TED演讲：没有灵感怎么办？
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:13 | So the creative process, you know this, | 所以,创造性的过程,你知道的, |
| 0:15 | from the first idea to the final product is a long process. | 从第一个想法到最终产品是一个漫长的过程. |
| 0:19 | It's super iterative, lots of refinement, blood, sweat, tears and years, | 超级迭代,很多改进,血液,汗水,眼泪和多年, |
| 0:24 | and we're not saying you're going to go out for a walk | 我们不是说你要出去散步 |
| 0:26 | and come back with a Sistine Chapel in your left hand, right? | 左手拿着西斯汀礼拜堂回来,对吗? |
| 0:29 | So what frame of the creative process did we focus on? | 那么,我们所关注的创造性进程的框架是什么? |
| 0:32 | Just this first part. | 就这个第一部分 |
| 0:34 | Just brainstorming, coming up with a new idea. | 只是集思广益, 提出一个新的想法。 |
| 0:38 | So we actually ran four studies with the first idea, | 因此,我们实际上 运行了四个研究 第一个想法, |
| 0:40 | a variety of people, | 各种各样的人, |
展开字幕全文（109 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | So the creative process, you know this, | 所以,创造性的过程,你知道的, |
| 2 | from the first idea to the final product is a long process. | 从第一个想法到最终产品是一个漫长的过程. |
| 3 | It's super iterative, lots of refinement, blood, sweat, tears and years, | 超级迭代,很多改进,血液,汗水,眼泪和多年, |
| 4 | and we're not saying you're going to go out for a walk | 我们不是说你要出去散步 |
| 5 | and come back with a Sistine Chapel in your left hand, right? | 左手拿着西斯汀礼拜堂回来,对吗? |
| 6 | So what frame of the creative process did we focus on? | 那么,我们所关注的创造性进程的框架是什么? |
| 7 | Just this first part. | 就这个第一部分 |
| 8 | Just brainstorming, coming up with a new idea. | 只是集思广益, 提出一个新的想法。 |
| 9 | So we actually ran four studies with the first idea, | 因此,我们实际上 运行了四个研究 第一个想法, |
| 10 | a variety of people, | 各种各样的人, |
| 11 | you were either walking indoors or outdoors, | 你要么走在室内 要么走在室外 |
| 12 | and we all found all of these studies on the same conclusion. | 我们都发现了所有这些研究 在同一结论。 |
| 13 | I'm only going to tell you about one of them today. | 我今天只告诉你其中之一 |
| 14 | So one of the tests we used for creativity was alternate uses, | 我们用来创造力的测试之一是替代用途 |
| 15 | and this test, you have four minutes, | 这个测试,你还有四分钟 |
| 16 | and your job is to come up with as many other ways | 你的工作就是想出其他办法 |
| 17 | to use common everyday objects as you can think of. | 来使用普通的日常物品 |
| 18 | So, for example, what else would you do with a key | 所以,举例来说,你还要用钥匙做什么 |
| 19 | other than to use it for opening up a lock? | 除了用来打开锁? |
| 20 | Clearly, you could use it as a third eyeball for a giraffe, right? | 显然,你可以用它作为第三眼球 长颈鹿,对不对? |
| 21 | Maybe, that's sort of interesting, kind of new, | 也许,这有点有趣, 一种新的, |
| 22 | but is it creative? | 但有创意吗? |
| 23 | So people came up with many ideas as they could, | 所以人们想出了很多想法,他们可以, |
| 24 | and we had to decide, is this creative or not? | 我们不得不决定 这是否具有创意? |
| 25 | So the definition of creativity that a lot of people go with | 很多人对创造力的定义 |
| 26 | is appropriate novelty. | 是合适的新颖。 |
| 27 | So for something to be appropriate, it has to be realistic. | 因此,要做到适当,就必须现实. |
| 28 | So unfortunately, you can't use a key as an eyeball. | 所以不幸的是 你不能用钥匙当眼球 |
| 29 | Boo. | 嘘 |
| 30 | But novel is the second thing, | 但小说是第二件事 |
| 31 | is that nobody had to have said it. | 是,没有人必须说出来。 |
| 32 | So for us, novelty, it had to be appropriate first, | 所以对我们来说,新奇的,必须先合适, |
| 33 | and then for novelty, | 以新颖的态度发誓, |
| 34 | nobody else in the entire population that we surveyed could have said it. | 我们调查过的人口中,没有其他人可以这么说。 |
| 35 | So you might think you could use a key to scratch somebody's car, | 所以你可能认为你可以用一把钥匙来刮别人的车 |
| 36 | but if somebody else said that, you didn't get credit for it. | 但是如果别人这么说, 你没有得到荣誉。 |
| 37 | Neither of you did. | 你们俩都没说 |
| 38 | However, only one person said this. | 然而,只有一个人这样说。 |
| 39 | If you were dying in a murder mystery, | 如果你在谋杀神秘中死去 |
| 40 | and you had to carve the name of the murderer into the ground | 你必须把凶手的名字刻在地上 |
| 41 | with your dying words. | 与你的濒临死亡的话语。 |
| 42 | So one person said this. | 一个人这么说的 |
| 43 | And it's a creative idea, because it's appropriate and it's novel. | 它是一个创造性的想法,因为它是适当的,也是小说. |
| 44 | So you either did this test and came up with ideas while you were seated, | 所以你要么做了这个测试 并想出一些想法 当你坐下, |
| 45 | or while you were walking on a treadmill. | 或者当你在跑步机上行走时 |
| 46 | They did the test twice with different objects, three groups. | 他们用不同的物体做了两次测试,三组. |
| 47 | The first group sat first, | 第一组先坐下 |
| 48 | and then sat again for the second test. | 然后再次坐到第二个测试。 |
| 49 | The second group sat first, | 第二组先坐 |
| 50 | and then did the second test while walking on a treadmill. | 然后在跑步机上行走时 做了第二次测试 |
| 51 | The third group, and this is interesting, | 第三组,这很有趣 |
| 52 | they walked on the treadmill first, and then they sat. | 他们先走在跑步机上 然后就坐下 |
| 53 | OK, so the two groups that sat together for the first test, | 好吧,所以两个组坐在一起 第一次测试, |
| 54 | they looked pretty similar to each other, | 他们看起来很相似 |
| 55 | and they averaged about 20 creative ideas per person. | 他们平均每人有20个创意 |
| 56 | The group that was walking on the treadmill did almost twice as well. | 在跑步机上行走的那组人 几乎也做了两倍 |
| 57 | And they were just walking on a treadmill in a windowless room. | 他们只是走在无窗的房间的跑步机上。 |
| 58 | So remember, they took the test twice. | 所以记住,他们接受了两次测试。 |
| 59 | The people who sat twice for that second test, | 两次参加第二次测试的人 |
| 60 | they didn't get any better. | 他们没有好转。 |
| 61 | Practice didn't help. | 修行无益. |
| 62 | But these same people who were sitting and then went on the treadmill | 但那些坐在跑步机上的人 |
| 63 | got a boost from walking. | 走路时有动静 |
| 64 | Here's the interesting thing. | 这是有趣的事情。 |
| 65 | The people who were walking on the treadmill | 在跑步机上行走的人们 |
| 66 | still had a residue effect of the walking, | 仍然有残留效应 步行, |
| 67 | and they were still creative afterwards. | 之后他们仍然有创造力。 |
| 68 | So the implication of this is that you should go for a walk | 所以,这意味着你应该去散步 |
| 69 | before your next big meeting | 在你下次大型会议之前 |
| 70 | and just start brainstorming right away. | 然后马上开始集思广益 |
| 71 | So we have five tips for you | 所以我们有五个小费给你 |
| 72 | that will help make this the best effect possible. | 这将有助于实现最佳效果。 |
| 73 | So first, you want to pick a problem or a topic to brainstorm. | 所以,首先,你想选择一个问题或一个话题来进行脑暴。 |
| 74 | So this is not the shower effect. | 所以这不是淋浴效果。 |
| 75 | This is not when you're in the shower | 这不是你洗澡的时候 |
| 76 | and all of a sudden a new idea pops out of the shampoo bottle. | 突然间 洗发水瓶里出现了一个新想法 |
| 77 | This is something you're thinking about ahead of time, | 这是你提前想到的 |
| 78 | and they're intentionally thinking about brainstorming | 他们故意考虑集思广益 |
| 79 | a different perspective on the walk. | 对散步有不同的看法 |
| 80 | Secondly, I get asked this a lot. | 第二,我被问了很多。 |
| 81 | Is this OK while running? | 运行时可以吗? |
| 82 | Well, the answer for me is that if I were running, | 好吧,对我来说的答案是 如果我跑, |
| 83 | the only new idea I would have would be to stop running. | 我唯一的新主意就是停止逃跑 |
| 84 | So ... | 所以说... |
| 85 | But if running for you is a comfortable pace, good. | 但如果为你跑步很舒服,很好 |
| 86 | So it turns out, | 原来如此 |
| 87 | whatever physical activity is not taking a lot of attention, | 无论身体活动没有引起很多注意, |
| 88 | so just walking at a comfortable pace is a good choice. | 所以只要走得舒服点就是个好选择 |
| 89 | Also, you want to come up with as many ideas as you can, | 还有,你想想出尽可能多的想法, |
| 90 | so one key of creativity is to not lock on that first idea. | 所以创造力的关键之一 就是不要锁定第一个想法 |
| 91 | Keep going, keep coming up with new ones, | 继续,继续提出新的, |
| 92 | until you pick one or two to pursue. | 直到你选择一两个去追求。 |
| 93 | You might worry that you don't want to write them down, | 你可能会担心 你不想写下来, |
| 94 | because what if you will forget them? | 因为如果你会忘记他们呢? |
| 95 | So the idea here is to speak them. | 所以,这里的想法是说他们。 |
| 96 | Everybody was speaking their new ideas, | 每个人都在谈论他们的新想法, |
| 97 | so you can put your headphones on and record through your phone, | 这样你就可以把耳机和录音 通过你的电话, |
| 98 | and then just pretend you're having a creative conversation, right? | 然后假装你有一个创造性的对话,对不对? |
| 99 | Because the act of writing your idea down is already a filter. | 因为写下你的想法的行为已经是一个过滤器。 |
| 100 | You're going to be like, is this good enough to write down? | 你会像, 这么好写下来? |
| 101 | So just speak as many as you can and record them | 所以尽量多说,录下来 |
| 102 | and think about them later. | 以后再考虑一下 |
| 103 | And finally, don't do this forever, right? | 最后,不要永远这样做,对不对? |
| 104 | If you're on the walk and that idea is not coming to you, | 如果你在散步 而那个想法不会来找你, |
| 105 | come back to it later at another time. | 以后再来吧 |
| 106 | So I think we're coming up on a break right now. | 所以,我想我们现在就要休息了。 |
| 107 | So I have an idea. | 我有个主意 |
| 108 | Why don't you grab a leash and take your thoughts for a walk? | 你为什么不抓住一条绳子 带着你的想法去散步? |
| 109 | Thank you. | 谢谢 |
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