劳斯莱斯凭什么越来越贵？探秘手工星空顶与千万定制
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:04 | This artisan will spend seven and a half hours recreating the night sky on the ceiling of this Rolls-Royce. | 这个工匠要花七个半小时 在劳斯莱斯的天花板上重建夜空 |
| 0:10 | But it isn't just any night sky. | 但不仅仅是夜空 |
| 0:13 | She's specifically replicating the stars over southern England on January 1st, 2003. | 她于2003年1月1日特别在英格兰南部上空复制星星. |
| 0:18 | It does contain | 它确实包含 |
| 0:20 | 1,040 holes, which means that every single hole I have to manually drill. | 1 040个洞,这意味着每个洞我都得手动钻孔. |
| 0:26 | This feature alone starts at over | 单从头开始 |
| 0:28 | $10,000 and it's one of the thousands of detailed customizations Rolls-Royce offers. | 10000美元,这是 成千上万的详细定制 劳斯莱斯报价之一。 |
| 0:34 | And entry-level Rolls-Royce begins at around $370,000. | 而入门级劳斯莱斯则以37万元左右开始. |
| 0:38 | But with so many options to personalize, the price can skyrocket from there. | 但是有了这么多个性化的选择,价格可以从那里飞升。 |
| 0:43 | Some collectors don't even keep track of how much they spend. | 有些收藏家甚至连花多少钱都记不住. |
展开字幕全文（222 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | This artisan will spend seven and a half hours recreating the night sky on the ceiling of this Rolls-Royce. | 这个工匠要花七个半小时 在劳斯莱斯的天花板上重建夜空 |
| 2 | But it isn't just any night sky. | 但不仅仅是夜空 |
| 3 | She's specifically replicating the stars over southern England on January 1st, 2003. | 她于2003年1月1日特别在英格兰南部上空复制星星. |
| 4 | It does contain | 它确实包含 |
| 5 | 1,040 holes, which means that every single hole I have to manually drill. | 1 040个洞,这意味着每个洞我都得手动钻孔. |
| 6 | This feature alone starts at over | 单从头开始 |
| 7 | $10,000 and it's one of the thousands of detailed customizations Rolls-Royce offers. | 10000美元,这是 成千上万的详细定制 劳斯莱斯报价之一。 |
| 8 | And entry-level Rolls-Royce begins at around $370,000. | 而入门级劳斯莱斯则以37万元左右开始. |
| 9 | But with so many options to personalize, the price can skyrocket from there. | 但是有了这么多个性化的选择,价格可以从那里飞升。 |
| 10 | Some collectors don't even keep track of how much they spend. | 有些收藏家甚至连花多少钱都记不住. |
| 11 | Yeah, I don't. | 是的,我没有。 |
| 12 | I don't even know. | 我什至不晓得。 |
| 13 | We don't care. | 我们不在乎。 |
| 14 | As of right now, we have three, you know, and my husband's like, no, no more. | 现在,我们有三个,你知道, 我丈夫喜欢,没有,没有了。 |
| 15 | The automakers' $30 million drop tail and $28 million boat tail are reportedly the most expensive cars ever commissioned. | 汽车制造商的3000万滴尾巴和2800万的船尾据报道是有史以来最昂贵的汽车委托. |
| 16 | In some cases, the work doesn't stop there. | 在某些情况下,工作并不停止在那里. |
| 17 | Buyers will spend more taking their Rolls-Royces to outside companies for even more customizations. | 买家会花更多的钱 把他们的劳斯莱斯 带到外部公司 更定制。 |
| 18 | When I got the Spectre from Rolls-Royce, it was $625,000. | 当我从劳斯莱斯拿到斯佩克特尔时 是625000美元 |
| 19 | And then the upgrade with Mansory was about $700,000. | 之后与曼索利的升级约为70万美元. |
| 20 | So what exactly are Rolls-Royce customers paying for and what makes buyers come back for more? | 那么劳斯莱斯的客户到底要买什么 是什么让买家回来买更多? |
| 21 | When our clients interact with us, they don't need a car. | 当我们的客户与我们互动, 他们不需要一辆车。 |
| 22 | They've typically got lots of cars. | 他们通常有很多车 |
| 23 | They want to create a masterpiece, and that could be happening here. | 他们想创造一件杰作, 而这有可能在这里发生。 |
| 24 | For VIP and select American clients, it's where creating a bespoke Rolls-Royce begins. | 对VIP和选择美国客户来说,这是创建一个铃声的劳斯莱斯开始的地方. |
| 25 | When a client first walks in, the first thing I notice about them is their energy. | 当一个客户第一次走进来, 我注意到的第一件事是他们的能量。 |
| 26 | It is kind of kind of like mind reading. | 这有点像读心术 |
| 27 | Sometimes when they walk in, they don't know what they want. | 有时候他们走进来时,不知道自己想要什么. |
| 28 | Rebecca knows what she wants. | 丽贝卡知道她想要什么 |
| 29 | I'm a purple girl. | 我是一个紫色的女孩。 |
| 30 | I love my cars purple. | 我爱我的车紫色。 |
| 31 | I also like them to stand out. | 我也喜欢他们突出。 |
| 32 | She's here with her husband, Carey, who enjoys the experience as much as the cars. | 她和她丈夫Carey在一起 她和车子一样享受着这种经历 |
| 33 | So you're expecting an office environment. | 所以,你期待 一个办公环境。 |
| 34 | And then the first thing I walked in, it's like, no, it's like a house. | 然后第一件事,我走进来, 它就像,不,它像一个房子。 |
| 35 | Yes, definitely. | 是的,当然。 |
| 36 | You feel comfortable. | 你觉得舒服。 |
| 37 | Rebecca has already commissioned two cars with the design staff here. | Rebecca已经和这里的设计人员 委托了两辆车 |
| 38 | One of our cars that we have is the Sentilla. | 我们的一辆车是森蒂拉号 |
| 39 | They did one of 10. | 他们做了一个10。 |
| 40 | 今天 Rebecca回来了 她的第三辆定制车 一辆紫色的Cullinan SUV | |
| 41 | And the detail, can I see the detail of the? | 还有细节,我能看看细节吗? |
| 42 | Yeah, safe. | 对,安全 |
| 43 | And there you can see the shine too. | 在那里你也能看到阳光 |
| 44 | And I didn't know about the designs that you could do inside the leather, the perforations. | 我不知道你在皮革里可以做的设计 穿孔 |
| 45 | Rolls-Royce's perforation technique involves punching thousands of precisely | 劳斯莱斯的穿孔技术 就是打几千拳 |
| 46 | sized holes into leather to make complex 3D patterns. | 大小的孔进入皮革以制作复杂的3D图案. |
| 47 | The interior really reflects the outside of the two tone. | 内部确实反映了两种语气的外在. |
| 48 | Arctic white being on the top and then the Twilight purple being the body color. | 北极的白色在顶部 然后紫色是身体颜色 |
| 49 | I can actually imagine Rebecca wearing like an outfit. | 我可以想象Rebecca穿得像件衣服 |
| 50 | That's this combination. | 这就是这个组合。 |
| 51 | Oh, yeah, definitely. | 哦,是的,当然。 |
| 52 | Getting to know each client well enough to build a car for them is the hardest part of the job. | 熟悉每个客户 足够为他们造车 是工作最困难的部分。 |
| 53 | Then comes the actual design work. | 然后是实际的设计工作。 |
| 54 | Everything starts with a pen and paper for me, and I got like two sets of monitors. | 所有事情都从给我的笔和纸开始, 我得到了像两套显示器。 |
| 55 | And then also I've got my laptop and then another rendering tower and a Cintiq, which is like a touch screen monitor. | 还有我的笔记本电脑 还有另一个渲染塔和一个Cintiq 这就像一个触摸屏监视器 |
| 56 | The Cullinan starts at over $440,000. | 库利南号起航量超过44万元. |
| 57 | But with all the customizations, the final price? | 但是所有的定制,最后的价格? |
| 58 | Yeah, I don't. | 是的,我没有。 |
| 59 | I don't even know. | 我什至不晓得。 |
| 60 | Oh, we don't care. | 哦,我们不在乎。 |
| 61 | We know. | 我们知道 |
| 62 | Designs like these don't come together overnight. | 这种设计不会在一夜之间就合起来的 |
| 63 | A bespoke Cullinan can take nine to 12 months on average. | 传话库利南平均需要9到12个月. |
| 64 | Rebecca will be back soon to start planning her fourth car, a coach-built Nightingale. | Rebecca很快就会回来 开始计划她的第四辆车 一辆教练制造的夜莺 |
| 65 | Rolls Royce is only manufacturing 100 of them, and the price is expected to start around $9.5 million. | 劳斯·罗伊斯(Rolls Royce)仅制造了其中的100架,预计价格将从950万美元左右开始. |
| 66 | And with deliveries beginning in 2028, her Nightingale will take years. | 2028年开始送货 她的夜莺要花好几年 |
| 67 | It's a feeling that you get when you see, you know, the amount of work that you've put into it, picking the colors, the inside of it. | 这是一种感觉,当你看到,你知道, 你投入到其中的劳动量, 选择颜色,它的内部。 |
| 68 | You just sort of know you're excited about it. | 你知道你对此很兴奋 |
| 69 | It can't come quick enough. | 来不及了 |
| 70 | But turning Rebecca's dreams into real cars takes an extraordinary amount of human labor. | 但是把丽贝卡的梦想变成真正的汽车需要大量的人类劳动. |
| 71 | At the Rolls Royce factory in Goodwood, England, that labor still happens mostly by hand. | 在英国古德伍德的劳斯罗伊斯工厂,这种劳动仍然大多是靠人工进行的. |
| 72 | This is the only place in the world where we build these fantastic motorcars. | 这是世界上唯一一个 我们制造这些神奇的汽车的地方。 |
| 73 | It's very much like, I would say, like a belay. | 这就像,我想说, 像一个铃声。 |
| 74 | Speed is not a priority here. | 速度不是这里的优先事项。 |
| 75 | We've been doing it here in Goodwood since 2003. | 我们从2003年开始在古德伍德做 |
| 76 | Back then, we finalized one car per day, up to 300 cars per year. | 当时,我们每天敲定一辆汽车,每年多达300辆。 |
| 77 | Today, we have the capacity to finalize up to 28 cars per day. | 今天,我们有能力最终确定每天多达28辆汽车。 |
| 78 | That factors out to between 5,500 and 6,000 cars a year. | 估计每年有5500到6000辆车 |
| 79 | For comparison, Bentley makes up to 15,000 annually. | 相比之下,本特利每年最多可达15,000人. |
| 80 | We never measure volume. | 我们从来不量体积。 |
| 81 | For all, it's all about the value and the value we add for the client, the value we add to the company. | 归根结底,这都是我们给客户增加的价值和价值,我们给公司增加的价值. |
| 82 | Each vehicle moves through 44 distinct stations. | 每辆车通过44个不同的车站。 |
| 83 | At high-volume car factories, each stage takes as little as a minute. | 在大容量的汽车工厂,每个阶段耗时只有一分钟. |
| 84 | Here, the average is 32 minutes. | 在这里,平均32分钟。 |
| 85 | Workers spend months training on each station before they're cleared to work on a car. | 工人在每个车站都花几个月时间进行训练,然后才获准在汽车上工作. |
| 86 | By the time a car reaches the end of the line, more than 90 pairs of hands have touched it during roughly 600 hours of labor. | 当一辆车到达终点时,大约600小时的劳动中,90多只手触摸了它. |
| 87 | Just about everything on each car can be customized, starting with the paint job. | 每辆车上的所有东西都可以定制 从油漆工作开始 |
| 88 | We do offer 44,000 different colors. | 我们确实提供了44,000种不同的颜色。 |
| 89 | If you are not happy with one of those, we can create a color unique for you, and it will be yours and yours only. | 如果你对其中一种不满意, 我们可以为你创造一种独特的颜色, 只有你和你的颜色。 |
| 90 | And you will also be able to give the color a name. | 而汝亦能令色身名现. |
| 91 | Color isn't the only way clients customize their paint job. | 彩色不是客户定制油漆工作的唯一方法. |
| 92 | There's also the famous Rolls-Royce Coach Lines that can start at over $1,000. | 也有著名的劳斯莱斯教练线可以以1000美元以上开始. |
| 93 | Painting a coach line is one of the very last things we do when we produce a Rolls-Royce. | 画导师线是我们制作"劳斯莱斯"时最后的事情之一. |
| 94 | And it is exactly three millimeters wide. | 它正好是3毫米宽。 |
| 95 | It can take up to three hours per side to do the actual painting. | 每面可长达3小时完成实际绘画. |
| 96 | And as you can feel, it's on top of the paint. | 亦如所感于涂顶上. |
| 97 | And very often what you see is that the color of the coach line is matched to some other color of the interior or other details as well. | 并且你经常看到的是,教练线的颜色与室内的其他一些颜色或者其他细节相匹配. |
| 98 | Inside each vehicle, there's even more opportunity for customization. | 在每辆车内,都有更多的定制机会. |
| 99 | One of the most iconic features of a Rolls-Royce is the star-studded ceiling. | 劳斯莱斯最标志性的特征之一是星状的天花板. |
| 100 | Welcome to the most romantic area in Rolls-Royce, starlight headliners. | 欢迎来到劳斯莱斯最浪漫的地方 星光头条 |
| 101 | Just one of Rolls-Royce's famous starry skies takes about seven and a half hours to complete. | 劳斯莱斯著名的星空 需要七个半小时才能完成 |
| 102 | The one that Yolanta is working on today resembles the night sky on the date that Goodwood first opened. | 约兰塔今天正在研究的那个 和古德伍德首次打开的日期的夜空很像 |
| 103 | After mapping out the stars on a premium leather canvas, it's time to drill. | 将恒星映射在皮革画布上 是时候钻探了 |
| 104 | It does contain 1,040 holes, which means that every single hole I have to manually drill. | 里面确实有1040个洞, 这意味着每个洞我都得手动钻孔。 |
| 105 | Once drilling is finished, Yolanta hand weaves fiber optic strands into the holes. | 钻孔完成后,Yolanta手将光纤线织入洞中。 |
| 106 | I enjoy threading the most patient part of building a headliner. | 我喜欢编织最耐心的部分 制作头条。 |
| 107 | Then she trims the strands to create the stars. | 然后她修剪线条 创造星星。 |
| 108 | The brightness of the stars, they are different. | 诸星之明,各有不同. |
| 109 | So when cutting, I do use two or three cutting styles. | 所以,在切割时,我的确使用两三种切割风格。 |
| 110 | So press very deeply, slightly, or simply slide, which helps us to create more natural starlight constellation. | 所以按下非常深的,微小的,或者简单的滑动, 帮助我们创建更多的自然星光星座。 |
| 111 | In recent years, Rolls-Royce has introduced shooting stars as an optional feature of its starlight headliner. | 近年来,劳斯莱斯引入了流星作为其星光头线的可选特征. |
| 112 | So we have eight shooting stars and they shoot randomly in a car, roughly like in five, two or eight seconds, depending on the LED programming. | 所以我们有八颗流星, 它们用汽车随机射击, 大约在5,2或8秒内, 取决于LED编程。 |
| 113 | Embroidery is another avenue for personalization. | 刺绣是个人化的另一种途径. |
| 114 | Seats, door panels and armrests can all be customized with bespoke designs. | 座椅、门面板和臂架都可用标语设计定制。 |
| 115 | We have cars with more than a million stitches in them. | 我们有超过一百万针的汽车 |
| 116 | I would say inspiration from flowers and flora is quite popular. | 我想说花和植物的灵感很受欢迎。 |
| 117 | But it's the Goodwood Marketry team that creates some of the most impressive masterpieces. | 但正是古德伍德市场团队创造了一些最令人印象深刻的杰作. |
| 118 | Our clients can choose from approximately 30 different sets of wood, but we do offer up to 20,000 different combinations. | 我们的客户可以从大约30套不同的木头中选择,但我们确实提供了多达2万套不同的组合. |
| 119 | Specialists like Audrey create bespoke wooden artwork for the doors, dashboard and interior panels. | 像奥黛丽这样的专家 为门、仪表板和室内板 创作了木质的艺术品 |
| 120 | She has 15 years of experience in Marketry. | 她在市场学有15年的经验. |
| 121 | Her work is done using wooden veneers that are exactly 4.6 millimeters thick. | 她的作品使用完全为4.6毫米厚的木质ene. |
| 122 | What is interesting is being able to choose different type of veneers. | 有趣的是能够选择不同种类的异种。 |
| 123 | So we have oak there, we have walnut, so we have different texture, different grain. | 所以我们有橡树,我们有核桃, 所以我们有不同的纹理,不同的谷物。 |
| 124 | Once a design is finalized, the veneers are laser cut into hundreds, even thousands of individual pieces. | 一旦一个设计完成,阴极就被激光切割成数百个,甚至数千个单个碎片. |
| 125 | Each piece is inspected, positioned and assembled by hand like a puzzle. | 每块都像拼图一样手工检查、定位和组装。 |
| 126 | Even the smallest misalignment can affect the finished image. | 即使最小的错位也会影响完成的图像. |
| 127 | So depending on the complexity of the pattern, it can be done within a few hours or it can be days of assembling. | 因此,根据模式的复杂性,它可以在几个小时内完成,也可以是集合的日子. |
| 128 | After assembly, the panel undergoes multiple rounds of sanding, finishing and inspection. | 组装后,面板进行多轮砂质,完成和检查. |
| 129 | It's then polished until the seams between individual pieces become nearly invisible. | 然后它被抛光,直到单个碎片之间的缝合变得几乎看不见. |
| 130 | New materials other than veneers, so we can have metal, we can have model pearl. | 新的材料除了阴极之外,所以我们可以有金属,也可以有模型珍珠. |
| 131 | And so we need to figure out how to cut them because they don't have the same properties. | 所以我们需要找出如何切割它们,因为它们没有相同的属性。 |
| 132 | And the team at Rolls-Royce is always experimenting with new techniques to get the perfect finish. | 而劳斯莱斯的团队总是在尝试新技术来获得完美的完成. |
| 133 | Same process, same veneers, but we did them in a frying pan full of hot sand, which gives the 3D effect. | 同样的过程,同样的阴茎, 但我们做了他们在一个煎锅 充满热沙, 这给了3D效果。 |
| 134 | Audrey also has a special place in her heart for this particular design. | 欧蕊在她的心中也为这种特殊设计有着特殊的地位. |
| 135 | Bailey, that's a customer's dog, really loved dog. | 贝利,那是顾客的狗,真的很爱狗。 |
| 136 | So now he has his portrait in a spectre. | 所以现在他的肖像画在幽灵里 |
| 137 | And I think Bailey, the actual Bailey is really happy. | 我觉得贝利, 真正的贝利真的很快乐。 |
| 138 | Customization has always been part of Rolls-Royce's DNA, even if it wasn't the one doing the customizing. | 定制一直是劳斯莱斯的DNA的一部分,即使不是做定制的. |
| 139 | Originally, the company only sold the chassis and engine. | 最初,公司只出售底盘和发动机. |
| 140 | Wealthy customers would then hire independent coach builders to create the unique bodies. | 富有的客户随后会聘请独立的教练建筑师来创建独特的机构. |
| 141 | This meant no two cars were exactly alike. | 这意味着没有两辆车完全一样。 |
| 142 | Rolls-Royce launched its first car, the Silver Ghost, in 1906 for around $5,000 or nearly $180,000 today. | 劳斯莱斯于1906年推出了它的第一辆汽车"银鬼"(The Silver Ghost),售价约5000美元或近180,000美元. |
| 143 | In 1949, Rolls-Royce built its first complete car, body included. | 1949年,劳斯莱斯建造了第一辆完整的汽车,车体包括其中. |
| 144 | But the golden era didn't last. | 但黄金时代并没有持续. |
| 145 | In 1971, Rolls-Royce went bankrupt. | 1971年,劳斯莱斯破产. |
| 146 | By the early 90s, annual sales had crashed from 3,300 cars a year to fewer than 1,400. | 到了90年代初期,年销量从每年3300辆汽车跌至不足1400辆. |
| 147 | Forbes called it a charity case. | 福布斯称之为慈善案件. |
| 148 | Then in 1998, BMW stepped in. | 后来在1998年,宝马也介入. |
| 149 | The automaker bought the name and built a factory in Goodwood, England. | 汽车制造商买下了这个名字,并在英国古德伍德建造了工厂. |
| 150 | At its new headquarters, BMW didn't just modernize the engineering. | 在其新总部,宝马公司不仅实现了工程现代化. |
| 151 | It revived Rolls-Royce's long tradition of bespoke craftsmanship, expanding the brand's ability to build cars tailored to each customer's tastes. | 它复兴了劳斯莱斯的悠久传统,即说说手艺,扩大了品牌制造适合每个顾客口味的汽车的能力. |
| 152 | Today, nearly every car leaving the Goodwood factory includes some level of personalization. | 今天,几乎所有离开古德伍德工厂的汽车都包含一定程度的个性化. |
| 153 | For its most exclusive clients, Rolls-Royce has even revived coach building. | 对于其最独家的客户,劳斯莱斯甚至恢复了教练楼. |
| 154 | Cars like the Sweptail, Boattail, Droptail and upcoming Nightingale aren't modified production models. | 斯威普尾,船尾,滴尾和即将到来的南丁格尔等车型并不是经过改造的生产型号. |
| 155 | They're custom built from top to bottom. | 它们是自上而下的定制建筑. |
| 156 | But even with the seemingly unlimited list of bespoke features Rolls-Royce offers, some clients want customizations the company can't provide. | 但即使有了看似无限的讲解功能列表Rolls-Royce的报价,一些客户也想要公司无法提供的定制. |
| 157 | One of those clients is automotive influencer Alex Hershey, better known as Supercar Blondie. | 其中一位客户是汽车影响者 Alex Hershey, 更著名的超级汽车金发。 |
| 158 | I never thought I would own a Rolls-Royce. | 我从没想过我会拥有劳斯莱斯 |
| 159 | With millions of followers across social media, she's one of the most well-known figures in the car world. | 与数以百万计的追随者通过社交媒体,她是汽车界最知名的人物之一. |
| 160 | After years of highlighting newly released Rolls-Royce cars in her videos, she finally bought a Rolls-Royce Wraith in 2020. | 经过多年在视频中突出新发布的劳斯莱斯汽车,她终于在2020年买了一辆劳斯莱斯怀特. |
| 161 | The first moment in a Rolls, I was like, what is this sorcery? | 在劳斯的第一瞬间,我就像,这是什么巫术? |
| 162 | It is magic. | 这是魔法。 |
| 163 | It is like you're floating on a cloud. | 这就像你浮在云上。 |
| 164 | Just four years later, she replaced it with the automaker's latest model. | 仅仅四年后,她用汽车制造商的最新型号取代了它. |
| 165 | When I saw the Spectre, I just thought it was one of the most beautiful Rolls-Royces. | 当我看到斯佩克特时,我只认为这是最美丽的劳斯莱斯之一. |
| 166 | Like many Rolls-Royce customers, Alex spent hours selecting colors, materials and personalized details. | 和许多劳斯莱斯的顾客一样,亚历克斯花了很多时间选择颜色,材料和个性化的细节. |
| 167 | But once she was finally behind the wheel, she decided even that wasn't enough. | 但是,一旦她终于在车轮后面, 她甚至决定这还不够。 |
| 168 | My original spec was black and on the inside was a three tone. | 我最初的规格是黑色的 内部是三声调 |
| 169 | Absolutely loved it. | 绝对喜欢 |
| 170 | But then Mansory came along and I was like, yeah, let's go for it. | 但曼索里来了,我说,是的,让我们去。 |
| 171 | Let's do something crazy. | 让我们做一些疯狂的事情。 |
| 172 | Mansory is a German aftermarket company that transforms ultra luxury cars with custom bodywork, interiors and paint finishes. | 曼索里(Mansory)是一家德国的后市公司,以定制的体力,内饰和颜料完成改造超奢侈汽车. |
| 173 | Mansory is known for being a little bit loud, right? | 曼索里以有点大声而闻名 对吧? |
| 174 | A bit aggressive with their styling and their looks. | 有点冲动 他们的造型和外表。 |
| 175 | So they offered, you know, the lowering of the car, the widening of the body panels, the accents of the wing, the side skirts. | 因此,他们提出,你知道, 降低汽车, 扩大身体面板, 翅膀的口音, 侧裙。 |
| 176 | Just gives it a little bit more of a mean look. | 只管多点刻薄 |
| 177 | The first thing Mansory delivered on was color. | 曼索里送的第一件事就是颜色 |
| 178 | Like Rebecca, Alex had a special shade of purple in mind when she went to Rolls-Royce. | 和丽贝卡一样,亚历克斯在前往劳斯莱斯时也有着特殊的紫色阴影. |
| 179 | They said if you get this specific color, you're going to need to wait a year. | 他们说,如果你得到这种特定的颜色, 你需要等待一年。 |
| 180 | The first thing I told Mansory is I want this color. | 我告诉曼索里的第一件事 就是我想要这种颜色 |
| 181 | It's like a beautiful purple color. | 犹如妙紫色. |
| 182 | They actually call it Boracay blue. | 他们实际上叫它Boracay蓝。 |
| 183 | And I said, can you get this color? | 我说,你能得到这个颜色吗? |
| 184 | He said, yes. | 他说,是的。 |
| 185 | I'm like, right, I'm in. | 我很喜欢,右,我加入了。 |
| 186 | I gave the car to Mansory literally after a few months. | 几个月后 我把车给了曼索里 |
| 187 | And then I went away. | 然后我就离开了 |
| 188 | I spent some of my summer in France. | 我在法国度过了一些夏天 |
| 189 | And then when I came back, it was ready. | 然后当我回来的时候 它就准备好了 |
| 190 | The result was a one of a kind Spectre featuring that custom paint color and a supercar blondie logo integrated into the car's exterior and dashboard. | 结果是一种以这种定制颜料颜色为特色的Spectre,以及一种融入车体外观和仪表板的超车金色标志. |
| 191 | I love the personalization with the coach line that they could incorporate my branding into the coach line on the outside of the car. | 我喜欢与教练线的个性化,他们可以把我的品牌融入车外的教练线. |
| 192 | You'll notice here on the side that it is the Equista edition, one of one. | 你会注意到,这是Equista版, 其中之一。 |
| 193 | So this is the only Rolls-Royce Spectre in the world that looks exactly like this. | 这是世界上唯一一个 罗尔斯莱斯·斯佩克特尔 看起来像这样 |
| 194 | It also includes a completely redesigned hood made from a rare carbon fiber. | 它还包括用稀有碳纤维制成的完全重新设计的罩. |
| 195 | So this is special purple carbon fiber that took three months to make, because you've got to make sure that all of these lines perfectly line up from this side of the car all the way over here. | 所以这是特殊的紫色碳纤维, 花了三个月的时间, 因为你必须保证所有这些线路 完美地从这辆车的这一侧排起。 |
| 196 | So what was the final cost? | 最后的成本是多少? |
| 197 | When I got the Spectre from Rolls-Royce, it was six hundred and twenty five thousand dollars. | 当我从劳斯莱斯得到斯佩克特尔时 一共是625万美金 |
| 198 | And then the upgrade with Mansory was about seven hundred thousand dollars. | 后来与曼索里一同升级的金额约为70万美元. |
| 199 | So it actually costs more for the upgrade than the original car. | 因此实际上升级的成本比原车要高. |
| 200 | I loved the Rolls-Royce before from factory, but I love it way more now. | 我以前很喜欢工厂的劳斯莱斯 但我现在更喜欢了 |
| 201 | Every time I walk past that car, I love I just I stare at it. | 每次我走过那辆车,我爱我只盯着它。 |
| 202 | That's the feeling you want when you buy a car. | 这就是你买车时想要的感觉 |
| 203 | One thing that I absolutely love about driving Rolls-Royce is all of my road rage disappears. | 我绝对喜欢驾驶劳斯莱斯的一件事 就是我所有的道路愤怒都消失了 |
| 204 | Like, I do not care if it takes me an extra 10 or 20 minutes to get somewhere because I'm so comfortable in this car and you just feel like driving it a little bit slower. | 我不管我多花10或20分钟才能到某处 因为我在这辆车上很舒服 而你却想开慢一点 |
| 205 | It's just so beautifully luxurious. | 才华严丽. |
| 206 | In a world where the ultra wealthy can buy almost anything, Rolls-Royce sells something harder to acquire. | 在一个超级富人几乎什么都买得到的世界里,劳斯莱斯卖出更难买到的东西. |
| 207 | The feeling that something was made specifically for you. | 那种感觉是专门为你做的 |
| 208 | It's just a different level of luxury. | 这只是不同程度的奢侈。 |
| 209 | There's been a very clear trend in luxury where either it's an experience or you're creating something which has personal resonance. | 在奢侈品方面有一个非常明显的趋势, 要么是一种经验,要么是你正在创造一些有个人共鸣的东西。 |
| 210 | It's a trend the company is heavily betting on. | 公司很重视这个趋势 |
| 211 | Rolls-Royce is spending four hundred million dollars to double the size of the Goodwood plant so it can provide more of that luxury. | 劳斯莱斯花了4亿美金 将古德伍德工厂的面积翻一番 这样它就能提供更多的奢侈品 |
| 212 | We need more space not to build more cars, but being able to actually do more responsible commissions and to do more special projects. | 我们需要更多的空间,而不是建造更多的汽车,而是能够切实地进行更负责任的佣金和开展更多的特殊项目。 |
| 213 | While buyers like Rebecca keep coming back, the brand's customer base is also expanding. | 在Rebecca这样的买家不断回归的同时,品牌的客户基础也在扩大. |
| 214 | For the new Spectre EV, over 40 percent of owners were first time Rolls-Royce buyers. | 对于新的Spectre EV,超过40%的业主是第一次劳斯莱斯买家. |
| 215 | Their average age was 35. | 他们的平均年龄是35岁。 |
| 216 | We've seen a clear shift in our clientele. | 我们的客户有明显的转变 |
| 217 | In 2010, the average age for Rolls-Royce's client was 56. | 2010年,劳斯莱斯客户端的平均年龄为56岁. |
| 218 | Today it's 43. | 今天是43岁 |
| 219 | In 2010, we had roughly one percent of female drivers. | 2010年,我们拥有大约1%的女性司机。 |
| 220 | Today it's more than 50 percent and still increasing. | 今天它超过50%,并且还在增加。 |
| 221 | Ultra-high net worth individuals are accruing their wealth more quickly today than ever before. | 极高净值的个人今天比以往更快地积累财富。 |
| 222 | They're buying a Rolls-Royce because they want something which is remarkable. | 他们买劳斯莱斯 是因为他们想要一件了不起的东西 |
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