TED演讲：你的手机，正在蚕食你
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:12 | So a few years ago, I heard an interesting rumor. | 所以几年前,我听到一个有趣的谣言。 |
| 0:16 | Apparently, the head of a large pet food company | 显然,一家大型宠物食品公司的负责人 |
| 0:18 | would go into the annual shareholders' meeting with a can of dog food, | 会参加股东年会 与一罐狗粮, |
| 0:22 | and he would eat the can of dog food. | 他会吃狗粮 |
| 0:24 | And this was his way of convincing them | 这就是他说服他们的方式 |
| 0:26 | that if it was good enough for him, it was good enough for their pets. | 如果这对他来说足够好 对他们宠物来说也足够好 |
| 0:29 | This strategy is now known as dog fooding, | 这个策略现在被称为养狗 |
| 0:32 | and it's a common strategy in the business world. | 这是商业界的共同策略 |
| 0:34 | It doesn't mean everyone goes in and eats dog food, | 这并不意味着每个人都去吃狗肉 |
| 0:37 | but business people will use their own products | 但是商人会用自己的产品 |
展开字幕全文（217 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | So a few years ago, I heard an interesting rumor. | 所以几年前,我听到一个有趣的谣言。 |
| 2 | Apparently, the head of a large pet food company | 显然,一家大型宠物食品公司的负责人 |
| 3 | would go into the annual shareholders' meeting with a can of dog food, | 会参加股东年会 与一罐狗粮, |
| 4 | and he would eat the can of dog food. | 他会吃狗粮 |
| 5 | And this was his way of convincing them | 这就是他说服他们的方式 |
| 6 | that if it was good enough for him, it was good enough for their pets. | 如果这对他来说足够好 对他们宠物来说也足够好 |
| 7 | This strategy is now known as dog fooding, | 这个策略现在被称为养狗 |
| 8 | and it's a common strategy in the business world. | 这是商业界的共同策略 |
| 9 | It doesn't mean everyone goes in and eats dog food, | 这并不意味着每个人都去吃狗肉 |
| 10 | but business people will use their own products | 但是商人会用自己的产品 |
| 11 | to do business with their pets. | 和他们的宠物做生意 |
| 12 | This is a widespread practice, | 这是一个普遍的做法, |
| 13 | but I think what's really interesting is when you find exceptions to this rule, | 但我认为真正有趣的是 当你发现这个规则的例外, |
| 14 | when you find cases of businesses or people in businesses | 当发现企业或企业中的人时 |
| 15 | who don't use their own products. | 他们不使用自己的产品。 |
| 16 | Turns out there's one industry where this happens in a common way, | 事实证明,有一个行业 发生在一个共同的方式, |
| 17 | in a pretty regular way, | 在相当正常的方式, |
| 18 | and that is the screen-based tech industry. | 这是基于屏幕的技术产业。 |
| 19 | So in 2010, Steve Jobs, when he was releasing the iPad, | 所以2010年,史蒂夫・乔布斯, 当他发布iPad, |
| 20 | described the iPad as a device that was extraordinary. | 将iPad描述为非同寻常的设备. |
| 21 | The best browsing experience in the world | 世界上最好的浏览经验 |
| 22 | and the best experience you've ever had, | 以及你有过的最好经历 |
| 23 | way better than a laptop, way better than a smartphone. | 比笔记本电脑好,比智能手机好 |
| 24 | It's an incredible experience. | 经历不可思议. |
| 25 | Now, a couple of months later, | 几个月后 |
| 26 | he was approached by a journalist from The New York Times, | 纽约时报的记者找了他 |
| 27 | and they had a long phone call. | 他们打了个很长的电话 |
| 28 | And at the end of the call, the journalist threw in a question | 在电话结束时,记者问了一个问题 |
| 29 | that seemed like a softball. | 看起来像垒球 |
| 30 | He said to him, | 他对他说, |
| 31 | your kids must love the iPad. | 你的孩子一定喜欢iPad |
| 32 | And there's an obvious answer to this, | 答案很明显 |
| 33 | but what Jobs said really staggered the journalist. | 但乔布斯说的话 使记者错位了 |
| 34 | He was very surprised, | 他很惊讶, |
| 35 | because he said, | 因为他说, |
| 36 | they haven't used it. | 他们没有用过 |
| 37 | We limit how much technology our kids use at home. | 我们限制我们的孩子在家里使用多少技术。 |
| 38 | This is a very common thing in the tech world. | 这在科技界很常见。 |
| 39 | In fact, there's a school quite near Silicon Valley | 事实上,在硅谷附近有一所学校 |
| 40 | called the Waldorf School of the Peninsula, | 称为半岛的霍道夫学校, |
| 41 | and they don't introduce screens until the eighth grade. | 并且直到八年级才引入屏幕 |
| 42 | Now, what's really interesting about the school | 现在,真正有趣的是学校 |
| 43 | is that 75 percent of the kids who go there | 百分之七十五的小孩会去那里 |
| 44 | have parents who are high-level Silicon Valley tech execs. | 父母是高级硅谷技术执行官 |
| 45 | So when I heard about this, | 所以当我听到这个, |
| 46 | I thought it was interesting and surprising, | 我认为这是有趣和令人惊讶的, |
| 47 | and it pushed me to consider what screens were doing to me | 它促使我考虑 屏幕对我做了什么 |
| 48 | and to my family and the people I loved, | 对我的家人和我爱的人, |
| 49 | and to people at large. | 和广大的人。 |
| 50 | And so for the last five years, | 因此,在过去五年里, |
| 51 | as a professor of business and psychology, | 作为商业和心理学的教授, |
| 52 | I've been studying the effect of screens on our lives. | 我一直在研究屏幕对我们生活的影响. |
| 53 | And I want to start by just focusing on how much time they take from us, | 首先我想强调他们从我们这里夺走多少时间 |
| 54 | and then we can talk about what that time looks like. | 然后我们可以谈谈那个时间是什么样子。 |
| 55 | So what I'm showing you here is the average 24-hour workday | 我给你们看的是平均24小时工作日 |
| 56 | at three different points in history. | 在历史的三个不同点。 |
| 57 | 2007, 10 years ago, | 2007年,十年前, |
| 58 | 2015, | 2015, (英语). |
| 59 | and then data that I collected, actually, only last week. | 然后我收集的数据,实际上, 上周。 |
| 60 | And a lot of things haven't changed all that much. | 很多事情并没有改变这么多。 |
| 61 | So we sleep roughly seven and a half to eight hours a day. | 所以我们每天大概睡7个半小时到8个小时。 |
| 62 | Some people say that's declined slightly, but it hasn't changed much. | 有些人说这略有下降,但变化不大. |
| 63 | We work eight and a half to nine hours a day. | 我们每天工作8个半小时到9小时 |
| 64 | We engage in survival activities. | 我们参与生存活动。 |
| 65 | These are things like eating and bathing and looking after kids, | 这些东西就像吃喝洗澡 照顾孩子 |
| 66 | about three hours a day. | 一天三小时左右 |
| 67 | And that leaves this white space. | 这就留下了这个白色的空间。 |
| 68 | That's our personal time. | 这是我们的私人时间。 |
| 69 | That space is incredibly important to us. | 这个空间对我们来说非常重要。 |
| 70 | That's the space where we do things that make us individuals. | 这就是我们做事情的空间 使我们成为个人。 |
| 71 | That's where hobbies happen, where we have close relationships, | 这就是嗜好发生的地方, 我们有密切的关系, |
| 72 | where we really think about our lives, | 在那里,我们真正思考 我们的生活, |
| 73 | where we get creative, where we zoom back | 在那里我们获得创造力, 在那里我们放大回 |
| 74 | and try to work out whether our lives have been meaningful. | 试着找出我们的生活是否有意义 |
| 75 | And of course, we get some of that from work as well, | 当然,我们从工作中得到一些, |
| 76 | but when people look back on their lives | 但当人们回头看自己的生活 |
| 77 | and they wonder what their lives have been like at the end of their lives, | 他们怀疑自己的生命是怎样的, |
| 78 | you look at the last things they say. | 你看看他们最后说的话 |
| 79 | They are talking about those moments that happen in that white personal space. | 他们正在谈论那些发生在 白色个人空间中的时刻。 |
| 80 | So it's sacred. | 故曰圣谛. |
| 81 | It's important to us. | 这对我们很重要 |
| 82 | Now, what I'm going to do is show you how much of that space | 现在,我要做的是 展示你有多少空间 |
| 83 | is taken up by screens across time. | 被屏幕覆盖 跨时间。 |
| 84 | In 2007, this much. | 2007年,这么多。 |
| 85 | That was the year Apple introduced the first iPhone. | 那是苹果推出第一个iPhone的一年. |
| 86 | Eight years later, this much. | 八年后,这么多。 |
| 87 | Now, this much. | 现在,这么多。 |
| 88 | That's how much time we spend of that free time in front of our screens. | 这就是我们花多少时间 在屏幕前的空闲时间。 |
| 89 | This yellow area, this thin sliver, is where the magic happens. | 这个黄色区域,这个薄的锯齿是魔法发生的地方. |
| 90 | That's where your humanity lives, and right now, it's in a very small box. | 这就是你人类生活的地方, 现在,它在一个很小的盒子里。 |
| 91 | So what do we do about this? | 我们该怎么办? |
| 92 | Well, the first question is, what does that red space look like? | 那么,第一个问题是,红色空间是什么样子的? |
| 93 | Now, of course, screens are miraculous in a lot of ways. | 当然,屏幕在许多方面都是奇迹。 |
| 94 | I live in New York, a lot of my family lives in Australia, | 我住在纽约 很多家人住在澳大利亚 |
| 95 | and I have a one-year-old son, | 我有一个一岁的儿子, |
| 96 | and the way I've been able to introduce them to him is with screens. | 我介绍给他看的方式是屏幕 |
| 97 | I couldn't have done that 15 or 20 years ago in quite the same way, | 我不可能在15到20年前 以同样的方式做到这一点 |
| 98 | so there's a lot of good that comes from them. | 所以他们有很多好处 |
| 99 | One thing you can do is you can ask yourself what goes on during that time. | 你可以做的一件事是 你可以问自己 在此期间发生了什么。 |
| 100 | How enriching are the apps that we're using? | 我们使用的应用程序有多丰富? |
| 101 | And some are enriching. | 有些人正在丰富。 |
| 102 | If you stop people while they're using them and say, | 如果你阻止人们时 他们使用他们,并说, |
| 103 | tell us, how do you feel right now, | 告诉我们 你现在感觉如何 |
| 104 | they say they feel pretty good about these apps, | 他们说他们对这些应用程序感觉很好, |
| 105 | those that focus on relaxation, exercise, weather, reading, | 那些专注于放松,锻炼,天气,阅读, |
| 106 | education and health, | 教育和卫生; |
| 107 | they spend an average of nine minutes a day on each of these. | 他们每天平均花9分钟 做这些。 |
| 108 | These apps make them much less happy. | 这些应用让他们更不高兴. |
| 109 | About half the people, when you interrupt them and say, | 大约一半的人 当你打断他们说, |
| 110 | how do you feel, say they don't feel good about using them. | 你觉得怎么样,说他们不觉得好 使用它们。 |
| 111 | Now, what's interesting about these, | 现在,有趣的是, |
| 112 | dating, social networking, gaming, entertainment, news, web browsing, | 约会 社交网络 游戏 娱乐 新闻 网页浏览 |
| 113 | people spend 27 minutes a day on each of these. | 每个人每天花27分钟做这些 |
| 114 | We're spending three times longer on the apps that don't make us happy. | 我们花了3倍多的时间在不让我们高兴的应用上. |
| 115 | That doesn't seem very wise. | 这似乎不太明智。 |
| 116 | Now, one of the reasons we spend so much time on these apps | 现在,一个原因 我们花这么多时间在这些应用程序上 |
| 117 | that make us unhappy is they rob us of stopping cues. | 那让我们不高兴的是 他们抢走了我们 停止提示。 |
| 118 | Stopping cues were everywhere in the 20th century. | 20世纪到处都有停止信号 |
| 119 | They were baked into everything we did. | 他们被烤到我们所做的一切。 |
| 120 | A stopping cue is basically a signal that it's time to move on, | 停止的提示基本上是一个信号, 是时候继续前进, |
| 121 | to do something new, to do something different. | 做一些新的事情, 做一些不同的事情。 |
| 122 | And think about newspapers. | 且想诸报. |
| 123 | Eventually, you get to the end, you fold the newspaper away, | 最后,你走到尽头,你把报纸折开 |
| 124 | you put it aside, the same with magazines. | 你把它放在一边, 同样与杂志。 |
| 125 | Books, you get to the end of a chapter, | 书,你得到一个章节的结尾, |
| 126 | prompts you to consider whether you want to continue. | 提示您考虑是否要继续 。 |
| 127 | You watched a show on TV, eventually the show would end, | 你在电视上看过一集节目 最终节目会结束 |
| 128 | and then you'd have a week until the next one came. | 然后,你会有一个星期 直到下一个来。 |
| 129 | So there were stopping cues everywhere. | 所以到处都停电了 |
| 130 | But the way we consume media today is such that there are no stopping cues. | 但是我们今天消耗媒体的方式是,没有停止信号。 |
| 131 | The news feed just rolls on, and everything's bottomless. | 新闻播报刚刚开始, 和一切的无底。 |
| 132 | Twitter Facebook Instagram 电子邮件 短信 新闻 | |
| 133 | And when you do check all sorts of other sources, | 当你检查所有来源时 |
| 134 | you can just keep going on and on and on. | 你可以继续 不停地。 |
| 135 | So we can get a cue about what to do from Western Europe, | 这样我们就能从西欧得到一个线索 |
| 136 | where they seem to have a number of pretty good ideas in the workplace. | 在那里,他们似乎有一些 相当好的想法在工作场所。 |
| 137 | Here's one example. | 这里有一个例子。 |
| 138 | This is a Dutch design firm. | 这是一家荷兰设计公司。 |
| 139 | And what they've done is they've rigged the desks to the ceiling. | 他们做的是把桌子放到天花板上 |
| 140 | And at 6 p.m. every day, it doesn't matter who you're emailing | 每天下午六点,你给谁发邮件不重要 |
| 141 | or what you're doing, the desks rise to the ceiling. | 或者你在做什么, 桌子升到天花板。 |
| 142 | Four days a week, the space turns into a yoga studio, | 每周四天 空间变成瑜伽工作室 |
| 143 | one day a week into a dance club. | 一周一天进入一个舞蹈俱乐部。 |
| 144 | It's really up to you which ones you stick around for. | 这真的由你决定 你留下来为谁。 |
| 145 | But this is a great stopping rule, | 但这是伟大的停止规则, |
| 146 | because it means that at the end of the day, everything stops. | 因为这意味着在一天结束时,一切都停止。 |
| 147 | There's no way to work. | 无有工夫. |
| 148 | At Daimler, the German car company, they've got another great strategy. | 在德国汽车公司的Daimler, 他们有另一个伟大的策略。 |
| 149 | When you go on vacation, | 当你去度假, |
| 150 | instead of saying, this person's on vacation, | 而不是说,这个人在度假, |
| 151 | they'll get back to you eventually. | 他们最终会回复你的 |
| 152 | They say, this person's on vacation, so we've deleted your email. | 他们说这个人在度假 所以我们删除了你的邮件 |
| 153 | This person will never see the email you just sent. | 这个人永远不会看到你刚发的邮件。 |
| 154 | You can email back in a couple of weeks, | 你可以在几周后发邮件回来, |
| 155 | or you can email someone else. | 或者你可以给别人发邮件 |
| 156 | And so you can imagine what that's like. | 这样你就能想象出那种感觉 |
| 157 | You go on vacation and you're actually on vacation. | 你去度假,实际上你在度假。 |
| 158 | The people who work at this company | 这家公司的员工 |
| 159 | feel that they actually get a break from work. | 感觉他们实际上得到了一个休息。 |
| 160 | But of course, that doesn't tell us much about what we should do at home | 但当然,这并不能告诉我们 我们在家里应该做什么 |
| 161 | in our own lives, so I want to make some suggestions. | 在自己的生活中, 所以我想提出一些建议。 |
| 162 | You know, it's easy to say, | 你知道,这很容易说, |
| 163 | between, say, five and six p.m., I'm going to not use my phone. | 晚上5点到6点之间 我不会用手机的 |
| 164 | The problem is, five and six p.m. looks different on different days. | 问题是,下午5点和6点不同的日子看起来不同。 |
| 165 | I think a far better strategy is to say, | 我认为更好的策略是说, |
| 166 | I do certain things every day. | 我每天都做一些事情。 |
| 167 | There are certain occasions that happen every day, like eating dinner. | 有些时候每天都会发生,比如吃晚饭。 |
| 168 | Sometimes I'll be alone, | 有时候我会一个人 |
| 169 | sometimes with other people, | 有时和其他人, |
| 170 | sometimes in a restaurant, sometimes at home. | 有时在餐厅,有时在家里。 |
| 171 | But the rule that I've adopted is I will never use my phone at the table. | 但我通过的规则是 我永远不会在桌子上用我的电话。 |
| 172 | It's far away. | 远矣. |
| 173 | As far away as possible. | 越远越好. |
| 174 | Because we're really bad at resisting temptation, | 因为我们对抗拒诱惑非常不善 |
| 175 | but when you have a stopping cue that every time dinner begins, | 但当你有一个停止提示 每次晚餐开始, |
| 176 | my phone goes far away, you avoid temptation altogether. | 我的电话走远了 你完全避免了诱惑 |
| 177 | At first, it hurts. | 初则痛. |
| 178 | I had massive FOMO. | 我有巨大的FOMO。 |
| 179 | I struggled. | 我挣扎着 |
| 180 | But what happens is you get used to it. | 但发生的事情是你习惯了 |
| 181 | You overcome the withdrawal the same way you would from a drug, | 你以你从毒品中抽身的方式克服了退出 |
| 182 | and what happens is life becomes more colorful, | 会发生什么 生活变得更加多彩, |
| 183 | richer, more interesting. | 更丰富更有趣 |
| 184 | You have better conversations. | 你有更好的对话。 |
| 185 | You really connect with the people who are there with you. | 你真的和那些跟你在一起的人有联系 |
| 186 | I think it's a fantastic strategy, | 我认为这是一个很棒的策略, |
| 187 | and we know it works because when people do this, | 我们知道它的作用 因为当人们这样做, |
| 188 | and I've tracked a whole lot of people who have tried this, | 我追踪到很多尝试过的人 |
| 189 | it expands. | 它会扩张。 |
| 190 | They feel so good about it that they start doing it | 他们感觉很好 开始做 |
| 191 | for the first hour of the day in the morning. | 以早晨为首日。 |
| 192 | They start putting their phones on airplane mode on the weekend. | 他们周末开始把手机放上飞机模式. |
| 193 | That way, your phone remains a camera, | 这样的话 你的手机就成了摄像机了 |
| 194 | but it's no longer a phone. | 但已经不是电话了 |
| 195 | It's a really powerful idea, | 这是一个非常强大的想法, |
| 196 | and we know people feel much better about their lives when they do this. | 并且我们知道当人们这样做的时候 他们的生活感觉好多了。 |
| 197 | So what's the take-home here? | 带回家的是什么? |
| 198 | Screens are miraculous. | 屏幕是奇迹。 |
| 199 | I've already said that, and I feel that it's true. | 我已经说过了 我觉得这是真的 |
| 200 | But the way we use them is a lot like driving down a really fast, long road. | 但我们使用它们的方式 很像开着一条非常快,漫长的道路。 |
| 201 | And you're in a car where the accelerator is mashed to the floor, | 而你在一辆车 加速器被泥塞到地板上, |
| 202 | it's kind of hard to reach the brake pedal. | 很难到达刹车踏板 |
| 203 | And you've got a choice. | 而你有选择 |
| 204 | You can either glide by past, say, the beautiful ocean scenes | 你可以滑翔过去,比如说,美丽的海洋场景 |
| 205 | and take snaps out the window, and that's the easy thing to do. | 然后从窗外抓下来 这很容易 |
| 206 | Or you can go out of your way | 或者你可以离开你的方式 |
| 207 | to move the car to the side of the road | 把车开到路边 |
| 208 | to push that brake pedal, | 推动制动踏板, |
| 209 | to get out, | 出来, |
| 210 | take off your shoes and socks, | 脱掉你的鞋子和袜子, |
| 211 | take a couple of steps onto the sand, | 在沙滩上走几步 |
| 212 | feel what the sand feels like under your feet, | 感觉到你脚下沙子的感觉 |
| 213 | walk to the ocean and let the ocean lap at your ankles. | 走到大海,让大海在你的脚踝。 |
| 214 | Your life will be richer and more meaningful | 你的生活会更丰富更有意义 |
| 215 | because you breathe in that experience | 因为你在经历中呼吸 |
| 216 | and because you've left your phone in the car. | 因为你把手机忘在车里了 |
| 217 | Thank you. | 谢谢 |
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