可口可乐不为人知的黑历史
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:04 | Atlanta, capital of Georgia, America, the birthplace of Coca-Cola and home of its headquarters. | 亚特兰大,美国佐治亚州首府,可口可乐的诞生地及其总部所在地. |
| 0:11 | It's the world's largest beverage company, employing over 700,000 worldwide. | 它是世界上最大的饮料公司,在全世界雇用70多万名. |
| 0:17 | It all started here, in 1886, with a chemist called Dr. John Pemberton. | 这一切从这里开始,在1886年,一个叫约翰·彭贝顿博士的化学家. |
| 0:24 | Pemberton did have a product that was very successful called French wine of Coca. | 彭贝顿确实有一个产品,它非常成功,被称为法国的可口酒. |
| 0:30 | French wine of Coca was one of those classic, almost mystical, patent medicines of the late 19th century. | 科卡的法国葡萄酒是19世纪后期那些经典,几乎神秘,专利的药物之一. |
| 0:38 | And the people who profited to you claimed that it would cure virtually every problem that you might have. | 而那些从你身上获利的人 声称这可以解决你可能遇到的所有问题。 |
| 0:44 | From neuralgia to headaches, to upset stomachs, mental fatigue. | 从神经病到头痛,到心烦,心烦. |
| 0:50 | And of course, if you've got a sexual problem, it'll solve that as well. | 当然,如果你有性问题,它也会解决这个问题。 |
| 0:54 | Because guess what? | 你猜怎么着? |
| 0:55 | It contained cocaine. | 里面装着可卡因 |
展开字幕全文（180 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | Atlanta, capital of Georgia, America, the birthplace of Coca-Cola and home of its headquarters. | 亚特兰大,美国佐治亚州首府,可口可乐的诞生地及其总部所在地. |
| 2 | It's the world's largest beverage company, employing over 700,000 worldwide. | 它是世界上最大的饮料公司,在全世界雇用70多万名. |
| 3 | It all started here, in 1886, with a chemist called Dr. John Pemberton. | 这一切从这里开始,在1886年,一个叫约翰·彭贝顿博士的化学家. |
| 4 | Pemberton did have a product that was very successful called French wine of Coca. | 彭贝顿确实有一个产品,它非常成功,被称为法国的可口酒. |
| 5 | French wine of Coca was one of those classic, almost mystical, patent medicines of the late 19th century. | 科卡的法国葡萄酒是19世纪后期那些经典,几乎神秘,专利的药物之一. |
| 6 | And the people who profited to you claimed that it would cure virtually every problem that you might have. | 而那些从你身上获利的人 声称这可以解决你可能遇到的所有问题。 |
| 7 | From neuralgia to headaches, to upset stomachs, mental fatigue. | 从神经病到头痛,到心烦,心烦. |
| 8 | And of course, if you've got a sexual problem, it'll solve that as well. | 当然,如果你有性问题,它也会解决这个问题。 |
| 9 | Because guess what? | 你猜怎么着? |
| 10 | It contained cocaine. | 里面装着可卡因 |
| 11 | It started off as anything but soft. | 一开始只是软的 |
| 12 | We all think of it as a soft drink today, but it had quite a punch to it. | 我们今天都把它看作是一种软饮料,但它有一个相当的打击。 |
| 13 | French wine of Coca was a heady mix of Bordeaux red wine mixed with caffeine and coca leaf extract. | 法国的可口葡萄酒是波尔多红酒与咖啡因和古柯叶提取物混合而成的一种头部混合. |
| 14 | But at one dollar a bottle, and tasting bitter, it was a niche market. | 但一美元一瓶, 和味道苦, 这是一个特殊市场。 |
| 15 | He knew that he could make more money if he could sell a regular beverage at a soda fountain, | 他知道如果能在汽水喷泉 卖出普通饮料,他就能赚更多钱 |
| 16 | because patent medicines were sold a dollar a bottle. | 因为专利药品每瓶卖一美元 |
| 17 | Why not sell something, multiple drinks, for five cents each? | 为什么不卖东西,多杯酒,每杯5美分? |
| 18 | Pemberton went about adapting the bitter-tasting medicine in the back room of his pharmacy. | 彭贝顿去他的药房的后室改造苦味药. |
| 19 | What you have to do is mask it with a big old pile of sugar, which is what you find in a lot of soft drinks and energy drinks. | 你要做的是用一大堆的糖来遮盖它,这就是你在很多软饮料和能量饮料中发现的. |
| 20 | And to sell to adults and children alike, he removed the alcohol. | 为了卖给成年人和孩子们 他把酒都拿走了 |
| 21 | No one thought that cocaine was a problem. | 没有人认为可卡因是一个问题。 |
| 22 | It wasn't deemed to be a terrible drug, and it wasn't. | 它不被认为是一种可怕的药物,也不是. |
| 23 | It was legal. | 这是合法的。 |
| 24 | So he removed the alcohol, but he kept the cocaine in. | 所以他把酒拿了 但他把可卡因放进去了 |
| 25 | The company has always denied that cocaine was in it. | 公司一直否认里面有可卡因 |
| 26 | If you look carefully at the statements, as they say, cocaine was never part of the formula for Coca-Cola, which is perfectly accurate. | 如果你仔细看看这些声明,就像他们说的,可卡因从来不是可口可乐的公式的一部分,这是完全准确的. |
| 27 | But the extract of coca leaves was part of the original formula, and that is cocaine. | 但古柯叶的提取是原配方的一部分,这就是可卡因。 |
| 28 | The formula was complete. | 公式已经完成。 |
| 29 | All it needed now was a name. | 现在只需要一个名字 |
| 30 | Dr. Pemberton had an accountant who worked for him, and his name was Frank Robinson. | 彭贝顿博士有一个为他工作的会计,他的名字是弗兰克·罗宾逊. |
| 31 | And he's a hero of Coca-Cola, and he does not get enough credit for what he did. | 他是可口可乐的英雄 他的功劳还不够高 |
| 32 | He invented the name, and he just liked the alliterative sound of coca and cola. | 他发明了这个名字,他只是喜欢古柯和可乐的伴奏声. |
| 33 | We had coca leaf, hence the coca, and we had cola nuts, which was where the caffeine came from, so Coca-Cola. | 我们有古柯叶,因此还有古柯, 还有可口可乐,咖啡因就是从那里来的,所以可口可乐。 |
| 34 | And, really importantly, he came up with the beautiful Coca-Cola script that we all recognize as the company's logo. | 更重要的是,他想出了美丽的可口可乐剧本, 我们都认作公司的标志。 |
| 35 | So, in a joint effort between John Pemberton and Frank Robinson, Coca-Cola was born. | 因此,在约翰·彭贝顿和弗兰克·罗宾逊的共同努力下,可口可乐诞生. |
| 36 | But during the first year, it only sold $50 worth of stock. | 但在第一年,它只售出了价值50美元的股票. |
| 37 | It was not a success right away. | 它不是现在的成功。 |
| 38 | And, in fact, Dr. Pemberton died before he saw the business become a huge success. | 而事实上,彭贝顿博士在看到生意变得巨大成功之前就去世了. |
| 39 | He was actually on his deathbed, and he ended up selling the business. | 他实际上在临终前,最后卖掉生意. |
| 40 | With the inventor on his deathbed, Coca-Cola was about to be transformed by a new owner. | 随着发明者临终前,可口可乐即将被新主人改造. |
| 41 | Asa Candler, within a very short period of time, managed to corral the ownership, and he's the one who made it a nationally successful software. | 阿萨·坎德勒(Asa Candler)在很短的时间内,设法将所有权整理好,他就是将它制作成全国成功的软件的人. |
| 42 | Asa Candler acquired the company in 1891, and in the early days, one of his main objectives was to put their logo on almost everything. | 阿萨·坎德勒(Asa Candler)于1891年收购了公司,在早期,他的主要目标之一是将他们的标志贴在几乎所有东西上. |
| 43 | It didn't matter. | 没关系 |
| 44 | Any type of advertising, they would engage it. | 任何类型的广告,他们会参与。 |
| 45 | Like all good capitalist ventures, profit was at its core, and Candler knew just how to grow the business fast. | 与所有良好的资本主义企业一样,利润是其核心,坎德勒只知道如何快速发展企业. |
| 46 | Asa Candler saw the future by using not just a little advertising, but mass advertising. | 阿萨·坎德勒通过不仅使用一点小广告,而且使用大众广告看到了未来. |
| 47 | You know, he poured, you know, in 1902, I think, over $100,000 in advertising, which is huge. | 1902年,他投入了 超过10万美元的广告,这是巨大的。 |
| 48 | It's enormous. | 这是巨大的。 |
| 49 | That's why you see Coca-Cola calendars, Coca-Cola pocket mirrors, Coca-Cola wallets. | 故见可口可乐历,可口可乐口袋镜,可口可乐钱包. |
| 50 | He would have people paint the side of barns in the countryside. | 他会让乡下人画谷仓的一面 |
| 51 | You would make posters. | 你会做海报。 |
| 52 | Vending machines throughout the years. | 多年来的售货机。 |
| 53 | There's a salesman truck back here, different forms of signage. | 后面有一辆销售员卡车 不同形式的标志 |
| 54 | And so what he was trying to ingrain is this feeling of Coca-Cola with these images, and people would instantly recognize it. | 所以,他想用这些图像来排入可口可乐, 人们会立刻认出来。 |
| 55 | One of the earliest promotions that the Coca-Cola company introduced was the free drink coupons. | 可口可乐公司推出的最早的推广方式之一是免费饮酒券. |
| 56 | At this time, the drink was sold in pharmacies from a cedar fountain. | 此时,饮料从雪松喷泉在药店销售. |
| 57 | This is a place that people would have come to maybe after the theater or during the day, had a beverage, maybe even had something to eat while they were here. | 这个地方,人们可能会来到 也许在剧院之后或白天, 有饮料, 甚至可能有东西吃 他们在这里。 |
| 58 | So it was more of a gathering spot for people. | 更像是人们的聚会地点 |
| 59 | You'll see the soda jerk is right here serving you. | 你会看到汽水混蛋就在这里为你服务。 |
| 60 | He would have put the syrup into the glass for you, and then he would have turned and added carbonated water to your beverage. | 他会把糖浆放进玻璃里给你 然后他就会转身给你的饮料加炭水 |
| 61 | There might be 120 different options that you could order, because all it was is soda, water, and different syrups. | 可能会有120种不同的选择,你可以订购, 因为只有苏打水,水和不同的糖浆。 |
| 62 | The challenge was that nobody knew what a Coke was, so Asa Candler underwrote a sampling campaign. | 挑战在于没人知道什么是可乐 所以Asa Candler为取样活动做了准备 |
| 63 | So what we have here is the 1901 free drink coupon. | 我们这里有1901年的免费饮料券。 |
| 64 | You'll see on the back the classic Coca-Cola red and white with the early script logo. | 背面会看到经典的可口可乐红色和白色带有早期剧本标志. |
| 65 | He would write to soda fountain operators and ask them, could you please send me your top 50 customers? | 他会写信给汽水喷泉的操作员,问他们, 你能给我你的前50位顾客吗? |
| 66 | And then he would get the addresses, and he would send them coupons. | 然后他会得到地址, 并发送他们券。 |
| 67 | Asa Candler was confident. | 阿萨·坎德勒有信心. |
| 68 | He drank it one time and knew, wow, this is so good, I'm going to buy the whole company. | 他喝了它一次,并且知道, 哇,这是非常好的, 我要买整个公司。 |
| 69 | And he knew, too, if I can get people to try it one time, even if it's for free, there'll be customers for life. | 他也知道,如果我能让人们试一次, 即使这是免费的,也会有 客户终身。 |
| 70 | Well, the family lore is that Asa Candler would howl with anguish at the amount of Coca-Cola that he was giving away for free. | 家族的传说是 阿萨·坎德勒会以他免费赠送的可口可乐 来痛哭 |
| 71 | He was a tight-fisted fellow. | 他是个很紧张的人 |
| 72 | But it paid off. | 但它得到了回报。 |
| 73 | What was making $50 a year in 1886 was now making over 11,000 times that by the turn of the century. | 1886年每年赚50美元的钱 是本世纪之交的11,000倍 |
| 74 | The business really prospered, and by the end of the 1890s, they were selling a quarter of a million gallons of syrup a year. | 企业真正繁荣起来,到1890年代末,他们每年销售25万加仑糖浆. |
| 75 | It was a capitalist's dream, but a scandal was emerging that could bring the entire company crashing down. | 这是一个资本主义的梦想, 但一个丑闻正在出现, 可能使整个公司崩溃。 |
| 76 | In the late part of the 19th century, cocaine was seen as a revolutionary drug. | 19世纪后期,可卡因被视为一种革命性药物. |
| 77 | Everybody was crazy about it. | 每个人都对此疯狂。 |
| 78 | They thought it was going to be terrific. | 他们觉得会很棒 |
| 79 | But quickly, at the turn of the century, things really started going against cocaine. | 但很快,在世纪之交, 可卡因实际上开始流行。 |
| 80 | There were cocaine scares around the country, and that became a big problem for the company. | 全国各地都有可卡因恐慌,这成为了公司的一大问题. |
| 81 | In 1903, the New York Tribune ran an expose that linked cocaine to crime all over America. | 1903年,"纽约论坛报"报道了一次将可卡因与整个美国的犯罪联系起来的曝光事件. |
| 82 | People were worried that it was addictive and that it could actually turn you into a criminal. | 人们担心它会让人上瘾 而且它会把你变成罪犯 |
| 83 | Eventually, you know, having any cocaine in the product that was active like that was too much of a negative. | 最终,你知道, 任何可卡因在产品中是活跃的, 像这样是太多的负数。 |
| 84 | The Pure Food and Drug Administration came along and said, any semblance, any sign of this strain of cocaine, you're going to have to remove. | 纯食品药品管理局来了 说,任何相似的, 任何这种可卡因菌株的迹象, 你必须去除。 |
| 85 | The problem was they believed they had to keep the coca in Coca-Cola to retain legal protection over the trademark. | 问题是,他们认为必须把古柯留在可口可乐以保留对商标的法律保护。 |
| 86 | So they developed a way to continue using the coca leaf, but with the active cocaine removed. | 因此,他们开发了一种继续使用古柯叶的方法,但随着活性可卡因的清除. |
| 87 | Over the years, they refined a process for exhausting coca leaves, percolate it, drain it, nuke it, pasteurize it. | 多年来,他们完善了一种过程 将古柯叶耗尽, 渗透,排水,核武器,消毒。 |
| 88 | I often thought it would be not only impossible for cocaine to survive that process, but for anything to survive it. | 我常常认为,可卡因不仅不可能在这种过程中生存下来,而且任何东西都不可能在这种过程中生存下去。 |
| 89 | About 1899, two lawyers came down from Chattanooga to visit Asa Candler. | 大约1899年,两名律师从查塔诺奥加下来拜访阿萨·坎德勒. |
| 90 | One was Joseph Whitehead. | 一个是约瑟夫·怀特黑德 |
| 91 | The other one was Benjamin Thomas. | 另一个是本杰明·托马斯。 |
| 92 | And they were interested in acquiring the exclusive rights to bottle Coca-Cola. | 他们有兴趣获得可口可乐的独家权。 |
| 93 | And at that time, it had never been bottled before. | 那时,它从未被装瓶过。 |
| 94 | Candler didn't think much of the idea of bottling Coca-Cola because bottling was a really disreputable back alley business because the product went bad. | 坎德勒不怎么想装瓶可口可乐的想法,因为装瓶是一种非常令人不快的后巷生意,因为产品变差. |
| 95 | Sometimes you would do it in a barn in the backyard. | 有时你会在后院的谷仓里做 |
| 96 | There'd be animals next door. | 隔壁有动物 |
| 97 | There'd be straw on the ground. | 地面上会有稻草 |
| 98 | He's like, yeah, OK, I don't have really time for this. | 他就像,是的,OK, 我没有时间这样做。 |
| 99 | And Coca-Cola is meant to be sold at syrup or at soda fountains. | 而可口可乐的意指在糖浆或苏打水喷泉销售. |
| 100 | So if y'all want these rights, here you go. | 所以,如果你们都想要这些权利, 在这里你去。 |
| 101 | So remarkably, he sold the contract for $1 to them. | 很明显,他以1美元的价格卖给他们 |
| 102 | What an opportunity to take what became the most important brand of the 20th century and have the exclusive rights to distributing it. | 利用成为20世纪最重要的品牌并拥有独家发行权的机会。 |
| 103 | These two lawyers set about creating a national network of Coca-Cola bottlers. | 这两位律师准备建立一个可口可乐瓶子公司全国网络。 |
| 104 | The problems with bottling had to be solved. | 装瓶问题必须解决。 |
| 105 | This is the bottle that they first settled on. | 这是他们第一次安顿的瓶子。 |
| 106 | This is the Hutchinson bottle. | 这是哈钦森酒瓶 |
| 107 | And they were sealed by wire and rubber stopper. | 他们被电线和橡胶挡住 |
| 108 | And in order to break that seal, you just bent the metal wire and it popped out and pop. | 为了打破这个封条,你把金属线弯了 然后它就爆炸了。 |
| 109 | That's how it got the name pop. | 所以才有这个名字 |
| 110 | The problem was you could not sanitize these bottles. | 问题是你不能把这些瓶子消毒 |
| 111 | And so bottled soft drinks tended to go bad and people would get sick. | 所以瓶装的软饮料 往往会变坏 人们会生病。 |
| 112 | This could have ruined the bottling operation before it even began. | 这可能会破坏 装瓶操作甚至还没有开始。 |
| 113 | Fortunately, technological advances came in the nick of time. | 幸运的是,技术进步在时间不早的时候就来了。 |
| 114 | The great stroke of good fortune that came to the early bottlers was a fellow in Baltimore named Painter invented the bottle cap. | 来到早期瓶装厂的好运气的大中风是巴尔的摩的一个名叫"画家"的人发明了瓶盖. |
| 115 | And so that's when they went to the straight sided bottle, which you see here. | 所以,这就是他们去 直侧的瓶子, 你看到这里。 |
| 116 | And these bottles could be properly sanitized. | 这些瓶子可以适当消毒. |
| 117 | Coke bottlers all across the country went from being back alley belly wash salesmen to being millionaires. | 全国各地的可乐瓶子店 从后巷洗肚到百万富翁 |
| 118 | And it all happened virtually overnight. | 这一切几乎发生在一夜之间。 |
| 119 | People always say ESA was crazy for giving away the Coca-Cola bottling rights for a dollar. | 人们总是说,ESA疯了,因为放弃可口可乐装瓶权一美元. |
| 120 | I disagree. | 我不同意这个观点。 |
| 121 | I think that was actually one of the best things he ever did. | 我觉得这是他做过的最好的事之一 |
| 122 | By 1910, just a decade later, you had Coca-Cola bottling plants all across the country and they were selling oceans of Coca-Cola. | 到了1910年,仅仅十年后, 你在全国各地都有可口可乐瓶装工厂, 他们正在出售可口可乐的海洋。 |
| 123 | It's easy to see how back in the early 20th century, there were other people who wanted to cash in on the unexpected success of the sugary brown liquid. | 很容易看出20世纪初 还有其他人想用糖棕色液体的意外成功来兑现 |
| 124 | There were a lot of imitators who were imitating off of our name. | 有很多模仿我们名字的人 |
| 125 | Africola, Americola, Alicola, Bulamicola, Café de Ola, Carbocola, Candycola, Capicola, Characola. | 阿菲里科拉,阿梅科拉,阿利科拉,布拉米科拉,奥拉咖啡馆,卡博科拉,糖果科拉,卡皮科拉,查拉科拉. |
| 126 | And I'm just through the seas so far. | 而我只是穿过了海到目前为止。 |
| 127 | It was an endless stream of imitators. | 这是一流的模仿者。 |
| 128 | And everyone had, you know, different bottles and they were trying to look like Coke and Coke didn't even have the same bottle. | 每个人都有,你知道,不同的瓶子 他们试图看起来像可乐和可乐 甚至没有相同的瓶子。 |
| 129 | Some of them had the script at the bottom, some in the middle, some at the top. | 有的在底部有剧本,有的在中间,有的在顶端. |
| 130 | So there was no consistency. | 因此没有一致性。 |
| 131 | So what would happen is imitators took advantage of that. | 因此,会发生的是模仿者利用了这一点。 |
| 132 | Here's a Coca-Cola glass and here's a Celery Cola glass. | 这里有一个可口可乐玻璃,这里有一个塞莱里可乐玻璃. |
| 133 | And the same thing happened with these amber-colored bottles. | 这些琥珀色的瓶子也发生了同样的事情。 |
| 134 | The bottles were so similar, customers couldn't tell the difference, especially when they couldn't even properly see the bottles for sale. | 瓶子非常相似,顾客无法分辨出不同之处,特别是当他们甚至无法正确看到瓶子出售时. |
| 135 | Bottled soft drinks tended to be sold in huge tubs of dark ice water. | 瓶装的软饮料往往在巨大的深冰水盆中出售. |
| 136 | Your consumer would plunge an arm into these icy depths and come up with who knows what. | 你的消费者会把一只手臂伸进冰深 找出谁知道什么 |
| 137 | Two bottles of Coca-Cola. | 两瓶可口可乐. |
| 138 | Make sure it's Coca-Cola. | 确保是可口可乐. |
| 139 | All them bottles look pretty much alike. | 瓶子都长得差不多 |
| 140 | So the bottlers were upset because they were losing business. | 所以瓶子店的人很不高兴,因为他们失去了生意。 |
| 141 | Mr. Candler was upset because he was losing business also. | 坎德勒先生也因为失去生意而心烦意乱. |
| 142 | And again, the company is so smart on the marketing side. | 再说一遍,公司在营销方面非常聪明. |
| 143 | They said, wait a minute, we have a chance to really stand out. | 他们说,等一下,我们有一个真正突出的机会。 |
| 144 | Let's create our own unique bottle. | 让我们创造我们自己独特的瓶子。 |
| 145 | And in 1915 they did. | 在1915年,他们做到了。 |
| 146 | Is that Coca-Cola? | 那是可口可乐吗? |
| 147 | Yes, sir. | 是 长官 |
| 148 | And that's the brand new bottle for Coca-Cola. | 这是可口可乐的新瓶子 |
| 149 | They had to be recognizable in the dark or broken on the ground. | 他们必须在黑暗中被认出来或者在地面上被打碎。 |
| 150 | That was the creative brief for these glass companies. | 这是这些玻璃公司的创意简介。 |
| 151 | They patterned it after the hobble skirt Betty wears. | 贝蒂穿的豪华裙子后 他们就把它定型了 |
| 152 | Pretty nifty, huh? | 不错吧? |
| 153 | I'll take the hobble skirt. | 我要穿豪华裙 |
| 154 | I'll take Betty. | 我带贝蒂 |
| 155 | Is this the original? | 这是原件吗? |
| 156 | This is the original drawing that was done. | 这是原来画的图 |
| 157 | So you can see they were very close to what they made. | 你可以看到,他们非常接近他们做的。 |
| 158 | This is a prototype of that bottle. | 这是那个瓶子的原型 |
| 159 | And you can see it's bulbous in the middle and a little narrow in the bottom. | 中间有灯泡,底部有一点窄。 |
| 160 | And it is ribbed and veiny, kind of like a cocoa pod. | 它有肋骨和静脉, 像一个可可舱。 |
| 161 | But cocoa pod is the source of chocolate. | 但可可舱是巧克力的来源. |
| 162 | Nothing to do with cocoa, the cocaine leaf from which Coca-Cola got its name. | 和可可无关,可口可乐从中得名的可卡因叶. |
| 163 | I mean, what a great mistake they made because that beautiful shape was eventually thinned down to the iconic contour bottle that we all know today. | 我的意思是,他们犯了一个很大的错误 因为那个美丽的形状 最终被稀释到今天我们都知道的标志性的轮廓瓶。 |
| 164 | War threatened everything. | 战争威胁一切 |
| 165 | Sugar was going to be rationed and restricted, and they thought they might have to curtail sales by as much as half. | 糖将被定量和限制,他们认为它们可能不得不将销售量削减多达一半。 |
| 166 | So they began with an audacious theory that they could argue that Coca-Cola was an essential wartime product. | 于是他们首先提出了一种大胆的理论,即他们可以论证可口可乐是战时必不可少的产品. |
| 167 | The chairman of Coca-Cola said that they would give bottles of Coca-Cola to the troops for five cents a time, and in quotes, no matter what it cost the company. | 可口可乐董事长说,他们会把可口可乐的瓶子送给部队,每次5美分,并在引文中表示,无论公司付出什么代价. |
| 168 | And it was brilliant. | 这是辉煌的。 |
| 169 | It lost money, of course, but the company was able to associate itself with the war effort. | 当然,它损失了钱,但公司能够参与战争努力。 |
| 170 | As a result, the drink was made exempt from sugar rationing in the U.S., and the company even saw an opportunity to expand overseas. | 因此,该饮料在美国被免去糖配给,公司甚至看到了海外扩张的机会. |
| 171 | When Eisenhower went to the troops and said, what can we do to boost morale and to get you through the war, they asked for three things. | 当艾森豪威尔去部队说,我们能做些什么来提高士气,让你渡过战争,他们要求三件事. |
| 172 | They asked for cigarettes, they asked for candy, and they asked for Coca-Cola. | 他们要求香烟,他们要求糖果,他们要求可口可乐. |
| 173 | So Eisenhower wrote a note to the company asking for mobile bottling plants. | 于是艾森豪威尔给公司写了纸条,要求提供流动装瓶厂. |
| 174 | And that's what happened. | 况复如是. |
| 175 | In Italy, Germany, they used the Second World War to catapult themselves into places like Europe and the Pacific and Southeast Asia. | 在意大利,德国,他们利用第二次世界大战将自己推向欧洲和太平洋以及东南亚等地. |
| 176 | When Coke became available to GIs, it had by then become such a familiar part of American life that it was like a letter from home. | 当可乐可以提供给GI公司时,它已经成了美国生活中一个很熟悉的部分,就像来自家的信一样. |
| 177 | So soon after, when the war ended, we had all these mobile bottling plants that could be developed into permanent bottling plants. | 不久之后,当战争结束, 我们拥有了所有这些流动的瓶装工厂, 可以发展成永久瓶装工厂。 |
| 178 | So in some instances, locals would take over the bottling plant. | 所以在某些情况下,当地人会接管装瓶厂。 |
| 179 | People who were interested in getting a bottling contract would become the bottler in that country. | 有兴趣获得装瓶合同的人将成为该国的装瓶商。 |
| 180 | And in some instances, GIs liked where they were and decided to live there and took over the bottling. | 在某些情况下,GI喜欢他们住的地方, 决定住在那里,并接管瓶装。 |
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