们大多仍然建造使用化石燃料的巴士.
229Let us define fossil fuels simply.让我们简单地界定化石燃料。
230For you listening, it just means regular gas or diesel.对于你听,它只是意味着普通的煤气或柴油。
231The fuel you buy at a pump.你买的油泵。
232Western factories are still largely focused on diesel西方工厂仍然主要专注于柴油
233and there is another major difference.还有另一个重大区别。
234What is that?这是什么?
235Foreign companies use a build to order system.外国公司使用建筑来订购系统.
236Build to order?建筑到秩序?
237Let us break that down.让我们打破这一点。
238How does that work?怎么会这样?
239It means a factory waits for a real contract意思是工厂在等待真正的合同
240before they do anything.在他们做任何事情之前
241A city government says, we want 50 buses.一个市政府说 我们要50辆公交车
242The factory signs the deal.工厂签署协议。
243Only then do they order the parts只有这样,他们才会订购零件
244and only then do they start building.然后他们才开始建造。
245Wow, that sounds really slow.哇,这听起来真的很慢。
246It is very slow.这是非常缓慢的。
247They build very few buses at a time.他们一次建造的巴士很少.
248They treat a city bus like a custom luxury car.他们把城市公交车当成定制豪华轿车.
249Exactly.没错
250Yutong works differently.于东行不同.
251They build at a massive scale.他们大规模建设.
252Their huge factories run all the time.他们的庞大工厂经常运作.
253So if a city suddenly wants a hundred electric buses fast,所以如果一个城市突然想要一百辆电动巴士
254the Western factory cannot do it.西方工厂不能这么做
255Right, they do not have the parts ready.对,他们还没准备好零件
256But Yutong does.但犹东有.
257Yes, but let us talk about the timeline of this demand.是的,但让我们谈谈这一要求的时间表。
258Actually, yes.实际上,是的。
259Wait, didn't the COVID-19 pandemic ruin the bus industry?等等 COVID-19大流行不是毁了公共汽车业吗?
260Well, it was a rough time.嗯,这是一个艰难的时间。
261Because nobody was traveling, cities were totally empty.因为没有人出行 城市完全空虚
262Yes, the pandemic caused a lot of problems.是的,这种流行病造成了许多问题。
263Let me clarify the timeline based on our source.让我根据我们的消息来源澄清时间表。
264Okay, lay it out for us.好吧,给我们说说
265The market actually hit a high point in 2019.2019年市场实际达到高点.
266Right before the pandemic.就在疫情爆发前
267Exactly, then the pandemic hit and new orders dropped a lot.没错,然后大流行 和新订单下降了很多。
268Makes sense, no riders, no new buses.有道理,没有骑手,没有新的巴士。
269But overseas markets recovered very fast.但海外市场恢复很快.
270Oh really?是吗?
271Yes, people went back to work.是的,人们回去工作了。
272And cities realized their old diesel buses城市意识到了旧的柴油巴士
273were falling apart.正在崩溃。
274They needed new ones and they wanted clean ones.他们需要新的,他们想要干净的。
275So that caused a huge rush of new orders.因此,这引起了大量的新订单。
276Exactly, a huge rush.没错,很急
277And those legacy companies和那些遗产公司
278with their slow build to order systems,以他们的缓慢建造来订购系统,
279they could not handle it.他们无法应付
280They were caught off guard.他们被挡住了
281Yes, but Yutong survived the drop是的,但玉东幸免于难
282and kept their factories ready.并让他们的工厂做好准备。
283Now they are grabbing all those delayed orders.现在他们抓住了所有拖延的命令。
284Wow, it's like a perfect storm for them.哇,这就像一个完美的风暴 他们。
285It really is.没错
286But building all these electric buses takes intense tech但建造这些电动巴士需要强大的技术
287and massive supply chains.和大量的供应链。
288Let us look inside the business.让我们看看企业内部。
289Okay.摆
290Let us start with the technology.让我们从技术开始。
291Yutong spends 4.4% of its money on R&D.裕通将其4.4%的资金用于研发.
292Okay, let us explain R&D.好吧,让我们解释一下研发。
293Sure, it stands for research and development.当然,它代表了研发。
294It just means spending money to invent new things.它只是意味着花钱 发明新的东西。
295Exactly.没错
296They pay engineers to test new batteries,他们支付工程师测试新的电池,
297make the buses lighter, things like that.让公交车更轻些 像这样
298Right.对
299And 4.4% is a lot of money to spend on inventing things.而4.4%是用于发明事物的大量资金.
300It is like a chef at a restaurant.就像餐馆的厨师
301How so?为什么?
302Well, a chef takes a lot of their profit厨师能赚大钱
303to buy expensive new ingredients.购买昂贵的新原料。
304They want to create a famous new recipe.他们想创造出一种著名的新食谱.
305I like that.我喜欢
306They might make a little less profit that month,那月他们可能赚不到多少钱
307but the new recipe keeps them但新食谱保留了它们
308at the top of the food chain later.在食物链的顶端
309Exactly.没错
310They are buying the best ingredients.他们正在购买最好的原料。
311And in this industry,在这个行业,
312the biggest ingredient is the battery.最大的成分是电池。
313The battery is definitely the heart of the bus.电池绝对是公交车的核心.
314So where do they get these batteries?他们从哪里得到这些电池的?
315Do they build them?他们造的吗?
316Their strategy here is very smart.他们的策略非常聪明
317For all the buses they send overseas,他们派去海外的所有巴士
318they buy batteries from CATL.他们从CATL买电池
319CATL.(原始内容存档于2018-07-29). CATL.
320They are a giant battery maker, right?他们是一个巨大的电池制造者,对不对?
321The biggest in the world.世间最大者.
322Using CATL batteries makes foreign buyers feel safe.使用CATL电池让外国买家感到安全.
323It is a famous, trusted brand.这是一个著名的,值得信赖的品牌。
324Okay, but what about the buses they keep inside China?好吧,但他们留在中国的巴士呢?
325For those, they use some CATL parts,对于这些,它们使用一些CATL部件,
326but they mostly buy from a smaller company named Slanpower.但他们主要从一家叫斯兰威的 较小的公司买东西
327Slanpower.斯兰力.
328Wait, doesn't Yutong own them?等等,不是汤东的吗?
329Yes, they do.是的,他们这样做。
330Slanpower是他们自己的小公司.
331That is brilliant.这是辉煌的。
332They use the famous brand to win trust abroad,他们利用著名的品牌赢得国外的信任,
333but at home, they use their own company to keep costs low.但在家里,他们利用自己的公司来维持低成本。
334It is a great balance.这是一个伟大的平衡。
335But we should look at a financial reality check too.但我们也应该检查一下金融现实
336Oh, is there bad news?哦,有坏消息吗?
337The business is not totally perfect right now.现在生意并不完美
338Let us look at the first nine months of this year.让我们看看今年头九个月。
339Okay, what are the numbers?好吧,什么是数字?
340They sold 30,929 buses.他们售出了30,929辆公交车.
341Almost 31,000 buses.近31000辆公交车.
342Yeah, and about 7,895 of those were electric.是的,大约7,895个是电动的。
343So roughly a quarter.所以大约四分之一。
344Exactly.没错
345That matches the 25% export stat from earlier.这和之前的25%出口量相符
346Exactly, but in the third quarter of this year,没错 但今年第三季度
347they hit a bump.他们撞了个头
348What happened?发生了什么事?
349Their sales dropped by 11%.他们的销售额下降了11%.
350Oh.瓳
351That is a noticeable drop.这是一个明显的下降。
352Revenue fell to 9.1 billion yuan,收入下降到91亿元
353and their profit dropped by 3%.利润下降了3%。
354Well, back to our chef analogy,回到我们的厨师类比,
355sometimes the restaurant is a little less busy有时候餐厅也不太忙
356for a few months.几个月。
357Right, sales go up and down.对,销售量不断上升
358But because they spend on R&D因为他们花在研发上
359and they control their own batteries, they are fine.他们控制自己的电池,他们很好。
360The new recipe keeps them safe long-term.新的食谱让他们长期安全。
361Exactly, they are not panicking.没错,他们并没有慌张。
362They are playing the long game.他们正在玩这个游戏
363This whole story is just fascinating.这整个故事只是迷人。
364It really is, but it is just one small part是真的,但这只是一小部分
365of a massive change.一个巨大的变化。
366Right, it is changing how the whole world buys vehicles.是的,它正在改变 整个世界购买车辆的方式。
367Yes, we need to zoom out and look at the big picture here.是的,我们需要放大 看这里的大局。
368What does the big picture show?大局显示什么?
369Well, in June of this year, China broke a huge record.今年6月,中国打破了巨大的纪录.
370What was the record?记录是什么?
371They exported more than 1 million cars in a single month.他们在一个月内出口超过100万辆汽车.
372Wait, 1 million cars in one month?等等,一个月一百万辆车?
373Yes, for the first time ever.是的,这是第一次。
374That is shocking.这是令人震惊的。
375It is huge, but the types of cars are the real story.车型是真实的
376Let me guess, it is about electric vehicles.让我猜猜,这是关于电动车辆。
377You got it.没问题
378In those shipments, electric and hybrid cars在这些货物中,电动和混合动力汽车
379finally beat fossil fuel cars.终于打败了化石燃料汽车
380Wow, so the world is finally buying more clean energy cars哇,世界终于要买更干净的能源车了
381than old gas cars.比旧的汽油车。
382Exactly, the shift has happened没错,已经换班了
383and Utah is just riding this giant wave.犹他正骑着这巨浪
384They started in a tiny repair shop,他们开始在一个小修理店,
385now they are leading a global wave.现在他们正在领导一场全球浪潮。
386It is an amazing journey.这是一个惊人的旅程。
387It really shows how fast things change.它真的显示了事情的变化有多快。
388So we wanna leave you, the listener,所以我们想离开你,听者,
389with a final thought today.今天有一个最后的想法。
390Something to think about on your own.独立思考的事情
391Yes, next time you step onto a city bus?是的,下一次你踩到城市公交车?
392Exactly, next time you step onto a quiet,没错 下次你走进安静的地方
393clean electric city bus, think about who built it.清洁的电动城市公交车,想想是谁建造的.
394Look around the cabin.看看小屋周围
395Yeah, if cities demand more and more是啊,如果城市的需求越来越多
396of these premium electric buses,这些昂贵的电动客车,
397will local factories ever catch up?当地工厂会赶上吗?
398It is a tough question.这是一个棘手的问题。
399Can they fix their slow systems?他们能修复他们的慢系统吗?
400Or will the future of global public transport或者全球公共交通的未来
401be built entirely by one country?完全由一个国家建造?
402It is definitely something to chew on.肯定有东西要嚼
403It really is.没错
404Thank you for joining us for this deep dive.谢谢你加入我们的深潜行动
405Yes, thanks for listening.是的,谢谢你的聆听。
406We will catch you next time.下次我们会抓住你的
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