WSJ：为什么邮轮公司要收购加勒比海私人岛屿 | 2025.
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:02 | This once barren stretch of Grand Bahama Island will soon become Celebration Key, a 65-acre | 这片曾经贫瘠的大巴哈马岛 很快将成为庆祝钥匙,65英亩 |
| 0:08 | development with a mile-long white sand beach, freshwater lagoons, and a water park. | 开发有一英里长的白沙滩,淡水泻湖,以及水上公园. |
| 0:13 | Carnival Cruise Line is pouring $600 million into this tropical escape, exclusive to its | 嘉年华巡洋舰队正投入6亿美元 用于这次热带逃生 独家的 |
| 0:18 | passengers. | 乘客们 |
| 0:19 | The first phase is set to open in July 2025. | 第一阶段定于2025年7月开放。 |
| 0:22 | It's part of a growing trend of private islands and destinations, owned and operated by cruise | 这是私人岛屿和目的地日益增长的趋势的一部分, 由游轮拥有和经营 |
| 0:27 | lines themselves. | 线条本身。 |
| 0:28 | It makes a lot of economic sense for them. | 这对于他们来说具有很大的经济意义. |
| 0:30 | They're able to keep the passengers on the ship within their own ecosystems. | 他们能够把船上的乘客留在自己的生态系统内. |
| 0:34 | But experts worry these developments drain local tourism, pulling profits from small | 但专家担心这些发展 耗尽了当地旅游业的利润 |
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| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | This once barren stretch of Grand Bahama Island will soon become Celebration Key, a 65-acre | 这片曾经贫瘠的大巴哈马岛 很快将成为庆祝钥匙,65英亩 |
| 2 | development with a mile-long white sand beach, freshwater lagoons, and a water park. | 开发有一英里长的白沙滩,淡水泻湖,以及水上公园. |
| 3 | Carnival Cruise Line is pouring $600 million into this tropical escape, exclusive to its | 嘉年华巡洋舰队正投入6亿美元 用于这次热带逃生 独家的 |
| 4 | passengers. | 乘客们 |
| 5 | The first phase is set to open in July 2025. | 第一阶段定于2025年7月开放。 |
| 6 | It's part of a growing trend of private islands and destinations, owned and operated by cruise | 这是私人岛屿和目的地日益增长的趋势的一部分, 由游轮拥有和经营 |
| 7 | lines themselves. | 线条本身。 |
| 8 | It makes a lot of economic sense for them. | 这对于他们来说具有很大的经济意义. |
| 9 | They're able to keep the passengers on the ship within their own ecosystems. | 他们能够把船上的乘客留在自己的生态系统内. |
| 10 | But experts worry these developments drain local tourism, pulling profits from small | 但专家担心这些发展 耗尽了当地旅游业的利润 |
| 11 | businesses. | 企业。 |
| 12 | This is the economics of the private islands of cruises. | 这是私人游轮岛屿的经济. |
| 13 | For cruise passengers, access to these private destinations is free. | 邮轮乘客可以免费进入这些私人目的地。 |
| 14 | But the real profit for the cruise lines comes from on-island spending. | 但游轮的实际利润来自岛内支出. |
| 15 | Cruise lines have figured out ways to upcharge folks left and right, so similar to what you | 巡航线已经想出办法 向左右的人收费了 跟你一样 |
| 16 | find at a theme park. | 在一个主题公园找到。 |
| 17 | Not everything comes for free. | 不是所有东西都是免费的 |
| 18 | The idea is to keep them in these private destinations for a particular amount of time, | 想法是把它们留在这些私人目的地 一段时间, |
| 19 | four hours, six hours, whatever, and to basically keep them spending there and not leave. | 4小时,6小时,什么的, 基本上让他们在那里度过而不离开。 |
| 20 | Take MSC's private island, Ocean Key. | 夺取MSC的私人岛屿"海洋钥匙". |
| 21 | While there are free food options like a food court and a barbecue buffet, specialty shops | 虽然有免费的食品选择,如食物场和烧烤自助餐, 特色商店 |
| 22 | cost extra, like the ice cream parlor. | 额外花费,像冰淇淋店。 |
| 23 | And standard beach access comes with a cruise ticket. | 而标准的海滩通道则带有邮轮票. |
| 24 | But cabanas can range from an extra $278 to $422, or even more depending on season and | 但卡巴纳人可以从额外的278美元到422美元不等,甚至更多取决于季节和时间 |
| 25 | location. | 地点。 |
| 26 | And all this keeps money within the cruise ecosystem. | 这一切都把钱 留在了巡航生态系统。 |
| 27 | If a cruise ship goes to another port and just lets people out, they're going to visit | 如果一艘邮轮去另一个港口 然后放人出去 他们会去的 |
| 28 | other businesses, and that's money that the cruise line is not making itself. | 其它企业, 和这是钱 邮轮自己没有赚。 |
| 29 | Whereas if they go to the private island, the passengers get off the ship, and when | 如果他们去私家岛 乘客就会下船 什么时候 |
| 30 | they buy drinks, buy food, buy souvenirs, that's money that the cruise line itself | 他们买饮料,买食物,买纪念品 这就是游轮本身的钱 |
| 31 | is directly making. | 正在直接制作。 |
| 32 | And it's paying off. | 则果报. |
| 33 | Perfect Day at Coco Cay cost Royal Caribbean over $250 million in renovations. | 在可可礁的完美日花费了 超过2.5亿澳元的翻修费用 |
| 34 | But a UBS analysis estimated the island was on track to generate an additional $100 million | 但UBS分析估计,该岛有望再产生1亿美元 |
| 35 | in annual profit, based on its first few months. | 年利润,按头几个月计算。 |
| 36 | And the same analysis estimates that Carnival's Celebration Key could generate around $150 | 同样的分析估计嘉年华的"庆祝钥匙" 可以产生大约150美元 |
| 37 | million in profit in its first full year. | 首年利润百万. |
| 38 | It's expected to become Carnival's most profitable private destination. | 预计将成为嘉年华最有利可图的私人目的地. |
| 39 | But critics are concerned about the rise of these private locations. | 但批评者对这些私人地点的兴起感到关切. |
| 40 | Over the past decade, at least four new private destinations have opened, with even more under | 在过去十年中,至少有四个新的私人目的地已经开放,其中更多的目的地已经开放。 |
| 41 | construction. | 建筑业。 |
| 42 | The more and more we see these islands built out, the less we'll see ships visiting more | 我们越是看到这些岛屿建起来, 我们就越不会看到船只来探险 |
| 43 | traditional ports. | 传统端口。 |
| 44 | Historically, Caribbean countries have generated revenue from cruise tourism through several | 从历史上看,加勒比国家通过下列途径从游轮旅游中获得收入: |
| 45 | channels. | 频道。 |
| 46 | Private islands create another revenue stream for countries, with cruise lines securing | 私人岛屿为各国创造新的收入来源,确保游轮航线安全 |
| 47 | multimillion-dollar contracts for land through 100-year leases. | 通过100年的租约获得数百万美元的土地合同。 |
| 48 | But we have such little information about the details of these agreements, what the | 但是,关于这些协定的细节,我们所知甚少。 |
| 49 | lease agreement is, what the sale price was, and so on. | 租赁协议是,什么是销售价格,等等。 |
| 50 | Cruise lines say these islands can also help ease congestion at packed ports and serve | 巡航线说这些岛屿也能帮助缓解满载港口的拥堵,并提供服务 |
| 51 | as backup stops when bad weather disrupts itineraries. | 当恶劣天气扰乱行程时 备份就会停止 |
| 52 | But critics argue that private islands cut into previously reliable revenue streams, | 但批评者认为 私人岛屿 切断了以前可靠的收入来源, |
| 53 | like passenger spending in ports and local job creation. | 例如港口的客运开支和当地就业机会的创造。 |
| 54 | The communities and the businesses that have come to rely on the money that comes in when | 社区 和企业 来依赖 钱来时, |
| 55 | cruise ships dock and hundreds, if not thousands of passengers get off, that money might dry | 游轮停靠 数百、甚至几千名乘客下车 这笔钱可能会耗尽 |
| 56 | up and instead go to these private islands. | 转而去这些私人岛屿。 |
| 57 | Restaurants are not getting the businesses they used to get, the souvenir vendors and | 餐馆得不到他们以前得到的生意, 纪念品销售商和 |
| 58 | so on. | 诸如此类。 |
| 59 | Experts also worry that private islands could allow companies to bypass traditional port | 专家们还担心私人岛屿可能让公司绕过传统港口 |
| 60 | fees and taxes. | 收费和税收。 |
| 61 | All of these traditional avenues of flowing into the Caribbean economies are either totally | 流入加勒比经济的所有传统渠道,要么是完全 |
| 62 | curtailed or limited by the private islands. | 受私人岛屿限制。 |
| 63 | But the Bahamian Ministry of Tourism says that cruise passengers who only visit private | 但是巴哈马旅游部说, 游轮乘客只参观私人 |
| 64 | islands actually pay a higher passenger tax. | 岛屿实际缴纳较高的客运税. |
| 65 | And a value-added tax implemented in 2024 ensures that goods and services on private | 2024年实行的增值税确保私人货物和服务 |
| 66 | islands are taxed the same as those outside the cruise ecosystem, something that hasn't | 对岛屿的征税与对游轮生态系统以外的岛屿的征税相同,有些地方没有 |
| 67 | been required in the past. | 过去曾有过要求。 |
| 68 | Royal Caribbean and MSC said most workers on Coco Cay and Ocean Key are Bahamian locals. | 皇家加勒比和海安会说,可可礁和海洋礁的大部分工人是巴哈马当地人。 |
| 69 | And in a statement, Carnival says they've teamed up with the Bahamian government to | 嘉年华在一份声明中说 他们和巴哈马政府合作 |
| 70 | ensure mutual benefits. | 确保互惠互利。 |
| 71 | It is hard to underplay how important tourism is to these economies. | 很难低估旅游业对这些经济体的重要性。 |
| 72 | Anything that would lead a cruise line to perhaps sail elsewhere is something they want | 任何能引导游轮航行到别处的东西,都是他们想要的 |
| 73 | to avoid. | 以避免。 |
| 74 | So there is the extent to which they are willing to play ball because it is such a major driver | 因此,他们愿意打球的程度 因为它是一个如此大的驱动器 |
| 75 | of economic activity for these countries. | 这些国家的经济活动。 |
| 76 | The Caribbean is the world's leading hub for cruise lines, with about 44 percent of | 加勒比是世界主要游轮枢纽,大约44% |
| 77 | cruise passengers traveling to the region in 2023. | 2023年前往该地区的邮轮旅客. |
| 78 | Experts say tourism ministries have historically measured success by the number of visitors | 专家说,旅游部历史上通过游客人数衡量成功 |
| 79 | they attract, and cruise lines brought almost 13 million to the Caribbean that year. | 他们吸引,游轮当年给加勒比带来了近1300万条. |
| 80 | Cruise lines come in and say we will bring in so much investment, we will create so many | 巡航线进来说我们会带来这么多投资,我们会创造这么多 |
| 81 | jobs and so on, and they give them very large-sounding numbers and we will increase the number of | 工作等等, 他们给他们很多的音效, 我们将增加数量 |
| 82 | visitors coming to your country. | 来你们国家的游客。 |
| 83 | And they oftentimes present what, when we're able to check them, oftentimes turn out to | 他们常常展示什么, 当我们能够检查他们, 经常变成 |
| 84 | be very rosy and unrealistic figures to the country that they're negotiating with. | 对于他们与之谈判的国家来说, |
| 85 | But with the success of private destinations in the Caribbean, cruise lines are expanding | 但随着加勒比私人目的地的成功 游轮正在扩张 |
| 86 | to new locations worldwide. | 到世界各地新地点。 |
| 87 | Royal Caribbean's upcoming destination, Perfect Day Mexico, is slated to open in 2027. | 皇家加勒比海即将到来的目的地墨西哥完美日预定于2027年开放. |
| 88 | I really do think it's an idea that cruise lines are going to export to other markets | 我确实觉得邮轮会出口到其他市场 |
| 89 | Some of those will be successes, some may not be, but I think to the extent that they | 其中一些将是成功的,有些可能不是,但我认为它们的程度是 |
| 90 | can create these closed ecosystems, they're going to try to see if that will work in a | 它们会试着看看这是否会在 |
| 91 | different market because it's been so successful in the Caribbean. | 不同的市场,因为它在加勒比非常成功。 |
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