领导力学院：万豪酒店CEO的商业策略揭秘 | 2026.7.
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:01 | For nearly a century, we've had some guiding principles | 近一个世纪以来 我们有一些指导原则 |
| 0:04 | that have guided how we run the business. | 指导我们如何经营生意 |
| 0:06 | We welcome all to our hotels | 欢迎大家来到我们的酒店 |
| 0:08 | and we create opportunity for all. | 我们为所有人创造机会。 |
| 0:11 | And we're never gonna deviate from those principles. | 我们永远不会偏离那些原则。 |
| 0:37 | You became CEO in 2021. | 你在2021年成为CEO. |
| 0:43 | February of 21. | 二十一年二月, of. |
| 0:44 | February of 21, the most difficult circumstances imaginable. | 21年2月,最困难的情况可以想象。 |
| 0:48 | I mean, first of all, obviously the pandemic, | 我的意思是,首先, 很明显的流行病, |
| 0:50 | at one point, your hotels were basically closed, you know. | 有一次 你们的酒店基本上关门了 |
展开字幕全文（59 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | For nearly a century, we've had some guiding principles | 近一个世纪以来 我们有一些指导原则 |
| 2 | that have guided how we run the business. | 指导我们如何经营生意 |
| 3 | We welcome all to our hotels | 欢迎大家来到我们的酒店 |
| 4 | and we create opportunity for all. | 我们为所有人创造机会。 |
| 5 | And we're never gonna deviate from those principles. | 我们永远不会偏离那些原则。 |
| 6 | You became CEO in 2021. | 你在2021年成为CEO. |
| 7 | February of 21. | 二十一年二月, of. |
| 8 | February of 21, the most difficult circumstances imaginable. | 21年2月,最困难的情况可以想象。 |
| 9 | I mean, first of all, obviously the pandemic, | 我的意思是,首先, 很明显的流行病, |
| 10 | at one point, your hotels were basically closed, you know. | 有一次 你们的酒店基本上关门了 |
| 11 | Yeah. | 对 |
| 12 | At the time, we probably had 8,000 hotels globally. | 当时,我们在全球大概有8000家酒店. |
| 13 | A third of them were closed down. | 其中三分之一被关闭。 |
| 14 | And the vacancy rates for the others | 以及其他人的出缺率 |
| 15 | had to be through the roof. | 必须穿过屋顶。 |
| 16 | Our global revenue dropped by 92%. | 我们的全球收入下降了92%。 |
| 17 | That's unheard of. | 闻之未闻. |
| 18 | I mean, had you ever imagined a 92% drop in revenue? | 你有没有想过收入会下降92%? |
| 19 | No, in fact, I was gonna say, | 不,事实上,我想说, |
| 20 | if somebody had a fair critique of us, | 如果有人对我们有公平的批评 |
| 21 | they would say we've been a, | 他们会说我们是... |
| 22 | we erred on the side of conservatism | 我们犯了保守主义的错误 |
| 23 | in terms of stewardship of the balance sheet. | 在资产负债表的管理方面。 |
| 24 | But in my 31 years there, | 但是在我的31年里, |
| 25 | not once did I ever see somebody run a pro forma | 我从来没有见过有人在做一个形式 |
| 26 | that said, what does the P&L look like | 说明P&L是什么样子的 |
| 27 | if revenue drops 92%? | 如果收入下降92%? |
| 28 | It was uncharted. | 这是未知的。 |
| 29 | Unimaginable. | 不可思议. |
| 30 | And then the other tragedy was your CEO, Arnie Sorensen, | 另一场悲剧是你的首席执行官 阿尼·索伦森 |
| 31 | was suffering severe cancer and died. | 患有严重的癌症并死亡。 |
| 32 | Incredibly sad, a great man, great leader. | 令人难以置信的悲伤, 一个伟大的人,伟大的领导者。 |
| 33 | So what was it like taking over in February of 2021 | 2021年2月接手时是什么感觉? |
| 34 | under those circumstances? | 在这种情况下? |
| 35 | And what was your theory of the case? | 那你的理论是什么? |
| 36 | What did you think your job was? | 你以为你的工作是什么? |
| 37 | Yeah, well, my friends at the Wall Street Journal | 是啊,我在华尔街日报的朋友 |
| 38 | didn't make it easier. | 并没有让它更容易。 |
| 39 | They published an article the day of my appointment | 他们刊登了一篇文章 我预约当天 |
| 40 | with a sentence that said, | 有一句话说, |
| 41 | Capuano takes on the hardest job in American business. | 卡普阿诺承担了美国商业中最难的工作. |
| 42 | So if I wasn't nervous before, | 所以如果我以前不紧张的话 |
| 43 | I wasn't responsible for that. | 这事不是我干的 |
| 44 | I know you weren't. | 我知道你没有。 |
| 45 | Maybe the way I would describe it, | 也许我会描述它的方式, |
| 46 | I was appointed on a Sunday night. | 我星期天晚上被任命 |
| 47 | Bill Marriott打电话告诉我董事会选了我 | |
| 48 | as, by the way, only the fourth CEO | 顺便说一句 只有第四位首席执行官 |
| 49 | the company's had in a hundred years. | 公司百年过去了 |
| 50 | And as he often does in his sort of simple | 就像他经常做的 那种简单的 |
| 51 | but very wise way, he really gave me clarity of purpose. | 但是非常明智的方式, 他真的给了我明确的目的。 |
| 52 | And what he said was, nobody wishes more than me | 他说,没有人比我更希望 |
| 53 | that I could hit the pause button, | 我可以按暂停按钮, |
| 54 | get the world to stop spinning for a bit | 让世界停止转动一下 |
| 55 | so we could properly mourn our friend Arnie. | 这样我们就能好好悼念我们的朋友阿尼了 |
| 56 | He said, and you're gonna have to figure out | 他说,你必须想明白 |
| 57 | in a very personal way how to manage through that grief. | 以非常个人的方式 如何克服悲伤。 |
| 58 | He said, but you're gonna have to compartmentalize it | 他说,但你必须把它分割开 |
| 59 | because whether you don't, | 因为如果你不这样做, |
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