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如何自我介绍并成功拿到 offer【TED演讲】

共 3 集

剧集目录

集标题时长
P1如何自我介绍并成功拿到 offer【TED演讲】 中英双语9:31
P2如何自我介绍并成功拿到 offer【TED演讲】 英文字幕(9:31
P3如何自我介绍并成功拿到 offer【TED演讲】 无字幕(中9:31

P1 · 如何自我介绍并成功拿到 offer【TED演讲】 p01 中英双语 (P1)

字幕摘录

时间英文中文
0:00Tell me about yourself.说说你自己
0:03Four simple words that can make anyone ramble or freeze.四个简单的词,可以让任何人乱来或冻死。
0:08Even people at the top of their game即使是最顶尖的人
0:10can go blank when they hear those dreaded words.当他们听到这些恐怖的言语时 就会一无所有
0:13So what does that mean?这是什么意思?
0:15Does your introduction really make that big of a difference?你的介绍真的有那么重要吗?
0:20I never thought it did.我从没想过会这样
0:21I thought my introduction wasn't nearly as important我以为我的介绍没有那么重要
0:24as my qualifications.作为我的资格。
0:26For example, right after I started my business,比如说 在我开始做生意后
展开字幕全文(166 条)
序号英文中文
1Tell me about yourself.说说你自己
2Four simple words that can make anyone ramble or freeze.四个简单的词,可以让任何人乱来或冻死。
3Even people at the top of their game即使是最顶尖的人
4can go blank when they hear those dreaded words.当他们听到这些恐怖的言语时 就会一无所有
5So what does that mean?这是什么意思?
6Does your introduction really make that big of a difference?你的介绍真的有那么重要吗?
7I never thought it did.我从没想过会这样
8I thought my introduction wasn't nearly as important我以为我的介绍没有那么重要
9as my qualifications.作为我的资格。
10For example, right after I started my business,比如说 在我开始做生意后
11I had the perfect opportunity to shine.我有一个完美的机会闪耀。
12I was interviewing as an instructor for a supply chain我当时是作为供应链的教员面试的
13institute, and I knew I was the ideal candidate.研究所,我知道我是理想的候选人。
14I had over 20 years of expertise leading我有20多年的专长
15supply chains for one of the world's largest consumer世界最大消费者之一的供应链
16products companies.产品公司。
17As I prepped for my interview, I didn't当我准备面试时,我没有
18want there to be any doubts about my qualifications.想要对我的资格有任何怀疑
19I created an elevator pitch and included a complete list我创造了一个电梯投球 并包括一个完整的列表
20of my accomplishments.我的成就。
21When I heard, tell me about yourself, I was ready,当我听到,告诉我 关于你自己,我已经准备好了,
22and I proudly explained everything that I could do.我自豪地解释了我能做的一切
23When I finished, the interviewer said,当我完成,采访者说,
24instead of talking about yourself,而不是谈论你自己,
25it would have been more effective这样会更有效
26if you had explained what you can do for me.如果你已经解释 你可以为我做什么。
27My interview lasted five minutes.我的采访持续了5分钟。
28She rejected me on the spot based off of one answer.她当场拒绝了我 一个答案。
29That was my wake-up call.那是我醒过来的电话
30I realized it doesn't matter how smart you are,我意识到你有多聪明不重要
31it doesn't matter how perfect a fit you are,这不管你多么完美
32if you can't capture someone's attention.如果你不能抓住别人的注意力。
33After that, I became laser focused之后,我成了激光焦点
34on cracking the code on introducing myself.解开自我介绍的密码
35I studied the science of first impressions.我研究第一印象的科学
36I researched viral headlines and what我研究了病毒头条和什么
37made them so irresistible.让他们无法抗拒
38And then I discovered the secret of introducing myself然后我发现了自我介绍的秘密
39perfectly in 20 words or less.20个字或更少
40Fast forward about six months.快速前进约6个月。
41I'm having coffee with the executive director我要和执行主任喝咖啡
42of a business development program.商业发展方案。
43She asks me, what do you do?她问我,你做什么的?
44I answer her in one sentence.我用一句话回答她
45I'm a communications consultant, and I我是一个通讯顾问,我
46help people with something to say, but struggle to say it.帮助人们说点什么 但努力说出来
47She leans in and says three magic words.她靠着说三个魔法词
48Tell me more.告诉我更多。
4915 minutes later, she hires me to give workshops15分钟后,她请我做工坊
50for new entrepreneurs.面向新企业家。
51But here's the thing.但问题是
52I was the same person who blew that interview just six months六个月前我就是那个搞砸面试的人
53before.之前,我刚说
54But this time, I got the job, even though I但这次,我得到了这份工作,尽管我
55had way fewer qualifications.资格更低
56And the only thing different between success and failure,成功与失败的唯一区别
57between that door of opportunity opening or slamming shut机会之门之间 打开或关闭
58in my face, was my introduction.在我的脸上,是我的介绍。
59From that point on, I started to see my introduction从那开始,我开始看到我的介绍
60in a whole new light.在一个全新的光芒下
61It wasn't just a way of grabbing someone's attention.这不仅仅是一种吸引别人注意力的方式。
62I thought about all those times when I would hear no.我想了那么多时间 当我听到没有。
63And my inner critic would tell me我的内在评论家会告诉我
64that people didn't see me or hear me because I wasn't人们没有看到我或听到我 因为我没有
65good enough or smart enough.够好或够聪明
66But that was wrong.但这是错误的。
67It wasn't me.这不是我。
68It was my introduction.这是我的介绍。
69All right.好吧,我们走。
70Are you ready to introduce yourself in 20 words or less?你准备好用二十个字介绍自己了吗?
71I'm going to start with two secrets of getting我首先要讲两个秘密
72people to say, tell me more.人们说, 告诉我更多。
73Secret number one.秘诀一.
74Think sound bite, not data dump.想想声音咬,而不是数据倾倒。
75That's because with today's multitasking attention deficit因为今天的多任务关注不足
76audiences, it's been said, you have a better chance观众,有人说,你有更好的机会
77of engaging with a goldfish than the person与金鱼的接触 比人
78that you're talking to.你在说话。
79A 20-word introduction is designed设计了20字的介绍
80to grab someone's attention and get them to say,抓住别人的注意力,让他们说,
81tell me more.告诉我更多。
82Secret number two.第二密语.
83Do you remember what that interviewer told me?你还记得那个采访者告诉我的吗?
84Don't talk about yourself.别谈你自己
85Instead, explain what you can do for them.代之以,解释你能为他们做什么。
86I called the difference between an about me我称之为我之间的区别
87versus an about you introduction.跟你介绍的相对
88An about me introduction sounds like this.关于我的介绍听起来是这样的。
89I'm an award-winning, bestselling author.我是获奖的畅销作家
90Compare that to, I help new authors get published faster.与此相比,我帮助新作者更快地出版.
91Can you hear the difference?你能听到区别吗?
92One describes me.一个描述我。
93The other describes what I can do for you.另一个描述我能为你做什么
94Now that you know the secrets, here现在你知道这些秘密了,在这里
95are five ways to introduce yourself perfectly是五种完美自我介绍的方法
96in 20 words or less.在20个字或更少。
97I'm going to start with a straightforward about you我首先要直说一下你
98introduction.导言。
99The formula is, I help my target audience achieve公式是,我帮助我的目标受众实现
100a benefit they desire.这是他们想要的恩惠。
101For example, I help worried job hunters confidently比如说,我满怀信心地帮助那些担心的工作猎人
102explain why they're the ideal candidate to hire.解释为什么他们是 理想的候选人雇用。
103Now, here's a tip about your benefit.现在,这里有一个关于你的好处的小说。
104A benefit answers your listener's question,一个好处回答了你的听众的问题,
105how will my life be different?我的生活怎么会不一样?
106For the second framework, let's go beyond offering a benefit.对于第二个框架,让我们超越提供好处。
107Let's promise a breakthrough.让我们保证一个突破。
108The formula is the same as the benefit one,公式与福利一样,
109but you're going to add the word without.但你要添加一个字没有。
110I help my target audience achieve a benefit they desire我帮助目标观众获得他们想要的好处
111without negative consequence.没有负面后果。
112I help establish brands in competitive markets我帮助在竞争市场上建立品牌
113rapidly reach new audiences without increasing marketing快速到达新观众 而不增加营销
114spend.花费。
115The word without is so powerful because that's没有这个词就那么强大 因为...
116how you explain what makes you unique.如何解释是什么让你独一无二。
117For the last three frameworks, here's过去三个框架
118what to say if you don't want to focus如果你不想集中注意力,该怎么说?
119on your career.你的事业。
120For example, you're mission driven,举例来说,你的使命驱动,
121or you're on a career pivot.或者你正在一个职业中枢。
122Maybe you're a student and you don't have a lot of work也许你是学生,没有太多工作
123experience.经验
124In this case, you can use your passion, your mission,在这种情况下,你可以用你的激情,你的使命,
125or your strength.或你的力量。
126I'll start with your passion.我从你的激情开始
127I'm passionate about something I value我热衷于我珍视的东西
128to achieve something my target audience values.以达到我的目标受众价值
129I'm passionate about helping people in need我热衷于帮助有需要的人
130and creating opportunities that change lives.创造改变生活的机会
131Next, instead of your passion, you can use your strength.接下来,不用你的激情,你可以利用自己的力量.
132I'm known for my strength to achieve something my target我以达到目标的能力而闻名
133audience values.观众价值。
134I'm known for my critical thinking我以批判性思维著称
135and turning information into actionable insights.将信息转化为可操作的见解。
136Last, you can use your mission.最后,你可以利用你的使命。
137I'm on a mission, too, to achieve something my target我也在执行任务 要达到我的目标
138audience values.观众价值。
139I'm on a mission to bridge the health care divide我的任务是缩小医疗鸿沟
140and make a lasting difference for vulnerable communities.并给弱势群体带来持久的影响。
141And that's how you use your passion, your mission,这就是你如何利用你的激情, 你的使命,
142or your strength.或你的力量。
143Now that you've seen the five introductions,既然你看过这五个介绍
144your next step, try them out.下一步,试试看
145Don't be surprised if you find yourself using more than one.不要惊讶,如果你发现自己 使用不止一个。
146That's because different audiences因为不同的观众
147value different things.价值不同的东西。
148So what works for one may not work for another,故谁为谁工作,谁为谁工作,
149but that's OK.但没关系。
150You'll see there are multiple ways of getting people to say,你会看到有多种方法 让人们说,
151tell me more.告诉我更多。
152I'll close with this thought.我会结束这个想法。
153Have doors been closed in your face?你脸上有没有关门?
154Do you struggle to be seen and heard?你为被人看见和听到而挣扎吗?
155Does your inner critic tell you you're not你的内在评论家有没有告诉你你不是
156good enough or smart enough or that you're an imposter足够好,足够聪明 或者你是一个冒牌货
157and something is way above your pay grade?有什么东西比你的薪水高吗?
158Before you buy into your inner critic's narrative,在你买进你内心评论家的叙述之前
159let me challenge you.让我来挑战你
160What if?如果是这样呢?
161What if that voice inside your head is wrong?如果你脑子里的声音错了怎么办?
162What if you are good enough and smart enough?如果你够聪明又够聪明呢?
163What if the best way to describe you如果最好的描述方法
164is impressive, not imposter?令人印象深刻,不是冒牌货?
165And what if the only thing between you and being seen,如果只有你和被人看见的事
166heard, and recognized is your introduction in 20 words?听说了,你的介绍有20个字吗?
该视频共有字幕 166 条。解锁更多字幕为会员功能,请移动到 价格

P2 · 如何自我介绍并成功拿到 offer【TED演讲】 p02 英文字幕(中文外挂) (P2)

字幕摘录

时间英文中文
0:00Tell me about yourself.说说你自己
0:03Four simple words that can make anyone ramble or freeze.四个简单的词,可以让任何人乱来或冻死。
0:08Even people at the top of their game即使是最顶尖的人
0:10can go blank when they hear those dreaded words.当他们听到这些恐怖的言语时 就会一无所有
0:13So what does that mean?这是什么意思?
0:15Does your introduction really make that big of a difference?你的介绍真的有那么重要吗?
0:20I never thought it did.我从没想过会这样
0:21I thought my introduction wasn't nearly as important我以为我的介绍没有那么重要
0:24as my qualifications.作为我的资格。
0:26For example, right after I started my business,比如说 在我开始做生意后
展开字幕全文(166 条)
序号英文中文
1Tell me about yourself.说说你自己
2Four simple words that can make anyone ramble or freeze.四个简单的词,可以让任何人乱来或冻死。
3Even people at the top of their game即使是最顶尖的人
4can go blank when they hear those dreaded words.当他们听到这些恐怖的言语时 就会一无所有
5So what does that mean?这是什么意思?
6Does your introduction really make that big of a difference?你的介绍真的有那么重要吗?
7I never thought it did.我从没想过会这样
8I thought my introduction wasn't nearly as important我以为我的介绍没有那么重要
9as my qualifications.作为我的资格。
10For example, right after I started my business,比如说 在我开始做生意后
11I had the perfect opportunity to shine.我有一个完美的机会闪耀。
12I was interviewing as an instructor for a supply chain我当时是作为供应链的教员面试的
13institute, and I knew I was the ideal candidate.研究所,我知道我是理想的候选人。
14I had over 20 years of expertise leading我有20多年的专长
15supply chains for one of the world's largest consumer世界最大消费者之一的供应链
16products companies.产品公司。
17As I prepped for my interview, I didn't当我准备面试时,我没有
18want there to be any doubts about my qualifications.想要对我的资格有任何怀疑
19I created an elevator pitch and included a complete list我创造了一个电梯投球 并包括一个完整的列表
20of my accomplishments.我的成就。
21When I heard, tell me about yourself, I was ready,当我听到,告诉我 关于你自己,我已经准备好了,
22and I proudly explained everything that I could do.我自豪地解释了我能做的一切
23When I finished, the interviewer said,当我完成,采访者说,
24instead of talking about yourself,而不是谈论你自己,
25it would have been more effective这样会更有效
26if you had explained what you can do for me.如果你已经解释 你可以为我做什么。
27My interview lasted five minutes.我的采访持续了5分钟。
28She rejected me on the spot based off of one answer.她当场拒绝了我 一个答案。
29That was my wake-up call.那是我醒过来的电话
30I realized it doesn't matter how smart you are,我意识到你有多聪明不重要
31it doesn't matter how perfect a fit you are,这不管你多么完美
32if you can't capture someone's attention.如果你不能抓住别人的注意力。
33After that, I became laser focused之后,我成了激光焦点
34on cracking the code on introducing myself.解开自我介绍的密码
35I studied the science of first impressions.我研究第一印象的科学
36I researched viral headlines and what我研究了病毒头条和什么
37made them so irresistible.让他们无法抗拒
38And then I discovered the secret of introducing myself然后我发现了自我介绍的秘密
39perfectly in 20 words or less.20个字或更少
40Fast forward about six months.快速前进约6个月。
41I'm having coffee with the executive director我要和执行主任喝咖啡
42of a business development program.商业发展方案。
43She asks me, what do you do?她问我,你做什么的?
44I answer her in one sentence.我用一句话回答她
45I'm a communications consultant, and I我是一个通讯顾问,我
46help people with something to say, but struggle to say it.帮助人们说点什么 但努力说出来
47She leans in and says three magic words.她靠着说三个魔法词
48Tell me more.告诉我更多。
4915 minutes later, she hires me to give workshops15分钟后,她请我做工坊
50for new entrepreneurs.面向新企业家。
51But here's the thing.但问题是
52I was the same person who blew that interview just six months六个月前我就是那个搞砸面试的人
53before.之前,我刚说
54But this time, I got the job, even though I但这次,我得到了这份工作,尽管我
55had way fewer qualifications.资格更低
56And the only thing different between success and failure,成功与失败的唯一区别
57between that door of opportunity opening or slamming shut机会之门之间 打开或关闭
58in my face, was my introduction.在我的脸上,是我的介绍。
59From that point on, I started to see my introduction从那开始,我开始看到我的介绍
60in a whole new light.在一个全新的光芒下
61It wasn't just a way of grabbing someone's attention.这不仅仅是一种吸引别人注意力的方式。
62I thought about all those times when I would hear no.我想了那么多时间 当我听到没有。
63And my inner critic would tell me我的内在评论家会告诉我
64that people didn't see me or hear me because I wasn't人们没有看到我或听到我 因为我没有
65good enough or smart enough.够好或够聪明
66But that was wrong.但这是错误的。
67It wasn't me.这不是我。
68It was my introduction.这是我的介绍。
69All right.好吧,我们走。
70Are you ready to introduce yourself in 20 words or less?你准备好用二十个字介绍自己了吗?
71I'm going to start with two secrets of getting我首先要讲两个秘密
72people to say, tell me more.人们说, 告诉我更多。
73Secret number one.秘诀一.
74Think sound bite, not data dump.想想声音咬,而不是数据倾倒。
75That's because with today's multitasking attention deficit因为今天的多任务关注不足
76audiences, it's been said, you have a better chance观众,有人说,你有更好的机会
77of engaging with a goldfish than the person与金鱼的接触 比人
78that you're talking to.你在说话。
79A 20-word introduction is designed设计了20字的介绍
80to grab someone's attention and get them to say,抓住别人的注意力,让他们说,
81tell me more.告诉我更多。
82Secret number two.第二密语.
83Do you remember what that interviewer told me?你还记得那个采访者告诉我的吗?
84Don't talk about yourself.别谈你自己
85Instead, explain what you can do for them.代之以,解释你能为他们做什么。
86I called the difference between an about me我称之为我之间的区别
87versus an about you introduction.跟你介绍的相对
88An about me introduction sounds like this.关于我的介绍听起来是这样的。
89I'm an award-winning, bestselling author.我是获奖的畅销作家
90Compare that to, I help new authors get published faster.与此相比,我帮助新作者更快地出版.
91Can you hear the difference?你能听到区别吗?
92One describes me.一个描述我。
93The other describes what I can do for you.另一个描述我能为你做什么
94Now that you know the secrets, here现在你知道这些秘密了,在这里
95are five ways to introduce yourself perfectly是五种完美自我介绍的方法
96in 20 words or less.在20个字或更少。
97I'm going to start with a straightforward about you我首先要直说一下你
98introduction.导言。
99The formula is, I help my target audience achieve公式是,我帮助我的目标受众实现
100a benefit they desire.这是他们想要的恩惠。
101For example, I help worried job hunters confidently比如说,我满怀信心地帮助那些担心的工作猎人
102explain why they're the ideal candidate to hire.解释为什么他们是 理想的候选人雇用。
103Now, here's a tip about your benefit.现在,这里有一个关于你的好处的小说。
104A benefit answers your listener's question,一个好处回答了你的听众的问题,
105how will my life be different?我的生活怎么会不一样?
106For the second framework, let's go beyond offering a benefit.对于第二个框架,让我们超越提供好处。
107Let's promise a breakthrough.让我们保证一个突破。
108The formula is the same as the benefit one,公式与福利一样,
109but you're going to add the word without.但你要添加一个字没有。
110I help my target audience achieve a benefit they desire我帮助目标观众获得他们想要的好处
111without negative consequence.没有负面后果。
112I help establish brands in competitive markets我帮助在竞争市场上建立品牌
113rapidly reach new audiences without increasing marketing快速到达新观众 而不增加营销
114spend.花费。
115The word without is so powerful because that's没有这个词就那么强大 因为...
116how you explain what makes you unique.如何解释是什么让你独一无二。
117For the last three frameworks, here's过去三个框架
118what to say if you don't want to focus如果你不想集中注意力,该怎么说?
119on your career.你的事业。
120For example, you're mission driven,举例来说,你的使命驱动,
121or you're on a career pivot.或者你正在一个职业中枢。
122Maybe you're a student and you don't have a lot of work也许你是学生,没有太多工作
123experience.经验
124In this case, you can use your passion, your mission,在这种情况下,你可以用你的激情,你的使命,
125or your strength.或你的力量。
126I'll start with your passion.我从你的激情开始
127I'm passionate about something I value我热衷于我珍视的东西
128to achieve something my target audience values.以达到我的目标受众价值
129I'm passionate about helping people in need我热衷于帮助有需要的人
130and creating opportunities that change lives.创造改变生活的机会
131Next, instead of your passion, you can use your strength.接下来,不用你的激情,你可以利用自己的力量.
132I'm known for my strength to achieve something my target我以达到目标的能力而闻名
133audience values.观众价值。
134I'm known for my critical thinking我以批判性思维著称
135and turning information into actionable insights.将信息转化为可操作的见解。
136Last, you can use your mission.最后,你可以利用你的使命。
137I'm on a mission, too, to achieve something my target我也在执行任务 要达到我的目标
138audience values.观众价值。
139I'm on a mission to bridge the health care divide我的任务是缩小医疗鸿沟
140and make a lasting difference for vulnerable communities.并给弱势群体带来持久的影响。
141And that's how you use your passion, your mission,这就是你如何利用你的激情, 你的使命,
142or your strength.或你的力量。
143Now that you've seen the five introductions,既然你看过这五个介绍
144your next step, try them out.下一步,试试看
145Don't be surprised if you find yourself using more than one.不要惊讶,如果你发现自己 使用不止一个。
146That's because different audiences因为不同的观众
147value different things.价值不同的东西。
148So what works for one may not work for another,故谁为谁工作,谁为谁工作,
149but that's OK.但没关系。
150You'll see there are multiple ways of getting people to say,你会看到有多种方法 让人们说,
151tell me more.告诉我更多。
152I'll close with this thought.我会结束这个想法。
153Have doors been closed in your face?你脸上有没有关门?
154Do you struggle to be seen and heard?你为被人看见和听到而挣扎吗?
155Does your inner critic tell you you're not你的内在评论家有没有告诉你你不是
156good enough or smart enough or that you're an imposter足够好,足够聪明 或者你是一个冒牌货
157and something is way above your pay grade?有什么东西比你的薪水高吗?
158Before you buy into your inner critic's narrative,在你买进你内心评论家的叙述之前
159let me challenge you.让我来挑战你
160What if?如果是这样呢?
161What if that voice inside your head is wrong?如果你脑子里的声音错了怎么办?
162What if you are good enough and smart enough?如果你够聪明又够聪明呢?
163What if the best way to describe you如果最好的描述方法
164is impressive, not imposter?令人印象深刻,不是冒牌货?
165And what if the only thing between you and being seen,如果只有你和被人看见的事
166heard, and recognized is your introduction in 20 words?听说了,你的介绍有20个字吗?
该视频共有字幕 166 条。解锁更多字幕为会员功能,请移动到 价格

P3 · 如何自我介绍并成功拿到 offer【TED演讲】 p03 无字幕(中英外挂) (P3)

字幕摘录

时间英文中文
0:00Tell me about yourself.说说你自己
0:03Four simple words that can make anyone ramble or freeze.四个简单的词,可以让任何人乱来或冻死。
0:08Even people at the top of their game即使是最顶尖的人
0:10can go blank when they hear those dreaded words.当他们听到这些恐怖的言语时 就会一无所有
0:13So what does that mean?这是什么意思?
0:15Does your introduction really make that big of a difference?你的介绍真的有那么重要吗?
0:20I never thought it did.我从没想过会这样
0:21I thought my introduction wasn't nearly as important我以为我的介绍没有那么重要
0:24as my qualifications.作为我的资格。
0:26For example, right after I started my business,比如说 在我开始做生意后
展开字幕全文(166 条)
序号英文中文
1Tell me about yourself.说说你自己
2Four simple words that can make anyone ramble or freeze.四个简单的词,可以让任何人乱来或冻死。
3Even people at the top of their game即使是最顶尖的人
4can go blank when they hear those dreaded words.当他们听到这些恐怖的言语时 就会一无所有
5So what does that mean?这是什么意思?
6Does your introduction really make that big of a difference?你的介绍真的有那么重要吗?
7I never thought it did.我从没想过会这样
8I thought my introduction wasn't nearly as important我以为我的介绍没有那么重要
9as my qualifications.作为我的资格。
10For example, right after I started my business,比如说 在我开始做生意后
11I had the perfect opportunity to shine.我有一个完美的机会闪耀。
12I was interviewing as an instructor for a supply chain我当时是作为供应链的教员面试的
13institute, and I knew I was the ideal candidate.研究所,我知道我是理想的候选人。
14I had over 20 years of expertise leading我有20多年的专长
15supply chains for one of the world's largest consumer世界最大消费者之一的供应链
16products companies.产品公司。
17As I prepped for my interview, I didn't当我准备面试时,我没有
18want there to be any doubts about my qualifications.想要对我的资格有任何怀疑
19I created an elevator pitch and included a complete list我创造了一个电梯投球 并包括一个完整的列表
20of my accomplishments.我的成就。
21When I heard, tell me about yourself, I was ready,当我听到,告诉我 关于你自己,我已经准备好了,
22and I proudly explained everything that I could do.我自豪地解释了我能做的一切
23When I finished, the interviewer said,当我完成,采访者说,
24instead of talking about yourself,而不是谈论你自己,
25it would have been more effective这样会更有效
26if you had explained what you can do for me.如果你已经解释 你可以为我做什么。
27My interview lasted five minutes.我的采访持续了5分钟。
28She rejected me on the spot based off of one answer.她当场拒绝了我 一个答案。
29That was my wake-up call.那是我醒过来的电话
30I realized it doesn't matter how smart you are,我意识到你有多聪明不重要
31it doesn't matter how perfect a fit you are,这不管你多么完美
32if you can't capture someone's attention.如果你不能抓住别人的注意力。
33After that, I became laser focused之后,我成了激光焦点
34on cracking the code on introducing myself.解开自我介绍的密码
35I studied the science of first impressions.我研究第一印象的科学
36I researched viral headlines and what我研究了病毒头条和什么
37made them so irresistible.让他们无法抗拒
38And then I discovered the secret of introducing myself然后我发现了自我介绍的秘密
39perfectly in 20 words or less.20个字或更少
40Fast forward about six months.快速前进约6个月。
41I'm having coffee with the executive director我要和执行主任喝咖啡
42of a business development program.商业发展方案。
43She asks me, what do you do?她问我,你做什么的?
44I answer her in one sentence.我用一句话回答她
45I'm a communications consultant, and I我是一个通讯顾问,我
46help people with something to say, but struggle to say it.帮助人们说点什么 但努力说出来
47She leans in and says three magic words.她靠着说三个魔法词
48Tell me more.告诉我更多。
4915 minutes later, she hires me to give workshops15分钟后,她请我做工坊
50for new entrepreneurs.面向新企业家。
51But here's the thing.但问题是
52I was the same person who blew that interview just six months六个月前我就是那个搞砸面试的人
53before.之前,我刚说
54But this time, I got the job, even though I但这次,我得到了这份工作,尽管我
55had way fewer qualifications.资格更低
56And the only thing different between success and failure,成功与失败的唯一区别
57between that door of opportunity opening or slamming shut机会之门之间 打开或关闭
58in my face, was my introduction.在我的脸上,是我的介绍。
59From that point on, I started to see my introduction从那开始,我开始看到我的介绍
60in a whole new light.在一个全新的光芒下
61It wasn't just a way of grabbing someone's attention.这不仅仅是一种吸引别人注意力的方式。
62I thought about all those times when I would hear no.我想了那么多时间 当我听到没有。
63And my inner critic would tell me我的内在评论家会告诉我
64that people didn't see me or hear me because I wasn't人们没有看到我或听到我 因为我没有
65good enough or smart enough.够好或够聪明
66But that was wrong.但这是错误的。
67It wasn't me.这不是我。
68It was my introduction.这是我的介绍。
69All right.好吧,我们走。
70Are you ready to introduce yourself in 20 words or less?你准备好用二十个字介绍自己了吗?
71I'm going to start with two secrets of getting我首先要讲两个秘密
72people to say, tell me more.人们说, 告诉我更多。
73Secret number one.秘诀一.
74Think sound bite, not data dump.想想声音咬,而不是数据倾倒。
75That's because with today's multitasking attention deficit因为今天的多任务关注不足
76audiences, it's been said, you have a better chance观众,有人说,你有更好的机会
77of engaging with a goldfish than the person与金鱼的接触 比人
78that you're talking to.你在说话。
79A 20-word introduction is designed设计了20字的介绍
80to grab someone's attention and get them to say,抓住别人的注意力,让他们说,
81tell me more.告诉我更多。
82Secret number two.第二密语.
83Do you remember what that interviewer told me?你还记得那个采访者告诉我的吗?
84Don't talk about yourself.别谈你自己
85Instead, explain what you can do for them.代之以,解释你能为他们做什么。
86I called the difference between an about me我称之为我之间的区别
87versus an about you introduction.跟你介绍的相对
88An about me introduction sounds like this.关于我的介绍听起来是这样的。
89I'm an award-winning, bestselling author.我是获奖的畅销作家
90Compare that to, I help new authors get published faster.与此相比,我帮助新作者更快地出版.
91Can you hear the difference?你能听到区别吗?
92One describes me.一个描述我。
93The other describes what I can do for you.另一个描述我能为你做什么
94Now that you know the secrets, here现在你知道这些秘密了,在这里
95are five ways to introduce yourself perfectly是五种完美自我介绍的方法
96in 20 words or less.在20个字或更少。
97I'm going to start with a straightforward about you我首先要直说一下你
98introduction.导言。
99The formula is, I help my target audience achieve公式是,我帮助我的目标受众实现
100a benefit they desire.这是他们想要的恩惠。
101For example, I help worried job hunters confidently比如说,我满怀信心地帮助那些担心的工作猎人
102explain why they're the ideal candidate to hire.解释为什么他们是 理想的候选人雇用。
103Now, here's a tip about your benefit.现在,这里有一个关于你的好处的小说。
104A benefit answers your listener's question,一个好处回答了你的听众的问题,
105how will my life be different?我的生活怎么会不一样?
106For the second framework, let's go beyond offering a benefit.对于第二个框架,让我们超越提供好处。
107Let's promise a breakthrough.让我们保证一个突破。
108The formula is the same as the benefit one,公式与福利一样,
109but you're going to add the word without.但你要添加一个字没有。
110I help my target audience achieve a benefit they desire我帮助目标观众获得他们想要的好处
111without negative consequence.没有负面后果。
112I help establish brands in competitive markets我帮助在竞争市场上建立品牌
113rapidly reach new audiences without increasing marketing快速到达新观众 而不增加营销
114spend.花费。
115The word without is so powerful because that's没有这个词就那么强大 因为...
116how you explain what makes you unique.如何解释是什么让你独一无二。
117For the last three frameworks, here's过去三个框架
118what to say if you don't want to focus如果你不想集中注意力,该怎么说?
119on your career.你的事业。
120For example, you're mission driven,举例来说,你的使命驱动,
121or you're on a career pivot.或者你正在一个职业中枢。
122Maybe you're a student and you don't have a lot of work也许你是学生,没有太多工作
123experience.经验
124In this case, you can use your passion, your mission,在这种情况下,你可以用你的激情,你的使命,
125or your strength.或你的力量。
126I'll start with your passion.我从你的激情开始
127I'm passionate about something I value我热衷于我珍视的东西
128to achieve something my target audience values.以达到我的目标受众价值
129I'm passionate about helping people in need我热衷于帮助有需要的人
130and creating opportunities that change lives.创造改变生活的机会
131Next, instead of your passion, you can use your strength.接下来,不用你的激情,你可以利用自己的力量.
132I'm known for my strength to achieve something my target我以达到目标的能力而闻名
133audience values.观众价值。
134I'm known for my critical thinking我以批判性思维著称
135and turning information into actionable insights.将信息转化为可操作的见解。
136Last, you can use your mission.最后,你可以利用你的使命。
137I'm on a mission, too, to achieve something my target我也在执行任务 要达到我的目标
138audience values.观众价值。
139I'm on a mission to bridge the health care divide我的任务是缩小医疗鸿沟
140and make a lasting difference for vulnerable communities.并给弱势群体带来持久的影响。
141And that's how you use your passion, your mission,这就是你如何利用你的激情, 你的使命,
142or your strength.或你的力量。
143Now that you've seen the five introductions,既然你看过这五个介绍
144your next step, try them out.下一步,试试看
145Don't be surprised if you find yourself using more than one.不要惊讶,如果你发现自己 使用不止一个。
146That's because different audiences因为不同的观众
147value different things.价值不同的东西。
148So what works for one may not work for another,故谁为谁工作,谁为谁工作,
149but that's OK.但没关系。
150You'll see there are multiple ways of getting people to say,你会看到有多种方法 让人们说,
151tell me more.告诉我更多。
152I'll close with this thought.我会结束这个想法。
153Have doors been closed in your face?你脸上有没有关门?
154Do you struggle to be seen and heard?你为被人看见和听到而挣扎吗?
155Does your inner critic tell you you're not你的内在评论家有没有告诉你你不是
156good enough or smart enough or that you're an imposter足够好,足够聪明 或者你是一个冒牌货
157and something is way above your pay grade?有什么东西比你的薪水高吗?
158Before you buy into your inner critic's narrative,在你买进你内心评论家的叙述之前
159let me challenge you.让我来挑战你
160What if?如果是这样呢?
161What if that voice inside your head is wrong?如果你脑子里的声音错了怎么办?
162What if you are good enough and smart enough?如果你够聪明又够聪明呢?
163What if the best way to describe you如果最好的描述方法
164is impressive, not imposter?令人印象深刻,不是冒牌货?
165And what if the only thing between you and being seen,如果只有你和被人看见的事
166heard, and recognized is your introduction in 20 words?听说了,你的介绍有20个字吗?
该视频共有字幕 166 条。解锁更多字幕为会员功能,请移动到 价格