在纽约卖冰，一年竟赚270万美元？
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:03 | I went from tending bar to owning and operating | 我从看店到开店 |
| 0:06 | a multimillion dollar cocktail ice business. | 百万美金的鸡尾酒冰块生意 |
| 0:10 | I recognized early on that it was perhaps | 我早就意识到,也许 |
| 0:14 | the most important and overlooked ingredient | 最重要和被忽视的成分 |
| 0:17 | in the modern cocktail. | 在现代鸡尾酒。 |
| 0:19 | My name is Richard Bocato. | 我叫理查德・博卡托 |
| 0:21 | I am the founder of Hundred Weight Ice | 我是百重冰的创始人 |
| 0:24 | in Queens, New York City. | 在纽约市皇后区 |
| 0:26 | Our revenue in 2024 was $2.5 million. | 我们2024年的收入是250万美元。 |
| 0:30 | We are set on course to significantly | 我们定了重要的目标 |
展开字幕全文（254 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | I went from tending bar to owning and operating | 我从看店到开店 |
| 2 | a multimillion dollar cocktail ice business. | 百万美金的鸡尾酒冰块生意 |
| 3 | I recognized early on that it was perhaps | 我早就意识到,也许 |
| 4 | the most important and overlooked ingredient | 最重要和被忽视的成分 |
| 5 | in the modern cocktail. | 在现代鸡尾酒。 |
| 6 | My name is Richard Bocato. | 我叫理查德・博卡托 |
| 7 | I am the founder of Hundred Weight Ice | 我是百重冰的创始人 |
| 8 | in Queens, New York City. | 在纽约市皇后区 |
| 9 | Our revenue in 2024 was $2.5 million. | 我们2024年的收入是250万美元。 |
| 10 | We are set on course to significantly | 我们定了重要的目标 |
| 11 | surpass that number in 2025. | 超过2025年的数字。 |
| 12 | You make a lot more money hustling frozen water | 你赚的钱多得多 挤压冷水 |
| 13 | than you do selling fancy cocktails. | 比你卖高档鸡尾酒还好 |
| 14 | I'll tell you that. | 我告诉你 |
| 15 | So I was working as a bartender | 所以我当酒保 |
| 16 | at two bars in New York City. | 在纽约市的两个酒吧。 |
| 17 | The owner asked me if I wanted to go into business | 店主问我要不要做生意 |
| 18 | with him, and that's what led us to open Dutch Kills | 和他,这就是我们 打开荷兰杀手 |
| 19 | in 2009. | 在2009年进行。 |
| 20 | When the day came, we opened the chest freezer | 那天我们打开了胸柜 |
| 21 | and what was revealed to us was a rusty brown | 启示给我们的是一个生锈的褐色 |
| 22 | block of cloudy ice. | 一块云层冰块 |
| 23 | So we decided to source crystal clear blocks of ice | 所以我们决定从冰层中 找到清晰的冰块 |
| 24 | that we got from a local ice sculptor. | 我们从当地的冰雕那里得到的 |
| 25 | People were excited about the opulence | 人们对富足感到兴奋 |
| 26 | and beauty and clarity. | 和美丽和清晰。 |
| 27 | At times, people were unable to determine | 有时人们无法确定 |
| 28 | that there was actually ice in their glass. | 他们的玻璃里有冰块 |
| 29 | So we bought a machine and began freezing | 所以我们买了一台机器,开始冷冻 |
| 30 | our own crystal clear blocks. | 我们自己的水晶清晰的块。 |
| 31 | In the early days, it was chainsaws and clothing irons | 早年是铁锯和衣铁 |
| 32 | because that's how we could crease the cubes perfectly. | 因为这样我们才能把立方体完全折叠 |
| 33 | If I had walked into that room, I would say | 如果我走进那个房间,我会说 |
| 34 | these people have no chance of survival, | 这些人没有生存的机会, |
| 35 | but their cocktails are really good. | 但他们的鸡尾酒真的很好。 |
| 36 | Just about every night during service, | 大约每晚在服役期间 |
| 37 | somebody would ask me if we would consider | 有人会问我 如果我们考虑 |
| 38 | selling this ice to them, but we knew | 卖冰给他们,但我们知道 |
| 39 | that we did not have the infrastructure, | 我们没有基础设施, |
| 40 | and yet we decided to do it anyway. | 但我们还是决定这么做 |
| 41 | We start roughly between five and six in the morning. | 我们大约早上5到6点开始 |
| 42 | You have to stand in the cold for the majority of your day, | 你必须在寒冷的一天的大部分时间, |
| 43 | and you're not only expected to engage in heavy lifting | 而且你不仅要从事举重 |
| 44 | and heavy machine operation, but you also have to be | 和重型机器操作, 但你也必须 |
| 45 | cognizant and aware of everything | 认识和意识到一切 |
| 46 | that's happening all around you. | 这发生在你周围。 |
| 47 | So this is the main shop floor where we have | 所以这里是主店楼 |
| 48 | all of our block makers that produce our raw product, | 我们所有生产原料的制片人 |
| 49 | which is our 300 pound blocks of crystal clear ice. | 这是我们300磅的冰块 |
| 50 | On average, you're looking at between | 平均来说,你在看之间 |
| 51 | $5,000 and $7,000 per machine. | 每台机器5000美元和7000美元. |
| 52 | So this is the first step of the process, | 所以这是过程的第一步, |
| 53 | filling up the machine with New York City's finest tap water, | 给机器装上纽约市最好的自来水 |
| 54 | and then we filter significantly. | 然后,我们过滤 显著。 |
| 55 | Everybody knows we make the best bagels | 大家都知道我们做最好的百吉饼 |
| 56 | and the best ice in New York City because of the water. | 和纽约市最好的冰 因为水。 |
| 57 | So the pumps circulate, which prevents oxygen bubbles | 因此,泵循环, 防止氧气泡 |
| 58 | or any impurities that form within the block, | 或在区块内形成的任何杂质, |
| 59 | which lends the final product a crystal clear aspect. | 使最终产品有一个非常清楚的方面。 |
| 60 | One way to tell if they're ready is by doing that. | 判断他们是否准备好的方法之一 就是这么做 |
| 61 | As you can see, the clarity of the ice is indisputable. | 如你所见,冰的清晰是无可争议的。 |
| 62 | You're gonna have residual water at the end of the process. | 过程结束时你会有剩余水 |
| 63 | So we vacuum out what's left, | 因此,我们吸出 剩下的, |
| 64 | and then we can hoist the final product. | 然后我们就可以举起最后的产品。 |
| 65 | We harvest 3,120,000 pounds of ice each year. | 我们每年收获3,120,000磅冰块。 |
| 66 | The harvesting process is probably the most precarious | 收获过程可能是最不稳定的 |
| 67 | within the entire production, | 在整个生产过程中, |
| 68 | because when the blocks come out of the machines, | 因为当街道从机器里出来时, |
| 69 | they weigh about 300 pounds. | 他们重约300磅。 |
| 70 | And then from there, that block goes | 然后从那里,那个街区走 |
| 71 | into our storage freezer, where we let it temper, | 进入我们的储物柜, 在那里我们让它发脾气, |
| 72 | and we wait a little while | 我们等一会 |
| 73 | before we start cutting the raw product. | 在我们开始削减原始产品之前 |
| 74 | The first step is a modified chainsaw. | 第一步是改良的链锯. |
| 75 | So it's very similar to what mill workers will use, | 所以它和磨坊工人会用的非常相似, |
| 76 | people who are chopping down trees. | 砍树的人。 |
| 77 | That's what we use. | 这就是我们用的。 |
| 78 | So on average, we're cutting 15,000 two-inch cubes per day. | 所以平均每天要削减15,000两英寸的立方体。 |
| 79 | That's just two-inch cubes. | 这只是两英寸立方体。 |
| 80 | Now we have completely different offerings, | 现在我们有完全不同的礼物 |
| 81 | completely different products | 完全不同的产品 |
| 82 | that we're also cutting by the tens of thousands. | 我们还在削减数万人。 |
| 83 | We are very careful. | 我们非常小心。 |
| 84 | We all have 10 fingers. | 我们都有十个手指 |
| 85 | Look around. | 看看周围。 |
| 86 | So just an example of some of the things that we use. | 所以只是我们使用的一些东西的一个例子。 |
| 87 | Our horizontal ice mill, we use that to make our slabs. | 我们的横向冰厂, 我们用它来做我们的板。 |
| 88 | So a machine like this that will run | 所以这样的机器会运行 |
| 89 | on the high end $5,000, | 在高端5,000美元, |
| 90 | we use it to just get very even cuts | 我们用它来得到非常均匀的削减 |
| 91 | that we then transfer to the bandsaws | 然后我们转到锯子上 |
| 92 | that you would use for lead processing, essentially, | 你将主要用于铅处理, |
| 93 | although it has never been used for that purpose. | 虽然它从未被用于此目的。 |
| 94 | So it is pristine and free of DNA. | 所以它是原始的,没有DNA。 |
| 95 | The cost of the average bandsaw that we use | 我们使用的平均波锯的成本 |
| 96 | can range anywhere from $5,000 to $20,000. | 5 000至20 000美元不等。 |
| 97 | So this machine is a CNC router. | 这台机器是CNC路由器。 |
| 98 | It stands for Computer Numerical Control. | 它代表计算机数控。 |
| 99 | This is the machine that we use for custom engraved ice. | 这是我们用于定制刻冰的机器。 |
| 100 | And it operates with a very high speed router | 运行时使用高速路由器 |
| 101 | that moves at very high RPMs. | 移动在非常高的RPM。 |
| 102 | To engrave logos, we program or design | 为了刻上标志,我们编程或设计 |
| 103 | into the software for our clients. | 进入我们的客户软件。 |
| 104 | The machine itself, the frame, the electronics, | 机器本身,框架,电子, |
| 105 | you can get upwards of $50,000 to $75,000. | 你可以从五万到七万五千 |
| 106 | Logo cubes are the most expensive. | Logo立方体最贵. |
| 107 | The average cost, let's say $2 or $3 per cube, | 平均成本,比如每立方块2美元或3美元, |
| 108 | but it can be way more than that. | 但它可能不止于此。 |
| 109 | One of our most expensive orders to date | 我们最贵的订单之一 |
| 110 | was an order for 50 packs of logo cubes | 是50包标志方块的订单 |
| 111 | for $4,500. | 4,500美元。 4,500美元。 |
| 112 | Another very expensive piece of ice that we make | 又一块很贵的冰,我们做的 |
| 113 | are the spheres with the flowers. | 是那些带花的球体。 |
| 114 | That can be five to six dollars per sphere. | 每个球体可以5到6美元 |
| 115 | There were many people who initially | 一开始有很多人 |
| 116 | doubted the viability of this business. | 怀疑这个生意的可行性。 |
| 117 | But we are currently delivering ice | 但是我们现在在送冰 |
| 118 | to between 10 and 20 Michelin-starred restaurants. | 10到20个米其林星级餐厅 |
| 119 | And our clients in New York City | 和我们的客户在纽约市 |
| 120 | number in the high triple digits. | 数字在高的三位数中。 |
| 121 | Now it's time to deliver some ice. | 现在是时候送点冰了 |
| 122 | We're going to a place called the Rosevale Cocktail Room, | 我们要去一个叫玫瑰谷鸡尾酒馆的地方 |
| 123 | which is a new client and also a new bar. | 这是新客户端,也是新酒吧。 |
| 124 | The beverage director is Willie Shine, | 饮料总监是威利・辛恩 |
| 125 | who is a very good friend of mine from back in the day. | 他是我从前的好朋友 |
| 126 | He has a big beard but an even bigger heart. | 他的胡子很大,但心脏更大 |
| 127 | I heard you guys make really good cocktails here. | 我听说你们在这里做的鸡尾酒很棒 |
| 128 | What's up, buddy? | 怎么样,伙计? |
| 129 | How you doing? | 你好吗? |
| 130 | What's up? | 这是怎么回事? |
| 131 | Good to see you. | 很高兴见到你。 |
| 132 | You too. | 你也一样。 |
| 133 | That's a lot of ice. | 冰块很多 |
| 134 | Behold. | 看着 |
| 135 | Look at that. | 看看这个。 |
| 136 | Let's see. | 让我看看。 |
| 137 | How long have I known you, man? | 我认识你多久了? |
| 138 | It's been a minute. | 好久不见 |
| 139 | I mean, the one thing I could say about Richie | 我的意思是,关于里奇,我可以说一件事 |
| 140 | whenever he commits to something, | 当他犯罪的时候, |
| 141 | it's literally all in. | 它的字面意思是所有英寸。 |
| 142 | We started this all those years ago | 这么多年前就开始了 |
| 143 | by bartenders for bartenders | 酒保给酒保 |
| 144 | so that our people could make the best possible cocktail. | 这样我们的人民就可以 最好的鸡尾酒。 |
| 145 | And now all over the world it's almost obligatory | 现在全世界几乎都是义务 |
| 146 | to go into a bar and see a big ice cube, | 去酒吧看看一个大冰块, |
| 147 | which is beautiful because it means that | 很美,因为这意味着 |
| 148 | all the things that we did all those years ago | 这些年前我们所做的一切 |
| 149 | changed the way people are drinking now 20 years later. | 20年后人们的饮酒方式改变了 |
| 150 | And listen, I travel a lot. | 听着,我经常旅行 |
| 151 | When people are using big cubes, | 当人们使用大立方体时, |
| 152 | I'm like, you know where this all started? | 我想,你知道这一切从哪里开始的? |
| 153 | 和我的人Richie Picado在纽约 | |
| 154 | We had less than 10 clients | 我们只有不到10个客户 |
| 155 | when we first started this business. | 我们刚开始这行的时候 |
| 156 | We told no one. | 我们没有告诉任何人。 |
| 157 | Told no one. | 告诉任何人。 |
| 158 | Word got around. | 消息传来 |
| 159 | Word of mouth, completely word of mouth. | 口语,完全口语. |
| 160 | This business was built upon our reputation as bartenders | 这个生意建立在我们酒保的名声上 |
| 161 | and nothing else. | 没有别的了。 |
| 162 | We've never paid a dime for advertising. | 我们从没付过广告费 |
| 163 | We have never sought out any paid publicity. | 我们从未寻求任何有报酬的宣传。 |
| 164 | Everything that has ever sustained the success | 所有能维持成功的一切 |
| 165 | of this business has been done | 工作已经完成 |
| 166 | upon the merits of the product itself. | 根据产品本身的优点。 |
| 167 | So that's how we built our business. | 所以这就是我们如何建立我们的企业。 |
| 168 | We've shown loyalty to our clients | 我们向客户表示忠诚 |
| 169 | by never raising our prices a penny | 从不提高价钱 |
| 170 | since 2017. | 从2017年开始. |
| 171 | More so than client retention, | 比保留客户端还要多 |
| 172 | I think employee retention is one of the most important | 我觉得员工留用是最重要的 |
| 173 | things that we can boast about this business. | 我们能吹嘘的事 |
| 174 | So our first full-time employee was hired in 2012 | 因此,我们的第一个全职雇员是在2012年受雇的 |
| 175 | and his name is Pedro. | 他叫佩德罗 |
| 176 | He's still with us today and his sons are with us today | 他今天还和我们在一起 他的儿子今天也和我们在一起 |
| 177 | and I could have no greater pride as a businessman | 作为商人我更自豪 |
| 178 | knowing that fact. | 知道这个事实。 |
| 179 | I work here like 12 years with him. | 我在这工作了12年 |
| 180 | He take care about you. | 他照顾你。 |
| 181 | If you need any help or any problem, he can help you. | 如果你需要任何帮助或任何问题, 他可以帮助你。 |
| 182 | He's a very nice person, the best. | 他是个好人 最好的 |
| 183 | I try to lead by example and respect the people | 我试着以身作则,尊重人民 |
| 184 | that have shown loyalty to the business | 对企业表示忠诚 |
| 185 | because it's not how many ice cubes you sell every year. | 因为不是你每年卖多少冰块 |
| 186 | It's the people that come here every day | 每天都有人来这里 |
| 187 | and bring their talent and their love | 带着他们的才能和爱 |
| 188 | and their elbow grease because without that, | 和他们的肘部油脂 因为没有这个, |
| 189 | we don't succeed as a business. | 我们不成功作为一个生意。 |
| 190 | You want me to cut? | 你要我剪吗? |
| 191 | Yeah, this much. | 是啊,这么多。 |
| 192 | Yeah, that's it. | 是的,就是这样。 |
| 193 | Never at any point when I was the bartender | 我当酒保时从未有过 |
| 194 | would I ever have imagined | 我怎么会想到 |
| 195 | that I would be a business owner one day. | 有一天我会成为一个企业主。 |
| 196 | The major operating costs for this business | 这一业务的主要业务费用 |
| 197 | are labor, rent, utilities, insurance, | 劳动,租金,水电,保险, |
| 198 | and the expenses that are associated with the deliveries. | 和与交货有关的费用。 |
| 199 | Utilities, water, power are between three and 4% | 公用事业、水、电在3%至4%之间 |
| 200 | of our operating expenses. | 我们的业务费用。 |
| 201 | And then our freezer vans that we use | 然后我们用冷藏车 |
| 202 | to deliver ice throughout New York City | 给整个纽约市送冰 |
| 203 | cost on average between 80 and $90,000. | 平均费用在80至90 000美元之间。 |
| 204 | Aside from the initial cost of the vehicle, | 除了车辆的初始成本外, |
| 205 | they have to be outfitted to carry the freezer equipment | 他们必须装配 携带冷藏设备 |
| 206 | and also be insulated, have adjustments to the motor | 并且被隔热, 对电动机进行调整 |
| 207 | and to the suspension in order to make it sustainable | 暂停谈判,以使其可持续 |
| 208 | to deliver ice all day. | 整天送冰块 |
| 209 | Over the past 12 years, | 过去12年来, |
| 210 | we've seen a steady revenue growth | 收入稳定增长 |
| 211 | of between 37 and 38% each year. | 每年37%至38%。 |
| 212 | And average monthly revenue | 和平均月收入 |
| 213 | for the first nine months of 2025 | 2025年头9个月 |
| 214 | has been $225,000 a month. | 一个月225 000美元。 |
| 215 | So our brand recognition is undeniable at this point, | 因此,我们的品牌认可是不可否认的, |
| 216 | given all that we've done for the game. | 我们为游戏所做的一切 |
| 217 | We are the premier cocktail ice company on the planet. | 我们是全球首家鸡尾酒冰厂 |
| 218 | So if I were to put a number on the valuation | 所以,如果我在估价上加一个数字 |
| 219 | of the business that we have built, | 我们所建立的企业, |
| 220 | that number would be easily between $15 and $20 million. | 这个数字很容易在1 500万至2 000万美元之间。 |
| 221 | Since we started this business, | 自从我们开始了这个生意, |
| 222 | in this country alone, | 在这个国家, |
| 223 | dozens of companies like ours have opened, | 像我们这样的数十家公司已经开业了 |
| 224 | essentially imitating our business model. | 基本上模仿我们的经营模式。 |
| 225 | If they don't operate in my neighborhood | 如果他们不在我的附近活动 |
| 226 | and they're not trying to eat my lunch, | 他们不想吃我的午餐, |
| 227 | then more power to them. | 然后给他们更多的力量。 |
| 228 | Intellectual property is very, it's tenuous. | 知识产权很脆弱 |
| 229 | You can't really patent an ice cube. | 你不能给冰块申请专利 |
| 230 | You can't trademark using a band saw to cut an ice cube. | 你不能用带子锯割冰块 |
| 231 | It's just not possible. | 这是不可能的 |
| 232 | And that's good because that would be very un-American. | 这是很好的,因为这将是非常非美国人。 |
| 233 | At a certain point, it dawned on us | 在某一时刻,它忽然降临到我们身上 |
| 234 | that we're not bartenders anymore. | 我们不再是酒保了 |
| 235 | We're ice men now. | 我们现在是冰人了 |
| 236 | And that's a difficult transition to accept, | 这是很难接受的转变, |
| 237 | but also was very empowering | 但也非常有权力 |
| 238 | because that meant that we had succeeded. | 因为这意味着我们成功了。 |
| 239 | Every time I get behind the bar today, | 今天我每次在酒吧后面的时候 |
| 240 | I still feel the same inclinations and exhilaration | 我仍然有同样的倾向和兴奋感 |
| 241 | and obligation to honor my training and my pedigree | 和义务 尊重我的训练 和我的血统 |
| 242 | every time I shake or stir a cocktail. | 每次我摇晃或搅动鸡尾酒。 |
| 243 | Being in New York City where I've lived my entire life | 身在纽约市 我一辈子都住在那里 |
| 244 | and making people happy with their drinks | 并使人们享受他们的饮料, |
| 245 | that they're enjoying at their favorite bars and restaurants, | 他们在他们最喜欢的酒吧和餐馆享受, |
| 246 | I could only imagine doing that | 我只能想象这样 |
| 247 | somewhere else where that might be appreciated. | 在别的地方,这是值得赞赏的。 |
| 248 | But I think that in a city of 8.2 million people | 但我认为在820万人的城市 |
| 249 | that I've always called home, this is more than enough. | 我总是打电话回家 这已经足够了 |
| 250 | Josh, I'm in the middle of this video shoot | 乔希,我在录像中 |
| 251 | and I'm about to use this beautiful chisel | 我要用这只漂亮的凿子 |
| 252 | that you made me to cut some ice for Business Insider. | 你逼我为商业内幕剪冰 |
| 253 | It is beautiful and you're gonna see it | 这是美丽的,你会看到它 |
| 254 | all over the interwebs very soon, I promise. | 我保证很快就会在网络上出现 |
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