凭什么敢卖 2000 美元？特纳斯从 iPhone Duo
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | It was like, yes, that's it, right? | 就像,是的,就是这样,对不对? |
| 0:02 | And like, this is what I want. | 这就是我想要的 |
| 0:03 | We're here at Apple Park, and there's a lot to unpack | 我们在苹果公园,有很多东西要收拾 |
| 0:06 | 从iPhone事件。 | |
| 0:07 | And Apple finally entered the foldable market | 苹果终于进入可折叠市场 |
| 0:10 | 与iPhone Duo并列iPhone 18 Pro. | |
| 0:14 | 我们和Apple的JAWS和新任首席执行官John Ternes坐下 | |
| 0:18 | to break down everything from the new nanotexture display | 从新的纳米纹理显示中拆分所有内容 |
| 0:21 | and the variable aperture camera | 和可变孔径相机 |
| 0:23 | 苹果公司对Andevice AI的整条路线 |
展开字幕全文（540 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | It was like, yes, that's it, right? | 就像,是的,就是这样,对不对? |
| 2 | And like, this is what I want. | 这就是我想要的 |
| 3 | We're here at Apple Park, and there's a lot to unpack | 我们在苹果公园,有很多东西要收拾 |
| 4 | 从iPhone事件。 | |
| 5 | And Apple finally entered the foldable market | 苹果终于进入可折叠市场 |
| 6 | 与iPhone Duo并列iPhone 18 Pro. | |
| 7 | 我们和Apple的JAWS和新任首席执行官John Ternes坐下 | |
| 8 | to break down everything from the new nanotexture display | 从新的纳米纹理显示中拆分所有内容 |
| 9 | and the variable aperture camera | 和可变孔径相机 |
| 10 | 苹果公司对Andevice AI的整条路线 | |
| 11 | Here's the breakdown. | 这里的崩溃。 |
| 12 | So there was a lot of products announced | 所以有很多产品被公布 |
| 13 | at the Apple event yesterday, | 在昨天的苹果活动中, |
| 14 | but I think the one that probably got the most attention | 但我认为最受关注的是 |
| 15 | is the iPhone Duo, because it's Apple's first foldable phone. | 是iPhone Duo,因为它是苹果的第一个可折叠手机. |
| 16 | I think, John and JAWS, I think for you, | 我想,约翰和JAWS, 我想你, |
| 17 | what do you feel like was the eureka moment for Apple | 你感觉如何 苹果的Eureka时刻 |
| 18 | to say, now is the time for us to release a foldable phone | 可以说,现在是时候 发布一个可折叠的电话 |
| 19 | and get something out there? | 得到的东西在那里? |
| 20 | Because obviously, you're not the first to this category. | 因为很明显,你不是第一类人 |
| 21 | You're able to study it, but what makes the Duo different? | 你能研究它,但是什么使杜奥人不同? |
| 22 | And maybe for each of you, what was that eureka moment | 也许对你们每个人来说 欧瑞卡的时刻是什么 |
| 23 | where you're like, we're ready? | 我们准备好了吗? |
| 24 | The market is ready for an Apple foldable phone. | 市场已经准备好 苹果可折叠手机。 |
| 25 | I think for us, it's always about, | 我认为,对我们来说, 它总是关于, |
| 26 | when do we feel like we have a product idea | 我们什么时候觉得我们有一个产品想法 |
| 27 | that meets our bar, right? | 见过我们的酒吧,对不对? |
| 28 | Meets our bar for quality and durability, | 满足我们的酒吧的质量和耐久性, |
| 29 | but also for design. | 还有设计 |
| 30 | And what I think is particularly amazing about the Duo | 我对杜奥的印象特别惊人 |
| 31 | is it's such a good example of hardware and software | 这是硬件和软件的好例子吗? |
| 32 | coming together to make something really special. | 一起做点特别的 |
| 33 | And it was like a green field of opportunity for us, | 这就像一个绿色的机会领域 对我们来说, |
| 34 | because there was opportunity to rethink | 因为有重新思考的机会 |
| 35 | so many different things. | 这么多不同的东西。 |
| 36 | And I think you see that in the hardware, | 我想你在硬件里看到了 |
| 37 | and you see that in the software and the design. | 在软件和设计中都可以看到这一点。 |
| 38 | And yeah, it all kind of came together | 对,都凑在一起了 |
| 39 | and felt like it was the right product. | 并感觉它是正确的产品。 |
| 40 | What we said in the keynote | 我们在主旨发言中所说的 |
| 41 | was really the way we talked internally. | 真的是我们内部交谈的方式 |
| 42 | I mean, look, the concept's simple. | 我是说,这个概念很简单 |
| 43 | Like you want a big display, | 就像你想大展出一样 |
| 44 | and you want it to be able to fold it | 你想让它可以折叠 |
| 45 | and put it in your pocket. | 把它放进你的口袋里 |
| 46 | But as John talked about in the keynote, | 但正如约翰在主旨演讲中谈到的, |
| 47 | what we saw others doing wasn't particularly inspiring. | 我们所看到的其他人做的并不特别鼓舞人心。 |
| 48 | And so, and as you know, look, | 所以,如你所知,你看, |
| 49 | our history has never been to rush into something | 我们的历史从不急于有所作为 |
| 50 | with something half-baked. | 用半烧的东西。 |
| 51 | And we're amazed, I'm constantly amazed. | 我们感到惊讶,我总是感到惊讶。 |
| 52 | I work with such incredible engineers and designers | 我和这些出色的工程师和设计师一起工作 |
| 53 | that they took it upon, how do we do this right? | 他们拿走了它, 我们如何这样做的权利? |
| 54 | How do we do this in an Apple sort of way? | 我们如何以苹果的方式做到这一点? |
| 55 | And to me, that was really kind of twofold, no pun intended. | 对我来说,这其实是双重的, 无意的。 |
| 56 | One was changing that aspect ratio, right? | 一个是改变 侧面比例,对不对? |
| 57 | Instead of having the two phones, | 而不是两个电话, |
| 58 | as John talked about, awkwardly stuck together | 就像约翰说的 尴尬地在一起 |
| 59 | to create this big square and this kind of awkward, | 创造这个巨大的广场 和这种尴尬, |
| 60 | big bulky product that wasn't really designed | 大型大宗产品,没有真正设计 |
| 61 | for the way you want to use a phone, | 你用电话的方式 |
| 62 | having the different aspect ratio | 具有不同纵宽比 |
| 63 | that was much more made for us. | 这对我们来说更重要 |
| 64 | And then, which I think everybody really got yesterday | 然后,我想每个人都真的昨天得到了 |
| 65 | in seeing the product, the amount of work | 在产品中,工作量 |
| 66 | that our software teams did, | 我们的软件团队做的, |
| 67 | from both the design side and execution side, | 从设计方面和执行方面, |
| 68 | that just as this is unlike any foldable that's out there, | 就像这不像 任何可折叠 在那里, |
| 69 | because the experience is so poor, you know? | 因为经验太差了,你知道吗? |
| 70 | And this is like, this feels like what Apple does. | 这感觉就像苹果做的一样 |
| 71 | And yeah, it's amazing. | 是的,这是惊人的。 |
| 72 | And obviously, guys, not first to market. | 很明显,伙计们,不是第一个去市场。 |
| 73 | This is a foldable industry. | 这是一个可折叠的行业。 |
| 74 | It's been around for almost a decade. | 它已经绕了将近十年。 |
| 75 | But I'm kind of curious about, for you, | 但我有点好奇,对你来说, |
| 76 | where you really sort of had that understanding | 在那里,你真正 有这样的理解 |
| 77 | that the thing that was going to make | 那东西是要去做 |
| 78 | the critical difference to the thing | 关键区别 |
| 79 | that people talk the most about | 人们谈论最多的 |
| 80 | when it comes to foldables is the crease. | 在可折叠物方面是折叠物。 |
| 81 | And you guys came up with this nanotexture. | 你们想出了这个纳米纹理。 |
| 82 | And as far as I know, no one else has that. | 据我所知,没有人有这个 |
| 83 | People have tried different things. | 人们尝试过不同的事情。 |
| 84 | But what was the thinking behind that? | 但背后有什么想法吗? |
| 85 | Where did that sort of like come together, | 从哪来的? |
| 86 | saying, you know, we have this product. | 说,你知道,我们有这个产品。 |
| 87 | We have this category. | 我们有这个类别。 |
| 88 | People are talking about this thing. | 人们在谈论这个东西。 |
| 89 | What is the sort of simple yet natural solution? | 简单而自然的解决办法是什么? |
| 90 | I mean, the entire approach to the display and the hinge | 我的意思是,整个方法 显示和链 |
| 91 | was one of kind of traditional Apple what we do. | 是一种传统的苹果公司。 |
| 92 | We get into it. | 我们进入其中。 |
| 93 | We go to first principles. | 我们先讲原则 |
| 94 | We start thinking, how can we make this great? | 我们开始思考,怎么才能把事情搞大? |
| 95 | You design it as a complete system. | 你把它设计为一个完整的系统。 |
| 96 | So it's this incredibly complex hinge | 所以这是非常复杂的链条 |
| 97 | that's built to maximize flatness, | 是用来尽量平坦的 |
| 98 | this really unique display stack up. | 这个非常独特的显示堆积起来。 |
| 99 | We have glass on both sides of the OLED | 我们在OLED两侧有玻璃 |
| 100 | so that it makes it more durable and flatter. | 让它更持久 更受宠若惊 |
| 101 | And then the nanotexture, you know, | 然后纳米纹理,你知道, |
| 102 | 人们喜欢iPad和MacBook Pros上的纳米文字. | |
| 103 | And we kind of came up with an entirely new way | 我们想出了一种全新的方法 |
| 104 | of making that, because what's interesting | 因为有趣的事 |
| 105 | is, you know, the inner display, that front top surface, | 就是,你知道, 内部的显示, 那个前表面, |
| 106 | unlike a traditional phone, isn't a glass surface. | 和传统电话不同 不是玻璃表面 |
| 107 | It's a polymer surface. | 这是一个聚合物表面。 |
| 108 | And I think if you've seen what's been out there, | 我想如果你已经看到 外面的东西, |
| 109 | not only is it just kind of cheap feeling plastic surfaces. | 不只是那种廉价的感觉 塑料表面。 |
| 110 | They don't feel good to touch. | 他们不觉得触摸。 |
| 111 | They're kind of wavy, wrinkly, all that sort of things. | 他们有点笨拙, 摇晃,所有的东西。 |
| 112 | And the nanotexture just wipes that all out. | 而纳米纹理只是擦除这一切。 |
| 113 | It's beautifully flat. | 华严平坦. |
| 114 | It feels amazing to touch, and it's incredibly durable. | 触摸它感觉棒极了,它非常持久。 |
| 115 | So first time you saw that, what did you think? | 所以,你第一次看到, 你觉得呢? |
| 116 | What did you feel? | 你感觉如何? |
| 117 | It was like, yes, that's it. | 就像,是的,就是这样。 |
| 118 | This is what happens when we get, you know, | 当我们得到,你知道, |
| 119 | we always know we're on the right track | 我们总是知道我们是在正确的轨道上 |
| 120 | when we get that first, you know, design model or prototype. | 当我们先拿到这个,你知道, 设计模型或原型。 |
| 121 | You go, oh, this is it, right? | 你去,哦,这是它,对不对? |
| 122 | And like, this is what I want. | 这就是我想要的 |
| 123 | And then once we have that, then it's like, | 然后一旦我们有了它, 然后它就像, |
| 124 | okay, how do we go make it happen and make it real? | 好吧,我们如何去 使它发生和使它真实? |
| 125 | And I will say what I'm super proud of, kept it secret. | 我会说出我最骄傲的事 保密 |
| 126 | Yes. | 对 |
| 127 | That was one that we put the extra security on it, right? | 那是我们把额外的安全 在上面,对不对? |
| 128 | We didn't talk about it to anybody. | 我们没有跟任何人谈论它。 |
| 129 | We had a very funny code name, which I won't even repeat, | 我们有一个很有趣的代号, 我甚至不重复, |
| 130 | you know, that had nothing to do with it. | 你知道,这与它无关。 |
| 131 | But we said, we're gonna keep this one extra secret, | 但我们说,我们要保守这个额外的秘密, |
| 132 | because look, people knew through leaks | 因为看,人们知道 通过泄漏 |
| 133 | that we were working on a foldable. | 我们在做一个折叠器。 |
| 134 | Unfortunately, they got the aspect ratio | 可惜的是,他们有体积比 |
| 135 | and a lot of coincidental instances of people | 和很多偶然的事件 人们 |
| 136 | finding that an interesting aspect ratio. | 找到一个有趣的方面比。 |
| 137 | And this is one we said, okay, we're gonna really | 这是我们说,好吧,我们真的 |
| 138 | keep this one locked down, and it worked. | 把这个锁上 成功了 |
| 139 | What about on the software side? | 在软件方面呢? |
| 140 | I think one of the things that's most ambitious, | 我认为其中之一 最雄心勃勃, |
| 141 | and I think a little bit of a risk, | 我觉得有点冒险, |
| 142 | is just like re-imagining iOS for a foldable phone. | 这就像重新想象iOS 一个可折叠的手机。 |
| 143 | Putting all the controls on the right hand side, | 把控制器放在右手边 |
| 144 | for example. | 举个例子 |
| 145 | So what was the decision making behind that? | 那背后的决定是什么? |
| 146 | And how is the software experience different | 如何是不同的软件体验 |
| 147 | on a foldable phone versus a regular slab phone? | 可折叠的手机和普通的板子手机? |
| 148 | Well, I think that's what I was saying before | 我想这就是我之前说的 |
| 149 | about the joy of having something completely new. | 关于拥有全新的事物的快乐。 |
| 150 | And when we started, as Joss said, we started with this. | 当我们开始的时候,正如乔斯所说, 我们从这个开始。 |
| 151 | You're gonna build a foldable phone. | 你会制造一个可折叠的电话。 |
| 152 | You want that unfolded state to be the best thing | 你想让这个州成为最好的地方 |
| 153 | it can possibly be. | 这可能是。 |
| 154 | And obviously, we've been building experiences like that | 很明显,我们一直在积累这样的经验 |
| 155 | 与iPad长期. | |
| 156 | We knew what we wanted. | 我们知道我们想要什么。 |
| 157 | Then you get this sort of passport shape. | 然后你得到这种护照形状。 |
| 158 | And very quickly, the software team said, | 很快,软件组说, |
| 159 | you know, we can move the controls over to the right side | 我们可以把控制器移到右边 |
| 160 | and recover all of that kind of vertical space | 并恢复所有这种垂直空间 |
| 161 | that you want. | 说你想说的 |
| 162 | And then it turns out to be an incredibly intuitive | 然后它变成了一个令人难以置信的直觉 |
| 163 | control system because it's there under your right thumb | 控制系统,因为它在你右拇指下 |
| 164 | when it's closed. | 闭时. |
| 165 | You open it up, it's there under your right thumb again. | 你打开它,它又在你右拇指下 |
| 166 | So I think that's one of the biggest things with iOS | 所以我认为这是iOS最大的事情之一 |
| 167 | is you're gonna have two screens. | 你会有两个屏幕。 |
| 168 | How do you make sure that it feels continuous? | 如何确保感觉是连续的? |
| 169 | And the idea of building the aspect ratio | 以及建立宽度比的想法 |
| 170 | is that it's consistent between the inner and outer. | 即内外之相贯. |
| 171 | So everything scales proportionately. | 所以,一切都是按比例的。 |
| 172 | And then that allows the software team to really | 这样软件团队就能真正 |
| 173 | build things that map really well from the outer screen | 从外屏幕上建立地图的功能 |
| 174 | to the inner screen. | 到内幕。 |
| 175 | A quick follow-up on that. | 快速跟进 |
| 176 | Just because I'm an avid Procreate user. | 只是因为我是一个活生生的Procreate用户。 |
| 177 | And so we have two versions of Procreate. | 所以我们有两个版本的Procreen。 |
| 178 | We have one for the phone, the pocket Procreate, | 我们有一个手机,口袋生产, |
| 179 | and then we have one for the tablet. | 然后我们有一块牌匾。 |
| 180 | Here's a device which is both the phone | 电话都在这 |
| 181 | and ultimately it opens to a tablet. | 最终打开一块牌匾 |
| 182 | Can you give me any sense of, like for an app like that, | 你能给我任何感觉, 像一个这样的应用程序, |
| 183 | does the experience transform more | 经验是否改变得更多 |
| 184 | into a tablet experience on the inside | 进入内部的平板体验 |
| 185 | or does it stay in some hybrid state? | 还是保持某种杂交状态? |
| 186 | One of the things that I love, and John just said it, | 我最爱的一件事 约翰刚刚说 |
| 187 | is we have an incredible iPad experience. | 我们有一个不可思议的iPad体验。 |
| 188 | As you know, those other tablets are giant phones, right? | 你知道,那些其他的平板电脑是巨大的手机,对吧? |
| 189 | And we've always had an iPadOS experience, | 我们总是有iPadOS的经验, |
| 190 | an iPad experience that is built around this larger canvas. | 一个iPad的经验 围绕这个更大的画布。 |
| 191 | And so as John said, we're bringing our expertise | 正如约翰所说,我们正在带来我们的专门知识 |
| 192 | to our apps on that, but so are developers. | 我们的应用程序, 但开发者也是。 |
| 193 | One of the things that, I mean, you saw some of the, | 其中一件事,我的意思是, 你看到了一些, |
| 194 | we went out a little bit broader than we might normally | 我们出去的时候比平常要宽一点 |
| 195 | in reaching out to our third-party developers | 联系我们的第三方开发商 |
| 196 | to have them do some work as to how are they gonna | 让他们做一些工作 他们如何去 |
| 197 | take advantage of this. | 利用这个 |
| 198 | And certainly they were combining their experiences | 他们必定是相会的, |
| 199 | and their experiences in their apps | 他们的应用经验 |
| 200 | 有时候是iPhone | |
| 201 | And then when you open it into the broad, | 然后当你打开它进入广, |
| 202 | it feels more like they've done with the iPad. | 感觉更像是他们用iPad做了 |
| 203 | And I think it's just brilliant. | 我认为它只是辉煌。 |
| 204 | You saw some of the work. | 你看过一些作品 |
| 205 | I mean, it's amazing. | 我的意思是,这是惊人的。 |
| 206 | And what's really cool, it didn't take them that long. | 真正酷的是,没有花那么久。 |
| 207 | You know, this wasn't like, oh my God, | 你知道,这不是像, 哦,我的上帝, |
| 208 | we gotta go through this incredible starting from scratch | 我们必须从头开始经历这不可思议的事情 |
| 209 | because they have such great iPhone experience. | 因为他们有如此伟大的iPhone体验。 |
| 210 | They have iPad experience. | 他们有iPad的经验。 |
| 211 | We already had so many APIs that allowed you to change | 我们已经有这么多API 可以让你改变 |
| 212 | from different sizes and aspects so easily. | 从不同的大小和方面如此容易。 |
| 213 | And then we've extended it with some new APIs for, | 然后我们用一些新的API来扩展, |
| 214 | I was gonna call it the code name, for the Duo. | 我本来打算叫它代号 杜奥号 |
| 215 | You know, they were able to, you know, | 你知道,他们能够,你知道, |
| 216 | we always have to convert now to talking real. | 我们现在总得转而说真话 |
| 217 | The work was really good, really fast. | 工作真的很好,真的很快。 |
| 218 | I mean, you saw, I mean, the Netflix app alone is just, | 我的意思是,你看,我的意思是, Netflix的应用程序 单独是, |
| 219 | it's really cool, it's so cool. | 这真的很酷,太酷了。 |
| 220 | So if someone has an iPad app or iPad mini app | 所以如果有人有iPad应用或iPad微型应用 |
| 221 | in particular, is it any easier for them to quote unquote | 特别是,他们引用未引用的 |
| 222 | port their apps over to the Duo experience | 将应用程序移植到 Duo 体验中 |
| 223 | or is it just a little bit different? | 还是有点不一样? |
| 224 | It is actually, yeah, I'm sorry. | 实际上,是的,对不起。 |
| 225 | And partly because they've imagined that already. | 部分原因是他们已经想到了这一点。 |
| 226 | How do they treat their app when it's in this sort of | 他们如何对待他们的应用 当它是在这种 |
| 227 | size and aspect? | 大小和方面? |
| 228 | So that's a huge benefit. | 所以这是一个巨大的好处。 |
| 229 | And again, that's a benefit we have with having, you know, | 再说一遍,这对我们有好处,你知道, |
| 230 | a couple million iPad apps, whereas again on the other side, | 几百万的iPad应用, 而另一方面, |
| 231 | it is basically how do you make their phone apps bigger? | 基本上你是如何让他们的手机应用更大? |
| 232 | And so yeah, it's an advantage to start with. | 所以是的,这是一个优势 首先。 |
| 233 | But I think the kind of excitement and enthusiasm | 但我认为那种兴奋和热情 |
| 234 | that our internal developers had to exploring | 我们的内部开发者不得不探索 |
| 235 | how can they make this experience really great, | 他们怎么能让这段经历真正伟大, |
| 236 | I think our developers are gonna feel the same thing. | 我想我们的开发商也会有同样的感觉 |
| 237 | And we have obviously so many incredible developers. | 我们显然有这么多的 不可思议的开发者。 |
| 238 | I'm super excited to see what the Procreate folks do. | 我超兴奋地看到 育婴会的人做什么。 |
| 239 | They are amazing and I'm sure they'll do something great. | 他们是惊人的,我相信他们会做一些伟大的事情。 |
| 240 | Do you think the fact that the phone is not coming out | 你觉得电话不会出来吗? |
| 241 | until October gives you a little bit of an advantage | 直到十月给你一点优势 |
| 242 | because then developers have a little bit more time. | 因为那时开发者还有一点时间. |
| 243 | So like Slack was mentioned as an example yesterday | 就像昨天有人提到Slack一样 |
| 244 | where it's not just like a blown up phone app. | 那里不只是一个被炸毁的手机应用程序。 |
| 245 | It'll be like dual pane. | 它会像双面板。 |
| 246 | Like do you feel like? | 喜欢吗? |
| 247 | That's a huge thing for us. | 这对我们来说是件大事 |
| 248 | Again, that's why we went so out of our way | 再说一遍,这就是为什么我们走这么远 |
| 249 | 内部iPad开发 | |
| 250 | and with our third parties. | 和我们的第三方。 |
| 251 | We didn't want iPad to feel like a big phone, right? | 我们不希望iPad 感觉像一个大手机,对不对? |
| 252 | And that's exactly what Android tablets felt like. | 这正是Android平板电脑的感觉。 |
| 253 | They just felt like big Android phones. | 他们只是觉得像大Android手机。 |
| 254 | And same thing applies here. | 同样的事情在这里适用。 |
| 255 | We don't want it to just feel like we just took | 我们不希望它只是 感觉像我们刚刚拿 |
| 256 | that extra space and made it bigger. | 那额外的空间 使它更大。 |
| 257 | Sometimes that's okay, that makes sense. | 有时候这没关系,这有道理。 |
| 258 | But it's like how do you take more advantage | 但是,这就像你如何利用更多的优势 |
| 259 | of this larger canvas? | 这个更大的画布? |
| 260 | And our tools help us help developers do that. | 我们的工具可以帮助开发者做到这一点。 |
| 261 | The enthusiasm, we had no problem getting anybody | 热情,我们没有问题得到任何人 |
| 262 | to come in and wanna do this. | 进来想这么做 |
| 263 | That was a lot of enthusiasm. | 热情很高 |
| 264 | And then their enthusiasm, once they were working on it, | 然后他们的热情, 一旦他们努力了, |
| 265 | you see it in the work. | 你从工作中看到它。 |
| 266 | It's like they were like, this is so cool. | 就像他们一样,这太酷了。 |
| 267 | Yeah. | 对 |
| 268 | So obviously pencil support, | 所以很明显的铅笔支持, |
| 269 | which is kind of a unwritten rule maybe. | 这也许是条不成文的规则 |
| 270 | The iPhone doesn't need a pencil or a stylus. | iPhone不需要铅笔或型号. |
| 271 | I mean, we could use our fingers or sort of a dumb one. | 我的意思是,我们可以使用我们的手指 或者某种愚蠢的。 |
| 272 | 当然,iPad来了 | |
| 273 | and it's a whole different experience | 这是完全不同的经历 |
| 274 | and you have a pencil. | 还有铅笔 |
| 275 | But now we have the first iPhone that supports pencil. | 但现在我们有了第一个支持铅笔的iPhone. |
| 276 | Like what does it feel like to break that rule | 就像打破规则的感觉 |
| 277 | and then what does that mean for future iPhones? | 这对未来iPhone意味着什么? |
| 278 | Well, you know we're never gonna talk about future iPhones. | 嗯,你知道我们永远不会谈论 未来的iPhones。 |
| 279 | I had to try. | 我不得不尝试。 |
| 280 | You had to try. | 你不得不尝试。 |
| 281 | But look, I've never really thought of it as a rule. | 但看,我从来没有真正 认为这是一个规则。 |
| 282 | We started with iPad, there was no Apple Pencil, right? | 我们从iPad开始, 没有苹果Pencil,对不对? |
| 283 | And we proved beyond a shadow of a doubt | 我们无疑地证明了 |
| 284 | that a touch interface on an iPad | iPad 上的触摸界面 |
| 285 | can be an amazingly capable and productive things. | 它可以是一个惊人的能力 和生产的东西。 |
| 286 | But then there's things you can do with a pencil | 但有件事你可以用铅笔做 |
| 287 | on that larger screen that are really powerful and capable. | 在更大的屏幕上, 真正强大和有能力。 |
| 288 | And I think we saw that opportunity here. | 我认为我们在这里看到了这个机会。 |
| 289 | iPhone Duo works beautifully without a pencil. | iPhone Duo在没有铅笔的情况下工作得很好. |
| 290 | You don't need a pencil, | 你不需要铅笔 |
| 291 | but I think some people are gonna like it | 但我觉得有些人会喜欢的 |
| 292 | and it's gonna be fun. | 这将是有趣的。 |
| 293 | I mean, it's called iPhone Duo for a reason. | 我的意思是,它被称为iPhone Duo是有原因的. |
| 294 | It is like two products, right? | 这就像两个产品,对不对? |
| 295 | It's like your iPhone, your familiar experience | 就像你的iPhone 你熟悉的经验 |
| 296 | that you're used to and open it up to this massive display | 你习惯了打开它 打开这个巨大的展示 |
| 297 | and it's a whole new experience, a whole new world | 它是一个全新的经验 一个全新的世界 |
| 298 | and pencil, we thought, makes a lot of sense for that. | 我们觉得铅笔很有道理 |
| 299 | So you're talking about two products | 所以你是说两个产品 |
| 300 | and the value proposition of having those two in one. | 以及将两者合为一的价值建议。 |
| 301 | This is the first iPhone that crosses that | 这是第一个跨越iPhone |
| 302 | or almost crosses that $2,000 threshold. | 或几乎超过2000美元门槛值。 |
| 303 | So what do you think about the value proposition | 那么,你如何看待价值建议 |
| 304 | and how you're gonna be able to sort of sell this | 以及你如何能 排序出售这个 |
| 305 | to early adopters? | 对早期收养人? |
| 306 | Obviously, they're probably gonna love it, | 显然,他们可能会喜欢它, |
| 307 | but a lot of people might question the price | 但很多人可能会质疑价格 |
| 308 | and just talk about that a little bit | 说说这个 |
| 309 | in terms of like what you're getting for the money. | 就你得到的钱而言 |
| 310 | Look, we're always focused on obviously building | 你看,我们总是专注于明显建设 |
| 311 | cool things that people love, | 很酷的东西,人们喜欢, |
| 312 | but also are really good value, right? | 但也很有价值,对吧? |
| 313 | And this is an incredibly complex | 这简直太复杂了 |
| 314 | and well engineered device. | 和设计良好的设备。 |
| 315 | And yes, it's more expensive than the other phones, | 是的,它比其他电话更贵, |
| 316 | but we think it's a great value. | 但是我们认为它的价值很大 |
| 317 | 我觉得就像iPhone 18 Pro和Pro Max一样是不可思议的。 | |
| 318 | These are the best Pro phones we have ever made | 这是我们制作过最好的Pro手机 |
| 319 | and they're gonna be the exact right device | 他们将会是准确正确的装置 |
| 320 | for a lot of our customers. | 我们的很多客户。 |
| 321 | Some folks are gonna say, you know what? | 有些人会说,你知道吗? |
| 322 | I think the Duo is right for me. | 我觉得Duo适合我 |
| 323 | That's good too. | 也不错 |
| 324 | So we don't, I mean, so far the response suggests | 所以我们不,我的意思是,到目前为止, 答复建议 |
| 325 | like a lot of people are really excited about it | 就像很多人对此很兴奋一样 |
| 326 | and that's great, but it's one of the great things | 这是伟大的,但它是一个伟大的东西 |
| 327 | about our line now is that there's kind of different devices | 我们的台词是 有一些不同的设备 |
| 328 | for different people's priorities. | 为不同的人的优先考虑。 |
| 329 | Right, I mean, you still have the 17e on sale, | 是的,我的意思是,你还有17e的销售, |
| 330 | but we didn't get a new 18e, | 但我们没有找到新的18e, |
| 331 | so we've got that sort of chasm between, you know, | 所以我们有那种裂缝 在,你知道, |
| 332 | what people, you didn't give the new thing | 什么人,你没有给新东西 |
| 333 | for the affordability crowd. | 买得起的人群。 |
| 334 | And just curious, I don't know if you can speak to this, | 好奇的是 我不知道你能不能和这个说话 |
| 335 | was that intentional to sort of leave the 18 | 是那种故意离开 18 |
| 336 | out of this mix right now? | 现在从这混混? |
| 337 | What, was it an accident? | 什么,是意外吗? |
| 338 | Well, I mean, there's just, there's some... | 嗯,我的意思是,有 只是,有一些... |
| 339 | It's a first. | 初一颂. |
| 340 | So this was the day to celebrate these new products | 今天是庆祝这些新产品的日子 |
| 341 | and by the way, I mean, it's probably worth, | 顺便说一句,我的意思是, 它可能值得, |
| 342 | I don't know what's in your question list, | 我不知道你的提问表里有什么 |
| 343 | 但Pro和Pro Max是惊人的。 | |
| 344 | Oh, we wanna talk about that. | 哦,我们想谈谈。 |
| 345 | Okay, good, yeah, because I look at those products as, | 好吧,很好,是的, 因为我看那些产品是, |
| 346 | man, how do you really feed a 17 Pro steroids, you know, | 伙计,你如何真正喂17 Pro类固醇,你知道, |
| 347 | and take not just an incremental, you know, | 并不只是递增,你知道, |
| 348 | improvement on each of these areas, | 改善上述各领域, |
| 349 | but as John talked about in the keynote, | 但正如约翰在主旨演讲中所说的, |
| 350 | the camera, the intelligence, the performance, | 相机 情报 表演 |
| 351 | and the battery line taking massive | 和电池线 巨大的 |
| 352 | year-on-year improvements on top of what was already | 逐年改进,而不是已经改进 |
| 353 | massive improvements the year before. | 上一年大有进步 |
| 354 | I mean, if you're on a 16 or something older, | 我的意思是,如果你在16岁或更高一些, |
| 355 | it's like, this is like, it's another world, you know, | 这就像,这是另一个世界,你知道, |
| 356 | as far as what we delivered here | 至于我们在这里交付的东西 |
| 357 | and we're pretty excited about that. | 我们对此非常兴奋 |
| 358 | 我对Pro和Pro Max的突出表现 | |
| 359 | is the variable aperture lens, | 是可变孔径镜头, |
| 360 | and I think, like, for everyday consumers, | 我觉得,像, 对于日常消费者, |
| 361 | they might not know the benefits. | 他们可能不知道好处 |
| 362 | Like, now that I know how it works, | 喜欢,现在我知道它如何工作, |
| 363 | I get the sense that there's benefits, | 我感觉有好处 |
| 364 | even in auto mode, you don't necessarily. | 即使在汽车模式,你不一定。 |
| 365 | Oh, 100%, yeah. | 哦,100%,对。 |
| 366 | But you do have the creative control | 但你有创造力 |
| 367 | to change the aperture if you want, | 改变孔径,如果你想, |
| 368 | so can you guys just, like, talk through the benefits | 所以,你们可以只是一样, 通过福利 |
| 369 | for just everyday people who are looking | 每天都有人在寻找 |
| 370 | to upgrade their phone, and maybe they're not | 他们的手机升级, 也许他们不是 |
| 371 | 以iPhone 14 Pro Max为例。 | |
| 372 | Yeah, well, I think, you know, | 是啊,我想,你知道的,我说, |
| 373 | variable aperture is an amazing kind of technology, | 可变孔径是一种惊人的技术, |
| 374 | especially for an iPhone, it's this tiny little thing. | 特别是对于iPhone来说 是个小东西 |
| 375 | We have these tiny little blades, right? | 我们有这些小刀片,对不对? |
| 376 | There's six of them in there, | 里面有六个人 |
| 377 | and they can open and contract, | 他们能开和合。 |
| 378 | and when you open the aperture, you let in more light, | 当你打开孔径的时候,你使更多的光亮, |
| 379 | so you end up with kind of better low-light photography. | 所以,你最后 一种更好的低光摄影。 |
| 380 | You kind of bring in more light. | 你带更多的光。 |
| 381 | As you contract and kind of stop down the aperture, | 当你收缩并停止 孔径, |
| 382 | you can create a greater depth of field. | 可以创建更深的字段。 |
| 383 | So when you're taking a group shot, you know, | 所以当你拍一个集体拍摄,你知道, |
| 384 | the ability to make sure that the person in front | 能够确保前面的人 |
| 385 | is in focus and the person in back is in focus | 注意焦点 后面的人注意焦点 |
| 386 | is really powerful. | 真的很强大。 |
| 387 | What's amazing about what the team has done here is, | 球队在这里所做的令人惊奇 |
| 388 | as you said, normal, everyday photographers, | 就像你说的,正常的,日常的摄影师, |
| 389 | all that's happening automatically, right? | 这一切都是自动发生的,对不对? |
| 390 | There's, you know, the phone is figuring out | 有,你知道, 电话正在解决 |
| 391 | what should the aperture be, | 孔径是什么? |
| 392 | just right for this shot, sets it. | 正好适合这个镜头,设置它。 |
| 393 | But then we have these pro controls now | 但是现在我们有了这种控制 |
| 394 | where someone who really understands photography | 真正理解摄影的人 |
| 395 | and really loves photography, they can get in there | 他们很喜欢摄影,可以进去 |
| 396 | and they can manually adjust the aperture | 他们可以手动调整孔径 |
| 397 | and the shutter speed, even the focus, right? | 和百叶窗的速度,甚至焦点,对不对? |
| 398 | And all of these things that our real pro photographers love | 和所有这些东西 我们真正的职业摄影师喜欢 |
| 399 | and I think are really gonna enjoy. | 我觉得会很开心的 |
| 400 | So it's kind of the best of both worlds. | 故此二种世界中最上善根. |
| 401 | You can choose not to think about it | 你可以选择不考虑 |
| 402 | or you can go really deep into it. | 或者你可以深入调查 |
| 403 | Yeah, it was the right time to introduce the pro tools, | 是啊,这是合适的时机 介绍专业工具, |
| 404 | you know, to have the pro controls really with that | 你知道,有 专业控制真的用 |
| 405 | for the photography. | 为摄影。 |
| 406 | No accident. | 没有意外。 |
| 407 | Right, it really felt like they all went together. | 感觉他们都在一起 |
| 408 | I am just curious on sort of the, | 我只是有点好奇... |
| 409 | because it's moving parts within, | 因为它移动的部分内部, |
| 410 | like physical and delicate, I would imagine, | 像身体和微妙,我会想象, |
| 411 | moving parts within it, | 在其中移动部分, |
| 412 | was there anything special done to protect it? | 有没有特别保护它? |
| 413 | Does it float in any kind of space? | 它漂浮在任何空间吗? |
| 414 | You know, what might you do to give people, | 你知道,你会怎么做给人们, |
| 415 | because there's one comment I have seen on social media, | 因为我在社交媒体上看到了一个评论 |
| 416 | oh great, moving pieces in my iPhone | 哦,太棒了,移动的碎片在我的iPhone |
| 417 | that I'm going to drop. | 我要放弃了 |
| 418 | Well, to be fair, there always were moving pieces | 说实话 总是有动静的 |
| 419 | in the iPhone from a focal adjustment standpoint | 在 iPhone 从焦距调整角度 |
| 420 | or image sensor stabilization. | 或图像传感器稳定。 |
| 421 | But yes, these are more components, | 但是,是的,这些是更多的组件, |
| 422 | but look, this is what we do, right? | 但是,你看,这是我们做的,对不对? |
| 423 | We have an incredible engineering team. | 我们有一个令人难以置信的工程团队。 |
| 424 | A lot of work goes into it. | 还有很多工作要做 |
| 425 | Big part, as always, when you're dealing | 和往常一样,当你交易时 |
| 426 | with these kinds of things is material selection. | 这些东西都是物质选择 |
| 427 | By finding the right material | 通过找到正确的材料 |
| 428 | that has the right stiffness and strength | 有正确的坚韧和力量 |
| 429 | and obviously all of it, | 很明显,所有这一切, |
| 430 | that you guys have seen examples of this over the years, | 你们这些年来都看到了这个例子, |
| 431 | all the work we do in reliability testing | 我们在可靠性测试方面所做的一切 |
| 432 | to make sure that things are going to be just as good, | 确保事情会一样好, |
| 433 | you know, many years down the road as they are on day one | 你知道,很多年在路上 他们是在第一天 |
| 434 | and all of that went in to make this possible. | 和所有的这一切 使这一切成为可能。 |
| 435 | Yeah, it's probably, John will be too humble to say it, | 是啊,这可能是, 约翰会太谦卑 说出来, |
| 436 | the product quality that we have | 我们的产品质量 |
| 437 | is really, there's nobody in the industry | 真的,这行业里没有人 |
| 438 | close to what we have | 接近我们拥有的 |
| 439 | and this has really accelerated during the time | 而这真的加速了 在此期间 |
| 440 | that John has started leading the hardware organization | 约翰开始领导硬件组织 |
| 441 | that became such an incredible part | 成为如此不可思议的一部分 |
| 442 | of designing for that reliability | 设计可靠性 |
| 443 | and as well as testing for it. | 和测试它。 |
| 444 | It's just off the charts. | 刚刚离图. |
| 445 | I mean, you guys have, you know, | 我的意思是,你们有,你知道, |
| 446 | I know you've told good stories | 我知道你讲过好故事 |
| 447 | about when you make 10,000 or something versus, | 你赚一万块还是什么的 |
| 448 | you know, a couple hundred million of it, | 你知道,几亿个, |
| 449 | how important that is, but it's just unbelievable. | 这有多重要,但这是令人难以置信的。 |
| 450 | I mean, just, you guys probably experienced it. | 我的意思是,只是, 你们可能经历过它。 |
| 451 | How often do you have an iPhone fail? | 你什么时候有iPhone故障? |
| 452 | It's just the amount of work that these guys do | 这些家伙的工作就是如此 |
| 453 | and what he's had his organization do | 以及他让组织做的事 |
| 454 | is just phenomenal. | 简直是惊人的。 |
| 455 | Well, it's an amazing team and everyone, | 嗯,这是一个惊人的团队和每个人, |
| 456 | it's such a tremendous source of pride | 这是如此巨大的骄傲之源 |
| 457 | to build things that last, right? | 来建造永恒的东西,对不对? |
| 458 | Very quick follow-up question on that. | 很快的后续问题 |
| 459 | When that aperture is built, is it built by hand or robot? | 当这个孔径建成后,它是用手还是用机器人建造的? |
| 460 | That's for us to know. | 是我们知道的 |
| 461 | That's with the code name. | 那是代号 |
| 462 | Last question for me on the iPhone is that | iPhone上最后一个问题就是 |
| 463 | I think the A20 Pro chip is raising a lot of eyebrows | 我觉得A20 Pro芯片 养了很多眉毛 |
| 464 | because it's the first two nanometer chip | 因为它是头两个纳米芯片 |
| 465 | in a phone, but I think what you guys talk about | 在电话里 但我想你们在说什么 |
| 466 | is not necessarily speeds and feeds, | 不一定是速度和饲料, |
| 467 | although obviously it's important to some people, | 虽然很明显这对有些人很重要, |
| 468 | but about enabling new experiences. | 但关于促成新的经验。 |
| 469 | So for example, with the Duo, the fact that it knows | 比如说,与杜奥人,事实上它知道 |
| 470 | when everyone is ready to take that photo | 当大家准备好拍照时 |
| 471 | and takes it automatically for you, | 并自动地为你取走, |
| 472 | what are some examples of how it actually improves | 哪些例子说明它是如何真正改善的 |
| 473 | everyday life and enabling new experiences | 日常生活和促成新经验 |
| 474 | that just weren't possible before? | 这之前不可能吗? |
| 475 | Yeah, well, I mean, there's certainly, | 是的,我的意思是,当然, |
| 476 | there's the kind of compute-heavy things. | 这是一种计算重的事物。 |
| 477 | AI is one example, so a lot of the things we can do | AI就是一个例子,所以我们可以做的很多事情 |
| 478 | with computational photography or on-device AI | 带有计算摄影或设备的 AI |
| 479 | benefit greatly from this extra performance. | 从这种额外表现中受益匪浅。 |
| 480 | Gaming's another one. | 游戏是另一个。 |
| 481 | I mean, 40% increase year over year in graphics performance. | 我的意思是,在图形表现上,年增长率为40%。 |
| 482 | That's huge. | 这是巨大的。 |
| 483 | That doesn't come around very often, | 这种事不常发生 |
| 484 | and then that paired with the new vapor chamber | 然后它和新的蒸汽舱搭配在一起 |
| 485 | is just this big, big step, | 只是一个大,大的步骤, |
| 486 | which we're really excited about. | 我们非常兴奋 |
| 487 | So I think people are gonna feel it | 所以我觉得人们会感觉到 |
| 488 | in a lot of those use cases, | 在很多使用的情况下, |
| 489 | and I think people are gonna be amazed | 我觉得人们会惊讶的 |
| 490 | at what you can do on a phone. | 在你可以用电话做什么。 |
| 491 | 40% improvement in sustained performance, too. | 持续业绩也提高了40%. |
| 492 | On top of, again, what was already a big leap last year, | 再说一遍,去年已经是一大跃进 |
| 493 | and you put this on top of it, | 你把这个放在上面, |
| 494 | so again, this thing is on steroids. | 再说一遍,这东西是类固醇的 |
| 495 | It's just unbelievably amazing devices | 这是不可思议的惊人的装置 |
| 496 | with the Pro and Pro Max, and what's also nice, | 与Pro和Pro Max, 和什么也是不错的, |
| 497 | look, iPhones, one of the benefits we have | 你看,iPhones, 我们有一个好处 |
| 498 | over the other guys is they retain their value, right? | 而不是其他人 他们保留了价值,对不对? |
| 499 | And that's how a part of this works, right? | 事情就是这样的 对吧? |
| 500 | So many people now have learned | 现在很多人都学会了 |
| 501 | that they can sell or trade in their iPhone. | 他们可以出售或交易他们的iPhone。 |
| 502 | It's worth a lot, and it makes the next one | 它值很多钱,它使下一个 |
| 503 | much more affordable. | 更能负担 |
| 504 | Well, that happens because of the work these guys do, right? | 那是因为他们的工作,对吧? |
| 505 | In that making sure the reliability is there, | 在确保可靠性存在的过程中, |
| 506 | software updates are there, and performance is there, right? | 软件有更新, 和性能有,对不对? |
| 507 | Because you want it to be fast, not just today, | 因為你希望它迅速, 不只是今天, |
| 508 | but you want it to be fast three years down the road, | 但你们希望三年后能快一点 |
| 509 | four years down the road, | 四年过去了, |
| 510 | and something like the H20 Pro is a monster. | 而像H20 Pro的东西是一个怪物。 |
| 511 | It's gonna be fast for years to come. | 后数年将快. |
| 512 | One battery, too. | 一个电池,太。 |
| 513 | I don't know if you caught that in the event, | 我不知道你是否在这件事情中发现了这个 |
| 514 | 但18 Pro电池比17 Pro Max强. | |
| 515 | 17 Pro Max was incredible battery life, right? | 17 Pro Max是不可思议的电池生活,对不对? |
| 516 | And then the 18 Pro Max is just off the charts, so it's... | 然后,18 Pro Max 刚刚关闭的图表,所以它... |
| 517 | It actually broke our records, | 它实际上打破了我们的记录, |
| 518 | like the 17 Pro Max, so I'm really curious | 像17 Pro Max, 所以我真的很好奇 |
| 519 | to see how it does in our system. | 来看看它在我们的系统中是如何做的。 |
| 520 | Yeah, you're gonna need a new test. | 是啊,你需要一个新的测试。 |
| 521 | Maybe, right. | 也许吧 |
| 522 | Pump up the brightness, maybe? | 也许把亮度提升一下? |
| 523 | Between the crease solution on the Duo | 在杜奥河的折叠方案之间 |
| 524 | 和iPhone 18 Pro上的相机更新, | |
| 525 | Apple's clearly taking a very specific approach | 苹果显然采取了非常具体的方法 |
| 526 | to its hardware. | 对它的硬件。 |
| 527 | And if you want to see what John Ternes has to say | 如果你想看看约翰·特恩斯要说什么 |
| 528 | about stepping into the role of Apple CEO | 关于进入苹果总裁的角色 |
| 529 | and where they're taking AI, | 他们带AI去的地方 |
| 530 | click the video on screen right now | 现在点击屏幕上的视频 |
| 531 | 看看我们在TechRadar的采访 | |
| 532 | How was yesterday for you? | 昨天怎么样? |
| 533 | Because obviously it's a different... | 因为显然它是一个不同的... |
| 534 | It was amazing. | 这是惊人的。 |
| 535 | Yeah. | 对 |
| 536 | I mean, these days are always amazing, right? | 我的意思是,这些日子总是 惊人的,对不对? |
| 537 | Like, launch days are why we do what we do. | 发射日是我们做什么的原因 |
| 538 | Exactly. | 没错 |
| 539 | Yesterday was a particularly fun one. | 昨天特别有趣 |
| 540 | Yeah. | 对 |
该视频共有字幕 542 条。解锁更多字幕为会员功能，请移动到 价格