TED演讲：直觉的力量
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:05 | So, I am here to recruit you to the liberation movement. | 所以,我在这里招募你参加解放运动。 |
| 0:12 | Now, don't worry, this is not the uniform that you have to wear. | 别担心 这不是你必须穿的制服 |
| 0:17 | You can come as yourself. | 你可以自己来 |
| 0:21 | So you're probably wondering, well, what are we being liberated from? | 所以,你可能想知道, 好吧,我们是什么 被解放? |
| 0:26 | We are being liberated from the endless weight of data. | 我们被从无尽的数据量中解放出来。 |
| 0:33 | It keeps us bound. | 它会约束我们 |
| 0:36 | So that we can't move into the future, | 这样我们就无法进入未来 |
| 0:39 | because we're so busy being tied to the past. | 因为我们忙于被束缚在过去。 |
| 0:44 | So how do we get free? | 那我们怎么自由? |
| 0:47 | The freedom comes from our intuition. | 自由来自我们的直觉。 |
展开字幕全文（220 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | So, I am here to recruit you to the liberation movement. | 所以,我在这里招募你参加解放运动。 |
| 2 | Now, don't worry, this is not the uniform that you have to wear. | 别担心 这不是你必须穿的制服 |
| 3 | You can come as yourself. | 你可以自己来 |
| 4 | So you're probably wondering, well, what are we being liberated from? | 所以,你可能想知道, 好吧,我们是什么 被解放? |
| 5 | We are being liberated from the endless weight of data. | 我们被从无尽的数据量中解放出来。 |
| 6 | It keeps us bound. | 它会约束我们 |
| 7 | So that we can't move into the future, | 这样我们就无法进入未来 |
| 8 | because we're so busy being tied to the past. | 因为我们忙于被束缚在过去。 |
| 9 | So how do we get free? | 那我们怎么自由? |
| 10 | The freedom comes from our intuition. | 自由来自我们的直觉。 |
| 11 | The thing that's right here, | 事情就在这里, |
| 12 | you know, that you can't really quite quantify. | 你知道,你不能 真正量化。 |
| 13 | Sometimes you can't even really describe it. | 有时你甚至不能真正描述它。 |
| 14 | That intuition, that's the thing. | 直觉就是这样 |
| 15 | Now, I'm fortunate to have had a career in marketing | 现在,我幸运的是有 职业营销 |
| 16 | where data and intuition and creative ideas are sort of intertwined. | 数据、直觉和创造性的想法是交织在一起的。 |
| 17 | But at the beginning of my career, | 但在我的职业生涯开始时, |
| 18 | I had a boss who told me that the data was going to be extraordinarily important | 我有一个老板告诉我, 数据将是特别重要的 |
| 19 | to the success of my ideas, right? | 为了我的想法的成功,对不对? |
| 20 | Anchor the idea in the data. | 锁定数据中的想法。 |
| 21 | You can predict whether or not it's going to work, | 你可以预测它是否有效, |
| 22 | and then you can see if it actually did work, and vice versa. | 然后,你可以看它是否真的有效,反之亦然。 |
| 23 | Well, I mean, look, I took that advice. | 嗯,我的意思是,你看, 我接受了这个建议。 |
| 24 | I baked a lot of my ideas right there in the data. | 我在数据里烤了很多想法 |
| 25 | I was inspired sometimes, right? | 我有时被启发,对不对? |
| 26 | I'd see a pattern of something moving, | 我会看到一个模式的东西移动, |
| 27 | and I'd say, ooh, look, look, look, I can follow that. | 我就会说,哦,看,看,看,我能听懂 |
| 28 | Maybe it'll work. | 也许它会工作。 |
| 29 | But the challenge was that my ideas stopped right there. | 但挑战在于我的想法就停在那里。 |
| 30 | They didn't really take flight. | 他们并没有真正坐飞机。 |
| 31 | Because you know the ideas are based off of electricity. | 因为你知道这些想法是基于电力。 |
| 32 | You know, ideas like come sharp. | 你知道,像来 尖锐的想法。 |
| 33 | They sprint here and they go here and they move there. | 他们冲到这里,然后就跑到这里 |
| 34 | They're nonlinear. | 他们是非线性的。 |
| 35 | I kind of feel like they're like daydreams. | 我觉得他们就像白日梦 |
| 36 | You know, intuition gets you there. | 你知道,直觉让你在那里。 |
| 37 | It feels like something that is just on the horizon, you know? | 感觉就像在地平线上一样 |
| 38 | And then sometimes it comes into sharp focus. | 然后有时它变得尖锐的焦点。 |
| 39 | You wake up and you remember exactly what it was. | 你醒来时记得它是什么 |
| 40 | That's what ideas feel like. | 想法就是这样 |
| 41 | And your intuition is actually what helps you get there. | 你的直觉能帮助你到达那里。 |
| 42 | It takes it from something that is so practical | 它取自于一个如此实用的东西 |
| 43 | to something that is magical. | 对神奇的东西。 |
| 44 | Now, I'm also very, very, very grateful | 现在,我也非常,非常,非常感激 |
| 45 | for a boss I had early on who affirmed my intuition. | 对于我早前的老板 谁肯定了我的直觉。 |
| 46 | I worked for Spike Lee at his advertising agency. | 我在Spike Lee的广告公司工作过 |
| 47 | This was in the early 2000s. | 这是2000年代初。 |
| 48 | And at the time, Pepsi had commissioned him | 当时百事公司委托他 |
| 49 | to create a commercial for a campaign | * 为一项运动创建广告 |
| 50 | that they were trying to run on the main brand. | 他们试图运行 在主品牌。 |
| 51 | Spike asked everybody in the office | 斯派克问办公室里的每个人 |
| 52 | to come up with some thoughts on what the talent could be | 考虑一下天赋是什么 |
| 53 | that would star in the commercial. | 会在广告中亮相 |
| 54 | And at the time, I was an assistant account executive. | 当时,我是一个助理账户执行官。 |
| 55 | There were people who were much more senior than I | 曾经有人比我高得多 |
| 56 | who knew exactly what they were doing, | 他们知道自己的行为, |
| 57 | who had come up with a bunch of great ideas. | 他们想出了一堆伟大的想法。 |
| 58 | They went to the data. | 他们去了数据。 |
| 59 | They went to the billboard charts | 他们去了告示牌图表 |
| 60 | to look at who was at the top. | 看看谁在顶端。 |
| 61 | They went to album sales to see who was selling, | 他们去专辑销售 看谁卖, |
| 62 | who the public really loved. | 是公众真正爱的人 |
| 63 | They looked at lists that experts had put together. | 他们查看了专家们编制的清单。 |
| 64 | Who's at the top? | 谁在顶上. |
| 65 | Who's really going to win? | 谁真的要赢? |
| 66 | Who has longevity? | 谁有长寿? |
| 67 | Well, I didn't really understand any of that data. | 我完全不懂这些数据 |
| 68 | I could look at it, but I didn't really trust myself | 我可以看一看,但我不相信自己 |
| 69 | to interpret it. | 来解释它。 |
| 70 | So I went to the thing I did know, which was MTV. | 所以我去了我所知道的东西, 这是MTV。 |
| 71 | There had been a made-for-TV movie | 有一部电视电影 |
| 72 | called Carmen, the hip-hopera, on MTV. | 在MTV上叫卡门 嘻哈乐队 |
| 73 | I loved it. | 我喜欢它。 |
| 74 | It starred Beyonce. | 其主演碧昂丝. |
| 75 | Now, I thought it was magical because, I mean, | 现在,我认为这是神奇的 因为,我的意思是, |
| 76 | who the hell puts hip-hop and opera together? | 谁把嘻哈和歌剧放在一起? |
| 77 | Fascinating. | 异闻. |
| 78 | So I put my vote on Beyonce. | 所以我把投票投给了碧昂丝 |
| 79 | Now, of course, today, everybody would be like, | 当然,今天,每个人都会喜欢, |
| 80 | well, of course, that makes so much sense. | 嗯,当然,这是有道理的。 |
| 81 | Why wouldn't you bet on her? | 你为什么不赌她? |
| 82 | Yeah, she's a winner. | 是的,她是一个胜利者。 |
| 83 | But at the time, the data would tell us differently. | 但当时的数据会告诉我们不同的。 |
| 84 | There are not a lot of solo artists | 独唱艺人不多 |
| 85 | that come out of girl groups and are successful. | 从女孩群体中脱颖而出,并取得成功。 |
| 86 | In my opinion, there is only one. | 我认为,只有一个。 |
| 87 | Diana Ross. | 戴安娜・罗斯。 |
| 88 | Yeah, the one. | 是啊,一个。 |
| 89 | Beyonce is another. | 碧昂丝是另一个。 |
| 90 | So at the time, nobody was betting on her. | 所以当时没人在赌她 |
| 91 | But I'm so grateful that Spike | 但我非常感谢斯派克 |
| 92 | affirmed my intuition and also followed his. | 肯定了我的直觉 也跟着他 |
| 93 | And I would say today, they were pretty successful. | 我今天会说,他们很成功。 |
| 94 | Now, 20 years later, I still use my intuition daily. | 现在,20年后,我仍然每天使用我的直觉。 |
| 95 | I'm the chief marketing officer at Netflix. | 我是Netflix的首席营销官 |
| 96 | You'd probably say that, well, maybe the stakes weren't as high | 你可能会说,嗯,也许 赌注没有那么高 |
| 97 | when I was an assistant account executive, | 当我是一个助理账户执行, |
| 98 | so I could use my intuition and who cared? | 这样我就能用我的直觉了 谁在乎? |
| 99 | And maybe today, that's different. | 也许今天,这是不同的。 |
| 100 | It's not. | 这不是。 |
| 101 | Every day, I'm charged with looking at campaigns | 每天我负责看运动 |
| 102 | that are 15 seconds long, 30 seconds long, | 15秒长,30秒长, |
| 103 | 60 seconds long, 90 seconds long, | 60秒长90秒长 |
| 104 | that will encourage you to watch something that's much longer. | 这会鼓励你 观看的东西 更长。 |
| 105 | Every day. | 每日无时. |
| 106 | And so I have to use my intuition to understand | 所以我必须用直觉来理解 |
| 107 | whether or not something is going to make you cry immediately. | 无论有什么东西会让你立刻哭泣。 |
| 108 | Is it going to make you laugh immediately? | 你会立刻笑吗? |
| 109 | Is it going to scare you? | 它会吓到你吗? |
| 110 | Is it going to inspire you? | 它会激励你吗? |
| 111 | And I feel like if I feel that, then perhaps you do too. | 我觉得,如果我有这种感觉, 那么也许你也一样。 |
| 112 | Now, I'm not the only one. | 现在,我不是唯一的一个。 |
| 113 | There are other people who do this. | 还有其他人这样做。 |
| 114 | One is 100 years ago, over 100 years ago, Henry Ford. | 一个是100年前,100多年前,亨利福特。 |
| 115 | He's attributed with saying that if he had asked people | 他说如果他问了别人 |
| 116 | at the time when he was inventing the Model T | 当时他发明了T型车 |
| 117 | if they wanted something like that, | 如果他们想要这样的东西, |
| 118 | they would have said they wanted faster horses | 他们会说他们想要更快的马 |
| 119 | instead of this new invention. | 而不是这个新发明 |
| 120 | I think that's pretty powerful. | 我认为这是相当强大的。 |
| 121 | Or you can look at today, more recent example, | 或者你可以看看今天,最近的例子, |
| 122 | Ed Bastion和德尔塔的球队 | |
| 123 | Based on intuition, I believe, | 基于直觉,我相信, |
| 124 | decided that after the restrictions | 决定限制之后 |
| 125 | of leaving that metal seat open | 把那个金属座椅打开 |
| 126 | so that those who were flying would feel safer | 让那些飞行者感到更安全 |
| 127 | with some distance in between them, | 在他们之间有一段距离, |
| 128 | that after those restrictions were lifted, | 在取消这些限制之后, |
| 129 | they still kept that metal seat open. | 他们仍然把那个金属座椅打开。 |
| 130 | Now, I'm sure they were losing millions of dollars | 现在,我相信他们损失了数百万美元 |
| 131 | every day with that decision. | 每天都有这样的决定 |
| 132 | But the intuition was right. | 但直觉是正确的。 |
| 133 | Do you feel safer? | 你觉得安全吗? |
| 134 | Do I feel safer? | 我感觉安全吗? |
| 135 | What would make us feel safer? | 是什么让我们觉得更安全? |
| 136 | I think that's the right thing. | 我认为这是正确的事情。 |
| 137 | Now, look, we can all look at 2020 and 2021 | 现在,看,我们都能看到2020年和2021年 |
| 138 | and understand that, oof, | 并且明白, of, |
| 139 | we can't really predict what happens. | 我们无法预测会发生什么 |
| 140 | We don't really know. | 我们不知道 |
| 141 | But what we do know is right here. | 但我们知道的是在这里。 |
| 142 | What are the things that make us feel good, | 是什么让我们感觉好, |
| 143 | the things that scare us, | 吓唬我们的东西, |
| 144 | the things that make us feel more connected to each other? | 那些让我们觉得彼此更亲密的东西? |
| 145 | You know, today is a gift. | 你知道,今天是一个礼物。 |
| 146 | That's why they call it the present. | 故称现世. |
| 147 | I didn't make that up, but it's so corny and I love it. | 不是我编的,但很老套,我喜欢 |
| 148 | But my addition to it is the question, | 但我还有个问题 |
| 149 | why would we give the present back? | 我们为什么要把礼物还给我? |
| 150 | Oh, your intuition is a gift, so we have to use it. | 哦,你的直觉是天赋,所以我们必须用它。 |
| 151 | So then let's talk about you. | 那我们来谈谈你 |
| 152 | You have your intuition, | 你有你的直觉, |
| 153 | and we'll use some science in here, too. | 我们也会用一些科学 |
| 154 | We're now totally against data. | 我们现在完全反对数据。 |
| 155 | That if you are a set up of molecules, | 如果你是一组分子 |
| 156 | every one of us have a unique pattern, a unique set. | 我们每个人都有一个独特的模式, 一个独特的组合。 |
| 157 | How remarkable is that? | 这有多了不起? |
| 158 | No two of us are the same. | 我们两个都一样 |
| 159 | So one molecule changes and we have a whole other being. | 所以一个分子会改变, 我们有一个完整的分子。 |
| 160 | Now, if you consider that we take ourselves as a whole, | 如果你认为我们是一个整体 |
| 161 | let's pretend we're one big molecule, | 让我们假装我们是一个大分子, |
| 162 | and that over there, the matter over there, | 那边,那边的问题, |
| 163 | is life and the experiences, the services, | 生活和经历,服务, |
| 164 | the communities that we serve. | 我们为之服务的社区。 |
| 165 | And we enter that matter, it changes. | 而我们进入这件事情,它会改变。 |
| 166 | You step out of the matter, it changes. | 你走出问题,它会改变。 |
| 167 | So of course you're powerful. | 所以,你当然是强大的。 |
| 168 | So why wouldn't your intuition, | 那么,为什么你的直觉, |
| 169 | your own thing that you have, be powerful? | 你拥有的东西, 强大的? |
| 170 | I think about that all the time. | и稱硂 |
| 171 | And perhaps you don't want to take the big, big swing just yet. | 或许你还不想大摇大摆 |
| 172 | You can take the little steps. | 你可以采取小步骤。 |
| 173 | You can practice. | 你可以练习。 |
| 174 | I've practiced for a long time. | 我练了很久 |
| 175 | I want to encourage you to practice, too. | 我也想鼓励你练习 |
| 176 | So maybe you don't want to, you know, bend on Beyonce. | 所以,也许你不想,你知道, 弯曲在碧昂斯。 |
| 177 | Or maybe you don't want to create the Model T. | 或者你不想创造模型T。 |
| 178 | Maybe you don't want to make the call about the middle seat. | 也许你不想打电话谈中间的座位 |
| 179 | So let's take it to something that may be a little bit easier, | 所以,让我们把它 对于一些 可能有点容易, |
| 180 | a little closer to home. | 离家有点近 |
| 181 | Let's pretend you're curating a dinner party. | 假装你在办晚宴 |
| 182 | You're going to be safe about it. | 你会很安全的 |
| 183 | We have six people over. | 有六个人过来了 |
| 184 | And you're considering all the data around who likes what. | 你在考虑所有关于谁喜欢什么的数据。 |
| 185 | There's some people who, you know, maybe somebody's a pescatarian. | 有些人,你知道的, 也许有人是一个牧羊人。 |
| 186 | Another person doesn't eat dairy. | 另一个人不吃奶制品。 |
| 187 | Another hates spicy food. | 另一个讨厌辣食 |
| 188 | Somebody only likes their food really, really hot, with heat. | 有人只喜欢他们的食物 真的很热,有热。 |
| 189 | And you have to consider all of this. | 你必须考虑这一切。 |
| 190 | Put it all together. | 合为一体. |
| 191 | Think about what to make. | 想想该做什么 |
| 192 | I think you'd come up with a really bland fish dish. | 我想你会想出 一个真正的浅滩鱼盘。 |
| 193 | Ugh. | 唉哟 |
| 194 | Something terrible. | 可怕的东西。 |
| 195 | But if you used yourself as the curator, as the one with intuition, | 但如果你以自己为馆长 以直觉为本 |
| 196 | think about, yes, all the data. | 想想所有的数据 |
| 197 | Put in all the data. | 输入所有数据。 |
| 198 | You know, pescatarian, the spices, all of that. | 你知道,牧羊人,香料,这一切。 |
| 199 | I think you'd probably come up with something that you wanted to eat, too. | 我想你也会想出你想吃的东西 |
| 200 | You know, taking all that into consideration. | 你知道,考虑到这一切。 |
| 201 | It might be a catfish stew. | 可能是 cat鱼炖肉 |
| 202 | Something really delicious. | 好吃的东西 |
| 203 | Something memorable. | 难忘的事 |
| 204 | Now, there's probably going to be one person in there who hates it. | 现在,可能有一个人会讨厌它。 |
| 205 | Guaranteed. | 保证 |
| 206 | There's always one. | 总有一处. |
| 207 | But that's OK. | 但没关系。 |
| 208 | Everybody else will remember that moment, will remember that experience. | 其他人会记得那一刻,会记得那次经历。 |
| 209 | It'll be something exciting. | 会很刺激的 |
| 210 | So consider that. | 所以考虑一下吧 |
| 211 | As I think about data and how we want to live and change our world, | 当我想着数据 以及我们希望如何生活和改变我们的世界 |
| 212 | I'm reminded that sometimes data is the pill that we take | 我被提醒,有时数据是我们服用的药丸 |
| 213 | to calm our insecurity about what we intuitively know. | 平息我们的不安全感 我们直觉地知道。 |
| 214 | So I'm advocating that we decrease the dosage of our data | 所以我主张降低数据剂量 |
| 215 | and that we increase the implementation of our intuition. | 并且我们加强我们的直觉的执行。 |
| 216 | You'll feel great. | 你会感觉很好。 |
| 217 | You really will. | 你真的会的 |
| 218 | When you are able to prove to yourself | 当你能够证明自己 |
| 219 | that the power of your intuition is actually accurate. | 你直觉的力量是准确的 |
| 220 | Thank you so much. | 非常感谢 |
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