周受资和TikTok
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | It's very nice to have you here. | 很高兴你能来 |
| 0:03 | Let's see, first of all, congratulations. | 让我们来看看,首先,祝贺。 |
| 0:05 | You really pulled off something remarkable on that grilling. | 你真的在烧烤上做了一些了不起的事。 |
| 0:08 | You achieved something that very few people do, | 你实现了很少人做的事 |
| 0:10 | which was you pulled off a bipartisan consensus in US politics. | 你在美国政治中达成了两党共识 |
| 0:15 | It was great. | 这是伟大的。 |
| 0:17 | You know. | 你知道吗? |
| 0:18 | The bad news was that that consensus largely seemed to be, | 坏消息是,这种共识似乎在很大程度上是, |
| 0:21 | 我们必须禁止TikTok。 | |
| 0:23 | So we're going to come to that in a bit. | 所以,我们将去 到这一点在一点点。 |
展开字幕全文（775 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | It's very nice to have you here. | 很高兴你能来 |
| 2 | Let's see, first of all, congratulations. | 让我们来看看,首先,祝贺。 |
| 3 | You really pulled off something remarkable on that grilling. | 你真的在烧烤上做了一些了不起的事。 |
| 4 | You achieved something that very few people do, | 你实现了很少人做的事 |
| 5 | which was you pulled off a bipartisan consensus in US politics. | 你在美国政治中达成了两党共识 |
| 6 | It was great. | 这是伟大的。 |
| 7 | You know. | 你知道吗? |
| 8 | The bad news was that that consensus largely seemed to be, | 坏消息是,这种共识似乎在很大程度上是, |
| 9 | 我们必须禁止TikTok。 | |
| 10 | So we're going to come to that in a bit. | 所以,我们将去 到这一点在一点点。 |
| 11 | I'm curious, but before we go there, | 我很好奇,但在我们去之前 |
| 12 | we need to know about you. | 我们要了解你 |
| 13 | You seem to me like a remarkable person. | 在我看来你是个了不起的人 |
| 14 | I want to know a bit of your story and how you came to TikTok in the first place. | 我想知道你的故事 以及你是如何来到TikTok的 |
| 15 | Okay, thank you, Chris. | 好的,谢谢你,克里斯 |
| 16 | Before we do that, can I just check, I need to know my audience. | 之前,我可以只是检查, 我需要了解我的观众。 |
| 17 | How many of you here use TikTok? | 这里有多少人使用TikTok? |
| 18 | Oh, thank you. | 谢谢 |
| 19 | For those who don't, the Wi-Fi is free. | 对于不这样做的人,无线是免费的. |
| 20 | There's another question, which is, | 还有另一个问题,那就是, |
| 21 | how many of you here have had your lives touched through TikTok, | 你们中有多少人 被TikTok的人生感动了 |
| 22 | through your kids and other people in your lives? | 通过你的孩子和别人 在你的生活中? |
| 23 | That's great to see. | 赞曰. |
| 24 | It's basically, if you're alive, | 基本上,如果你还活着, |
| 25 | you've had some kind of contact with TikTok at this point. | 这时候你和TikTok有某种接触 |
| 26 | So tell us about you. | 跟我们说说你 |
| 27 | So my name is Sho and I'm from Singapore. | 我叫Sho,我来自新加坡 |
| 28 | Roughly 10 years ago, I met with two engineers who were building a product. | 大约10年前,我会见了两位工程师 他们正在制造一个产品。 |
| 29 | And the idea behind this was to build a product | 幕后想法是打造一个产品 |
| 30 | that recommended content to people not based on who they knew. | 向那些不以自己认识的人推荐内容。 |
| 31 | Which was, if you think about it, 10 years ago, | 10年前,如果你考虑一下 |
| 32 | the social graph was all in the rage. | 社会图表都是愤怒的。 |
| 33 | And the idea was, your content and the feed that you saw | 想法是,你的内容和 你看到的饲料 |
| 34 | should be based on people that you knew. | 应该以你认识的人为基础 |
| 35 | About 10 years ago, these two engineers thought about something different, | 大约十年前 两位工程师想到了一些不同的事情 |
| 36 | which is, instead of showing you people you knew, | 而不是向你们展示你们认识的人 |
| 37 | why don't we show you content that you liked? | 我们为什么不告诉你你喜欢的东西? |
| 38 | And that's sort of the genesis and the birth | 这就是起源和出生 |
| 39 | (原始内容存档于2018-09-21). Information of the early 迭代的TikTok. | |
| 40 | And about five years ago, with the advent of 4G, | 大约五年前 随着4G的出现 |
| 41 | short video, mobile phone penetration, TikTok was born. | 短视频,手机渗透,TikTok诞生. |
| 42 | And a couple of years ago, I had the opportunity to run this company | 几年前 我有机会经营这家公司 |
| 43 | and it still excites me every single day. | 每天都让我兴奋 |
| 44 | So I want to dig in a little more into this, | 所以我想更深入一点 |
| 45 | about what was it that made this take-off so explosive? | 是什么使起飞如此爆炸? |
| 46 | Because the language I hear from people who spent time on it, | 因为我听到的人 语言谁花了时间在它, |
| 47 | I mean, it is a different level of addiction to other media out there. | 我的意思是,这是不同程度的上瘾 其他媒体在那里。 |
| 48 | And I don't necessarily mean this in a good way, we'll be coming on to it. | 我不一定是说好话的,我们会开始的 |
| 49 | There's good and bad things about this type of addiction. | 这种成瘾有好有坏. |
| 50 | But it's the feeling that within a couple of days of experience of TikTok, | 但这种感觉是,在蒂克托克经历的几天内, |
| 51 | it knows you and it surprises you with things | 它认识你,它让你吃惊 |
| 52 | that you didn't know you were going to be interested in, but you are. | 你不知道你会有兴趣, 但你是。 |
| 53 | How? | 怎么会? |
| 54 | Is it really just, instead of the social graph, | 它真的只是, 而不是社会图表, |
| 55 | what are these algorithms doing? | 这些算法在做什么? |
| 56 | I think to describe this, to begin to answer your question, | 我想描述一下 开始回答你的问题 |
| 57 | we have to talk about the mission of the company. | 我们得谈谈公司的任务 |
| 58 | Now, the mission is to inspire creativity and to bring joy. | 现在,任务是激发创造力,带来欢乐. |
| 59 | And I think, you know, missions for companies like ours is really important | 我认为,你知道,我们这样的公司的任务 是非常重要的 |
| 60 | because you have product managers working on a product every single day | 因为你有产品经理 每天在做一个产品 |
| 61 | and they need to have a north star, you know, | 他们需要一颗北星,你知道, |
| 62 | something to sort of work towards together. | 一些可以合作的东西 |
| 63 | Now, based on this mission, our vision is to provide three things to our users. | 现在,基于这个任务,我们的设想是给我们的用户提供三件事. |
| 64 | We want to provide a window to discover, and I'll talk about discovery. | 我们想提供一个发现窗口, 我会谈论发现。 |
| 65 | You talked about this in a second. | 你一会儿就说过了 |
| 66 | We want to give them a canvas to create, | 我们想给他们一个画布来创造, |
| 67 | which is going to be really exciting with new technologies in AI | 在AI的新技术会非常刺激 |
| 68 | that's going to help people, you know, help people create new things. | 这将帮助人们, 你知道,帮助人们创造新的事物。 |
| 69 | And the final thing is bridges for people to connect. | 最后一点是人们可以连接的桥梁。 |
| 70 | So that's sort of the vision of what we're trying to build. | 这就是我们试图构建的愿景。 |
| 71 | Now, what really makes TikTok very unique and very different | 现在,是什么让TikTok非常独特,非常不同 |
| 72 | is the whole discovery engine behind us. | 是我们后面的整个发现引擎 |
| 73 | So there are earlier apps that I have a lot of respect for, | 所以,有一些早期的应用 我有很多尊重, |
| 74 | but they were built for a different purpose. | 但他们是为不同的目的而建造的。 |
| 75 | You know, for example, in the era of search, you know, | 比如说,在搜寻的时代,你知道, |
| 76 | there was an app that was built for people who wanted to search things | 有个应用软件是为想要搜索的东西的人设计的 |
| 77 | so that it's more easily found. | 这样它更容易找到。 |
| 78 | And then in the era of social graphs, | 然后在社会图表时代, |
| 79 | it was about connecting people and their followers. | 而是联系人们和他们的追随者 |
| 80 | Now, what we have done is that we are, based on our machine learning algorithms, | 现在,我们所做的是,我们是基于我们的机器学习算法, |
| 81 | we're showing people what they liked. | 我们在向人们展示他们喜欢的东西 |
| 82 | And what this means is that we have given the everyday person | 这意味着,我们给了每天的人 |
| 83 | a platform to be discovered. | 一个要发现的平台。 |
| 84 | If you have talent, it is very, very easy to get discovered on TikTok. | 如果你有天赋,在TikTok上很容易被发现。 |
| 85 | And I'll just give you one example of this. | 我仅举一个例子。 |
| 86 | The biggest creator on TikTok is a guy called Kabi. | TikTok上最大的创造者是一个叫Kabi的人. |
| 87 | Kabi was from Senegal. | 卡比是塞内加尔人。 |
| 88 | He lives in Italy. | 他住在意大利。 |
| 89 | He was a factory worker. | 他是一个工厂工人。 |
| 90 | He, you know, for the longest time didn't even speak in any of his videos. | 他,你知道,在最长的时间里, 甚至没有在他的任何视频说话。 |
| 91 | But what he did was he had talent. | 但他所做的是 他有天赋。 |
| 92 | 他很有趣,他很聪明 He was funny. | |
| 93 | He had a good expression. | 他表现的很好 |
| 94 | He had creativity, so he kept posting. | 他有创造力,所以他一直张贴。 |
| 95 | And today he has 160 million followers on our platform. | 今天他在我们的平台上有1.6亿追随者。 |
| 96 | So every single day we hear stories like that. | 因此,我们每天都听到这样的故事。 |
| 97 | You know, businesses, people with talent. | 你知道,企业,有才华的人。 |
| 98 | And I think it's very freeing to have a platform where, | 我觉得有一个平台很自由 |
| 99 | as long as you have talent, you're going to be heard | 只要你有天赋,你就会被听到 |
| 100 | and you have the chance to succeed. | 你有机会成功 |
| 101 | And that's what we're providing to our users. | 这就是我们提供给我们的用户。 |
| 102 | So this is the amazing thing to me. | 这对我来说是一件令人惊奇的事。 |
| 103 | Like, most of us have grown up with, say, network television, | 喜欢,我们大多数人 长大了,例如,网络电视, |
| 104 | where for decades you've had thousands of brilliant creative people | 在那里,你已经拥有了 成千上万的杰出的创造者 |
| 105 | toiling in the trenches trying to imagine | 在战壕里挣扎着想着 |
| 106 | stuff that would be amazing for an audience. | 这对观众来说是惊人的 |
| 107 | And none of them ever, remotely, | 没有一个是远程的 |
| 108 | came up with anything that looked like many of your creators. | 想到了一切 看起来像许多你的创造者。 |
| 109 | So these algorithms, just by observing people's behaviour | 所以这些算法,只是通过观察人们的行为 |
| 110 | and what they look like, | 和他们的样子, |
| 111 | have discovered things that thousands of brilliant humans never discovered. | 发现了成千上万人类从未发现过的东西 |
| 112 | Tell me some of the things that it is looking at. | 告诉我它正在看的东西。 |
| 113 | So obvious things like if someone presses like or stays on a video for a long time, | 很明显,如果有人按 喜欢或停留在视频上很长时间, |
| 114 | that gives you a clue more like that. | 这给你一个更像这样的线索。 |
| 115 | But is it subject matter? | 但这是主题吗? |
| 116 | What are the array of things that you have noticed | 你注意到的这些事情是什么 |
| 117 | that you can actually track that provide useful clues? | 找到有用的线索吗? |
| 118 | I'm going to simplify this a lot, | 我会把事情简化很多 |
| 119 | but the recommendation algorithm is really just math. | 但推荐算法其实只是数学 |
| 120 | So, for example, if you like videos one, two, three and four, | 例如,如果你喜欢第一,二,三和四段视频, |
| 121 | and I like videos one, two, three and five, | 我喜欢一、二、三和五的视频 |
| 122 | maybe he liked videos one, two, three and six, | 也许他喜欢第一、二、三和六段视频 |
| 123 | then what's going to happen is, because we like one, two, three at the same time, | 然后会发生什么,因为我们喜欢 一,二,三同时, |
| 124 | he's going to be shown four, five, six, and so are we. | 他将会被展示四,五,六,我们也是。 |
| 125 | And you can think about this repeated at scale in real time | 你可以考虑这个 规模在实时重复 |
| 126 | across more than a billion people. | 超过十亿人 |
| 127 | That's basically what it is, is math. | 这基本上是数学 |
| 128 | And, of course, you know, | 当然,你知道, |
| 129 | AI and machine learning has allowed this to be done at a very, very big scale. | 人工智能和机器学习使这项工作得以在非常非常大的规模上进行。 |
| 130 | And what we have seen, the result of this, | 而我们所看到的, 的结果, |
| 131 | is that it learns the interest signals that people exhibit very quickly | 是它知道人们迅速表现出的兴趣信号 |
| 132 | and shows you content that's really relevant for you | 并显示与你真正相关的内容 |
| 133 | in a very quick way. | 在一个非常快速的方式。 |
| 134 | So, it's a form of collaborative filtering, from what you're saying. | 所以,这是一种协作过滤的形式, 从你所说的。 |
| 135 | The theory behind it is that these humans are weird people, | 背后的理论是 这些人类是奇怪的人, |
| 136 | we don't really know what they're interested in, | 我们不知道他们感兴趣的是什么 |
| 137 | but if we see that one human is interested with an overlap of someone else, | 但是如果我们看到一个人对别人的重叠感兴趣 |
| 138 | chances are, you know, you can make use of the other pieces | 机会是,你知道, 你可以利用其他的作品 |
| 139 | that are in that overlapped human's repertoire to feed them, | 与人类的轮回相重叠 供养他们 |
| 140 | and they'll be surprised. | 他们会惊讶的。 |
| 141 | But the reason they like it is because their pal also liked it. | 但他们喜欢的原因是 他们的朋友也喜欢它。 |
| 142 | It's pattern recognition based on your interest signals. | 根据你的兴趣信号来识别模式 |
| 143 | And I think the other thing here is that we don't actually ask you | 我觉得还有一件事 我们其实不问你 |
| 144 | 20 questions on whether you like a piece of content, | 关于你是否喜欢内容的20个问题 |
| 145 | you know, what are your interests, we don't do that. | 你知道,什么是你的兴趣, 我们不这样做。 |
| 146 | We build that experience organically into the app experience. | 我们把这种经验有机地融入应用经验中。 |
| 147 | So, you are voting with your thumbs. | 所以你是用拇指来投票的 |
| 148 | You know, by watching a video, you know, by swiping it, | 你知道,通过观看一个视频, 通过擦拭它, |
| 149 | by liking it, by sharing it, | 喜欢它,分享它, |
| 150 | you are basically exhibiting interest signals. | 你基本上在显示兴趣信号。 |
| 151 | And what it does mathematically is to take those signals, | 数学上它要做的是接收这些信号, |
| 152 | put it in a formula, and then matches it through pattern recognition. | 放在公式中,然后通过模式识别来匹配. |
| 153 | That's basically the idea behind it. | 这基本上是它背后的想法。 |
| 154 | I mean, lots of start-ups have tried to use these types of techniques. | 我的意思是,许多初创企业 尝试使用这些类型的技术。 |
| 155 | I'm wondering what else played a role early on. | 我想知道还有什么 早期扮演的角色。 |
| 156 | I mean, how big a deal was it that from the get-go, | 我的意思是,这有多重要 从开始, |
| 157 | you were optimising for smartphones, | 你对智能手机很乐观 |
| 158 | so that videos were shot in portrait format and they were short? | 视频以肖像形式拍摄 并且短小? |
| 159 | Was that an early distinguishing thing that mattered? | 那是很早期的区别吗? |
| 160 | I think we were the first to really try this at scale. | 我想我们是第一个 真正尝试这个规模。 |
| 161 | You know, the recommendation algorithm is a very important reason | 你知道,推荐算法是一个非常重要的原因 |
| 162 | as to why the platform is so popular among so many people. | 为何平台在这么多人中如此流行. |
| 163 | But beyond that, you know, you mentioned the format itself. | 但除此之外,你提到了格式本身。 |
| 164 | So, we talked about the vision of the company, | 所以,我们谈论了公司的愿景, |
| 165 | which is to have a window to discover. | 也就是有一个窗口来发现。 |
| 166 | And if you sort of just open it up for the first time, | 如果你第一次打开它 |
| 167 | you'll see that it takes up your whole screen. | 你会看到它占据了整个屏幕。 |
| 168 | So, that's the window that we want. | 这就是我们想要的窗口。 |
| 169 | You can imagine a lot of people using that window | 你可以想象很多人用那扇窗户 |
| 170 | to discover new things in their lives. | 发现他们生活中的新事物 |
| 171 | Then, you know, through this recommendation algorithm, | 然后,你知道,通过这个推荐算法, |
| 172 | we have found that it connects people together. | 我们发现它把人联系起来 |
| 173 | People find communities. | 人们发现社区。 |
| 174 | And I've heard so many stories of people who have found their communities | 我听过很多关于人们建立社区的故事 |
| 175 | because of the content that they're posting. | 因为他们发布的内容。 |
| 176 | Now, I'll give you an example. | 现在,我举个例子 |
| 177 | I was in D.C. recently and I met with a bunch of creators. | 我最近去了华盛顿 认识了一群创作者 |
| 178 | I heard. | 我听说了 |
| 179 | And so, one of them was sitting next to me at a dinner. | 于是,其中一人坐在我旁边吃晚饭. |
| 180 | His name is Samuel. | 他的名字是塞缪尔。 |
| 181 | He runs a restaurant in Phoenix, Arizona. | 他在亚利桑那州凤凰城经营一家餐馆. |
| 182 | And it's a taco restaurant. | 这是一家墨西哥卷饼餐厅 |
| 183 | He told me he's never done this before. | 他告诉我他从来没有这样做过。 |
| 184 | First, you know, venture. | 首先,你知道,冒险。 |
| 185 | He started posting all this content on TikTok. | 他开始在TikTok上发布所有这些内容. |
| 186 | And, you know, I saw his content. | 而且,你知道,我看到了他的内容。 |
| 187 | It looks... | 看起来... |
| 188 | I was hungry after looking at it. | 看完就饿了 |
| 189 | It's just great, you know, content. | 它只是伟大的,你知道,满足。 |
| 190 | And he's generated so much interest in his business | 他的生意引起了这么多的兴趣 |
| 191 | that last year he made something like a million dollars in revenue | 去年他赚了差不多一百万的收入 |
| 192 | just via TikTok, one restaurant. | 只是通过TikTok, 一个餐厅。 |
| 193 | And again and again, I hear these stories. | 我一次又一次地听到这些故事。 |
| 194 | You know, by connecting people together, | 你知道,通过连接 人在一起, |
| 195 | by giving people the window to discover, | 通过给人们一个发现窗口, |
| 196 | we have given many small businesses and many people, | 我们给了许多小生意和许多人, |
| 197 | your common person, a voice that they will never otherwise have. | 你的普通人,一个他们不会有的声音 |
| 198 | And I think that's the power of the platform. | 我认为这就是平台的力量。 |
| 199 | So you definitely have identified early | 所以,你肯定已经识别 早期 |
| 200 | just how, you know, we're social creatures, we need affirmation. | 只是,你知道,我们是社会生物, 我们需要确认。 |
| 201 | I've heard a story, and you can tell me whether true or not, | 我听说过一个故事, 你可以告诉我是否是真的, |
| 202 | that one of the keys to your early liftoff | 那是你提前起飞的钥匙之一 |
| 203 | was that you wanted to persuade creators who were trying out TikTok | 你想说服那些 尝试TikTok的创造者 |
| 204 | that this was a platform where, you know, they would get response. | 这个平台,你知道, 他们会得到回应。 |
| 205 | Early on, when you're trying to grow something, | 早些时候 当你想种点东西的时候 |
| 206 | the numbers aren't there for response. | 数字没有反应 |
| 207 | So you had the brilliant idea of goosing those numbers a bit, | 所以,你有一个聪明的主意, 调用这些数字一点点, |
| 208 | basically finding ways to give people, you know, | 基本上找到方法 给人们,你知道, |
| 209 | a bigger sense of, like, more likes, more engagement | 一种更大的感觉,喜欢,喜欢,更多的参与 |
| 210 | than was actually the case by using AI agents somehow in the process. | 而不是在过程中使用人工智能特工 |
| 211 | Is that a brilliant idea or is that just a myth? | 那是个好主意还是个神话? |
| 212 | I would describe it in a different way. | 我会用另一种方式描述它。 |
| 213 | So there are other platforms that exist, you know, before TikTok. | 在TikTok之前还有其他平台存在。 |
| 214 | And if you think about those platforms, | 如果你想到这些平台, |
| 215 | you sort of have to be famous already in order to get followers. | 为了获得追随者,你必须出名 |
| 216 | Because the way it's built is that people come and follow people. | 因为它的建造方式是人们来跟随人们. |
| 217 | And if you aren't already famous, | 如果你还没有出名 |
| 218 | the chances that you get discovered are very, very low. | 你被发现的几率很低 |
| 219 | Now, what we have done, again, | 现在,我们所做的,再次, |
| 220 | because of the difference in the way we're recommending content, | 因为我们推荐内容的方式不同 |
| 221 | is that we've given anyone, any single person with enough talent, | 是,我们已经给了任何人, 任何单身的人 有足够的天赋, |
| 222 | a stage to be able to be discovered. | 一个能够被发现的舞台 |
| 223 | And I think that actually is the single, | 我认为这其实是单身, |
| 224 | probably the most important thing, contributing to the growth of the platform. | 也许是最重要的, 有助于平台的增长。 |
| 225 | And again and again, you will hear stories from people who use the platform, | 一遍又一遍,你会听到人们的故事 谁使用平台, |
| 226 | who post regularly on it, | 他经常在大地上发布, |
| 227 | that if they have something they want to say, | 如果他们有话要说, |
| 228 | the platform gives them the chance and the stage to connect with the audience | 平台给他们机会 和舞台 连接观众 |
| 229 | in a way that I think no other product in the past has ever offered them. | 我认为过去没有其他产品提供它们。 |
| 230 | So I'm just trying to play back what you said there. | 所以,我只是想 播放你说的话。 |
| 231 | You said you were describing in a different way what I said. | 你说你用不同的方式描述我说的话 |
| 232 | Is it then the case that to give someone a decent chance, | 给别人一个好的机会 会不会是那样 |
| 233 | someone who's brilliant but doesn't come with any followers initially, | 一个聪明但最初不跟任何追随者来的人 |
| 234 | that you've got some technique to identify talent | 你有一些技术来识别人才 |
| 235 | and that you will almost encourage them, | 你几乎要鼓励他们, |
| 236 | you will give them some kind of artificially increased | 你会给他们某种人工增加 |
| 237 | the number of followers or likes or whatever that they have, | 追随者或喜欢者的人数, |
| 238 | so that others are encouraged to go, | 以便别人去, |
| 239 | wow, there's something there and so forth. | 哇,那里有东西等等。 |
| 240 | It's this idea of critical mass that every entrepreneur, | 这是临界质量的想法 每个企业家, |
| 241 | every party planner knows about. | 每个派对策划者都知道 |
| 242 | This is the hot place in town, everyone come, | 这里是城里最热的地方 大家都来 |
| 243 | and that is how you actually gain critical mass? | 这就是你如何获得临界质量? |
| 244 | We want to make sure that every person who posts a video | 我们想确保每个发布视频的人 |
| 245 | is given an equal chance to be able to have some audience to begin with. | 获得平等的机会,可以让一些观众开始。 |
| 246 | But this idea that you are maybe alluding to, | 但这个想法,你可能 喜欢, |
| 247 | that we can get people to like something, | 我们可以让人们喜欢的东西, |
| 248 | it doesn't really work like that. | 它不真正工作 这样。 |
| 249 | Could you get AI agents to like something? | 你能叫人工智能探员喜欢什么吗? |
| 250 | Could you seed the network with extra AI agents | 你能用额外的 AI 代理种子网络吗? |
| 251 | that could give someone early encouragement? | 这会给人早期的鼓励? |
| 252 | Ultimately, what the machine does is it recognises people's interests. | 归根结底,机器所做的就是承认人们的利益。 |
| 253 | If you post something that's not interesting to a lot of people, | 如果你贴出对很多人不感兴趣的东西 |
| 254 | even if you gave it a lot of exposure, | 即使你给它很多曝光, |
| 255 | you're not going to get the virality that you want. | 你不会得到你想要的病毒性。 |
| 256 | Whereas, there's no push here. | 不过这里没有推力 |
| 257 | It's not like you can go and push something, | 你又不是可以去推东西 |
| 258 | because I'm like Chris, I'm going to push your content, | 因为我就像克里斯, 我会推动你的内容, |
| 259 | it doesn't work like that. | 不是那样的 |
| 260 | You've got to have a message that resonates with people, | 你必须有一个信息 与人们共鸣, |
| 261 | and if it does, then it will automatically just have the virality itself. | 如果真有,它就会自动拥有病毒性 |
| 262 | That's the beauty of user-generated content. | 这就是用户生成的内容的美. |
| 263 | It's not something that can be engineered or overthought. | 这不是什么可以被设计或过度思考的东西. |
| 264 | It really is something that has to resonate with the audience. | 这确实需要引起观众的共鸣。 |
| 265 | If it does, then it goes viral. | 如果有的话,它就会变成病毒 |
| 266 | Speaking privately with an investor who knows your company quite well, | 和一位非常了解你公司的投资者私下交谈 |
| 267 | who said that the level of sophistication of the algorithms you have going | 说算法的精密程度 |
| 268 | 对Facebook或YouTube等竞争者来说, | |
| 269 | Is that just hype, or do you really believe you... | 那只是夸夸其谈 还是你真的相信你... |
| 270 | How complex are these algorithms? | 这些算法有多复杂? |
| 271 | I think in terms of complexity, | 我认为从复杂性来看, |
| 272 | there are many companies with a lot of resources and a lot of talent. | 有许多公司资源丰富,人才众多. |
| 273 | They will figure out even the most complex algorithms. | 他们会找出最复杂的算法 |
| 274 | I think what is very different is your mission of your company, | 我认为很不一样的是 你的任务 你的公司, |
| 275 | how you started the company. | 你是怎样创办公司的 |
| 276 | Like I said, we started with this idea that this was the main use case. | 正如我所说,我们从这个想法开始,认为这是主要的用途。 |
| 277 | The most important use case is you come and you get to see recommended content. | 最重要的用途是,你来了,你可以看到推荐的内容。 |
| 278 | For some other apps out there, they are very significant and have a lot of users, | 对于其他的应用程序来说,它们非常重要 并且有很多用户 |
| 279 | they're built for a different original purpose. | 他们的建造目的不同 |
| 280 | If you're built for something different, then your users are used to that, | 如果你是为不同的东西而建, 那么你的用户习惯了这一点, |
| 281 | because the community comes in and they expect that sort of experience. | 因为他们期待这种体验 |
| 282 | So I think the pivot away from that is not really just a matter of engineering and algorithms, | 因此,我认为离这不远的关键 不只是工程和算法的问题, |
| 283 | it's a matter of what your company is built to begin with. | 关乎你公司最初的建设 |
| 284 | Which is why I started this by saying you need to have a vision, you need to have a mission. | 这就是为什么我一开始说 你需要有一个愿景, 你需要有一个任务。 |
| 285 | And that's the North Star. | 这是北极星。 |
| 286 | You can't just shift it halfway. | 你不能只是转移一半。 |
| 287 | Right. | 对 |
| 288 | And is it fair to say that because your start point has been interest algorithms | 可以说是因为你的起点是利息算法 |
| 289 | rather than social graph algorithms, | 而不是社会图表算法, |
| 290 | you've been able to avoid some of the worst of the filter bubbles | 你已经可以避免一些 最糟糕的滤泡 |
| 291 | that have happened in other social media, | 发生在其他社交媒体上, |
| 292 | where you have tribes declaring war on each other effectively. | 在那里,你们有部落对彼此宣战 |
| 293 | And so much of the noise and energy is around that. | 这么多的噪音和能量都围绕在那个周围。 |
| 294 | Do you believe that you've largely avoided that on TikTok? | 你相信在TikTok上你基本上避免了这个吗? |
| 295 | The diversity of content that our users see is very key. | 我们的用户所看到的内容的多样性是非常关键的。 |
| 296 | In order for the discovery... | 为了发现... |
| 297 | The mission is to discover. | 任务是发现。 |
| 298 | Sorry, the vision is to discover. | 对不起,视觉是去发现。 |
| 299 | So in order to facilitate that, it is very important to us | 因此,为了促进这一点,对我们非常重要 |
| 300 | that what the users see is the diversity of content. | 用户看到的是内容的多样性。 |
| 301 | Now, generally speaking, there are certain issues that you mentioned | 现在,总的来说,有些问题 你提到 |
| 302 | that the industry faces. | 行业面临。 |
| 303 | There are some bad actors who come on the internet, they post bad content. | 网路上有些坏角色, |
| 304 | Now, our approach is that we have very clear community guidelines. | 现在,我们的方法是,我们有非常明确的社区指导方针。 |
| 305 | We're very transparent about what is allowed and what is not allowed on our platform. | 我们的平台上允许的和不允许的都非常透明. |
| 306 | No executives make any ad hoc decisions. | 任何行政主管都不得作出任何临时决定。 |
| 307 | And based on that, we have built a team that is tens of thousands of people plus machines | 在此基础上,我们建立了一支 数万人加机器的队伍 |
| 308 | in order to identify content that is bad | 以识别不良内容 |
| 309 | and proactively remove it from the platform. | 并主动将其从平台上移除. |
| 310 | Talk about what some of those key guidelines are. | 谈谈这些关键准则是什么。 |
| 311 | We have it published on our website. | 我们的网站已经公布 |
| 312 | In March, we just iterated a new version to make it more readable. | 3月,我们刚刚重写了一个新版本,使其更可读. |
| 313 | So there are many things like, for example, no pornography, | 所以有很多事情 比如说,没有色情制品 |
| 314 | clearly no child sexual abuse material and other bad things, no violence, for example. | 显然没有儿童性虐待的材料和其他坏东西,没有暴力,例如。 |
| 315 | We also make it clear that it's a differentiated experience | 我们也清楚,这是不同的经历 |
| 316 | if you're below 18 years old. | 如果你不满18岁。 |
| 317 | So if you're below 18 years old, for example, | 所以,如果你不满18岁,例如, |
| 318 | your entire app experience is actually more restricted. | 您的整个应用体验实际上更有限。 |
| 319 | We don't allow, as an example, users below 16, by default, to go viral. | 举例来说,我们不允许16岁以下的用户在默认情况下传播病毒。 |
| 320 | We don't allow that. | 我们不允许这样 |
| 321 | If you're below 16, we don't allow you to use the instant messaging feature in-app. | 如果你在16岁以下 我们不允许你使用即时通讯功能 |
| 322 | If you're below 18, we don't allow you to use the live streaming features. | 如果你低于18,我们不允许你使用实时流线功能. |
| 323 | And of course, we give parents a whole set of tools | 当然,我们给父母一套工具 |
| 324 | to control their teenager's experience as well. | 来控制青少年的经历 |
| 325 | How do you know the age of your users? | 你怎么知道用户的年龄? |
| 326 | In our industry, we rely mainly on something called age gating, | 在我们的行业里,我们主要依靠 一种叫"年华"的东西, |
| 327 | which is when you sign up for the app for the first time and we ask you for the age. | 当你第一次报名申请应用程序时 我们要求你按年龄算 |
| 328 | Now, beyond that, we also have built tools | 现在,除此之外,我们还建立了工具 |
| 329 | to go through your public profile, for example, when you post a video. | 以浏览您的公众信息, 例如, 当您发布视频时。 |
| 330 | We try and match the age that you said with the video that you just posted. | 我们试着和你刚才张贴的视频 相匹配 |
| 331 | Now, there are questions of, can we do more? | 现在,有问题,我们能做更多吗? |
| 332 | And that question is always, for every company, by the way, in our industry, | 这个问题总是, 对于每一个公司,顺便说一句, 在我们的行业, |
| 333 | has to be balanced with privacy. | 需要平衡与隐私。 |
| 334 | Now, if, for example, we scan the faces of every single user, | 现在,如果,比如,我们扫描每个用户的脸, |
| 335 | then we will significantly increase the ability to tell your age. | 这样我们就能大大提高 告诉你年龄的能力 |
| 336 | But we will also significantly increase the amount of data that we collect on you. | 但我们也会大大增加我们收集的关于你的数据数量。 |
| 337 | Now, we don't want to collect data, | 现在,我们不想收集数据, |
| 338 | we don't want to scan data on your face to collect that. | 我们不想扫描你脸上的数据来收集 |
| 339 | So that balance has to be maintained. | 因此,必须保持这种平衡。 |
| 340 | And it's a challenge that we are working through together with, | 这也是我们共同应对的挑战 |
| 341 | you know, industry together with the regulators as well. | 工业也和监管者一起 |
| 342 | So, look, one thing that is unquestionable | 所以,看,一件事是毫无疑问的 |
| 343 | is that you have created a platform for literally millions of people | 你为数百万人创造了一个平台 |
| 344 | who never thought they were going to be a content creator. | 他们从未想过自己会成为一个内容创造者。 |
| 345 | You've given them an audience. | 你给了他们一个观众。 |
| 346 | I'd actually like to hear from you one other favourite example of someone | 我其实想听听你最喜欢的一个例子 |
| 347 | who TikTok has given an audience to that never had that before. | 蒂克托克给观众 之前从未有过的 |
| 348 | I think, you know, so again, you know, when I travel around the world, | 我想,你知道, 所以,再次,你知道, 当我环游世界, |
| 349 | I meet a whole bunch of creators on our platform. | 我在我们的平台上遇到一帮创造者 |
| 350 | I was in South Korea just yesterday. | 昨天我在韩国 |
| 351 | And before that, you know, I met with... | 在那之前 我见过... |
| 352 | Before that, I met with a bunch of... | 在那之前,我遇到了一群... |
| 353 | People don't expect, for example, teachers. | 人们不期望,例如教师。 |
| 354 | There is an English teacher from Arkansas. | 有个来自阿肯色州的英语老师 |
| 355 | Her name is Claudine. | 她叫克劳丁 |
| 356 | And I met her in person. | 我当面遇见了她 |
| 357 | She uses our platform to reach out to students. | 她利用我们的平台联系学生 |
| 358 | You know, there is another teacher called Chemical Kim. | 还有一个叫金化的老师 |
| 359 | And Chemical Kim teaches chemistry. | 而化金则教授化学. |
| 360 | What she does is she uses our platform | 她做的是利用我们的平台 |
| 361 | to reach out to a much broader student base than she has in her classroom. | 接触比她课堂上更广泛的学生 |
| 362 | And they're both very, very popular. | 他们都非常非常受欢迎。 |
| 363 | You know, in fact, what we have realised is that | 你知道,事实上,我们意识到 |
| 364 | STEM content has over 116 billion views on our platform globally. | STEM内容在全球平台上拥有超过1,160亿的浏览量. |
| 365 | And it's so significant. | 并且它是如此重要。 |
| 366 | In a year? | 一年内? |
| 367 | Cumulatively. | 累积. |
| 368 | 160 billion. | 一千六百亿. |
| 369 | It's so significant that in the US, we have started testing, | 在美国,我们开始测试 |
| 370 | creating a feed just for STEM content. | 为 STEM 内容创建种子。 |
| 371 | 只为STEM内容. | |
| 372 | I've been using it for a while. | 我已经用了一段时间。 |
| 373 | And I learned something new. | 我学到了一些新东西 |
| 374 | You want to know what it is? | 你想知道是什么吗? |
| 375 | Apparently, if you flip an egg, you know, on your tray, | 显然 如果你在托盘上翻蛋 |
| 376 | the egg will last longer. | 鸡蛋会持续更长。 |
| 377 | It's science. | 这是科学。 |
| 378 | There's a whole video on this. | 这上面有整个视频 |
| 379 | 我从TikTok上学的 | |
| 380 | You can search for this. | 你可以找这个 |
| 381 | You want to know something else about an egg? | 你想知道别的鸡蛋吗? |
| 382 | If you put it in just one hand and squeeze it as hard as you can, | 如果你只用一只手 用力地挤压它 |
| 383 | it will never break. | 它永远不会断裂。 |
| 384 | Yes, I think I've read about that too. | 是的,我想我也读过 |
| 385 | It's not true. | 非实非实. |
| 386 | I'm not sure. | 我不太确定 说不定 |
| 387 | We can find it. | 我们可以找到它。 |
| 388 | We can search for it. | 我们可以找找看 |
| 389 | It's not true. | 非实非实. |
| 390 | But look, here's the flip side to all this amazingness. | 但是,你看,这里的反面 所有这些惊人的。 |
| 391 | And it's really, honestly, this is the key thing | 老实说,这是关键 |
| 392 | that I want to have an honest, hot talk conversation with you, | 我想和你好好谈谈 |
| 393 | because it's such an important issue. | 因为它是一个如此重要的问题。 |
| 394 | This question of human addiction. | 这个人类上瘾的问题。 |
| 395 | You know, we are animals with a prefrontal cortex. | 我们是有前额皮质的动物 |
| 396 | That's how I think of us. | 这就是我对我们的看法。 |
| 397 | We have these addictive instincts that go back millions of years. | 我们有这些上瘾的本能 可以追溯到数百万年前 |
| 398 | And we often are in the mode of trying to modulate our own behaviour. | 我们经常在试图改变我们自己的行为。 |
| 399 | It turns out that the internet is incredibly good | 原来网路好极了 |
| 400 | at activating our animal cells and getting them so damn excited. | 激活动物细胞,让他们兴奋起来 |
| 401 | And your company, the company you've built, | 还有你的公司,你建立的公司, |
| 402 | is better at it than any other company on the planet, I think. | 我认为,它比地球上任何其他公司都好。 |
| 403 | So, what are the risks of this? | 那么,这有什么风险? |
| 404 | I mean, from a company point of view, for example, | 我的意思是,从公司的角度来说, |
| 405 | it's in your interest to have people on there as long as possible. | 尽可能让人在那里待多久对你有好处 |
| 406 | So, someone would say, as a first pass, | 所以,有人会说, 作为第一个通过, |
| 407 | you want people to be addicted as long as possible. | 你希望人们 上瘾的时间尽可能长。 |
| 408 | That's how advertising money will flow and so forth. | 广告资金会是这样流动的,等等. |
| 409 | And that's how your creators will be delighted. | 这就是你的创造者将如何高兴。 |
| 410 | What is too much? | 什么太过分了? |
| 411 | I don't actually agree with that. | 我其实不赞同这一点。 |
| 412 | As a company, our goal is not to optimise and maximise time spent. | 作为一个公司,我们的目标不是优化和最大限度地利用所花费的时间。 |
| 413 | It is not. | 事实并非如此。 |
| 414 | In fact, in order to address people spending too much time on our platform, | 事实上,为了解决人们在平台上花太多时间的问题, |
| 415 | we have done a number of things. | 我们做了一些事情。 |
| 416 | I was just speaking with some of your colleagues backstage. | 我刚跟你的后台同事谈过 |
| 417 | One of them, Tony, she has encountered this as well. | 其中之一,托尼, 她也遇到了这一点。 |
| 418 | If you spend too much time on our platform, | 如果你在我们的平台上花太多时间 |
| 419 | we will proactively send you videos to tell you to get off the platform. | 我们将主动发送视频 告诉你离开平台。 |
| 420 | We will. | 我们会的 |
| 421 | And depending on the time of the day, if it's late at night, it will come sooner. | 且视时节,若夜深时,更宜早来. |
| 422 | We have also built in tools to limit, if you're below 18 years old, | 我们还建造了各种工具来限制 如果你不满18岁 |
| 423 | by default, we set a 60-minute default time limit. | 默认情况下,我们设定了60分钟的默认时限。 |
| 424 | How many? | 多少个? |
| 425 | 60 minutes. | 60分钟。 |
| 426 | And we've given parents tools, and yourself tools. | 我们给了父母工具 还有你自己的工具 |
| 427 | If you go to Settings, you can set your own time limit. | 如果您去设置, 您可以设定自己的时限 。 |
| 428 | We've given parents tools so that you can pair, | 我们给了父母工具 让你们可以配对 |
| 429 | for the parents who don't know this, go to Settings, Family Pairing. | 对于不知道这件事的父母, 去设置,家庭对等。 |
| 430 | You can pair your phone with your teenager's phone and set the time limit. | 你可以把手机和青少年手机配对,设定时限. |
| 431 | And we really encourage parents to have these conversations with their teenagers | 我们真的鼓励父母 和他们的青少年谈话 |
| 432 | on what is the right amount of screen time. | 显示正确的屏幕时间。 |
| 433 | I think that's a healthy relationship that you should have with your screen. | 我认为你应该和你的屏幕保持健康的关系 |
| 434 | And as a business, we believe that that balance needs to be met. | 作为一个企业,我们认为需要达到这种平衡。 |
| 435 | So it's not true that we just want to maximise time spent. | 所以,我们只是想要尽量花时间,这不是真的。 |
| 436 | If you were advising parents here what time they should actually recommend | 如果你是建议家长们 什么时候应该建议 |
| 437 | to their teenagers, what do you think is the right setting? | 对于他们的青少年, 你觉得什么是正确的环境? |
| 438 | Well, 60 minutes, we did not come up with it ourselves. | 60分钟后 我们没有自己想出办法 |
| 439 | So I went to the digital wellness lab at the Boston Children's Hospital, | 所以我去了波士顿儿童医院的数字健康实验室 |
| 440 | and we had this conversation with them. | 我们跟他们谈过了 |
| 441 | And 60 minutes was the recommendation that they gave to us, | 他们给我们的建议是60分钟 |
| 442 | which is why we built this into the app. | 这就是为什么我们把这个建在应用程序。 |
| 443 | Now, so 60 minutes, take it for what it is. | 现在,所以60分钟,拿它是什么。 |
| 444 | It's something that we've had some discussions with experts. | 这是我们和专家讨论过的事情. |
| 445 | But I think for all parents here, it is very important | 但我觉得对这里的父母来说 这很重要 |
| 446 | to have these conversations with your teenage children | 跟你的十几岁孩子谈话 |
| 447 | and help them develop a healthy relationship with screens. | 并帮助他们与屏幕建立健康的关系。 |
| 448 | I think we live in an age where it's completely inevitable | 我觉得我们生活在一个完全不可避免的时代 |
| 449 | that we're going to interact with screens and digital content. | 我们将与屏幕和数字内容互动。 |
| 450 | But I think we should develop healthy habits early on in life. | 但我认为我们应该早点养成健康的习惯. |
| 451 | And that's something I would encourage. | 这也是我鼓励的 |
| 452 | I'm curious to ask the audience of... | 我好奇地问观众... |
| 453 | Which of you here have ever had that video on TikTok appear, saying, | 你们谁在TikTok上看过录像 说 |
| 454 | -"Come off"? | - "下来"? |
| 455 | -"Over there." | - "那边" |
| 456 | I mean, OK, so maybe a third of the audience | 我的意思是,OK,所以也许三分之一的观众 |
| 457 | seem to be active TikTok users, and about 20 people maybe | 似乎活跃的TikTok用户, 大约20人可能 |
| 458 | put their hands up there. | 把手举起来 |
| 459 | Are you sure that... Like, it feels to me like this is a great... | 你确定吗? 喜欢,它感觉我像 这是一个伟大的... |
| 460 | This is a great thing to have, but are you... | 这是件很棒的事,但你... |
| 461 | Isn't there always going to be a temptation in any given quarter or whatever | 某个小区或什么的 总会有诱惑的 |
| 462 | to just push it a bit at the boundary and just dial back a bit on that | 把它推到边界上 再往后拨一下 |
| 463 | so that you can hit revenue goals, etc., etc. | 这样你就可以击中收入目标等。 |
| 464 | ? | ? 吗? |
| 465 | Are you saying that this is used scrupulously? | 你是说这是严格使用的? |
| 466 | I think, you know, in terms... | 我觉得,你知道的,从... |
| 467 | Even if you think about it from a commercial point of view, | 即使你从商业角度考虑 |
| 468 | it is always best when your customers have a very healthy relationship | 当你的顾客有很健康的关系时 总是最好 |
| 469 | with your product. | 用你的产品。 |
| 470 | It's always best when it's healthy. | 健康时总是最好的. |
| 471 | So, if you think about very short-term retention, maybe, | 所以,如果你考虑 非常短期的保留,也许, |
| 472 | but I don't think... That's not the way we think about it. | 但我不认为... 这不是我们的想法。 |
| 473 | If you think about it from a longer-term perspective, | 如果你从长远的角度考虑 |
| 474 | what you really want to have is a healthy relationship. | 你真正想要的是一个健康的关系。 |
| 475 | You don't want people to develop very unhealthy habits | 你不想让人变得很不健康 |
| 476 | and then at some point, they're going to drop it. | 然后,在某些时候,他们会放弃它。 |
| 477 | I think everything in moderation. | 我认为一切都是温和的。 |
| 478 | There's a claim out there that in China, | 有说法说在中国 |
| 479 | there's a much more rigorous standards imposed on the amount of time | 对时间有更严格的标准 |
| 480 | that children, especially, can spend on the... | 特别是孩子们可以花在... |
| 481 | That is, unfortunately, a very... | 不幸的是,这是非常... |
| 482 | It's a misconception. | 这是一个误解。 |
| 483 | So, that experience that is being mentioned for Douyin, | 杜依因被提及的经历 |
| 484 | which is a different app, is for an under-14-year-old experience. | 是一个不同的应用, 是一个14岁以下的经验。 |
| 485 | Now, if you compare that in the United States, | 现在,如果你比较在美国, |
| 486 | we have an under-13 experience in the US. | 我们在美国有不到13岁的经验。 |
| 487 | It's only available in the US. | 在美国才有 |
| 488 | It's not available here in Canada. | 它在加拿大没有。 |
| 489 | In Canada, we just don't allow it. | 在加拿大 我们不允许这样 |
| 490 | If you look at the under-13 experience in the US, | 如果你看看美国13岁以下的经验 |
| 491 | it's much more restricted than the under-14 experience in China. | 这比中国14岁以下的经验要严格得多. |
| 492 | It's so restrictive that every single piece of content | 限制太大了,每个内容 |
| 493 | is vetted by our third-party child safety expert. | 由第三方儿童安全专家审查 |
| 494 | And we don't allow any under-13s in the US to publish. | 我们不允许美国任何低于13岁的人出版 |
| 495 | We don't allow them to post | 我们不允许他们发邮件 |
| 496 | and we don't allow them to use a lot of features. | 我们不允许他们使用很多特性。 |
| 497 | So, I think that report, I've seen that report too, | 我认为那份报告 我也看过那份报告 |
| 498 | it's not doing a fair comparison. | 它做一个公平的比较。 |
| 499 | What do you make of this issue? | 你怎么看这个问题? |
| 500 | A lot of you, you've got these millions of content creators, | 你们中很多人 都有无数的创作者 |
| 501 | and all of them, in a sense, are in a race for attention. | 从某种意义上来说,他们都在争夺注意力。 |
| 502 | And that race can pull them in certain directions. | 那场比赛可以把他们引向某些方向。 |
| 503 | So, for example, teenage girls on TikTok, | 比如提克托克岛的少女 |
| 504 | sometimes people worry that to win attention, | 有时人们担心 要赢得关注, |
| 505 | they've discovered that by being more sexual, | 他们发现,通过更多的性, |
| 506 | that they can gain extra viewers. | 以便他们获得更多的观众。 |
| 507 | Is this a concern? | 这是担心吗? |
| 508 | Is there anything you can do about this? | 你能做些什么吗? |
| 509 | We address this in our community guidelines as well. | 我们在社区指导方针中也谈到这一点。 |
| 510 | If you look at the sexualized content on our guidelines, | 如果你看看我们准则上的性化内容 |
| 511 | if you're below a certain age, | 如果你还不到某个年龄 |
| 512 | for certain themes that are mature, | 对于某些成熟的主题, |
| 513 | we actually remove that from your experience. | 实际上,我们从你的经验中删除了它。 |
| 514 | Again, I come back to this, we want to have a safe platform. | 我再说一遍,我们要有一个安全的平台。 |
| 515 | In fact, at my congressional hearing, | 事实上,在我的国会听证会上, |
| 516 | I made four commitments to our users and to the politicians in the US. | 我对我们的使用者和美国的政客做出了四项承诺。 |
| 517 | And the first one is that we take safety, | 第一件事就是我们采取安全, |
| 518 | especially for teenagers, extremely seriously, | 尤其对于青少年来说 极其严重 |
| 519 | and we will continue to prioritise that. | 我们将继续将这一点列为优先事项。 |
| 520 | I believe that we need to give our teenage users, | 我认为我们需要给我们的青少年使用者, |
| 521 | and our users in general, a very safe experience. | 和我们的用户 一个非常安全的经验。 |
| 522 | Because if we don't do that, | 因为如果我们不这样做, |
| 523 | the mission is to inspire creativity and to bring joy. | 使命是激发创造力 带来欢乐 |
| 524 | If they don't feel safe, I cannot fulfil my mission. | 如果他们不觉得安全 我就无法完成我的使命 |
| 525 | So it's all very organic to me as a business to make sure I do that. | 因此,这对我来说是一个非常有机的行业,以确保我这样做。 |
| 526 | But in the strange, interacting world of human psychology and so forth, | 但是在人类心理学的奇怪,互动的世界中, |
| 527 | weird memes can take off. | 奇怪的迷因可以起飞。 |
| 528 | You had this outbreak a couple of years back of these devious licks | 你几年前就爆发了这种病了 |
| 529 | where kids were competing with each other to do vandalism in schools | 孩子们互相竞争 在学校做破坏行为 |
| 530 | and get lots of followers from it. | 并获得很多的追随者从它。 |
| 531 | How on earth do you battle something like that? | 你怎么打这样的仗? |
| 532 | Dangerous challenges are not allowed on our platform. | 我们的平台上不允许出现危险的挑战。 |
| 533 | If you look at our guidelines, it's violative. | 如果你看我们的指南,这是违反的。 |
| 534 | We proactively invest resources to identify them | 我们主动投入资源找出他们 |
| 535 | and remove them from our platform. | 把他们从我们的平台上带走 |
| 536 | In fact, if you search for dangerous challenges on our platform today, | 事实上 如果你今天在我们的平台上寻找危险的挑战 |
| 537 | we will redirect you to a safety resource page. | 我们将重定向到安全资源页面。 |
| 538 | And we actually worked with some creators as well to come up with campaigns. | 实际上,我们与一些创造者合作, 提出运动。 |
| 539 | This is another campaign. | 这是另一场竞选。 |
| 540 | It's the Stop, Think, Decide Before You Act campaign, | 这是停止,思考, 在你行动前决定, |
| 541 | where we work with the creators to produce videos to explain to people | 我们与创作者合作制作视频 向人们解释 |
| 542 | that some things are dangerous, please don't do it. | 有些事情是危险的,请不要这样做。 |
| 543 | And we post those videos actively on our platform as well. | 我们把这些视频发布在我们的平台上。 |
| 544 | That's cool. | 这很酷。 |
| 545 | And you've got lots of employees. | 你有很多员工 |
| 546 | I mean, how many employees do you have who are specifically looking at | 我的意思是,你有多少雇员 谁特别看 |
| 547 | these content moderation things? | 这些内容 温和的东西? |
| 548 | Or is that the wrong question? | 还是问题错了? |
| 549 | Are they mostly identified by AI initially, | 他们是否大多是大赦国际最初认定的, |
| 550 | and then you have a group who are overseeing and making the final decision? | 然后你们有一个团体 负责监督和做出最后决定? |
| 551 | The group is based in Ireland. | 该小组总部设在爱尔兰。 |
| 552 | And it's a lot of people. | 亦复众生. |
| 553 | It's tens of thousands of people. | 数万众生. |
| 554 | Tens of thousands? | 数万? |
| 555 | It's one of the most important cost items on my P&L, | 这是我P&L最重要的成本项目之一 |
| 556 | and I think it's completely worth it. | 我觉得这完全值得 |
| 557 | Now, most of the moderation has to be done by machines. | 现在,多数节制必须靠机器完成. |
| 558 | The machines are good. | 机器不错 |
| 559 | They're quite good. | 他们是相当好的。 |
| 560 | But they're not as good as, you know, they're not perfect at this point. | 但他们并不像现在那样完美 |
| 561 | So you have to complement them with a lot of human beings today. | 因此,你今天必须用很多人来补充它们。 |
| 562 | And I think, by the way, a lot of the progress in AI in general | 我想,顺便说一句, AI在总体上有很多进步 |
| 563 | is making that kind of content moderation capabilities a lot better. | 正在使这种内容节制能力大有改进。 |
| 564 | So we're going to get more precise, you know, we're going to get more specific, | ┮и璶睲贰 и璶睲贰 |
| 565 | and it's going to get, you know, it's going to be able to handle larger scale. | 它会得到,你知道, 它会有能力处理更大的规模。 |
| 566 | And that's something I think, you know, that I'm personally looking forward to. | 我想,你知道,我个人很期待。 |
| 567 | What about this perceived huge downside of use of, certainly Instagram, | 那这个关于使用Instagram的 巨大的缺点呢? |
| 568 | I think TikTok as well, where people worry that you are amplifying insecurities, | 我想TikTok也一样 人们担心你正在扩大不安全 |
| 569 | especially of teenagers, and perhaps especially teenage girls, | 特别是少女,也许特别是少女, |
| 570 | that you see, they see these amazing people on there doing amazing things. | 你看,他们看到这些令人惊叹的人 在那里做惊人的事情。 |
| 571 | They feel inadequate. | 他们感到不足。 |
| 572 | There's all these reported cases of depression, insecurity, suicide, and so forth. | 这些报道的病例有抑郁症,不安全症,自杀症等. |
| 573 | I take this extremely seriously. | 我对此非常认真。 |
| 574 | So again, in our guidelines for certain themes that we think are mature | 同样,在我们关于某些我们认为成熟的主题的指导方针中 |
| 575 | and not suitable for teenagers, | 而且不适合青少年, |
| 576 | we actually proactively remove it from their experience. | 我们主动地从他们的经验中删除了它。 |
| 577 | At the same time, if you search certain terms, | 同时,如果你搜索某些条款, |
| 578 | we will make sure that you get redirected to a resource safety page. | 我们会确保你被重定向到资源安全页面 |
| 579 | Now, we are always working with experts | 现在,我们总是与专家合作 |
| 580 | to understand some of these new trends that could emerge | 了解这些可能出现的新趋势 |
| 581 | and proactively try to manage them, if that makes sense. | 并主动尝试管理它们,如果这有道理的话。 |
| 582 | Now, this is a problem that predates us, that predates TikTok. | 现在,这是一个在我们之前的问题, 在TikTok之前。 |
| 583 | It actually predates the internet. | 它实际上早于互联网。 |
| 584 | You know, it's our responsibility to make sure that we invest enough | 你知道,这是我们的责任 确保我们投资足够 |
| 585 | to understand and to address the concerns, | 理解并解决这些关切, |
| 586 | to keep the experience as safe as possible for as many people as possible. | 让尽可能多的人尽可能安全地体验 |
| 587 | Now, in Congress, the main concern seemed to be | 现在,在国会,主要的关注似乎是 |
| 588 | not so much what we've talked about, but data, the data of users, | 但数据 用户数据 |
| 589 | 你属于中国公司ByteDance | |
| 590 | and the concern that at any moment Chinese government might require | 以及中国政府在任何时候可能要求 |
| 591 | or ask for data, and in fact, there have been instances | 或要求数据,事实上,曾经发生过 |
| 592 | where I think you've confirmed that some data of journalists on the platform | 我认为你已经证实一些 记者在平台上的数据 |
| 593 | was made available to ByteDance's engineers, and from there, who knows what. | 被提供给ByteDance的工程师, 从那里,谁知道是什么。 |
| 594 | Now, your response to this was to have this, you know, Project Texas, | 现在,你的反应是,有这个,你知道的,德州计划, |
| 595 | where you're moving data to be controlled by Oracle here in the US. | 你移动的数据 由甲骨文控制 在美国这里。 |
| 596 | Can you talk about that project and why, if you believe it's so, | 你能说说那个计划吗? 如果你相信这个计划 |
| 597 | why we should not worry so much about this issue? | 为什么我们不应该这么担心这个问题? |
| 598 | I will say a couple of things about this, if you don't mind. | 如果你不介意的话,我会说几句话 |
| 599 | The first thing I would say is that the internet is built on global interoperability, | 首先我要说的是 互联网是建立在全球互操作性之上的 |
| 600 | and we are not the only company that relies on a global talent pool | 我们不是唯一一个依靠全球人才库的公司 |
| 601 | to make our products as good as... Technology is a very collaborative effort. | 使我们的产品像... 技术是一项非常合作的努力。 |
| 602 | You know, I think many people here would say the same thing. | 我想这里很多人也会这么说 |
| 603 | So we are not the first company to have engineers in all countries, | 所以,我们不是第一个 有工程师在所有国家, |
| 604 | including in China. | 包括中国。 |
| 605 | We're not the first one. | 我们不是第一个 |
| 606 | Now, I understand some of these concerns. | 现在,我理解其中的一些关切。 |
| 607 | So, you know, the data access by employees is not data access by government. | 所以,你知道,员工的数据访问 并不是政府的数据访问。 |
| 608 | This is very different, and there's a clear difference in this. | 此事大相径庭,且有明显的区别. |
| 609 | But we hear the concerns that are raised in the United States. | 但我们听到美国提出的关切。 |
| 610 | We did not try to avoid, you know, discussing... | 我们没有试图避免, 你知道,讨论... |
| 611 | We did not try to just argue our way out of it. | 我们没有试图只是争论我们的方法。 |
| 612 | What we did was we built an unprecedented project | 我们做了一个前所未有的项目 |
| 613 | where we localised American data to be stored on American soil | 我们把美国的数据放入美国土地 |
| 614 | by an American company overseen by American personnel. | 由美国公司监管 |
| 615 | So this kind of protection for American data | 所以这种保护 美国数据 |
| 616 | is beyond what any other company in our industry has ever done. | 超越了我们这个行业其他公司做过的事 |
| 617 | It's... Well, money is not the only issue here, | 这... 钱不是唯一的问题 |
| 618 | but it's very expensive to build something like that. | 但造这种东西很贵 |
| 619 | And more importantly, you know, we are basically localising data in a way | 更重要的是,你知道,我们基本上是 本地化的数据的方式 |
| 620 | that no other company has done. | 没有其他公司做过 |
| 621 | So we need to be very careful that whilst we are pursuing data, | 所以我们需要非常小心 当我们在寻找数据时 |
| 622 | what we call digital sovereignty in the US, | 我们称之为美国的数字主权, |
| 623 | and we're also doing a version of this in Europe, | 我们在欧洲也做了这个版本, |
| 624 | that we don't balkanise the internet. | 我们不会破坏互联网 |
| 625 | Now, we are the first to do it, | 现在,我们是第一个这样做的, |
| 626 | and I expect that, you know, other companies are probably looking at this | 我希望,你知道,其他公司 可能正在看这个 |
| 627 | and trying to figure out how you balance between protecting protected data, | 并试图找出如何平衡 保护保护数据, |
| 628 | you know, to make sure that everybody feels secure about it, | 你知道,确保每个人都觉得安全, |
| 629 | while at the same time allowing for interoperability to continue to happen, | 同时允许互操作性继续发生, |
| 630 | because that's what makes technology and the internet so great. | 因为这让科技和互联网变得如此伟大 |
| 631 | So that's something that we are... | 这就是我们... |
| 632 | How far are you along that journey with Project Texas? | 你和德克萨斯计划一起旅行有多远? |
| 633 | We are very, very far along today. | 我们今天非常,非常远。 |
| 634 | When will there be a clear, you know, here it is, it's done, it's fine, | 什么时候会有一个清晰的, 你知道,在这里,它已经做了,它很好, |
| 635 | well, this data is protected? | 这个数据被保护了吗? |
| 636 | Today, by default, all new US data is already stored in the Oracle Cloud infrastructure. | 今天,默认所有新的美国数据已经存储在甲骨文云基础设施中. |
| 637 | So it's in this protected US environment that we talked about in the United States. | 我们在美国谈论的正是在美国这个受保护的环境中。 |
| 638 | We still have some legacy data to delete in our own service in Virginia and in Singapore. | 在弗吉尼亚和新加坡,我们仍然有一些遗留的数据要删除。 |
| 639 | Our data has never been stored in China, by the way. | 顺便说一句,我们的数据从未在中国储存过。 |
| 640 | And that deletion is a very big engineering effort. | 而删除是一个非常巨大的工程努力。 |
| 641 | So as we said, as I said at the hearing, | 正如我们在听证会上所说 |
| 642 | it's going to take us a while to delete them, but I expect it to be done this year. | 删掉它们需要一段时间 但我希望今年能完成 |
| 643 | How much power do you have over your own ability to control certain things? | 你控制某些事物的能力有多大? |
| 644 | So for example, suppose that for whatever reason, | 所以,举例来说,假设无论出于什么原因, |
| 645 | the Chinese government was to look at an upcoming US election | 中国政府要看看即将到来的美国大选 |
| 646 | and say, you know what, we would like this party to win, let's say, | 并且说,你知道什么, 我们希望这个党 赢得,让我们说, |
| 647 | or we would like civil war to break out or whatever. | 或者我们想内战爆发什么的 |
| 648 | And we could do this by amplifying the content of certain trouble-making, | 我们可以通过扩大 某些制造麻烦的内容, |
| 649 | disturbing people, causing uncertainty, spreading misinformation, etc. | 扰乱人们,造成不确定性,传播错误信息等等。 |
| 650 | If you were required, via ByteDance, to do this, | 如果你需要通过ByteDance来做到这一点, |
| 651 | first of all, is there a pathway where theoretically that's possible? | 首先,在理论上有没有一条可以做到的路径? |
| 652 | What's your personal line in the sand on this? | 你个人在沙子上的台词是什么? |
| 653 | So during the Congressional hearing, I made four commitments. | 所以在国会听证会上 我做出了四项承诺 |
| 654 | We talked about the first one, which is safety. | 我们谈了第一个 是安全 |
| 655 | The third one is to keep TikTok a place of freedom of expression. | 第三是让蒂克托克保持言论自由的地方. |
| 656 | By the way, if you go on TikTok today, you can search for anything you want, | 顺便说一句,如果你今天去TikTok, 你可以搜索任何你想要的, |
| 657 | as long as it doesn't violate our community guidelines, | 只要不违反我们社区的准则 |
| 658 | and to keep it free from any government manipulation. | 让它不受政府操纵 |
| 659 | And the fourth one is transparency and third-party monitoring. | 第四是透明度和第三方监测。 |
| 660 | So the way we are trying to address this concern | 所以,我们试图解决这个问题的方式 |
| 661 | is an unprecedented amount of transparency. | 透明度是前所未有的。 |
| 662 | What do I mean by this? | 这是什么意思? |
| 663 | We're actually allowing third-party reviewers | 我们实际上允许第三方审查 |
| 664 | to come in and review our source code. | 来审查我们的源代码 |
| 665 | I don't know any other company that does this, by the way. | 顺便说一句,我不认识其他公司 |
| 666 | Just so... Because everything, as you know, is driven by code. | 只是这样... 因为,你知道的,一切都是由代码驱动的。 |
| 667 | So to allow someone else to review the source code | 因此,允许他人审查源代码 |
| 668 | is to give this a significant amount of transparency | 是要给它一个很大的透明度 |
| 669 | to ensure that the scenarios that you described, that's highly hypothetical, | 确保你描述的情景 高度假设 |
| 670 | cannot happen on our platform. | 在我们的平台上不可能发生。 |
| 671 | Now, at the same time, we are releasing more research tools for researchers | 现在,与此同时,我们正在为研究人员发布更多的研究工具 |
| 672 | so that they can study the output. | 这样他们就可以研究输出。 |
| 673 | So, you know, the source code is the input. | 所以,你知道,源代码是输入。 |
| 674 | We are also allowing researchers to study the output, | 我们还允许研究人员研究产出, |
| 675 | which is the content on our platform. | 这是我们平台上的内容。 |
| 676 | I think the easiest way to sort of defend this off is transparency. | 我认为最容易为这一点辩护的方法是透明度。 |
| 677 | You know, we give people access to monitor us | 你知道,我们允许人们去监视我们 |
| 678 | and we can just make it very, very transparent. | 我们可以让它非常,非常透明。 |
| 679 | And that's our approach to the problem. | 这是我们解决问题的方法。 |
| 680 | So you will say directly to this group | 所以你要直接对这群人说 |
| 681 | that the scenario I talked about of theoretical Chinese government interference | 我所说的中国政府的理论干涉 |
| 682 | in an American election, you can say that will not happen? | 在美国大选中,你可以说这不会发生吗? |
| 683 | I can say that we are building all the tools | 我可以说我们正在建造所有的工具 |
| 684 | to prevent any of these actions from happening. | 防止任何这些行为发生。 |
| 685 | And I'm very confident that with an unprecedented amount of transparency | 我很有信心,以前所未有的透明度 |
| 686 | that we're giving on the platform, | 我们在平台上付出, |
| 687 | we can reduce this risk to as low as zero as possible. | 我们可以尽可能降低这种风险。 |
| 688 | To as low as zero as possible. | 尽可能低到零 |
| 689 | To as close to zero as possible. | 尽可能接近零 |
| 690 | As close to zero as possible. | 尽可能接近零 |
| 691 | That's fairly reassuring. | 这相当令人放心。 |
| 692 | Fairly. | 不错 |
| 693 | I mean, how would the world know? | 我的意思是,世界怎么会知道? |
| 694 | And if you discovered this or you felt you had to do it, | 如果你发现了这个 或者觉得你必须这么做 |
| 695 | is this a line in the sand for you? | 这是沙子里的线吗? |
| 696 | Are you at a situation where you would not let the company that you know now | 你是否在那种情况下,你不会让你现在认识的公司 |
| 697 | and that you are running do this? | 而你在跑步吗? |
| 698 | Absolutely. | 当然 |
| 699 | That's the reason why we're letting third parties monitor us. | 所以我们才让第三方监视我们 |
| 700 | Because if they find out, they will disclose this. | 因为如果他们发现, 他们会披露这一点。 |
| 701 | We also have transparency reports, by the way, | 顺便说一句,我们还有透明度报告, |
| 702 | where we talk about a whole bunch of things. | 在那里,我们谈论 一大堆事情。 |
| 703 | The content that we remove, that violates our guidelines, | 我们删除的内容, 违反我们的准则, |
| 704 | government requests, it's all published online. | 政府要求,全部在网上发布. |
| 705 | All you have to do is search for it. | 你只需要去寻找它 |
| 706 | So you're super compelling and likeable as a CEO, I have to say. | 所以,你超有吸引力 和喜欢作为一个CEO,我不得不说。 |
| 707 | And I would like to, as we wrap this up, | 我想,当我们结束这一切, |
| 708 | I'd like to give you a chance just to paint... | 我想给你一个机会 只是画... |
| 709 | What's the vision as you look at what TikTok could be? | 你看TikTok是什么样子? |
| 710 | Let's move the clock out, say, five years from now. | 五年后,我们把时间推开 |
| 711 | How should we think about your contribution to our collective future? | 我们应如何考虑你对我们集体未来的贡献? |
| 712 | I think it's still down to the vision that we have. | 我认为,它仍然 下到我们的愿景。 |
| 713 | So in terms of the window of discovery, | 因此,从发现的窗口来看, |
| 714 | I think there's a huge benefit to the world | 我觉得这对世界有很大的好处 |
| 715 | when people can discover new things. | 当人们可以发现新的事物。 |
| 716 | People think that TikTok is all about dancing and singing, | 人们觉得TikTok是跳舞和唱歌 |
| 717 | and there's nothing wrong with that because it's super fun. | 这没什么不对的,因为它是超级乐趣。 |
| 718 | There's still a lot of that, but we're seeing science content, STEM content. | 仍然有很多,但我们看到了科学内容,STEM内容. |
| 719 | Have you heard about Book Talk? | 你听说过书谈吗? |
| 720 | It's a viral trend that talks about books and encourages people to read. | 这种病毒性的趋势,谈书籍,鼓励人们阅读. |
| 721 | That Book Talk has 120 billion views globally. | 《书谈》在全球有1 200亿次观看。 |
| 722 | 120 billion. | 一千二百亿. |
| 723 | Billion, with a B. | 亿,以乙. |
| 724 | People are learning how to cook, people are learning about science, | 人们在学习烹饪, 人们在学习科学, |
| 725 | people are learning how to golf. | 人们在学习如何打高尔夫 |
| 726 | Well, people are watching videos on golfing, I guess, on TikTok. | 人们在看高尔夫球比赛的视频 我猜是TikTok |
| 727 | I haven't gotten better at looking at videos. | 我还没看好录像 |
| 728 | I think there's a huge, huge opportunity here on discovery | 我觉得这里有个巨大的发现机会 |
| 729 | and giving the everyday person a voice. | 并给日常的人一个声音。 |
| 730 | If you talk to our creators, a lot of people will tell you this again and again, | 如果你和我们的创造者交谈 很多人会一再告诉你 |
| 731 | that before TikTok, they would never have been discovered. | 在TikTok之前,他们永远不会被发现。 |
| 732 | We have given them the platform to do that, and it's important to maintain that. | 我们给了他们这样做的平台,保持这一点很重要。 |
| 733 | Then we talk about creation. | 然后我们谈论创造。 |
| 734 | There's all this new technology coming in with AI-generated content | 这些新技术都有AI生成的内容 |
| 735 | that will help people create even more creative content. | 帮助人们创造更多的创意内容。 |
| 736 | I think there's going to be a collaboration between... | 我认为... ... |
| 737 | I think there's a speaker who's going to talk about this. | 我想有个演讲者要谈这个 |
| 738 | Between people and AI, where they can unleash their creativity in a different way. | 在人和AI之间,他们可以通过不同的方式释放他们的创造力. |
| 739 | For example, I'm terrible at drawing, personally. | 比如,我画画不好,个人。 |
| 740 | But if I had some AI to help me, then maybe I can express myself even better. | 但是,如果我有一些AI来帮助我, 那么也许我可以更好地表达自己。 |
| 741 | Then we talk about bridges to connect and connecting people and the communities together. | 然后,我们谈论桥梁 连接和连接人们和社区。 |
| 742 | This could be products, this could be commerce. | 这可以是产品,也可以是商业。 |
| 743 | Five million businesses in the US benefit from TikTok today. | 今天,美国有500万家企业从TikTok中受益。 |
| 744 | I think we can get that number to a much higher number. | 我想我们可以把这个数字提高到更高的水平。 |
| 745 | And of course, if you look around the world, including in Canada, | 当然,如果你环顾全世界,包括加拿大, |
| 746 | that number is going to be massive. | 这个数字会很大 |
| 747 | So I think these are the biggest opportunities that we have, | 所以我认为这是我们最大的机会, |
| 748 | and it's really very exciting. | 它真的很令人兴奋。 |
| 749 | So courtesy of your experience in Congress, | 以你的国会经验为礼 |
| 750 | you actually became a bit of a TikTok star yourself, I think. | 你其实是有点 蒂克托克明星自己,我想。 |
| 751 | Some of your videos have gone viral. | 你的一些视频已经病毒化。 |
| 752 | How about... You've got your phone with you. | 怎么样... 你带着手机 |
| 753 | Do you want to make a little TikTok video right now? | 你现在想拍个TikTok视频吗? |
| 754 | If the audience doesn't mind... | 如果观众不介意... |
| 755 | If you don't mind... | 如果你不介意的话... |
| 756 | What do you think? | 你觉得呢? |
| 757 | Should we do this? | 我们应该这样做吗? |
| 758 | We're just going to do a selfie together. | 我们只是要去做一个自拍。 |
| 759 | How's that? | 怎么样? |
| 760 | Okay. | 摆 |
| 761 | So why don't we just say hi? | 我们为什么不打个招呼? |
| 762 | Hi! | 顿! |
| 763 | Hello from Chad. | 你好,从乍得。 |
| 764 | All right, thank you. | 好吧,谢谢你。 |
| 765 | I hope it goes viral. | 我希望它会病毒化。 |
| 766 | If that one goes viral, I think I've given up on your algorithm, actually. | 如果那个病毒发作 我想我已经放弃你的算法了 |
| 767 | I think it's going to take better. | 我觉得会更好 |
| 768 | Shouchu, you're one of the most influential and powerful people in the world, | 小丘,你是最有影响力和最强的人之一 |
| 769 | whether you know it or not, | 无论你是否知道, |
| 770 | and I really appreciate you coming and sharing your vision. | 我真的很感激你来分享你的愿景 |
| 771 | I really, really hope the upside of what you're talking about comes about. | 我真的,真的希望 你所谈论的颠峰会来。 |
| 772 | Thank you so much for coming today. | 谢谢你今天能来 |
| 773 | Thank you so much. | 非常感谢 |
| 774 | Thank you. | 谢谢 |
| 775 | It was really interesting. | 这真的很有趣。 |
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