【商业思维】想赢就必须吃苦 · 成功的代价与回报
共 2 集
剧集目录
| 集 | 标题 | 时长 |
|---|---|---|
| P1 | 【商业思维】想赢就必须吃苦 · 成功的代价与回报 中英字幕 | 18:14 |
| P2 | 【商业思维】想赢就必须吃苦 · 成功的代价与回报 无字幕 | 18:14 |
P1 · 【商业思维】想赢就必须吃苦 · 成功的代价与回报 p01 中英字幕 (P1)
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | Everybody wants you to believe that the world around you is kind, nice, docile. | 每个人都希望你相信 你周围的世界是善良的 温柔的 |
| 0:05 | Everybody's got your back. | 每个人都会支持你 |
| 0:06 | The truth of the matter is, it's not. | 事情的真相是,它不是。 |
| 0:08 | You are at war with those around you in most things in life if you want to win. | 你要是想赢,你就要和你身边的人开战 |
| 0:14 | You have competitors who want to kill you. | 你有竞争者想杀你 |
| 0:16 | You have competitors who want your mate instead of you. | 你有竞争对手想要你的伴侣而不是你 |
| 0:19 | The hard truth about the world today is we're still humans that haven't evolved all the way from apes. | 当今世界的严酷真相是,我们仍然是人类,还没有从猿人那里彻底进化出来. |
| 0:24 | We are trying to pretend like society is easy, like there is no undercurrent, | 我们试图假装 社会是容易的, 像没有底线, |
| 0:30 | like everybody wants to be your friend, and the truth of the matter is, that's not true at all. | 就像每个人都想成为你的朋友, 事情的真相是, 这根本不是真的。 |
| 0:34 | And so today I want to talk to you about what it actually takes to win, | 所以今天我想跟你谈谈 要赢得什么 |
展开字幕全文（461 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | Everybody wants you to believe that the world around you is kind, nice, docile. | 每个人都希望你相信 你周围的世界是善良的 温柔的 |
| 2 | Everybody's got your back. | 每个人都会支持你 |
| 3 | The truth of the matter is, it's not. | 事情的真相是,它不是。 |
| 4 | You are at war with those around you in most things in life if you want to win. | 你要是想赢,你就要和你身边的人开战 |
| 5 | You have competitors who want to kill you. | 你有竞争者想杀你 |
| 6 | You have competitors who want your mate instead of you. | 你有竞争对手想要你的伴侣而不是你 |
| 7 | The hard truth about the world today is we're still humans that haven't evolved all the way from apes. | 当今世界的严酷真相是,我们仍然是人类,还没有从猿人那里彻底进化出来. |
| 8 | We are trying to pretend like society is easy, like there is no undercurrent, | 我们试图假装 社会是容易的, 像没有底线, |
| 9 | like everybody wants to be your friend, and the truth of the matter is, that's not true at all. | 就像每个人都想成为你的朋友, 事情的真相是, 这根本不是真的。 |
| 10 | And so today I want to talk to you about what it actually takes to win, | 所以今天我想跟你谈谈 要赢得什么 |
| 11 | the things that nobody will tell you, because it's politically incorrect to say them today. | 没有人会告诉你的 因为今天说这些是不正确的 |
| 12 | But you don't come to this channel for me to tell you the things to make you feel good. | 但你不会来这个频道 让我告诉你的事情 让你感觉很好。 |
| 13 | You come to this channel to have the life that you actually want. | 你来到这个频道是为了拥有你真正想要的生活。 |
| 14 | Let's get into it, because 2026 is going to be either a bitch or your bitch. | 让我们开始吧,因为2026 将是一个婊子或你的婊子。 |
| 15 | The truth of the matter is, to win, you have to suffer. | 事情的真相是,要赢,就得受苦. |
| 16 | There is no other way around it. | 没有别的办法了。 |
| 17 | It's going to be harder than you think. | 它会比你想的更难。 |
| 18 | It's going to take longer than you think. | 这需要比你想象的时间更长。 |
| 19 | You will lose friends, but you will also gain them in the end. | 你会失去朋友 但你最终也会得到他们 |
| 20 | And it will only be worth it because you kept going. | 这才值得,因为你一直这样 |
| 21 | There's a famous entrepreneur by the name of Ben Horowitz, | 有个著名的企业家叫本·霍罗威茨 |
| 22 | and he wrote a book called The Hard Thing About Hard Things, where he says the most | 他写了一本名为《艰难的事情》的书 书里他所说的最 |
| 23 | perfect line about entrepreneurship and leadership. | 关于创业和领导力的完美路线。 |
| 24 | He said, | 他说, |
| 25 | your job as a leader is mostly just getting all the way to the truth. | 你作为领导者的工作 大多只是去了解真相 |
| 26 | And this video today isn't meant to be motivation. | 而今天的这段视频 并不是为了激发人们的热情 |
| 27 | It's meant to tell you the | 是为了告诉你 |
| 28 | thing that too many people on the internet will not tell you. | 互联网上太多的人不会告诉你 |
| 29 | And there's really four things. | 则真有四谛. |
| 30 | Four-hour work weeks, they don't fucking work. | 四小时的工作周,他们不他妈的工作。 |
| 31 | Everybody is trying harder than you think they are. | 每个人都比你想象的更努力 |
| 32 | There is more competition than you want, and most people do not communicate honestly. | 竞争比你想的要多 大多数人不诚实交流 |
| 33 | So I want to talk first about the people and the communication, | 所以我想先谈谈人民和沟通 |
| 34 | because we have to live with the reality that the world is not always gentle and easy, | 因为我们必须面对现实 世界并不总是温柔和轻松 |
| 35 | like that we have to be what Robert Greene, who was on this podcast, | 罗伯特·格林是播客 |
| 36 | amazing episode, if you haven't listened to that one, that you really have to be what | 惊人的一集,如果你没有听那一个, 你真的必须是什么 |
| 37 | he calls a strategic warrior, someone who deeply understands human psychology, | 他称一个战略战士, 一个深刻理解人类心理学的人, |
| 38 | who realizes not all of those who are close to you should be close to you, | 他们不晓得与你亲近的人, |
| 39 | and who plays the game to win. | 和谁玩游戏赢得。 |
| 40 | So most psychologists will say that to be successful in life, | 所以大多数心理学家会说 要成功的生活, |
| 41 | you have to have difficult conversations, right? | 你不得不有困难的对话,对不对? |
| 42 | We've all heard that. | 我们都听说过。 |
| 43 | You have to have conflict. | 你必须有冲突。 |
| 44 | I want you armed for that conflict with the six types of people | 我想让你武装起来 与这六类人的冲突 |
| 45 | that you will engage with as a leader. | 以领袖身份与你接触 |
| 46 | And there is this exact type of person, | 还有这样的人 |
| 47 | whether you lead your family, your friends, your community, a business. | 无论你领导你的家人,你的朋友,你的社区,一个企业。 |
| 48 | And I want you to notice these types of people when you see them, | 我希望你看到这些类型的人 |
| 49 | because you will win less if you do not. | 因为如果你不赢,你赢的会更少。 |
| 50 | The first one is what I'll call the reactive responder. | 第一种是我所说的反应者。 |
| 51 | So this is a person who snaps quickly, who's always telling you how overwhelmed they are, | 因此,这是一个人谁快速的发抖, 他总是告诉你,他们有多不堪重负, |
| 52 | who when asked how they are replies, I'm busy, who looks a little frazzled and frantic. | 当被问及他们是如何回答时,我很忙,谁看起来有点惊慌和疯狂。 |
| 53 | You can almost always tell them even by their physiognomy, which is how they look. | 你几乎可以总是告诉他们, 即使通过他们的生理学, 这就是他们的样子。 |
| 54 | They kind of give off a little bit of the energy that says, oh, that wasn't me. | 他们有一点精力 说,哦,那不是我。 |
| 55 | Somebody else did it. | 别人干的 |
| 56 | It wasn't my fault. | 这不是我的错。 |
| 57 | A little frantic like this, right? | 有点疯狂,对不对? |
| 58 | The second is the emotional empath. | 第二是情感共鸣 |
| 59 | This is a person who says they feel too much. | 这个人说他们感觉太多了 |
| 60 | Everyone else doesn't feel as much as they do. | 彼诸众生不觉如是. |
| 61 | They cry in inappropriate moments. | 他们哭在不恰当的时刻。 |
| 62 | They do not fully understand what's going on in their own body. | 他们并不完全理解自己身体里发生了什么 |
| 63 | So they project it onto everybody else. | 所以他们把它投向其他人。 |
| 64 | So oftentimes you feel scared to bring something up with these people because | 所以,你常常觉得害怕 提出的东西与这些人,因为 |
| 65 | you know they're going to be emotional when they respond. | 他们的反应会很激动的 |
| 66 | And so you've got to act like the adult. | 所以你得表现得像成年人 |
| 67 | Then we've got the pleasing pushover. | 然后我们得到了令人愉快的推移。 |
| 68 | This person wants everybody to like them. | 这个人希望每个人都喜欢他们 |
| 69 | They're the class puppy dog. | 他们是班上的狗。 |
| 70 | They're always excited about what's happening, | 他们总是对正在发生的事情感到兴奋, |
| 71 | excited good, excited bad, trying to figure out what to do next. | 兴奋的好,兴奋的坏, 试图找出下一步要做什么。 |
| 72 | I think about the guy from the office space with the red stapler, you know, Milton, | 我想到办公室里那个 拿着红色订书机的家伙 米尔顿 |
| 73 | who just like wants other people to like him. | 喜欢别人喜欢他 |
| 74 | This person often called the doormat because they do get walked over. | 这个人经常叫门垫 因为他们确实走过。 |
| 75 | And unless they change their ways, can often get pushed around. | 除非他们改变方式,否则他们经常会被推倒。 |
| 76 | Then we've got the aggressive attacker. | 然后我们得到了进攻者。 |
| 77 | This person wins more often in the short term because they're super aggressive. | 这个人在短期内更经常地获胜,因为他们是超级激进的. |
| 78 | They say everything they're thinking. | 众说一切想. |
| 79 | They push people around. | 他们推人左右。 |
| 80 | They're kind of a bully, right? | 他们是那种欺负,对不对? |
| 81 | We've all met this person. | 我们都见过这个人了 |
| 82 | And because society has gotten more polite, | 因为社会越来越有礼貌了 |
| 83 | the truth though is they will not get away with it forever. | 真理是他们不会永远得逞。 |
| 84 | Long term, this type of person implodes. | 长期,这种人会爆炸. |
| 85 | They're seen through and people will leave them. | 他们被看穿了 人们会离开他们 |
| 86 | You'll notice them by the way they always speak the loudest in meetings, | 你会注意到他们的方式 他们总是在会议上说话最响亮, |
| 87 | you know, interrupt other people, use aggressive body language postures | 你知道,打断别人,使用攻击性的身体语言姿势 |
| 88 | to push people around, get too close to you. | 来逼人 接近你 |
| 89 | Then we got the constant whiner. | 然后我们不断抱怨。 |
| 90 | This is a person who is always the victim. | 这个人总是受害者 |
| 91 | Everything is somebody else's fault. | 一切都是别人的错 |
| 92 | Someone is always wrong. | 总有人错了 |
| 93 | Something is always wrong. | 总是有问题 |
| 94 | When you ask how they're doing, | 当你问他们怎么样了时 |
| 95 | they tell you about all the things that aren't going so great, | 他们告诉你那些不妙的事 |
| 96 | you know, or they'll give you along like, oh, it's fine. | 你知道,否则他们会给你 像,哦,没关系。 |
| 97 | Now this person won't succeed big in life because nobody likes to be around whiners | 现在这个人不会成功 因为没有人喜欢在抱怨 |
| 98 | and positive people statistically make more money. | 从统计学上讲,积极分子赚的钱更多。 |
| 99 | Lastly, the strategic leader. | 最后,战略领袖。 |
| 100 | This is the rational fighter. | 这是理智的战士。 |
| 101 | They project calm when everything around them is chaos. | 当周围的一切都是混乱时,他们就表示平静。 |
| 102 | They down regulate others. | 他们控制着别人 |
| 103 | They hold firm when they need to. | 他们需要的时候会坚守 |
| 104 | And this is what you want to be if you want to succeed in life. | 这就是你想成为的 如果你想要成功的生活。 |
| 105 | I'm sorry to say this, but don't listen to anybody else who says, | 很抱歉这么说 但别听别人说 |
| 106 | oh, you can cry if you want to. | 哦,你可以哭,如果你想的话。 |
| 107 | Oh, you can just say your truth out loud. | 你可以大声说出来 |
| 108 | Oh, it's fine. | 哦,没关系。 |
| 109 | No, no, no, no. | 释曰. |
| 110 | Those people will forever rent apartments and at most get to middle management. | 这些人会永远租公寓 最多只能到中层管理 |
| 111 | They will not have the happiest of marriages. | 他们不会有最幸福的婚姻。 |
| 112 | And this is a cold, hard, ugly, brutal truth | 这是一个冷酷,硬, 丑陋,残酷的事实 |
| 113 | that if you want to be a real leader, | 如果你想成为真正的领袖 |
| 114 | you have to look other people in the face calmly in a time of chaos, | 在混乱的时代 你必须冷静地看着别人的脸 |
| 115 | completely unemotionally. | 完全没有感情 |
| 116 | And when they're upset, still feel like the ship captain in the middle of the storm, | 当他们心烦意乱时 仍然觉得自己像暴风雨中的船长 |
| 117 | like you are going to get them to the destination that they need to go to. | 就像你会带他们去 他们需要去的目的地。 |
| 118 | This is what you need to be if you want to win. | 这是你需要的,如果你想赢。 |
| 119 | Half the job of winning is communicating intelligently, | 一半的胜利工作是明智的沟通 |
| 120 | is having conversations nobody else is willing to have | 是谈话 没有人愿意有 |
| 121 | and having them like they are an easy day at the beach. | 并使他们像在海滩上一样,成为容易的一天。 |
| 122 | Because most people will not hold the line. | 因为大多数人不会坚持下去。 |
| 123 | Most people will let their emotions run them. | 大多数人会让他们的情绪支配他们。 |
| 124 | Most people will show you their stripes. | 大多数人会给你看他们的条纹。 |
| 125 | Most people never do the difficult things that need to be done | 大多数人从不做需要做的事 |
| 126 | in order to have the life that they want to have. | 为了拥有他们想要的生活 |
| 127 | But that is not going to be you. | 但这不是你 |
| 128 | What's fascinating is as you become the strategic leader, | 令人着迷的是,当你成为战略领袖, |
| 129 | you'll start to notice which of these avatars are around you. | 你会发现你身边是哪个阿凡达人 |
| 130 | And you'll figure out like, I know how this person's going to react. | 你会明白的 我知道这个人会怎样反应 |
| 131 | I know how they're going to be when they sit at the table. | 我知道他们坐在桌子上会怎样 |
| 132 | I know what their next reaction is. | 我知道他们的下一个反应是什么 |
| 133 | And you'll be able to tell by somebody's reaction | 你就能从别人的反应中得知 |
| 134 | exactly what cards they actually have. | 他们到底有什么牌? |
| 135 | I had one yesterday. | 我昨天吃了一个 |
| 136 | A guy came in all upset. | 一个家伙进来了,很不高兴。 |
| 137 | Oh, I can't believe you're doing business with this guy. | 真不敢相信你和这家伙做生意 |
| 138 | He lied to me. | 他骗了我。 |
| 139 | He cheated from me. | 他欺骗了我。 |
| 140 | How could you do this? | 你怎么能这么做? |
| 141 | He was so overly aggravated. | 他太严重了 |
| 142 | I realized, oh, what does Macbeth say? | 我意识到,哦,麦克白怎么说? |
| 143 | Thou doth protest too much. | 你抗议太多。 |
| 144 | What does that typically mean? | 这通常是什么意思? |
| 145 | That that guy might be doing a little lying, cheating, and stealing. | 那个家伙可能在撒谎 作弊 偷东西 |
| 146 | And so most people will never pause to see the people around them | 所以大多数人永远不会停下来 看到周围的人 |
| 147 | in these difficult conversations. | 在这些艰难的对话中。 |
| 148 | But that is not going to be you. | 但这不是你 |
| 149 | The second thing I want us to bring into 2026 is this. | 第二件事,我要我们带 2026年是这个。 |
| 150 | Everybody is trying harder than you think. | 每个人都比你想象的更努力 |
| 151 | You will never succeed just because you want to, | 你永远不会成功 只是因为你想, |
| 152 | just because you manifest it, just because you think you deserve it, | 只是因为你表现它, 只是因为你认为你应得的, |
| 153 | just because you sit and flow. | 只是因为你坐着流畅。 |
| 154 | All of that is total and complete bullshit. | 所有这一切都是完全和完全的废话。 |
| 155 | How do I know? | 我怎么会知道? |
| 156 | Because I know thousands of the most successful people in the world, | 因为我认识数以千计最成功的人 |
| 157 | and nobody, not a single one of them, | 没有人,没有一个是他们的。 |
| 158 | have said they achieved it through flow state. | 说他们通过流动状态实现了 |
| 159 | That is like some craziness on the internet | 这就像一些疯狂 在互联网上 |
| 160 | that somebody is trying to tell you while they're actually working | 有人试图告诉你 当他们真的工作 |
| 161 | way harder than you can ever imagine. | 比你想象的还难 |
| 162 | They're like the duck on top of the water, | 他们就像水上鸭子 |
| 163 | paddling like a motherfucker trying to get you to think | 像个混蛋一样横行 试图让你思考 |
| 164 | that they just glide with the wind. | 他们随风而逝 |
| 165 | Do not listen to them. | 别听他们的 |
| 166 | Do not listen to the people that post their fancy cars | 别听那些贴出豪华车的人的话 |
| 167 | that show their beach photos every day that say like, | 每天都在沙滩上拍照 说 |
| 168 | oh, eating a cheeseburger but with a six pack. | 哦,吃一个芝士汉堡 但与六包。 |
| 169 | You're like, no, you're not. | 你就像,不,你没有。 |
| 170 | You're not doing that. | 你不能这样做。 |
| 171 | They're working really hard. | 他们工作很辛苦 |
| 172 | They're not eating that cheeseburger. | 他们不吃芝士汉堡。 |
| 173 | And so everybody is trying harder than you think. | 所以每个人都比你想的更努力 |
| 174 | And there's actually science behind this. | 背后其实还有科学 |
| 175 | So this is called the effort heuristic. | 所以这叫做努力修炼。 |
| 176 | So we assume others put in less effort than they actually did. | 所以,我们假设其他人投入的精力比他们实际投入的要少。 |
| 177 | This is from the University of Illinois. | 这是伊利诺伊大学的 |
| 178 | And the finding is we all assume that most other people | 发现的是,我们都认为大多数其他人 |
| 179 | put in less effort than they actually did. | 投入比他们实际付出的少。 |
| 180 | But it came easier for them than it actually did. | 但对他们来说比实际容易 |
| 181 | But the truth is often quite the opposite. | 但事实往往恰恰相反。 |
| 182 | So like, for instance, I got to meet this famous person | 比如说,我要去见一个名人 |
| 183 | who I won't name because I'm a lady. | 因为我是位女士,所以不会给她起名 |
| 184 | But I didn't realize originally when I met this famous person | 但当初遇到这个名人的时候,我并不知道 |
| 185 | that they wanted to compete with me. | 他们想和我竞争 |
| 186 | We became friends. | 我们成了朋友。 |
| 187 | I thought we were buddies. | 我以为我们是朋友 |
| 188 | And they talked about, oh, everything's so amazing. | 他们谈论,哦,一切都如此惊人。 |
| 189 | We're growing so much. | 我们长大了 |
| 190 | I've had all this success. | 我有过这一切的成功。 |
| 191 | And then I started hearing some snickerings around. | 然后,我开始听到一些 夹击周围。 |
| 192 | And it turns out behind the scenes, lawsuits and fraud | 结果在幕后,诉讼和欺诈 |
| 193 | and things not going well and revenue numbers not real. | 情况不妙 收入数字也不是真的 |
| 194 | And so don't believe everybody's highlight real. | 不要相信每个人的亮点都是真实的。 |
| 195 | Because there's also something called the iceberg illusion, | 因为还有一种叫冰山幻觉 |
| 196 | which is 90% of the effort out there, you guys, it's invisible. | 这是90%的努力 在那里,你们,这是看不见的。 |
| 197 | Harvard and Berkeley did this study | 哈佛和伯克利进行了这项研究 |
| 198 | on what they call effort concealment, | 他们妄自尊大, |
| 199 | which is fascinating. | 令人着迷 |
| 200 | Humans only see the visible 10% of someone's work. | 人类只看到某人10%的可见作品. |
| 201 | The remaining 90% is usually private, unshared or hidden, | 剩下的90%通常是私人的,不分享的或隐藏的, |
| 202 | which creates the illusion of this tiny little iceberg | 这造就了这个小冰山的幻觉 |
| 203 | when in reality there's all this down below it. | 当现实中, 这一切的下面。 |
| 204 | And this applies to everything, success, burnout, performance. | 这适用于一切,成功,燃烧,表现。 |
| 205 | So everybody else's highlight real is making you think you're behind. | 所以,其他人的亮点 真正的是让你觉得你落后。 |
| 206 | But the truth is you just aren't seeing their mess. | 但事实是,你只是没有看到他们的混乱。 |
| 207 | Everybody's got one. | 每个人都有一个。 |
| 208 | You're competing against the top 1%. | 你竞争的是前1% |
| 209 | You fall online, not the actual population, by the way. | 顺便说一句,你倒在网络上,而不是真正的人口。 |
| 210 | So it looks like everyone else is doing more than you. | 看来其他人都比你多 |
| 211 | In reality, you're comparing yourself to outliers. | 现实中,你把自己比作外人 |
| 212 | And listen, this is so true. | 听着,这是真的 |
| 213 | And just go try it. | 试试看 |
| 214 | For instance, I saw this thing on the internet | 例如,我在网上看到这个东西 |
| 215 | where a guy talked about how he used AI to do this crazy task. | 有个家伙在谈论他如何利用AI完成这个疯狂的任务。 |
| 216 | And it was so easy. | 很简单 |
| 217 | And AI did it 100% for him. | 而AI为他做了100%. |
| 218 | And he made money using a robot. | 他用机器人赚钱 |
| 219 | Then I had my entire seven-person YouTube team and I. | 然后,我得到了我的整个七人YouTube团队和我。 |
| 220 | Go try to recreate it. | 去重新创造它。 |
| 221 | What do you think happened? | 你觉得发生了什么? |
| 222 | We got like $20 and a toothpick at the end of this thing. | 我们得到了20美元和牙签 在这件事情的结尾。 |
| 223 | The AI didn't work. | AI没有成功. |
| 224 | We're like shaking hands. | 我们就像握手。 |
| 225 | We're selling stuff hand-to-hand. | 我们在手工销售东西 |
| 226 | We're going and picking it up. | 我们要去捡起来。 |
| 227 | It's costing us more money than it's making us. | 耗资比我们多 |
| 228 | It's just not as easy as people make it look. | 它只是不像人们想象的那么容易。 |
| 229 | And so I just don't want you to think that you are rare | 所以我不想让你觉得自己很罕见 |
| 230 | because you're not achieving. | 因为你没有成就 |
| 231 | You are actually like everybody else. | 你和别人一样 |
| 232 | There's something called the survivorship bias, | 有个叫生存偏见的东西 |
| 233 | which is you compare yourself to the winners, | 这是你们与胜利者们的比拟, |
| 234 | not the strugglers, right? | 不是斗争者,对不对? |
| 235 | So this is a famous study by Kahneman, | 这是卡恩曼的著名研究 |
| 236 | which he has lots of econ studies. | 他有很多的经济学研究。 |
| 237 | But the juxt of this one is that humans overlook | 但这一个的和数是人类忽略 |
| 238 | all the people who quit, failed, burned out, | 所有退出,失败,烧掉的人, |
| 239 | and basically had worse outcomes. | 基本上结果更糟糕 |
| 240 | And for some reason, we have this bias, | 出于某种原因,我们有这种偏见, |
| 241 | probably because it's what keeps us going, | 可能是因为它让我们继续前进 |
| 242 | where you only see the ones that make it. | 在那里,你只看到 那些做它。 |
| 243 | So I promise you, everyone is working harder | 我答应你,大家都在努力工作 |
| 244 | than you think they are, even if they make it look easy, | 比你想象的要简单,即使他们看起来容易, |
| 245 | maybe especially then. | 也许特别的 |
| 246 | If you think there's a single podcaster out there | 如果你觉得外面有一只脚踏车 |
| 247 | that's growing like crazy while not obsessing on it, | 这就像疯狂的成长 而不迷恋它, |
| 248 | I've got some fucking news for you. | 我有一些他妈的消息给你。 |
| 249 | And the news is that ain't true. | 新闻是不是真的 |
| 250 | This is hard. | 这很难。 |
| 251 | And so there's more and better competition than you want. | 所以,有 更多的更好的竞争 比你想要的。 |
| 252 | There's a beautiful truth. | 有一个美丽的真理。 |
| 253 | Even though there's more competition, | 虽然竞争比较激烈, |
| 254 | and even though everybody's trying, | 虽然大家都在努力 |
| 255 | most people won't work as hard as is necessary to win. | 多数人不会为赢而努力 |
| 256 | There are also, on the flip side, | 也有,在反面, |
| 257 | more people who are playing the game | 更多玩游戏的人 |
| 258 | than you could ever imagine. | 无法想象 |
| 259 | Like everybody will tell you in the beginning, | 就像大家一开始会告诉你的那样 |
| 260 | oh, you can go do it. | 哦,你可以做到这一点。 |
| 261 | And then what happens? | 然后会发生什么? |
| 262 | Well, you ask them to buy your product, | 你让他们买你的产品 |
| 263 | and what do they do? | 他们做什么? |
| 264 | Not buy your product. | 不买你的产品。 |
| 265 | This is called optimism bias. | 这被称为乐观偏见。 |
| 266 | Like you think you'll win more easily | 碞钩粄穦墓眔虏虫 |
| 267 | than the data suggests. | 比数据显示的要多 |
| 268 | And so University College of London | 所以伦敦大学学院 |
| 269 | had this study showing that humans | 研究显示人类 |
| 270 | systematically underestimate the risks, | 系统地低估风险, |
| 271 | overestimate their likelihood of success, | 高估了他们成功的可能性, |
| 272 | especially in competitive domains | 特别是在竞争领域 |
| 273 | like business, athletics. | 像生意,运动。 |
| 274 | Founders usually think their idea is special or different. | 创始人通常认为他们的想法是特殊的或不同的. |
| 275 | Or have you ever heard anybody say like, | 或者你曾经听到有人说, |
| 276 | when you're like, who else does this? | 当你喜欢, 还有谁这样做? |
| 277 | They're like, we don't have any competition. | 他们喜欢,我们没有任何竞争。 |
| 278 | The science says you're delusional by design. | 科学上说你是妄想症 |
| 279 | This is why when founders come to me with ideas, | 这就是为什么当创始人来找我的想法, |
| 280 | I almost never look at the idea | 我几乎从不看这个主意 |
| 281 | and our investment business first. | 和我们的投资业务先。 |
| 282 | We invested in, I don't know, 33 companies in one fund, | 我们在一个基金里投资了33家公司 |
| 283 | 100 plus companies in our holding company. | 我们控股公司100多家公司. |
| 284 | And I never vet only the idea. | 我从来没有审查过这个想法。 |
| 285 | I vet the founder. | 我审查创始人。 |
| 286 | Because the only real differentiator is you | 因为唯一不同的是你 |
| 287 | and how much pain you're willing to take. | 还有你愿意承受多少痛苦 |
| 288 | So when we've looked at 1,200 deals a year, | 当我们一年看1200个交易时 |
| 289 | I know this to be true. | 我知道这是真的。 |
| 290 | The real screen happens on the you. | 真正的屏幕发生在你身上。 |
| 291 | So you have to be a little delusional, | 所以你得有点妄想症 |
| 292 | otherwise you won't make it. | 否则你就活不下去了 |
| 293 | But you've also got to know what's happening out there. | 但你也得知道外面发生了什么 |
| 294 | You've got to know about something | 你必须要知道一些事情 |
| 295 | called the overconfidence effect, | 被称为过度自信效应, |
| 296 | that people think they're above average, | 人们认为他们高于平均水平, |
| 297 | which is statistically impossible. | 这在统计学上是不可能的。 |
| 298 | Not everybody can be above average, right? | 不是每个人都可以高于平均水平,对不对? |
| 299 | Like this is just math. | 就像这只是数学。 |
| 300 | I'm no mathematician, but I think that's how this works. | 我不是数学家,但我想这就是这个方法。 |
| 301 | And this is fascinating. | 这是令人着迷的。 |
| 302 | There's a study from this guy by the name of Svensson | 有个叫斯文森的书 |
| 303 | in the 80s. | 80年代时 |
| 304 | Then it's been expanded and replicated dozens of times. | 后经扩建复制数十次. |
| 305 | The finding is 80% of people think | 80%的人认为 |
| 306 | they are above average drivers. | 他们比一般车手还要多 |
| 307 | 80%。 80%。 80%。 | |
| 308 | 68% think they're above average entrepreneurs. | 68%认为他们高于一般企业家. |
| 309 | Mathematical reality, only 50% can be. | 数学现实,只有50%可以. |
| 310 | So your competitors think they're better than you | 所以,你的竞争者认为 他们比你更好 |
| 311 | and some actually are. | 而实际上有些是。 |
| 312 | And even crazier, we gravitate to the same idea. | 更疯狂的是,我们喜欢同一个想法。 |
| 313 | Which is why when I look at investments, | 这就是为什么当我看投资, |
| 314 | and we help members of the boardroom scale their businesses, | 我们帮助董事会成员 扩大他们的生意, |
| 315 | most of them are trying to tackle the exact same problems | 他们大多是想解决同样的问题 |
| 316 | in the exact same ways. | 同样的方式。 |
| 317 | We have to work really hard to teach our 1% entrepreneurs | 我们一定要努力教1%的企业家 |
| 318 | how to get beyond that. | 如何超越这一点。 |
| 319 | And there's like a famous Harvard Business School study | 还有哈佛商学院的著名研究 |
| 320 | called the Startup Gold Rush. | 叫做启动黄金狂欢 |
| 321 | And basically it says that people gravitate | 基本上它说 人们引力 |
| 322 | towards the same hard problems. | 对同样的难题。 |
| 323 | So founders will do what's called clustering | 所以,创始人会做所谓的集群 |
| 324 | around high status ideas. | 围绕高地位的想法。 |
| 325 | So you guys could guess what that would be now. | 这样你们就可以猜到现在的情况了 |
| 326 | Two letters, AI, right? | 两个字母,AI,对不对? |
| 327 | Fintech 消费者应用软件. | |
| 328 | And what does this do? | 这有什么用? |
| 329 | It creates this like hyper competition | 它创造了这样的竞争 |
| 330 | even when they, the founders, believe their idea is unique. | 即使他们,创始人,相信他们的想法是独一无二的. |
| 331 | And so this means if you're in a sexy space, | 所以这意味着如果你在一个性感的空间, |
| 332 | you're competing with hundreds, thousands of smart people. | 你和成千上万聪明人竞争 |
| 333 | If you're in a boring space, you're competing with less | 如果你在无聊的空间里 你和更少的人竞争 |
| 334 | because boring is often not as competitive. | 因为无聊往往没有那么有竞争力。 |
| 335 | Let's go to the math. | 让我们去计算。 |
| 336 | So this is where the illusion sort of shatters. | 这就是幻觉的破灭之处。 |
| 337 | If you look at how many startups exist right now, | 如果你看看现在有多少创业者 |
| 338 | let's look at all across the globe, so all across the world. | 让我们看看全球, 全世界。 |
| 339 | 305 million startups are made every year. | 每年有3.05亿家初创企业。 |
| 340 | 100 million new businesses open annually. | 每年有1亿家新企业开业. |
| 341 | And there are currently 30 million active startups | 目前有三千万个活跃的创业者 |
| 342 | competing globally at any moment. | 随时都在竞争 |
| 343 | That's why then nobody else is doing this | 所以别人才这么做 |
| 344 | is almost impossible. | 这几乎是不可能的。 |
| 345 | In the US, if you're like, well, not in the world, | 在美国,如果你喜欢,嗯,不是在世界上, |
| 346 | what about just the US? | 那美国呢? |
| 347 | That's 5.5 million new businesses that were created | 新建了550万家企业 |
| 348 | in the US in the last year alone. | 在美国,仅去年一年。 |
| 349 | 10% to 15% classifies high growth. | 10%至15%将高增长分类. |
| 350 | That's 550,000 startups a year | 每年有55万个创业者 |
| 351 | entering really competitive markets. | 进入真正的竞争市场。 |
| 352 | And the number of new businesses, | 以及新企业的数量, |
| 353 | how much has it grown over the years? | 这些年来它发展了多少? |
| 354 | Well, since 2019, it's doubled. | 从2019年起,翻了一番 |
| 355 | So either way, you have more competition | 所以,不管怎么样,你有更多的竞争 |
| 356 | than you want to admit. | 而不是你想承认 |
| 357 | And some of them are better than you. | 有些还比你强 |
| 358 | And so when you realize this, it is okay to fail. | 所以,当你意识到这一点, 它是好的失败。 |
| 359 | It is okay to struggle. | 斗争是正常的。 |
| 360 | You're going to continue to win if you don't give up. | 不退则续胜. |
| 361 | But let's be reasonable about what the numbers actually are. | 但是,让我们来解释一下实际的数字。 |
| 362 | If you want to have the life that you want, | 如果你想过你想过的生活 |
| 363 | you've got to look the numbers hard in the face | 你一定要仔细看数字 |
| 364 | and decide anyway. | 做决定吧 |
| 365 | That's why I want to come to this next one, | 所以我想参加下一场比赛 |
| 366 | which is four-hour work weeks do not work. | 4小时的工作周不工作。 |
| 367 | Now, I've become friendly with Tim Ferriss. | 现在,我和蒂姆・费里斯变得友好了 |
| 368 | I think he's the man. | 我觉得他就是那个人 |
| 369 | The book changed my life in many, many ways. | 这本书在许多方面改变了我的生活。 |
| 370 | He's a stud, super brilliant. | 他是个超棒的壮男 |
| 371 | And I think I'm very lucky to get to talk to him. | 我想我很幸运能和他谈谈 |
| 372 | That said, I don't think he actually believes | 这么说 我觉得他不相信 |
| 373 | that four-hour work weeks are real. | 四小时工作周是真实的 |
| 374 | It was his theory and a framework and a formula | 这是他的理论 框架和公式 |
| 375 | for sort of escaping corporate monotony | 为了逃避公司垄断 |
| 376 | and not doing dumb work and leveraging your intelligence. | 不做蠢事 利用你的智力 |
| 377 | But here's what the math says. | 但这里的数学说。 |
| 378 | 85% to 90% of businesses require active involvement. | 85%至90%的企业需要积极参与。 |
| 379 | And startup and small business data sets | 启动和小企业数据集 |
| 380 | show 85% of early stage companies | 显示85%的早期公司 |
| 381 | require the founder to be daily involved in operations. | 要求创建者每天参与操作。 |
| 382 | Even the US Small Business Administration | 甚至美国小企业管理局 |
| 383 | and businesses under $2 million in revenue, | 收入不足200万美元的企业, |
| 384 | you want to know how much the founders work? | 想知道创始人的工作是多少吗? |
| 385 | On average, 52 hours per week. | 平均每周52小时. |
| 386 | That's 13x more than four-hour work weeks. | 这是13x超过4小时的工作周。 |
| 387 | And if you go, OK, what about this thing called passive income | 如果你去,OK, 那这个叫被动收入的东西呢? |
| 388 | that everybody is talking about? | 大家都在说些什么? |
| 389 | Well, according to the Federal Reserve Survey, | 根据联邦储备调查 |
| 390 | only 11% of Americans earn any passive income at all. | 只有11%的美国人赚取任何被动收入。 |
| 391 | And of those, 75% comes from real estate | 其中75%来自房地产 |
| 392 | requiring some management. | 需要一些管理。 |
| 393 | So truly passive monthly income represents | 所以,真正的被动月收入代表 |
| 394 | less than 1% of all income earned in the US. | 不到美国所有收入的1%。 |
| 395 | Translation, the passive income ecosystem | 翻译,被动收入生态系统 |
| 396 | that lots of people online talk about, | 很多人在网上谈论, |
| 397 | it applies to, what, 0.5% of the population | 适用于0.5%的人口。 |
| 398 | for probably some small percentage of their total income? | 可能只占他们总收入的一小部分? |
| 399 | I'm not saying you can't do it. | 我不是说你做不到 |
| 400 | We have lots of different revenue streams. | 我们有很多不同的收入来源。 |
| 401 | And in the boardroom, we teach people | 在董事会里,我们教人 |
| 402 | about getting lots of revenue streams in their business. | 在他们的生意中获得很多收入流。 |
| 403 | But with zero work ever, I don't know. | 但从没有工作过,我不知道 |
| 404 | I haven't met it yet. | 我还没有遇到它。 |
| 405 | And if we want to go really deep into this one, | 如果我们想深入探讨这个 |
| 406 | most of these automated businesses, | 大多数自动化企业 |
| 407 | you want to know what the failure rate is for them? | 你想知道他们的失败率是多少? |
| 408 | 97%。 | |
| 409 | The autopilot online businesses, like e-commerce, dropshipping, | 自动驾驶在线企业,如电子商务,滴水, |
| 410 | affiliate marketing, and many digital products, | 子公司营销和许多数字产品, |
| 411 | the data, most of these stores never actually make it. | 数据,大多数这些商店 从来没有真正做到这一点。 |
| 412 | And what's fascinating about small businesses | 以及小生意的魅力 |
| 413 | that we've realized over the last five years | 五年来我们意识到 |
| 414 | is most small businesses fail. | 大多数小企业都失败了。 |
| 415 | 90% of them fail. | 其中90%失败. |
| 416 | And the reason why they fail is two reasons. | 他们失败的原因有两个。 |
| 417 | They don't have an operating system | 没有操作系统 |
| 418 | and they don't have advisors telling them | 他们没有顾问告诉他们 |
| 419 | where all the potholes lay. | 所有坑洞都埋在这里 |
| 420 | And so what we realized after talking | 我们说话后发现的 |
| 421 | to 14,000 entrepreneurs is if we could give founders | 给一万四千个创业者 如果我们能给创始人 |
| 422 | an operating system plus advisors | 操作系统加顾问 |
| 423 | who had already been there done that, | 谁已经在那里做了, |
| 424 | we could increase the success rate | 我们可以提高成功率 |
| 425 | of startups across this country. | 这个国家的创业者。 |
| 426 | And so we did that in something called | 所以,我们做了一个叫 |
| 427 | the contrarian boardroom, where we teach | 反面的会议室,我们在那里教书 |
| 428 | a couple hundred entrepreneurs per year | 每年几百名企业家 |
| 429 | who are on a path to do at least seven figures | 谁是在道路上做 至少7个数字 |
| 430 | or more in revenue how to grow their businesses | 或更多收入 如何发展企业 |
| 431 | profitably, consistently, sustainably | 有利、持续、可持续 |
| 432 | with an operating system and advisors. | 拥有操作系统和顾问。 |
| 433 | If that sounds like you, go to the link below | 如果这听起来像你,去下面的链接 |
| 434 | or go to contrarianthinking.co | 或者去反思索。 科 |
| 435 | and apply to the boardroom. | 并申请到董事会。 |
| 436 | We are here to help entrepreneurship suck less | 我们是来帮助创业的 少吸一点 |
| 437 | and make more money. | 赚更多钱 |
| 438 | Now what's fascinating about the data | 数据有什么吸引人之处 |
| 439 | 我说的, Shopify说95%的商店, | |
| 440 | they never make a single sale. | 他们从不做单笔买卖。 |
| 441 | Amazon fulfilled by Amazon, so Amazon FBA, 90% fail rate. | 亚马逊实现,所以亚马逊FBA90%的失败率. |
| 442 | Or they plateau it, let me tell you how much, | 或者他们固定它, 让我告诉你多少, |
| 443 | a hundred bucks a month in profit. | 一个月赚一百块 |
| 444 | So I think the truth of the matter is | 所以我认为事情的真相是 |
| 445 | we overestimate how much money people are making. | 我们高估了人们赚了多少钱 |
| 446 | We do social comparison theory, | 我们做社会比较理论, |
| 447 | where we compare our worst to other people's best. | 在那里,我们比较我们最坏 和别人最好的。 |
| 448 | The University College of London says | 伦敦大学学院说 |
| 449 | the brain defaults to upward comparison, | 大脑默认向上比较, |
| 450 | meaning you compare yourself to people doing better. | 意思是你把自己和别人比起来做得更好 |
| 451 | You ignore the tens of millions | 你无视千万 |
| 452 | or hundreds of millions of people doing worse. | 或数亿人做更坏。 |
| 453 | And like you and I, we use the wrong measuring stick. | 就像你和我一样 我们用错了测量棒 |
| 454 | So I want you to remember this. | 所以我希望你记住这一点。 |
| 455 | Don't compare other people's highlight reel | 别比别人的亮点 |
| 456 | to your reality. | 为你的现实。 |
| 457 | And when it makes you think you're behind, | 当你觉得自己落后的时候 |
| 458 | remember you're actually not. | 记住你其实不是。 |
| 459 | Keep going because the only way you fail is if you quit. | 继续吧,因为你失败的唯一办法就是放弃 |
| 460 | But I promise you, some days you're going to want to. | 但我向你保证 有一天你会愿意的 |
| 461 | And 2026 is going to be your year if you do not. | 如果你不这么做 2026年将是你的一年 |
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P2 · 【商业思维】想赢就必须吃苦 · 成功的代价与回报 p02 无字幕 (P2)
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | Everybody wants you to believe that the world around you is kind, nice, docile, everybody's | 每个人都希望你相信 你周围的世界是善良的 温柔的 每个人都是 |
| 0:05 | got your back. | 得到了你的后卫。 |
| 0:06 | The truth of the matter is, it's not. | 事情的真相是,它不是。 |
| 0:08 | You are at war with those around you, | 你在和周围的人交战 |
| 0:11 | in most things in life, if you want to win. | 在生活中的大多数事情, 如果你想赢得。 |
| 0:14 | You have competitors who want to kill you, | 你有竞争者想要杀了你, |
| 0:16 | you have competitors who want your mate instead of you. | 你有竞争对手想要你的伙伴而不是你 |
| 0:19 | The hard truth about the world today is | 当今世界最难的事实是 |
| 0:21 | we're still humans that haven't evolved all the way from apes. | 我们还是人类 还没有从猿人那里进化出来 |
| 0:24 | We are trying to pretend | 我们试图假装 |
展开字幕全文（461 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | Everybody wants you to believe that the world around you is kind, nice, docile, everybody's | 每个人都希望你相信 你周围的世界是善良的 温柔的 每个人都是 |
| 2 | got your back. | 得到了你的后卫。 |
| 3 | The truth of the matter is, it's not. | 事情的真相是,它不是。 |
| 4 | You are at war with those around you, | 你在和周围的人交战 |
| 5 | in most things in life, if you want to win. | 在生活中的大多数事情, 如果你想赢得。 |
| 6 | You have competitors who want to kill you, | 你有竞争者想要杀了你, |
| 7 | you have competitors who want your mate instead of you. | 你有竞争对手想要你的伙伴而不是你 |
| 8 | The hard truth about the world today is | 当今世界最难的事实是 |
| 9 | we're still humans that haven't evolved all the way from apes. | 我们还是人类 还没有从猿人那里进化出来 |
| 10 | We are trying to pretend | 我们试图假装 |
| 11 | society is easy, like there is no undercurrent, like everybody wants to be your friend, and the | 社会是容易的,就像没有底线一样, 像每个人都想成为你的朋友, |
| 12 | truth of the matter is, that's not true at all. | 事情的真相是, 这根本不是真的。 |
| 13 | And so today I want to talk to you about what it | 今天我想跟你谈谈 |
| 14 | actually takes to win, the things that nobody will tell you, because it's politically incorrect to | 实际上需要赢, 没有人会告诉你的事情, 因为政治不正确到 |
| 15 | say them today. | 今天说吧 |
| 16 | But you don't come to this channel for me to tell you the things to make you feel | 但你不来这个频道 让我告诉你的东西让你觉得 |
| 17 | good. | 不错 |
| 18 | You come to this channel to have the life that you actually want. | 你来到这个频道是为了拥有你真正想要的生活。 |
| 19 | Let's get into it, | 让我们开始吧, |
| 20 | because 2026 is going to be either a bitch or your bitch. | 因为2026年 要么是婊子 要么是你的婊子。 |
| 21 | The truth of the matter is to win, | 事情的真相是赢 |
| 22 | you have to suffer. | 你必须受苦。 |
| 23 | There is no other way around it. | 没有别的办法了。 |
| 24 | It's going to be harder than you think, | 它会比你想的更难, |
| 25 | it's going to take longer than you think, you will lose friends, but you will also gain them | 比你想象的时间还要长 你会失去朋友 但你也会得到他们 |
| 26 | in the end. | 最终。 |
| 27 | And it will only be worth it because you kept going. | 这才值得,因为你一直这样 |
| 28 | There's a famous entrepreneur by | 有个著名企业家 |
| 29 | the name of Ben Horowitz, and he wrote a book called The Hard Thing About Hard Things, where | 本·霍罗威茨的名字, 他写了一本书,名为《难事》,其中 |
| 30 | he says the most perfect line about entrepreneurship and leadership. | 他说,关于创业和领导最完美的一行。 |
| 31 | He said, your job as a leader | 他说,你当领袖的工作 |
| 32 | is mostly just getting all the way to the truth. | 基本上只是去了解真相。 |
| 33 | And this video today isn't meant to be motivation. | 而今天的这段视频 并不是为了激发人们的热情 |
| 34 | It's meant to tell you the thing that too many people on the internet will not tell you. | 这是想告诉你 互联网上太多的人不会告诉你 |
| 35 | And there's really four things. | 则真有四谛. |
| 36 | Four-hour work weeks, they don't fucking work. | 四小时的工作周,他们不他妈的工作。 |
| 37 | Everybody is | 每个人都是 |
| 38 | trying harder than you think they are. | 比你想象的还要努力 |
| 39 | There is more competition than you want, and most people | 竞争胜过你想要的 大多数人 |
| 40 | do not communicate honestly. | 不要诚实地沟通。 |
| 41 | So I want to talk first about the people and the communication, | 所以我想先谈谈人民和沟通 |
| 42 | because we have to live with the reality that the world is not always gentle and easy, like that we | 因为我们必须面对现实 这个世界并不总是温柔和轻松的 |
| 43 | on this podcast, amazing episode, if you haven't listened to that one, that you really have to be | 这个播客,惊人的一集, 如果你没有听那一个, 你真的必须 |
| 44 | what he calls a strategic warrior, someone who deeply understands human psychology, who realizes | 他称之为战略战士, 深知人类心理的人, |
| 45 | not all of those who are close to you should be close to you, and who plays the game to win. | 不是所有与你亲近的人都应该亲近你,谁玩游戏来赢得胜利. |
| 46 | So most psychologists will say that to be successful in life, you have to have difficult | 所以大多数心理学家会说 要在生活中取得成功,你必须有困难 |
| 47 | conversations, right? | 谈话,对不对? |
| 48 | We've all heard that. | 我们都听说过。 |
| 49 | You have to have conflict. | 你必须有冲突。 |
| 50 | I want you armed for that | 我要你拿枪 |
| 51 | conflict with the six types of people that you will engage with as a leader. | 与你作为领导人将要接触的六类人发生冲突。 |
| 52 | And there is this | 还有这个 |
| 53 | exact type of person, whether you lead your family, your friends, your community, a business, | 确切的人类型, 无论你领导你的家人,你的朋友,你的社区,一个企业, |
| 54 | and I want you to notice these types of people when you see them, because you will win less | 我希望你能注意到这些类型的人 当你看到他们, 因为你会少赢 |
| 55 | if you do not. | 如果你没有。 |
| 56 | The first one is what I'll call the reactive responder. | 第一种是我所说的反应者。 |
| 57 | So this is a person who | 所以这个人 |
| 58 | snaps quickly, who's always telling you how overwhelmed they are, who when asked how they | 很快,谁总是告诉你 他们有多不堪重负, 谁当问他们如何 |
| 59 | are replies, I'm busy, who looks a little frazzled and frantic. | 回答,我很忙, 他看起来有点慌张和疯狂。 |
| 60 | You can almost always tell them even | 你几乎可以总是告诉他们,甚至 |
| 61 | by their physiognomy, which is how they look. | 他们的外表就是如此 |
| 62 | They kind of give off a little bit of the energy that | 它们会释放一点能量 |
| 63 | oh, that wasn't me. | 哦,这不是我。 |
| 64 | Somebody else did it. | 别人干的 |
| 65 | Ah, it wasn't my fault. | 这不是我的错 |
| 66 | A little frantic like this, right? | 有点疯狂,对不对? |
| 67 | The second is the emotional empath. | 第二是情感共鸣 |
| 68 | This is a person who says they feel too much. | 这个人说他们感觉太多了 |
| 69 | Everyone | 每个人 |
| 70 | else doesn't feel as much as they do. | 其它感觉也不像他们那样多 |
| 71 | They cry in inappropriate moments. | 他们哭在不恰当的时刻。 |
| 72 | They do not fully understand | 他们不完全理解 |
| 73 | what's going on in their own body, so they project it onto everybody else. | 在他们身体里发生了什么, 所以他们把它投向其他人。 |
| 74 | So oftentimes you feel | 你经常觉得 |
| 75 | scared to bring something up with these people because you know they're going to be emotional | 害怕跟这些人说点什么 因为你知道他们会情绪化 |
| 76 | when they respond, and so you've got to act like the adult. | 当他们回应, 所以你必须像成年人一样。 |
| 77 | Then we've got the pleasing pushover. | 然后我们得到了令人愉快的推移。 |
| 78 | This person wants everybody to like them. | 这个人希望每个人都喜欢他们 |
| 79 | They're the class puppy dog. | 他们是班上的狗。 |
| 80 | They're always | 他们总是 |
| 81 | excited about what's happening, excited good, excited bad, trying to figure out what to do next. | 兴奋的事物,兴奋的好,兴奋的坏, 试图找出下一步要做什么。 |
| 82 | I think about the guy from the office space with the red stapler, you know, Milton, who just like | 我想到那个办公室里 拿着红色订书机的人 Milton 他喜欢 |
| 83 | wants other people to like him. | 想要别人喜欢他 |
| 84 | This person often called the doormat because they do get walked over, | 这个人经常叫门垫 因为他们确实走过, |
| 85 | and unless they change their ways can often get pushed around. | 除非他们改变方式,否则他们往往会被推倒。 |
| 86 | Then we've got the aggressive | 那么我们有攻击性 |
| 87 | attacker. | 攻击者。 |
| 88 | This person wins more often in the short term because they're super aggressive. | 这个人在短期内更经常地获胜,因为他们是超级激进的. |
| 89 | They say everything they're thinking. | 众说一切想. |
| 90 | They push people around. | 他们推人左右。 |
| 91 | They're kind of a bully, right? | 他们是那种欺负,对不对? |
| 92 | We've all met this person, and because society has gotten more polite, the truth, though, is | 我们都见过这个人 因为社会变得更礼貌了 事实是 |
| 93 | they will not get away with it forever. | 他们不会永远逃脱。 |
| 94 | Long term, this type of person implodes. | 长期,这种人会爆炸. |
| 95 | They're seen through | 他们被看穿了 |
| 96 | and people will leave them. | 人们将离开他们。 |
| 97 | You'll notice them by the way they always speak the loudest in meetings, | 你会注意到他们的方式 他们总是在会议上说话最响亮, |
| 98 | you know, interrupt other people, use aggressive body language postures to push people around, | 你知道,打断其他人, 使用攻击性的身体语言姿势 推人周围, |
| 99 | get too close to you. | 靠近点 |
| 100 | Then we got the constant whiner. | 然后我们不断抱怨。 |
| 101 | This is a person who is always the victim. | 这个人总是受害者 |
| 102 | Everything is somebody else's fault. | 一切都是别人的错 |
| 103 | Someone is always wrong. | 总有人错了 |
| 104 | Something is always wrong. | 总是有问题 |
| 105 | When you | 当你 |
| 106 | ask how they're doing, they tell you about all the things that aren't going so great, | 问他们怎么做, 他们告诉你所有的事情 是不好的, |
| 107 | you know, or they'll give you along like, oh, it's fine. | 你知道,否则他们会给你 像,哦,没关系。 |
| 108 | Now, this person won't succeed big in life | 现在,这个人不会在生活中成功 |
| 109 | because nobody likes to be around whiners, and positive people statistically make more money. | 因为没有人喜欢在抱怨, 和积极的人们在统计 赚更多的钱。 |
| 110 | Lastly, the strategic leader. | 最后,战略领袖。 |
| 111 | This is the rational fighter. | 这是理智的战士。 |
| 112 | They project calm when everything around | 周围的一切都平静下来 |
| 113 | them is chaos. | 他们是混乱的。 |
| 114 | They down regulate others. | 他们控制着别人 |
| 115 | They hold firm when they need to, and this is what you | 当他们需要的时候,他们坚守, 这就是你 |
| 116 | want to be if you want to succeed in life. | 如果你想在生活中获得成功,就想成为 |
| 117 | I'm sorry to say this, but don't listen to anybody | 很抱歉这么说,但别听任何人的 |
| 118 | else who says, oh, you can cry if you want to. | 还有谁说,哦,你可以哭 如果你想。 |
| 119 | Oh, you can just say your truth out loud. | 你可以大声说出来 |
| 120 | Oh, | 瓳 |
| 121 | it's fine. | 没事的 |
| 122 | No, no, no, no. | 释曰. |
| 123 | Those people will forever rent apartments and at most get to | 那些人会永远租公寓 最多可以 |
| 124 | middle management. | 中层管理人员。 |
| 125 | They will not have the happiest of marriages. | 他们不会有最幸福的婚姻。 |
| 126 | And this is a cold, hard, ugly, | 这是一个寒冷, 硬,丑陋, |
| 127 | brutal truth that if you want to be a real leader, you have to look other people in the face calmly | 残酷的真理 如果你想成为真正的领导者 你必须冷静地看着别人的脸 |
| 128 | in a time of chaos, completely unemotionally. | 在一个混乱的时期, 完全没有情感。 |
| 129 | And when they're upset, still feel like the ship | 当他们心烦意乱时 仍然感觉自己像飞船一样 |
| 130 | captain in the middle of the storm, like you are going to get them to the destination that they | 舰长在风暴中, 就像你会把他们带到目的地 |
| 131 | need to go to. | 必须去。 |
| 132 | This is what you need to be. | 这就是你需要的。 |
| 133 | If you want to win, half the job of winning is | 如果你想赢,一半的工作就是赢 |
| 134 | communicating intelligently, is having conversations nobody else is willing to have and having them | 智能的沟通,是对话 没有人愿意拥有和拥有 |
| 135 | like they are an easy day at the beach. | 就像他们在海滩上过得轻松一样 |
| 136 | Because most people will not hold the line. | 因为大多数人不会坚持下去。 |
| 137 | Most people | 大多数人 |
| 138 | will let their emotions run them. | 让他们的情绪支配他们 |
| 139 | Most people will show you their stripes. | 大多数人会给你看他们的条纹。 |
| 140 | Most people never | 大多数人从来没有 |
| 141 | do the difficult things that need to be done in order to have the life that they want to have. | 做一些艰难的事 为了拥有他们想要的生活 |
| 142 | But that is not going to be you. | 但这不是你 |
| 143 | What's fascinating is as you become the strategic leader, | 令人着迷的是,当你成为战略领袖, |
| 144 | you'll start to notice which of these avatars are around you. | 你会发现你身边是哪个阿凡达人 |
| 145 | And you'll figure out like, | 你会明白的 |
| 146 | I know how this person's going to react. | 我知道这个人会怎样反应 |
| 147 | I know how they're going to be when they sit at the table. | 我知道他们坐在桌子上会怎样 |
| 148 | I know what their next reaction is. | 我知道他们的下一个反应是什么 |
| 149 | And you'll be able to tell by somebody's reaction exactly | 你就能从别人的反应中得知 |
| 150 | what cards they actually have. | 他们到底有什么牌 |
| 151 | I had one yesterday. | 我昨天吃了一个 |
| 152 | A guy came in all upset. | 一个家伙进来了,很不高兴。 |
| 153 | Oh, | 瓳 |
| 154 | I can't believe you're doing business with this guy. | 真不敢相信你和这家伙做生意 |
| 155 | He lied to me. | 他骗了我。 |
| 156 | He cheated from me. | 他欺骗了我。 |
| 157 | How could | 怎么会 |
| 158 | you do this? | 你这样做? |
| 159 | He was so overly aggravated. | 他太严重了 |
| 160 | I realized, oh, what does Macbeth say? | 我意识到,哦,麦克白怎么说? |
| 161 | Thou doth | 你这样做 |
| 162 | protest too much. | 抗议太多。 |
| 163 | What does that typically mean? | 这通常是什么意思? |
| 164 | That that guy might be doing a little lying, | 那个家伙可能在撒谎 |
| 165 | cheating and stealing. | 欺骗和偷窃。 |
| 166 | And so most people will never pause to see the people around them in these | 所以大多数人永远不会停下来 看到周围的人在这 |
| 167 | difficult conversations. | 很难相处 |
| 168 | But that is not going to be you. | 但这不是你 |
| 169 | The second thing I want us to bring into | 第二件事,我要我们带进 |
| 170 | 2026 is this. | 2026是这个。 |
| 171 | Everybody is trying harder than you think. | 每个人都比你想象的更努力 |
| 172 | Like, you will never succeed just because | 喜欢,你永远不会成功 只是因为 |
| 173 | you want to, just because you manifest it, just because you think you deserve it, just because | 你想,只是因为你表现它, 只是因为你认为你应得的, 只是因为 |
| 174 | you sit and flow. | 你坐着顺流而下 |
| 175 | All of that is total and complete bullshit. | 所有这一切都是完全和完全的废话。 |
| 176 | How do I know? | 我怎么会知道? |
| 177 | Because I know | 因为我知道 |
| 178 | thousands of the most successful people in the world and nobody, not a single one of them, | 数以千计最成功的人 和没有人, 没有他们中的一个, |
| 179 | have said they achieved it through flow state. | 说他们通过流动状态实现了 |
| 180 | That is like some craziness on the internet that | 这就像一些疯狂 在互联网上 |
| 181 | somebody is trying to tell you while they're actually working way harder than you can ever | 有人试图告诉你 当他们实际上 工作的方式比你想得更努力 |
| 182 | imagine. | 想象着 |
| 183 | They're like the duck on top of the water paddling like a motherfucker trying to get you to | 他们就像水面上的鸭子 像一个混蛋试图让你 |
| 184 | think that they just glide with the wind. | 以为他们只是顺风滑翔 |
| 185 | Do not listen to them. | 别听他们的 |
| 186 | Do not listen to the people that | 不要听别人的话 |
| 187 | post their fancy cars that show their beach photos every day that say like, oh, eating a | 张贴他们的豪华车 显示他们的海滩照片 每天说,哦,吃一个 |
| 188 | cheeseburger but with a six pack. | 芝士汉堡,但有一个六包。 |
| 189 | You're like, no, you're not. | 你就像,不,你没有。 |
| 190 | You're not doing that. | 你不能这样做。 |
| 191 | They're | 他们是 |
| 192 | working really hard. | 工作很辛苦 工作很艰苦 |
| 193 | They're not eating that cheeseburger. | 他们不吃芝士汉堡。 |
| 194 | And so everybody is trying harder | ┮┮Τ常荷 |
| 195 | than you think. | 比你想的还要多 |
| 196 | And there's actually science behind this. | 背后其实还有科学 |
| 197 | So this is called the effort heuristic. | 所以这叫做努力修炼。 |
| 198 | So | 这么说 |
| 199 | we assume others put in less effort than they actually did. | 我们假设其他人的努力 不如他们实际做。 |
| 200 | This is from the University of | 这是从大学来的 |
| 201 | Illinois. | 伊利诺伊州 |
| 202 | And the finding is we all assume that most other people put in less effort than they | 发现的是,我们都假设 大多数人投入的精力比他们少 |
| 203 | actually did, that it came easier for them than it actually did. | 事实上,这对他们来说比实际容易。 |
| 204 | But the truth is often quite the | 但事实往往是 |
| 205 | opposite. | 反着. |
| 206 | So like, for instance, I got to meet this famous person who I won't name because I'm a lady. | 所以,比如说,我要去见一个名人 因为我是位女士,所以不会给这个名字 |
| 207 | But I didn't realize originally when I met this famous person that they wanted to compete with | 但我没有意识到 当我遇到这个名人 他们想与 |
| 208 | me. | 来啊 |
| 209 | Like, we became friends. | 我们成了朋友 |
| 210 | I thought we were buddies. | 我以为我们是朋友 |
| 211 | And they talked about, oh, everything's | 他们谈论,哦,一切都 |
| 212 | so amazing. | 好厉害 |
| 213 | We're growing so much. | 我们长大了 |
| 214 | I've had all this success. | 我有过这一切的成功。 |
| 215 | And then I started hearing some | 然后我开始听到一些 |
| 216 | snickering around. | 到处偷懒 |
| 217 | And it turns out behind the scenes, you know, lawsuits and fraud and things | 结果在幕后,你知道, 诉讼和欺诈等等 |
| 218 | not going well and revenue numbers not real. | 收入数字不真实 |
| 219 | And so don't believe everybody's highlight real. | 不要相信每个人的亮点都是真实的。 |
| 220 | Because there's also something called the iceberg illusion, which is 90% of the effort out there, | 因为还有一种叫冰山幻觉的 也就是90%的精力 |
| 221 | guys. | 伙计们。 |
| 222 | It's invisible. | 不可见者. |
| 223 | You know, Harvard and Berkeley did this study on what they call effort | 你知道,哈佛和伯克利 做了这个研究 他们称之为努力 |
| 224 | concealment, which is fascinating. | 隐藏,这是令人着迷的。 |
| 225 | Humans only see the visible 10% of someone's work. | 人类只看到某人10%的可见作品. |
| 226 | The remaining | 其余部分 |
| 227 | 90% is usually private, unshared or hidden, which creates the illusion of this tiny little iceberg | 90%通常是私密的,不共享的或隐藏的,这造成了这个小冰山的幻觉 |
| 228 | when in reality, there's all this down below it. | 当现实中, 这一切的下面。 |
| 229 | And this applies to everything success, burnout, | 这适用于一切成功,燃烧, |
| 230 | performance. | 表现。 |
| 231 | So everybody else's highlight reel is making you think you're behind. | 所以其他人的亮点 都让你觉得自己落后了 |
| 232 | But the truth is | 但事实是 |
| 233 | you just aren't seeing their mess. | 你只是没有看到他们的烂摊子。 |
| 234 | Everybody's got one. | 每个人都有一个。 |
| 235 | You're competing against the top 1%. | 你竞争的是前1% |
| 236 | You | 你们 |
| 237 | fall online, not the actual population, by the way. | 顺便说一句,是网上的,不是实际的人口。 |
| 238 | So it looks like everyone else is doing more | 看来其他人都做得更多了 |
| 239 | than you. | 比你还强 |
| 240 | In reality, you're comparing yourself to outliers. | 现实中,你把自己比作外人 |
| 241 | And listen, this is so true. | 听着,这是真的 |
| 242 | And like, | 喜欢, |
| 243 | just go try it. | 试试看 |
| 244 | Like, for instance, I saw this thing on the internet where a guy talked about | 比如,我在网上看到这个东西 一个家伙在谈论 |
| 245 | how he used AI to do this crazy task. | 他是如何利用AI来完成这个疯狂的任务的. |
| 246 | And it was so easy. | 很简单 |
| 247 | And AI did it 100% for him. | 而AI为他做了100%. |
| 248 | And he made | 他创造了 |
| 249 | money using a robot. | 用机器人赚钱 |
| 250 | Then I had my entire seven person YouTube team and I go try to recreate it. | 然后,我得到了我的全部7个人YouTube团队, 我去尝试重现它。 |
| 251 | What do you think happened? | 你觉得发生了什么? |
| 252 | We got like 20 bucks and a toothpick at the end of this thing. | 我们得到了20块钱和牙签 在这件事情的结尾。 |
| 253 | The AI | 大赦国际 |
| 254 | didn't work. | 没用 |
| 255 | We're like shaking hands. | 我们就像握手。 |
| 256 | We're selling stuff hand to hand. | 我们卖的东西手手。 |
| 257 | We're going to picking it up. | 师拟取之. |
| 258 | It's costing us more money than it's making us. | 耗资比我们多 |
| 259 | It's just not as easy as people make it look. | 它只是不像人们想象的那么容易。 |
| 260 | And so I just don't want you to think that you are rare because you're not achieving. | 所以我不希望你认为你是罕见的 因为你没有实现。 |
| 261 | You are | 琌 |
| 262 | actually like everybody else. | 其实跟其他人一样 |
| 263 | There's something called the survivorship bias, which is you compare | 有种叫生存偏见的 你比较一下 |
| 264 | yourself to the winners, not the strugglers, right? | 对胜利者,而不是斗争者,对不对? |
| 265 | So this is a famous study by Kahneman, | 这是卡恩曼的著名研究 |
| 266 | which he has lots of econ studies. | 他有很多的经济学研究。 |
| 267 | But the juxt of this one is that humans overlook all the people | 但这一个的共鸣是 人类忽略了所有人 |
| 268 | who quit, failed, burned out, and basically had worse outcomes. | 他们退出,失败,烧掉, 基本上结果更糟。 |
| 269 | And for some reason, we have this | 不知为什么 我们有这个 |
| 270 | bias, probably because it's what keeps us going, where you only see the ones that make it. | 偏执,可能是因为它让我们继续前进, 在那里你只看到那些制造它的人。 |
| 271 | So I | 所以说 |
| 272 | promise you, everyone is working harder than you think they are. | 答应你,每个人都比你想的更努力 |
| 273 | Even if they make it look easy, | 即使他们让它看起来容易, |
| 274 | maybe especially then. | 也许特别的 |
| 275 | If you think there's a single podcaster out there that's growing like | 如果你认为外面有一个单一的脚踏车 正在成长 |
| 276 | while not obsessing on it, I've got some fucking news for you. | 虽然不迷恋它, 但我有一些他妈的消息给你。 |
| 277 | And the news is that ain't true. | 新闻是不是真的 |
| 278 | This is hard. | 这很难。 |
| 279 | And so there's more and better competition than you want. | 所以,有 更多的更好的竞争 比你想要的。 |
| 280 | There's a beautiful | 有一个美丽的 |
| 281 | truth. | 事实 |
| 282 | Even though there's more competition, and even though everybody's trying, most people won't | 虽然竞争比较激烈 虽然每个人都在努力 但大多数人不会 |
| 283 | work as hard as is necessary to win. | 努力努力赢得胜利 |
| 284 | There are also on the flip side, more people who are playing the | 另一边还有更多的人在演奏 |
| 285 | game than you could ever imagine. | 游戏是无法想象的 |
| 286 | Like everybody will tell you in the beginning, oh, you can go | 就像大家一开始会告诉你, 哦,你可以走了 |
| 287 | do it. | 做到这一点。 |
| 288 | And then what happens? | 然后会发生什么? |
| 289 | Well, you ask them to buy your product. | 你叫他们买你的产品 |
| 290 | And what do they do? | 他们做什么的? |
| 291 | Not buy | 不买 |
| 292 | your product. | 你的产品。 |
| 293 | This is called optimism bias. | 这被称为乐观偏见。 |
| 294 | Like you think you'll win more easily than the data | 碞钩穦墓眔 ゑ戈虏虫 |
| 295 | suggests. | 建议。 |
| 296 | And so University College of London had this study showing that humans systematically | 所以伦敦大学学院的研究表明 人类有系统 |
| 297 | underestimate the risks, overestimate their likelihood of success, especially in competitive | 低估风险,高估其成功的可能性,特别是在竞争中。 |
| 298 | domains like business, athletics. | 商业、体育等领域。 |
| 299 | Founders usually think their idea is special or different. | 创始人通常认为他们的想法是特殊的或不同的. |
| 300 | Or have | 或者已经 |
| 301 | you ever heard anybody say like, when you're like, who else does this? | 你听过有人说,当你喜欢, 还有谁这样做? |
| 302 | They're like, we don't have | 他们喜欢,我们没有 |
| 303 | competition. | 竞争。 |
| 304 | The science says you're delusional by design. | 科学上说你是妄想症 |
| 305 | This is why when founders come to me with | 这就是为什么当创始人来找我 |
| 306 | ideas, I almost never look at the idea in our investment business first. | 我几乎从不考虑我们投资业务中的想法 |
| 307 | We've invested in, | 我们投资, |
| 308 | I don't know, 33 companies in one fund, a hundred plus companies in our holding company. | 我不知道,一个基金有33家公司,我们控股公司有100多家公司. |
| 309 | And I never vet only the idea. | 我从来没有审查过这个想法。 |
| 310 | I vet the founder because the only real differentiator is you and | 我审查创始人 因为唯一不同的是你和 |
| 311 | how much pain you're willing to take. | 你愿意承受多少痛苦吗? |
| 312 | So, you know, when we've looked at 1200 deals a year, | 所以,你知道,当我们已经看 1200个交易一年, |
| 313 | I know this to be true. | 我知道这是真的。 |
| 314 | The real screen happens on the you. | 真正的屏幕发生在你身上。 |
| 315 | So you have to be a little delusional, | 所以你得有点妄想症 |
| 316 | otherwise you won't make it. | 否则你就活不下去了 |
| 317 | But you also got to know what's happening out there. | 但你也要知道外面发生了什么 |
| 318 | You got to know | 你该知道 |
| 319 | about something called the overconfidence effect that people think they're above average, which is | 所谓的过度自信效应 人们认为他们高于平均水平,即 |
| 320 | statistically impossible. | 统计学上不可能 |
| 321 | Not everybody can be above average, right? | 不是每个人都可以高于平均水平,对不对? |
| 322 | Like this is just math. | 就像这只是数学。 |
| 323 | I'm no mathematician, but I think that's how this works. | 我不是数学家,但我想这就是这个方法。 |
| 324 | And this is fascinating. | 这是令人着迷的。 |
| 325 | There's a study | 有个研究 |
| 326 | from this guy by the name of Svensson in the eighties, then it's been expanded and replicated | 80年代这个叫斯文森的家伙, 之后被扩充和复制了 |
| 327 | dozens of times. | 诵数十遍. |
| 328 | The finding is 80% of people think they are above average drivers. | 发现80%的人认为他们比一般车手要高。 |
| 329 | 80%。 80%。 80%。 | |
| 330 | 68% | |
| 331 | think they're above average entrepreneurs. | 认为他们高于一般的企业家。 |
| 332 | Mathematical reality, only 50% can be. | 数学现实,只有50%可以. |
| 333 | So your | 这么说你 |
| 334 | competitors think they're better than you, and some actually are. | 竞争对手认为他们比你好, 而实际上有些人是。 |
| 335 | And even crazier, we gravitate | 甚至更疯狂,我们引力 |
| 336 | to the same ideas, which is why when I look at investments, and we help members of the boardroom | 所以当我看投资时 我们帮助董事会成员 |
| 337 | scale their businesses, most of them are trying to tackle the exact same problems in the exact same | 他们大多试图解决同样的问题 |
| 338 | ways. | 办法 |
| 339 | We have to work really hard to teach our 1% entrepreneurs how to get beyond that. | 我们必须努力教我们1%的企业家 如何超越这一点。 |
| 340 | And there's like a famous Harvard Business School study called the Startup Gold Rush. | 并有如哈佛商学院的著名研究"创业金曲". |
| 341 | And basically | 而且基本上 |
| 342 | it says that people gravitate towards the same hard problems. | 上面写着人们对同样的难题 充满了热情 |
| 343 | So founders will do what's called | 所以创始人会做所谓的 |
| 344 | clustering around high status ideas. | 环绕着高地位的想法。 |
| 345 | So you guys could guess what that would be now. | 这样你们就可以猜到现在的情况了 |
| 346 | Two letters, | 两封信 |
| 347 | AI, right? | AI,对不对? |
| 348 | Fintech 消费者应用软件. | |
| 349 | And what does this do? | 这有什么用? |
| 350 | It creates this like hypercompetition, | 它创造了这种竞争, |
| 351 | even when they, the founders, believe their idea is unique. | 即使他们,创始人,相信他们的想法是独一无二的. |
| 352 | And so this means if you're in a sexy | 所以这意味着如果你在性感 |
| 353 | space, you're competing with hundreds, thousands of smart people. | 和数以百计的聪明人竞争 |
| 354 | If you're in a boring space, | 如果你在一个无聊的空间, |
| 355 | you're competing with less because boring is often not as competitive. | 你和更少的竞争,因为无聊往往没有那么竞争性。 |
| 356 | Let's go to the math. | 让我们去计算。 |
| 357 | So this is where the illusion sort of shatters. | 这就是幻觉的破灭之处。 |
| 358 | If you look at how many startups exist right now, | 如果你看看现在有多少创业者 |
| 359 | let's look at all across the globe, right? | 让我们看看全球,对不对? |
| 360 | So all across the world, 305 million startups are made | 全世界都有3.05亿个创业者 |
| 361 | every year. | 每年 |
| 362 | 100 million new businesses open annually. | 每年有1亿家新企业开业. |
| 363 | And there are currently 30 million | 目前有三千万 |
| 364 | active startups competing globally at any moment. | 活跃的初创企业随时在全球竞争。 |
| 365 | That's why then nobody else is doing this is | 那就是为什么没有人这样做 |
| 366 | almost impossible. | 简直不可能 |
| 367 | In the U.S., if you're like, well, you know, not in the world, what about just | 在美国,如果你喜欢, 嗯,你知道,不是在世界上, |
| 368 | the U.S.? | 美国? |
| 369 | That's 5.5 million new businesses that were created in the U.S. in the last year alone. | 光是去年就在美国创建了550万家新企业. |
| 370 | 10 to 15% classifies high growth. | 10%至15%将高增长分类. |
| 371 | That's 550,000 startups a year entering really competitive | 每年有55万个初创公司 进入真正的竞争 |
| 372 | markets. | 市场。 |
| 373 | And the, you know, number of new businesses, how much has it grown over the years? | 而且,你知道, 新企业的数量, 它有多少增长 这些年? |
| 374 | Well, since 2019, it's doubled. | 从2019年起,翻了一番 |
| 375 | So either way, you have more competition than you want to admit, | 所以不管怎么样 你比你想承认的还要有竞争力 |
| 376 | and some of them are better than you. | 他们中有些人比你强 |
| 377 | And so when you realize this, it is okay to fail, | 所以当你意识到这一点, 这是好的失败, |
| 378 | it is okay to struggle, you're going to continue to win if you don't give up. | 如果你不放弃,你将继续赢 |
| 379 | But let's be reasonable | 讲道理吧 |
| 380 | about what the numbers actually are. | 关于实际的数字。 |
| 381 | If you want to have the life that you want, you've got to look | 如果你想有你想要的生活, 你必须看看 |
| 382 | the numbers hard in the face and decide anyway. | 数字的硬在脸上 和决定反正。 |
| 383 | That's why I want to come to this next one, | 所以我想参加下一场比赛 |
| 384 | which is four-hour work weeks do not work. | 4小时的工作周不工作。 |
| 385 | Now, I've become friendly with Tim Ferriss, | 我对蒂姆·费里斯很友好 |
| 386 | I think he's the man, the book changed my life in many, many ways. | 我想他就是那个男人 这本书从很多方面改变了我的生活 |
| 387 | He's a stud, super brilliant. | 他是个超棒的壮男 |
| 388 | And I think I'm very lucky to get to talk to him. | 我想我很幸运能和他谈谈 |
| 389 | That said, I don't think he actually believes | 这么说 我觉得他不相信 |
| 390 | that four-hour work weeks are real. | 四小时工作周是真实的 |
| 391 | It was his theory and a framework and a formula for sort of | 这是他的理论 框架和公式 |
| 392 | escaping corporate monotony and not doing dumb work and leveraging your intelligence. | 逃避企业的单调 不做愚蠢的工作 利用你的智慧 |
| 393 | But here's | 但这里 |
| 394 | what the math says. | 数学怎么说的? |
| 395 | 85 to 90% of businesses require active involvement. | 85%至90%的企业需要积极参与。 |
| 396 | And startup and | 开始 |
| 397 | small business data sets show 85% of early stage companies require the founder to be daily involved | 小企业数据集显示,85%的早期公司要求创始人每天参与 |
| 398 | in operations. | 在行动。 |
| 399 | Even the US Small Business Administration and businesses under 2 million | 甚至美国小企业管理局和200万以下的企业 |
| 400 | in revenue, you want to know how much the founders work? | 在收入,你想知道 多少创始人工作? |
| 401 | On average, 52 hours per week. | 平均每周52小时. |
| 402 | That's 13x | 这是13x |
| 403 | more than four-hour work weeks. | 每周工作4小时以上。 |
| 404 | And if you go, okay, what about this thing called passive income | 如果你去,好吧, 那这个叫被动收入的东西呢? |
| 405 | everybody is talking about? | 大家都在说吗? |
| 406 | Well, according to the Federal Reserve Survey, only 11% of Americans | 根据联邦储备调查 只有11%的美国人 |
| 407 | earn any passive income at all. | 赚取任何被动收入。 |
| 408 | And of those, 75% comes from real estate requiring some management. | 其中75%来自房地产,需要一定的管理。 |
| 409 | So truly passive monthly income represents less than 1% of all income earned in the US. | 因此,真正被动的月收入不到美国所有收入的1%。 |
| 410 | Translation, the passive income ecosystem that lots of people online talk about, | 翻译 很多人在网上谈论的被动收入生态系统 |
| 411 | it applies like what, 0.5% of the population for probably some small percentage of their total | 大约占总人口的0.5% |
| 412 | income. | 收入。 |
| 413 | I'm not saying you can't do it. | 我不是说你做不到 |
| 414 | We have lots of different revenue streams. | 我们有很多不同的收入来源。 |
| 415 | And in the boardroom, we teach people about getting lots of revenue streams in their business. | 在董事会里,我们教人们如何在他们的生意中 获得大量收入。 |
| 416 | But with zero work ever, I don't know, I haven't met it yet. | 但是,只要没有工作,我不知道, 我还没有遇到它。 |
| 417 | And if we want to go really deep into | 如果我们真的想深入 |
| 418 | this one, most of these automated businesses, you want to know what the failure rate is for them? | 这个,大多数自动化企业, 你想知道他们的失败率是多少? |
| 419 | 97%。 | |
| 420 | The autopilot online businesses, like e-commerce, dropshipping, affiliate marketing, | 自动驾驶网上业务,如电子商务、投放、附属营销 |
| 421 | many digital products, the data, most of these stores never actually make it. | 许多数字产品,数据, 这些商店大多 从来没有真正做到这一点。 |
| 422 | And what's | 还有什么 |
| 423 | fascinating about small businesses that we've realized over the last five years is most small | 过去五年来我们意识到的 小型企业的魅力是最大的 |
| 424 | businesses fail. | 企业失败。 |
| 425 | 90% of them fail. | 其中90%失败. |
| 426 | And the reason why they fail is two reasons. | 他们失败的原因有两个。 |
| 427 | They don't have an | 他们没有 |
| 428 | operating system and they don't have advisors telling them where all the potholes lay. | 操作系统,他们没有顾问 告诉他们所有的坑洞都在哪里。 |
| 429 | And so | 这样 |
| 430 | what we realized after talking to 14,000 entrepreneurs is if we could give founders an | 我们和14000名企业家谈话后发现的 就是如果我们能给创始人一个 |
| 431 | operating system plus advisors who had already been there, done that, we could increase the | 操作系统 加上已经到场的顾问 这样做,我们可以增加 |
| 432 | success rate of startups across this country. | 全国初创企业成功率. |
| 433 | And so we did that in something called the | 所以,我们做了一个叫做 |
| 434 | Contrarian Boardroom, where we teach a couple hundred entrepreneurs per year who are on a | 我们每年教几百名企业家 |
| 435 | path to do at least seven figures or more in revenue, how to grow their businesses profitably, | 途径是至少实现7个或更多收入, 如何盈利地发展企业, |
| 436 | consistently, sustainably with an operating system and advisors. | 与操作系统和顾问持续地合作。 |
| 437 | If that sounds like you, | 如果这听起来像你, |
| 438 | go to the link below or go to contrarianthinking.co and apply to the boardroom. | 去下面的链接 或去反思科 并申请到董事会。 |
| 439 | We are here to help | 我们是来帮忙的 |
| 440 | entrepreneurship suck less and make more money. | 创业少吃少吃多赚钱. |
| 441 | Now what's fascinating about the data that I was | 现在,什么令人着迷 的数据,我曾经 |
| 442 | talking about, Shopify says 95% of stores, they never make a single sale. | 说起这个,Shoppify说95%的店, 他们从来没有做一个销售。 |
| 443 | Amazon fulfilled by | 亚马逊完成 |
| 444 | Amazon, so Amazon FBA, 90% fail rate. | 亚马逊,所以亚马逊FBA,90%的故障率. |
| 445 | Or they plateau at, let me tell you how much, 100 bucks | 或者他们高高在上, 让我告诉你多少,100美元 |
| 446 | a month in profit. | 一个月的利润 |
| 447 | So I think the truth of the matter is we overestimate how much money people | 所以我认为事情的真相是 我们高估了多少钱的人 |
| 448 | are making. | 正在制作。 |
| 449 | We do social comparison theory, where we compare our worst to other people's best. | 我们做社会比较理论, 比较我们最坏的和别人最好的。 |
| 450 | The University College of London says the brain defaults to upward comparison, | 伦敦大学学院说大脑缺省到向上比较, |
| 451 | meaning you compare yourself to people doing better. | 意思是你把自己和别人比起来做得更好 |
| 452 | You ignore the tens of millions or | 你无视数千万 |
| 453 | hundreds of millions of people doing worse. | 数亿众生作恶. |
| 454 | And like you and I, we use the wrong measuring stick. | 就像你和我一样 我们用错了测量棒 |
| 455 | So I want you to remember this. | 所以我希望你记住这一点。 |
| 456 | Don't compare other people's highlight reel to your reality. | 别把别人的亮点 和你的现实相比较 |
| 457 | And when it makes you think you're behind, remember you're actually not. | 当它让你觉得你落后时, 记住你其实不是。 |
| 458 | Keep going because the only way you fail is if you quit. | 继续吧,因为你失败的唯一办法就是放弃 |
| 459 | But I promise you, some days you're | 但我答应你,有时你 |
| 460 | going to want to. | 会想的。 |
| 461 | And 2026 is going to be your year if you do not. | 如果你不这么做 2026年将是你的一年 |
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