一个能拯救生命的广告
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | 2012年11月,一家名为Metro Trains Melbourne的澳大利亚公司想筹募 | |
| 0:06 | awareness about railway safety. | 提高对铁路安全的认识。 |
| 0:08 | So they teamed up with McCann Agency to create a public service | 于是他们与麦坎机构合作 创建公共服务 |
| 0:12 | 通知或PSA。 | |
| 0:14 | PSAs are serious videos that show you the outcome of not being careful, | PSA是严肃的视频 告诉你不小心的结果 |
| 0:19 | but Metro did something different. | 但Metro做了一些不同的事情。 |
| 0:22 | They created these cartoony bean characters and showed them | 他们创作了这些漫画豆的人物,给他们看 |
| 0:26 | in very dumb ways, like by setting their hair on fire or poking a stick at a grizzly bear. | 比如把头发点着火 或是用棍子戳死灰熊 |
| 0:32 | It was in complete contrast to your usual PSA, where it tells you that you might accidentally | 和你平常的PSA完全相反 它告诉你可能会不小心 |
| 0:38 | expire if you're not careful. | 如果你不小心的话就过期了 |
展开字幕全文（137 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | 2012年11月,一家名为Metro Trains Melbourne的澳大利亚公司想筹募 | |
| 2 | awareness about railway safety. | 提高对铁路安全的认识。 |
| 3 | So they teamed up with McCann Agency to create a public service | 于是他们与麦坎机构合作 创建公共服务 |
| 4 | 通知或PSA。 | |
| 5 | PSAs are serious videos that show you the outcome of not being careful, | PSA是严肃的视频 告诉你不小心的结果 |
| 6 | but Metro did something different. | 但Metro做了一些不同的事情。 |
| 7 | They created these cartoony bean characters and showed them | 他们创作了这些漫画豆的人物,给他们看 |
| 8 | in very dumb ways, like by setting their hair on fire or poking a stick at a grizzly bear. | 比如把头发点着火 或是用棍子戳死灰熊 |
| 9 | It was in complete contrast to your usual PSA, where it tells you that you might accidentally | 和你平常的PSA完全相反 它告诉你可能会不小心 |
| 10 | expire if you're not careful. | 如果你不小心的话就过期了 |
| 11 | But Dumb Ways to Die called the ones in these scenarios a big, | 但愚蠢的死路 说在这些情景中, |
| 12 | stupid idiot. | 蠢猪 |
| 13 | The music video was uploaded to YouTube in November of 2012 and in just 48 hours | 音乐视频于2012年11月上传至YouTube,仅48小时 |
| 14 | it went from nothing to almost 3 million views. | 它从无到有 近300万的视图。 |
| 15 | The song was catchy, the characters were memorable | 这首歌很吸引人,人物难忘 |
| 16 | and most importantly, the video barely talks about trains until the very end. | 最重要的是 影片只字未提火车 直到最后 |
| 17 | Half the people who | 一半的人谁 |
| 18 | watched it probably didn't even realize that it was a PSA. | 看着它可能甚至没有意识到 这是一个PSA。 |
| 19 | And that's exactly why it worked. | 这就是为什么它工作。 |
| 20 | It's much easier to get someone to listen to a funny song than a serious warning. | 找个人听滑稽歌曲比严肃警告容易得多. |
| 21 | And with the | 并且与 |
| 22 | music video getting more and more views, the internet did what the internet always does. | 音乐视频越来越受欢迎, |
| 23 | People started making parodies. | 人们开始做鹦鹉。 |
| 24 | 有"Dumber Ways to Die","Dumb Ways to go Blind","Dumb Ways to Go Blind","Dumb Ways to Go Blind","Dumb Ways To Go Blind","Dumb Ways","Dumb Ways to Go Blind","Dumb Ways","Dumb Ways To Go Blind","Dumb Ways","Dumb Ways","Dumb Ways","Dumb Ways","Dumb Ways","Dumb | |
| 25 | Smart Ways to Live and many more. | 聪明的人生之路,还有更多 |
| 26 | Some were funny, most were not, but every parody was | 有些是有趣的,大多数不是, 但每个讽刺是 |
| 27 | sending more people back to the original video. | 送更多人回原视频. |
| 28 | After the success of the music video, Metro created | 在音乐录影带成功后,Metro创建了 |
| 29 | an entire book, a collection of posters, playing cards and even IRL advertising that encouraged | 一整本书,一连串的海报 玩牌 甚至IRL广告鼓励 |
| 30 | people to take the pledge, by hitting a red button and promising not to do dumb things around trains. | 人们要接受承诺,通过击打一个红色按钮 和保证不做愚蠢的事情 在火车周围。 |
| 31 | And it seems like the people don't like to be called dumb, since according to Metro, after the | 似乎人们不喜欢被称作哑巴 因为根据Metro, |
| 32 | campaign launched, railway near-miss incidents dropped by 30%. | 铁路事故下降了30%。 |
| 33 | The goal wasn't selling a product | 目标不是卖产品 |
| 34 | the goal was stopping people from getting themselves injured around trains. | 目标是阻止人们在火车上受伤 |
| 35 | And somehow, | 不知为何 |
| 36 | a song about beings dying in stupid ways managed to do exactly that. | 一首关于生命死于愚蠢方式的歌 完全做到了这一点。 |
| 37 | I may be dumb, but I'm not fucking stupid. | 我可能笨了,但我不是他妈的愚蠢。 |
| 38 | You ain't gonna be catching me falling on a train track. | 你不会发现我在火车上摔倒的 |
| 39 | Dumbass. | 蠢货 |
| 40 | But a few months later, they did this cringy collab with a life insurance company that | 但几个月后 他们和一家人寿保险公司合作 |
| 41 | people hated, which was also one of the first signs of them selling out. | 人们讨厌,这也是他们卖掉的最初迹象之一。 |
| 42 | But unlike that collab, | 但与那帮人不同 |
| 43 | the next thing Metro did was actually a huge success. | 接下来,Metro做了一个巨大的成功。 |
| 44 | In May of 2013, Metro decided to branch | 2013年5月,地铁决定分公司 |
| 45 | out and make a mobile game, and so Dumb Ways to Die The Game was born. | 制作一个手机游戏 游戏诞生了愚蠢的游戏方式 |
| 46 | It was a WarioWare-style | 是瓦里奥华尔式的 |
| 47 | small mini-games that they actually translated really well from the music video. | 他们从音乐录影带中翻译出来的小游戏。 |
| 48 | You have to tap, | 你必须拍拍, |
| 49 | flick, swipe or tilt your device to save the beans from their dumb deaths. | 摇晃,刷动或倾斜你的设备 来挽救豆子的哑死。 |
| 50 | And with each save, | 和每个保存, |
| 51 | the game gets faster and faster. | 游戏越来越快 |
| 52 | It featured the same characters from the music video and even | 音乐录影带里的相同人物甚至 |
| 53 | added a couple of new ones with their own scenarios. | 新增了几套有自己情景的新方案. |
| 54 | But the message remained intact. | 但信息依然完整。 |
| 55 | The game also encouraged you to hit the red button and not do dumb things. | 游戏也鼓励你按红色按钮而不做蠢事. |
| 56 | And within a short time, | 在短时间内, |
| 57 | it had tens of millions of downloads and became one of the most recognizable mobile games of the | 它有上千万的下载 并成为最知名的手机游戏之一 |
| 58 | decade. | 十几岁 |
| 59 | You didn't even need to know what Metro Trains was. | 你甚至不需要知道什么是地铁火车。 |
| 60 | For a lot of people, including myself, | 对于很多人,包括我, |
| 61 | the mobile game was their first introduction to the franchise. | 手机游戏是他们第一次介绍 特许经营权。 |
| 62 | Not the music video, the game. | 不是音乐视频,是游戏 |
| 63 | And so Dumb Ways to Die started growing even more. | 因此,愚蠢的死亡之路开始增长。 |
| 64 | Following the massive success of the first game, | 在第一局取得巨大成功后, |
| 65 | Metro realized that there's some real nice cash in here. | Metro意识到这里面有些不错的现金 |
| 66 | So they made Dumb Ways to Die 2 | 所以他们做了愚蠢的死法2 |
| 67 | in November of 2014. | 于2014年11月举行. |
| 68 | And it somehow became even more successful than the first one. | 它比第一个更成功 |
| 69 | This time, the focus was more on Dumb Ways to Die in sports. | 这一次,重点更多的是体育界的愚蠢死法。 |
| 70 | And it featured new characters and | 它以新角色和 |
| 71 | mini-games with a slightly more detailed art style. | 小型游戏,艺术风格略细. |
| 72 | And in order to ride the waves while they're | 为了在波涛中奔波 |
| 73 | still going, Metro decided to make even more games. | Metro决定做更多的游戏 |
| 74 | They made Dumb Ways to Draw, | 他们做了愚蠢的画法, |
| 75 | which was a spin-off where you drew lines to save the beans. | 你画线是为了拯救豆子 |
| 76 | And also Dumb Ways to Die 3 | 和愚蠢的死法 3 |
| 77 | in December of 2017, which was not successful. | 2017年12月,未能成功. |
| 78 | Followed by a couple more low quality spin-offs | 后面是几个质量更低的副产品 |
| 79 | 最终会从App Store上取走 | |
| 80 | Now by this time, the franchise had already lost | 现在,这时候, 特许经营权已经失去了 |
| 81 | most of the hype around it and the people had moved on. | 大部分的胡言乱语 和人们已经前进。 |
| 82 | The series did have over 300 million | 这个系列有三亿多 |
| 83 | downloads and over 7 billion game sessions played. | 下载和超过70亿个游戏会话。 |
| 84 | But Metro couldn't capitalize on it anymore. | 但Metro已经无法利用了 |
| 85 | So in October of 2021, they sold their rights to an Australian game studio called PlaySide | 因此在2021年10月,他们将自己的权利卖给了一家名为PlaySide的澳大利亚游戏工作室. |
| 86 | for 1.6 million dollars. | 160万美元。 |
| 87 | And then the downfall began. | 后又开始下坠. |
| 88 | PlaySide 继续制作新游戏 | |
| 89 | and more sequels to the old ones. | 还有更多旧的续集 |
| 90 | 譬如Dumb Ways to Draw 2,Dumb Ways to Die Junior games, 傻逼的游戏, | |
| 91 | Dumb Ways to Die 4和取消的附带游戏列表. | |
| 92 | But in 2022, they did something | 但是在2022年,他们做了一些事情 |
| 93 | very disappointing. | 非常令人失望。 |
| 94 | They started an NFT project under the name of Beans. | 他们以豆子的名字发起了一个NFT项目. |
| 95 | They really are milking | 他们真的在挤奶 |
| 96 | a dead cow here. | 死牛在这里。 |
| 97 | But the franchise is still kicking today with new releases like Dumb Ways | 但今天的特许经营权 仍然被像傻子一样的新发行 |
| 98 | {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}去参加派对的死路 | |
| 99 | PlaySide除了NFT之外还做了别的事 | |
| 100 | modernizing the older games. | 更新旧游戏。 |
| 101 | If you play the first game right now, it has become another cash grab | 如果你现在玩第一个游戏,它就成了另一个抢钱游戏 |
| 102 | slop just like any other game on the App Store. | 就像App Store上的其他游戏一样 |
| 103 | When you finish a minigame, the game gives you an | 当你完成一个迷你游戏,游戏给你一个 |
| 104 | ad. | 广告。 |
| 105 | When you fail a minigame, the game gives you an ad. | 当你失败的迷你游戏,游戏给你一个广告。 |
| 106 | When you press on anything, you get an ad. | 当你按任何东西, 你得到一个广告。 |
| 107 | You can unlock cosmetics, but to use them you need to watch 7 ads. | 你可以解锁化妆品,但为了使用,你需要观看7个广告. |
| 108 | You can double your coins | 你可以把硬币翻倍 |
| 109 | by watching an ad, but even if you press no thanks, the game gives you the ad anyways. | 观看广告,但即使你按 不感谢, 游戏给你的广告反正。 |
| 110 | The newer minigames are also very uninteresting and low quality. | 较新的迷你游戏也非常不感兴趣,质量也很低. |
| 111 | And they also removed the pledge | 他们也解除盟约, |
| 112 | for some reason. | 出于某种原因 |
| 113 | Wasn't that the original point of the series? | 这不是系列的原点吗? |
| 114 | The original campaign was trying | 最初的竞选努力 |
| 115 | to stop people from doing dumb things. | 阻止人们做蠢事 |
| 116 | The modern version mostly wants you to watch ads. | 现代版大多希望你观看广告. |
| 117 | Somewhere along the way, the message got lost. | 沿途某处,消息丢失. |
| 118 | But just when it looked like the people had | 但当它看起来像人们有 |
| 119 | completely forgotten about the franchise, it got a boost of publicity again in the form of an | 完全忘记了 特许经营权, 它得到了一个推动 宣传再次的形式 |
| 120 | 2024年的Instagram和TikTok音频. | |
| 121 | Where people would make videos of them getting hurt in stupid | 在那里,人们会制作视频 说他们在愚蠢中受到伤害 |
| 122 | ways, but the clips would stop right before the climax. | 但片段会在高潮前停止 |
| 123 | Which once again made the game rise to | 游戏再次升至 |
| 124 | the top charts for a short while. | 短短的上图。 |
| 125 | Right now, the music video is sitting at over 350 million | 现在,音乐录影带 超过3.5亿 |
| 126 | views and it's considered one of the most widely spread PSAs of all time. | 并且被认为是有史以来传播最广泛的PSA之一. |
| 127 | Dumb Bays to Die started | 愚蠢的海湾死亡开始 |
| 128 | as a train safety campaign. | 作为火车安全运动。 |
| 129 | Then it became one of the biggest mobile game franchises of the 2010s, | 之后成为2010年代最大的移动游戏特许权之一, |
| 130 | then it became NFTs, and in the end, it became another ad-filled mobile game slop that's still | 然后它变成了NFT, 最终,它成为另一个广告填充 移动游戏sloop,仍然 |
| 131 | alive somehow. | 不知何故还活着。 |
| 132 | But despite all of that, the original idea did work. | 但尽管如此,最初的想法确实奏效了. |
| 133 | More than a decade later, | 十多年过去了, |
| 134 | people still remember Dumb Bays to Die. | 人们仍然记得蠢湾去死。 |
| 135 | Because a funny song managed to do something that most | 因为一首滑稽的歌 做了最伟大的事情 |
| 136 | safety campaigns never could. | 安全运动永远不可能。 |
| 137 | It got people to listen and it saved lives because of it. | 它让人们倾听 并挽救生命 因为它。 |
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