【避坑指南】7个最不该买或开的生意 · 创业避雷
共 2 集
剧集目录
| 集 | 标题 | 时长 |
|---|---|---|
| P1 | 【避坑指南】7个最不该买或开的生意 · 创业避雷 中英字幕 | 19:00 |
| P2 | 【避坑指南】7个最不该买或开的生意 · 创业避雷 无字幕 | 19:00 |
P1 · 【避坑指南】7个最不该买或开的生意 · 创业避雷 p01 中英字幕 (P1)
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | The seven deadly businesses that you should never start or buy. | 你不应该开始或买的七个致命的生意 |
| 0:04 | That is what is on this episode today of the Big Deal Podcast. | 这就是今天《大交易》的剧集 |
| 0:07 | I'm Kody Sanchez. | 我是科迪・桑切斯。 |
| 0:08 | We're going to be talking about what is the right fit business for you, | 我们要谈的是什么适合你的生意 |
| 0:11 | what to never start and define the right acquisition for you. | 什么永远不要开始 定义正确的获取给你。 |
| 0:15 | Now, this is a new podcast. | 这是一个新的播客。 |
| 0:16 | It's all about buying businesses, | 都是为了买生意 |
| 0:19 | not just big thinking interviews or building businesses. | 不只是大思想的采访 或建立企业。 |
| 0:22 | We're going to do those too. | 我们也会这样做。 |
| 0:23 | So click off if you absolutely never want to be an owner, | 所以,点击,如果你绝对不想成为一个主人, |
展开字幕全文（494 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | The seven deadly businesses that you should never start or buy. | 你不应该开始或买的七个致命的生意 |
| 2 | That is what is on this episode today of the Big Deal Podcast. | 这就是今天《大交易》的剧集 |
| 3 | I'm Kody Sanchez. | 我是科迪・桑切斯。 |
| 4 | We're going to be talking about what is the right fit business for you, | 我们要谈的是什么适合你的生意 |
| 5 | what to never start and define the right acquisition for you. | 什么永远不要开始 定义正确的获取给你。 |
| 6 | Now, this is a new podcast. | 这是一个新的播客。 |
| 7 | It's all about buying businesses, | 都是为了买生意 |
| 8 | not just big thinking interviews or building businesses. | 不只是大思想的采访 或建立企业。 |
| 9 | We're going to do those too. | 我们也会这样做。 |
| 10 | So click off if you absolutely never want to be an owner, | 所以,点击,如果你绝对不想成为一个主人, |
| 11 | never want to buy a business, never want to start one, | 从不想买生意 从不想创业 |
| 12 | and don't want to know about the seven that will absolutely murder you | 不想知道七个人会杀了你 |
| 13 | should you choose to start them. | 如果你选择开始。 |
| 14 | I'm going to start with a story that happened when somebody didn't listen to me | 我要从一个故事开始 当有人不听我的话 |
| 15 | and chose one of these seven deadly businesses. | 选择了这七个致命的生意之一 |
| 16 | So I remember I opened up this email with a frantic note from Mary. | 所以我记得我打开了这封邮件 上面写着玛丽的疯字 |
| 17 | I'm going to change her name because otherwise that would be rude. | 我要改变她的名字 否则那会很无礼 |
| 18 | She was one of my business buying community members | 她是我的生意之一 购买社区成员 |
| 19 | in our very first year of teaching other people. | 在我们教别人的第一年。 |
| 20 | And she bought her first business and it was not going well. | 她买了她的第一笔生意 却不顺利 |
| 21 | Losing money, partnership imploding, and an incoming lawsuit. | 失去金钱,合伙关系破裂, 和即将到来的诉讼。 |
| 22 | All the things that go bump in the night. | 夜里发生的一切 |
| 23 | So how did this happen? | 怎么会这样? |
| 24 | Well, to make matters worse, she was a new mom with a baby that needed her. | 更糟糕的是,她是一个新妈妈 有孩子需要她。 |
| 25 | And I couldn't see any way out of her losing $100,000 on this deal. | 我无法从她身上找到任何出路 失去10万美元在这个交易。 |
| 26 | And I remember just thinking, God, Mary, what happened here? | 我记得我在想,上帝,玛丽,这里发生了什么? |
| 27 | She was in the arena and it was hard, | 她当时在竞技场上,很辛苦 |
| 28 | but the worst part was this all could have been avoided. | 但最糟糕的是这一切本可以避免 |
| 29 | Here's what Mary did wrong. | 玛丽做错了 |
| 30 | She bought a restaurant franchise that was losing money, strike one. | 她买了一家餐厅的特许经营权 亏损了钱,一击。 |
| 31 | She then did a 50-50 partnership deal with someone she hadn't done business with before. | 然后她和以前没有交往过的人 做了五五十个合伙人的交易 |
| 32 | He brought no money to the table, but got all of his 50% of his equity on the very first day. | 他没有带钱到桌子上, 但得到了他所有50%的股本 在第一天。 |
| 33 | Yikes. | 哎哟 |
| 34 | Strike two. | 二击. |
| 35 | Then she and her partner hired an inexperienced operator. | 然后她和她的伴侣雇佣了一个经验不足的操作员. |
| 36 | He'd never done this before. | 他从来没有这样做过。 |
| 37 | Strike three. | 三击. |
| 38 | Cherry on top of the business was a three-hour flight away from Mary's home. | 樱桃在生意上是离玛丽家三小时的航班. |
| 39 | And I remember thinking like, dear sweet Mary, what the literal fuck? | 我记得我想,亲爱的玛丽, 什么字面他妈的? |
| 40 | You know, we eventually got Mary out of this deal, thankfully. | 你知道,我们最终使玛丽 走出这个交易, 感激不尽。 |
| 41 | But even if she'd bought the restaurant and done everything else right, | 但即使她买下了餐厅 做了一切正确的事情 |
| 42 | she would have still found herself in a losing situation. | 她仍然会发现自己 处于一个失败的状况。 |
| 43 | Why? | 为什么? |
| 44 | Because some businesses are deadly to your money, restaurants being one of them, | 因为有些生意对你的钱是致命的 餐馆也是其中之一 |
| 45 | and you should avoid them at all costs. | 你应该不惜一切代价避开他们 |
| 46 | Yes, you want to find the right business for you, | 是的,你想为你找到合适的生意, |
| 47 | but if that business has such a high failure rate that you know you're going to lose, | 但是如果那个企业有这么高的失败率 你知道你会输 |
| 48 | treat it like a landmine. | 像地雷一样对待它。 |
| 49 | Don't go anywhere near it. | 别靠近它 |
| 50 | Whenever I buy a boring business, I'm obsessed with one thing, you guys. | 每次我买一个无聊的生意, 我迷恋一件事,你们这些家伙。 |
| 51 | Probabilities. | 概率 |
| 52 | What is the likelihood that my money leaving me comes back with more money as friends? | 我的钱留我回来时 作为朋友还有多少钱? |
| 53 | That is the only game we play, and those are the only businesses we buy. | 这是我们唯一玩的游戏 这些是我们唯一买的生意 |
| 54 | So let's talk about those rascal businesses that love to murder your money. | 我们来谈谈那些喜欢谋杀你钱的流氓企业吧 |
| 55 | And then, just so you know, I want you to also take four things at the end of this video. | 然后,我想让你知道,我想让你 也拿四件事在这段视频的结尾。 |
| 56 | One, we only buy profitable businesses. | 一,我们只买盈利企业. |
| 57 | Don't do what Mary did. | 别做玛丽做的事 |
| 58 | Two, you listen to the seven deadly sins. | 二,听七杀之罪. |
| 59 | Three, we're going to do a whole different episode on partnerships. | 第三,我们要做一个完全不同的 有关伙伴关系的插曲。 |
| 60 | Please don't do 50-50 partnerships up front with no milestones | 请不要在前面做50到50个没有里程碑的伙伴关系 |
| 61 | and giving them all your money away up front. | 把你的钱都交给他们 |
| 62 | That's not how this works. | 事情不是这样的 |
| 63 | And four, let's make sure that your first business is close to you | 第四,我们确定你的第一行接近你 |
| 64 | so that you can go and deal with what will happen in any business, which is issues. | 这样你就可以去处理 任何生意中将发生的事情, 这就是问题。 |
| 65 | Okay, just the first four. | 好吧,只是头四个。 |
| 66 | All right, so the number one deadly business, restaurants. | 好吧,所以头号致命的生意,餐馆。 |
| 67 | I don't care if you're a foodie, your burgers are legendary, | 我不管你是不是美食家 你的汉堡很传奇 |
| 68 | and your buds all tell you that you should run your own restaurant. | 和你的芽都告诉你, 你应该经营自己的餐厅。 |
| 69 | Don't do it. | 别 |
| 70 | Restaurants are for people who simply cannot exist without running one. | 餐厅是给那些根本无法生存而不经营的人的。 |
| 71 | They're not for making money. | 他们不是为了赚钱 |
| 72 | Now, you could say, is Cody just an asshole? | 科迪是个混蛋吗? |
| 73 | Well, questionable. | 嗯,有问题。 |
| 74 | But no, I'm realistic. | 但我很现实 |
| 75 | The numbers don't lie. | 数字是不会说谎的 |
| 76 | The reason the numbers don't lie is that the average small business in the US | 数字不虚报的原因是 美国的普通小企业 |
| 77 | sells for around $800,000. | 售价约80万元. |
| 78 | The average restaurant, that goes for about $198,000. | 一般的餐厅,大约是198,000美元。 |
| 79 | Why? | 为什么? |
| 80 | Because 60% fail in the first year and 80% fail after four years. | 因为第一年有60%失败,四年后有80%失败. |
| 81 | The restaurant business is one hard slog. | 餐厅的生意很麻烦 |
| 82 | I mean, can you imagine wrangling servers all day, | 我的意思是,你能想象 盘旋服务器一整天, |
| 83 | guessing if fickle crowds will eat your three-day-old shrimp | 猜如果乱七八糟的人群 会吃掉你三天大的虾 |
| 84 | before they become completely irrelevant | 在他们变得完全无关之前 |
| 85 | and you have to throw them all away even though you spent thousands on it? | 就算你花了几千块 也要把它们都扔掉? |
| 86 | No wonder banks don't lend to restaurants. | 难怪银行不借给餐馆 |
| 87 | If you don't believe me, also read Anthony Bourdain's book | 如果你不相信我,也读安东尼·布尔丹的书 |
| 88 | on how restaurants are terrible business and so many of them go under. | 关于餐馆如何是糟糕的生意 和这么多他们下去。 |
| 89 | Let me just save you that pain. | 让我帮你省下那痛苦吧 |
| 90 | And I know somebody in the comments is going to be like, | 我知道评论中有人会说 |
| 91 | but I make so much money on a restaurant. | 但我在餐馆赚了这么多钱 |
| 92 | And we're going to tell them thank you. | 我们要告诉他们谢谢你。 |
| 93 | We love eating at your place. | 我们喜欢在你家吃饭 |
| 94 | That's incredible. | 不可思议. |
| 95 | Thank God some people are psychopathic enough to run a restaurant | 谢天谢地,有些人有精神病 足以经营一家餐馆 |
| 96 | and actually really, really good at it. | 并且真的,真的很擅长它。 |
| 97 | I just don't think it's the easiest one. | 我只是不认为这是最简单的一个。 |
| 98 | So no restaurants. | 所以没有餐馆。 |
| 99 | Number two, hotels. | 二号酒店 |
| 100 | Hotels aren't businesses. | 旅馆不是生意 |
| 101 | They're real estate with too many parts masquerading as a business. | 他们是房地产 太多零件伪装成生意 |
| 102 | The cash flow typically isn't enough to even cover the real estate transaction. | 现金流通常不足以支付不动产交易。 |
| 103 | If you are dying to own one, do a small version before you go mega. | 如果你渴望拥有一个, 在你进入巨型之前做一个小版本。 |
| 104 | Otherwise, I think it's a pass. | 否则,我认为这是通过。 |
| 105 | These things are expensive, massive wear and tear, asset heavy, | 这些东西是昂贵的,巨大的磨损, 资产沉重, |
| 106 | and often include restaurants. | 而且经常包括餐馆。 |
| 107 | So they're also one of the few businesses | 所以他们也是少数生意之一 |
| 108 | where your customers require your help 24-7. | 你的顾客需要你24 -7的帮助 |
| 109 | If you're like a tippy, tippy, tippy top tier operator, | 如果你像一个尖端,尖端,尖端的顶端操作员, |
| 110 | you can make a killin'. | 你可以杀人 |
| 111 | But we don't jump into shark-infested waters to start. | 但我们不会跳进受鲨鱼污染的水域开始。 |
| 112 | So this is a pass. | 所以这是个通行证 |
| 113 | Also, if you don't believe me on this, | 还有,如果你不相信我, |
| 114 | go have some fun and look at the average margin on hotels. | 去找点乐子 看看酒店的平均差价 |
| 115 | Do you guys know they are negative margin? | 你们知道他们是负比值吗? |
| 116 | Which means if I give you a hundred bucks in a hotel, | 也就是说如果我在酒店给你一百块 |
| 117 | you actually don't give me anything back. | 你其实不给我回任何东西。 |
| 118 | You cost me another 15 bucks. | 你花了我15块钱。 |
| 119 | They have a negative 15% margin on average. | 他们的平均差值为负15%。 |
| 120 | So you might go, well, wait a second, I see a lot of them. | 所以,你可能会去, 好了,等一下,我看到很多他们。 |
| 121 | How are they still up and running? | 他们怎么还在跑? |
| 122 | It's through smart taxes and depreciation. | 是通过智能税和折旧. |
| 123 | So it's really a real estate play. | 所以这真的是一个房地产游戏。 |
| 124 | And everything on top is not for money making. | 上面的一切都不是为了赚钱 |
| 125 | Okay, number three, retail storefronts. | 好吧,第三,零售店面。 |
| 126 | I know that it's every lady's dream to start a little boutique | 我知道每个女人都梦想着 开个小店 |
| 127 | with all your favorite things. | 你最喜欢的东西。 |
| 128 | You have your friends come in and you sell as many live, laugh, love, | 你让你的朋友进来 卖很多活的 笑的 爱的 |
| 129 | tease as your heart desires. | 随心所欲 |
| 130 | Boutique owning can be a fun job for a very bored, | 拥有宝蒂可是个无聊的工作 |
| 131 | very rich housewife who wants to pretend she runs a business | 非常有钱的家庭主妇 谁想假装她经营一个生意 |
| 132 | and her husband wants to fund it for her. | 她丈夫想给她钱 |
| 133 | Small problem, her business is actually awesome | 小问题,她的生意其实很棒 |
| 134 | at only one thing, burning money. | 只有一件事,烧钱。 |
| 135 | So just to be fair, it's not just ladies. | 公平说来 不只是女士 |
| 136 | Don't come at me in the comments. | 别在评论中来找我 |
| 137 | Many a gent wants to own that store with a bourbon bar | 有很多先生想拥有那家有波本酒酒吧的店 |
| 138 | and clothes that are actually cool, man. | 和衣服其实很酷,男人。 |
| 139 | Nine times out of 10, terrible businesses. | 10次中9次, 可怕的企业。 |
| 140 | The future in retail continues to be online, | 零售业的未来仍然是在线的, |
| 141 | except in high traffic, like experienced based areas. | 除了交通繁忙,像经验丰富的地区。 |
| 142 | Just ask, I don't know, Dillards anywhere. | 只是问,我不知道,迪拉德斯任何地方。 |
| 143 | 旗舰Dillards是20万平方英尺, | |
| 144 | dark and empty store these days. | 现在又黑又空的店 |
| 145 | If I had to own retail, I'd own luxury | 如果我必须拥有零售业,我会拥有奢侈品 |
| 146 | because rich people pay more to solve their problems. | 因为有钱人多花钱解决他们的问题 |
| 147 | But unless you're buying Louis Vuitton or Christian Dior, | 但是除非你买路易・威顿或者克里斯蒂安・迪奥 |
| 148 | both of which were massively distressed by the way | 两人都因路途而惨遭折磨 |
| 149 | and had to be turned around through a merger now known as LVMH, | 不得不通过合并转身 现在被称为LVMH, |
| 150 | I'd be a hard pass. | 我会很难通过。 |
| 151 | Here's why. | 这是为什么。 |
| 152 | One, you buy product up front, which means there's no float. | 一,你买的产品前面, 这意味着没有浮。 |
| 153 | Float basically means that you can get some products | Float基本上意味着你可以得到一些产品 |
| 154 | to sell before having to pay for it. | 在买单之前先卖掉 |
| 155 | So when you buy retail supplies to sell in your store, | 所以当你购买零售用品 在你的商店销售, |
| 156 | you pay up front. | 你付了钱 |
| 157 | They ship those items to you, which you need to stock | 他们把这些东西运送给你,你需要储存 |
| 158 | and likely hold for a season to start. | 并可能保持一个季节开始。 |
| 159 | Leftover inventory, too bad. | 剩下的存货,太糟糕了。 |
| 160 | Order new fall styles in summer, even though you can't sell them | 夏天订新的秋天风格,虽然你不能卖 |
| 161 | for 60 to 90 days, ouch. | 60到90天,呜呜 |
| 162 | Two, high rent for high traffic. | 二,高架交通租金高. |
| 163 | The cashflow realities of a high overhead business model | 高间接费用业务模式的现金流动现实 |
| 164 | like specialty retail are like not to be messed with. | 喜欢专业零售 喜欢不惹麻烦。 |
| 165 | Most won't ever tell you how much they really make. | 多数人不会告诉你他们赚了多少钱 |
| 166 | Like a lot of these mom and pop stores, | 像很多这些妈妈和流行商店, |
| 167 | they're funded by people with just a lot of cash. | 他们由有钱人资助 |
| 168 | It's like a defective side project | 这就像一个缺陷的副项目 |
| 169 | or to bolster a brand's online e-commerce business. | 或支持品牌的在线电子商务业务。 |
| 170 | And you live and die by sales per square foot. | 你靠每平方英尺的销售量来维持生死 |
| 171 | But in order to get enough volume, | 但是为了得到足够的体积, |
| 172 | AKA people coming in and paying you, | AKA的人进来付你钱 |
| 173 | you have to pay rent that's high. | 你要付高额租金 |
| 174 | The third is tough financials. | 第三是财政困难. |
| 175 | The high turnover of inventory, all your stuff, | 库存的高周转率,所有你的东西, |
| 176 | necessary to keep customers coming back, | 要让顾客回来 |
| 177 | gives me more issues that I'm willing to deal with. | 给我更多的问题 我愿意处理。 |
| 178 | So what do you stock? | 你储存什么? |
| 179 | When? | 什么时候? |
| 180 | How do I ensure my lower pay employees aren't stealing? | 我如何保证我的低薪员工不偷窃? |
| 181 | How come no one will give me a loan to start this business? | 为什么没人会借我钱来创业? |
| 182 | Those are all fair questions. | 这些都是公平的问题。 |
| 183 | Your largest problem won't be your gross margin, | 你最大的问题不会是总比分 |
| 184 | AKA what percentage you make on each item you buy and sell. | AKA 你每个买卖物品的百分率 |
| 185 | It'll be your net profit and getting enough volume | 它会是你的净利润 和得到足够的量 |
| 186 | to handle your fixed costs. | 处理固定费用。 |
| 187 | So like I got 100 bucks in rent every single month, | 我每个月都有100块的房租 |
| 188 | I got to pay, but I only sell 20 bucks worth of clothes. | 我得付钱 但我只卖价值20美元的衣服 |
| 189 | Rutt-Rell. | 鲁特 -雷尔. |
| 190 | Hey guys, if you've ever thought about buying a business, | 嘿,伙计们,如果你曾经想过 买一个生意, |
| 191 | we've built what I think is the best acquisitions | 我们建造了我认为最好的收购 |
| 192 | in business buying community | 在商业购买社区 |
| 193 | and education curriculum in the world. | 以及世界上的教育课程。 |
| 194 | If you've ever thought about wanting to buy | 如果你曾经想过要买 |
| 195 | or own a business | 或拥有企业 |
| 196 | or if you want to add more businesses to the mix, | 或者,如果你想增加 更多的业务组合, |
| 197 | it's called the contrarian community. | 它被称为反派社区。 |
| 198 | And what this is, is the goal is, | 目标就是 |
| 199 | we give you the three things | 我们给你三件事 |
| 200 | that the best business buyers use. | 最好的商业买家使用。 |
| 201 | Your own advisory team, | 你自己的顾问团队 |
| 202 | your own investment committee, | 你自己的投资委员会, |
| 203 | and a deal team. | 和交易团队。 |
| 204 | We get together each week to review deals live | 我们每星期聚在一起 现场审查交易 |
| 205 | {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}把你们现在看的所有交易都搞砸 | |
| 206 | while you simultaneously learn the best way possible, | 同时学习最好的方法 |
| 207 | which is called modeling | 这叫做建模 |
| 208 | by seeing other people put together deals. | 通过看到其他人 整理交易。 |
| 209 | This is how private equity buys businesses. | 这就是私募股权购买企业的方式. |
| 210 | This is how investment teams work. | 这就是投资团队的工作方式。 |
| 211 | And we're stealing the methods from Wall Street | 我们从华尔街偷东西 |
| 212 | and giving them to you. | 并把它们给你。 |
| 213 | If this is interesting to you, go to click the link | 如果您感兴趣, 请点击链接 |
| 214 | and you can actually talk to my team direct | 你可以直接跟我的团队谈 |
| 215 | about if this is a fit or not. | 如果这是否适合。 |
| 216 | We can help guide you. | 我们可以帮助引导你。 |
| 217 | The link is in the show description. | 链接在节目描述中. |
| 218 | Number four, what I don't like. | 第四,我不喜欢的东西。 |
| 219 | The number four business I don't love, consulting firms. | 四号生意我不爱,咨询公司。 |
| 220 | Consulting firms have one thing more dangerous | 咨询公司有一件事更危险 |
| 221 | than almost anything else in business | 几乎是生意上的一切 |
| 222 | that you're gonna buy. | 你会买。 |
| 223 | And that's called key man risk or owner centric risk. | 这被称为关键人物风险或主人核心风险. |
| 224 | When the head honcho consultant | 当首席顾问 |
| 225 | with all the relationship leaves, | 与所有的关系离开, |
| 226 | there goes your business right along with it. | 你的生意也随之而来 |
| 227 | Even at a smaller size consulting firms, | 即使在规模较小的咨询公司 |
| 228 | they require too much capital | 他们需要太多的资本 |
| 229 | in the business attached to your consultants, | 在你的顾问的生意, |
| 230 | AKA labor costs. | AKA的劳动力成本。 |
| 231 | People are expensive. | 人贵. |
| 232 | It's kind of also not a business, | 也有点不是什么生意 |
| 233 | but a collection of individual jobs. | 但收集个人工作。 |
| 234 | So don't buy jobs. | 所以不要买工作。 |
| 235 | There's two ways around this though, in my opinion. | 但有两种方法,在我看来。 |
| 236 | One is government consulting firms | 一是政府咨询公司 |
| 237 | that transition from one specialty group | 从一个专业组的过渡 |
| 238 | like a veteran or female owned owner to the next. | 就像老兵或女主人一样 |
| 239 | These have like long-term contracts, strong margins, great. | 这些合同像长期合同, 强大的利润,伟大的。 |
| 240 | Two, if you have a consulting firm | 第二,如果你有一家咨询公司 |
| 241 | that is highly established, many levels of engagement, | 高度确定,许多层次的参与, |
| 242 | no one key consultant and ideally productized services | 没有一位关键顾问,也没有理想的服务 |
| 243 | that are not customizable could be great. | 不习惯的 可能是伟大的。 |
| 244 | I think one of the kisses of death | 我觉得死亡的吻之一 |
| 245 | to actually enjoy and running a business | 真正享受和经营企业 |
| 246 | is playing the RFP game. | 正在玩 RFP 游戏。 |
| 247 | You guys know what that is? | 你们知道这是什么吗? |
| 248 | It's basically where somebody says, | 基本上就是有人说, |
| 249 | can you please customize this thing specifically for me? | 你能帮我定制一下吗? |
| 250 | You do all this work ahead of time. | 你早点做这些工作 |
| 251 | Then you send them your plan for them | 那你就把计划发给他们 |
| 252 | and they tell you, no, I chose somebody else. | 他们告诉你,不,我选择了别人。 |
| 253 | So you basically don't even get the business, | 所以你基本上连生意都得不到 |
| 254 | which means your clients get to ask you | 也就是说你的客户可以问你 |
| 255 | to do all this work upfront | 做所有这些工作前 |
| 256 | and you have to prove you're going to do work well | 你必须证明你会做得很好 |
| 257 | for them later, but they don't have to pay you. | 晚点给他们,但他们不用付你钱 |
| 258 | So I'm a pass. | 所以我是传球 |
| 259 | Show me the money. | 给我看钱 |
| 260 | Then we can talk RFPs. | 然后我们可以谈谈RFPs。 |
| 261 | The fifth business, personal brands. | 第五行 个人品牌. |
| 262 | Until AI completely takes over | 直到AI完全接管 |
| 263 | and can deep fake mimic everything, | 并且能模仿一切, |
| 264 | which is probably like tomorrow, | 这可能是像明天, |
| 265 | you can't transition a personal brand to yourself. | 你不能把自己的品牌转换成自己。 |
| 266 | I've seen lots of people try to sell | 我见过很多人想卖 |
| 267 | 他们的脸牌YouTube账户, | |
| 268 | social site or education business. | 社会网站或教育事业。 |
| 269 | Again, with their face all over it, | 再说一遍,满脸都是 |
| 270 | it doesn't really work. | 没用的 |
| 271 | Key man risk, because once somebody sells their business, | 关键人物冒险 因为一旦有人卖掉他们的生意 |
| 272 | they're about as engaged in running it | 他们都参与经营了 |
| 273 | as your cat is interested in coming when it's called, right? | 因为你的猫 有兴趣来的时候它叫,对不对? |
| 274 | Unless you tie the deal to a ton of cash, | 除非你把交易与一吨现金挂钩 |
| 275 | it'll be a slog that ends in failure. | 这会是一场失败 |
| 276 | Now, if you insist on doing one of these deals, | 如果你坚持做这些交易 |
| 277 | do me a solid, buy the rights to their likeness. | 帮我打个招呼,买下他们的权利 |
| 278 | Also, a famous-ish example is this guy, James Altucher. | 另外,一个著名的例子是这个家伙,詹姆斯·阿尔图赫. |
| 279 | He sold a newsletter to Agora Financial | 他把通讯卖给了Agora金融公司 |
| 280 | and I know James, he's a great guy, | 我知道詹姆斯 他是个好人 |
| 281 | for I'd guess eight figures, I didn't ask him. | 因为我猜到八个数字, 我没有问他。 |
| 282 | And they had the right to email | 他们有权发电子邮件 |
| 283 | for a set period of time as him. | 作为他的固定时间段。 |
| 284 | So no one knew the difference. | 所以没人知道区别 |
| 285 | The downside is I would never do that deal | 缺点是 我绝不会做那笔交易 |
| 286 | that James did. | 詹姆斯说的 |
| 287 | Could you imagine that, like what if all of a sudden, | 你能想象一下吗? 突然之间 |
| 288 | if I sold my likeness, next thing you know, | 如果我卖了我的像, 接下来的事情你知道, |
| 289 | I'd be in your inbox in a bikini | 我会穿着比基尼在你的信箱里 |
| 290 | asking you to buy fucking crypto. | 让你买他妈的密码 |
| 291 | And now you see both sides of the coin. | 现在你看到硬币的两面。 |
| 292 | Also, I'm probably too old for them to want to use | 而且,我可能太老了 他们想用 |
| 293 | in a bikini, but you get the idea. | 在比基尼, 但你得到这个想法。 |
| 294 | Number six, Amazon FBA drop shipping. | 6号,亚马逊FBA投放货运. |
| 295 | So fulfillment by Amazon FBA | 亚马逊FBA的表演 |
| 296 | doesn't sound like a bad idea at first. | 一开始听起来不错 |
| 297 | I mean, who doesn't want to look | 我的意思是,谁不想看 |
| 298 | like the before and after image of Jeff Bezos? | 就像杰夫·贝佐斯的前后形象? |
| 299 | Billions will take you from nerd to jacked pretty quick. | 亿万将带你从书呆子到抢劫相当快。 |
| 300 | You get to leverage Amazon's massive scale and logistics. | 你可以利用亚马逊的大规模物流 |
| 301 | They handle all the fulfillment, | 他们处理所有的实现, |
| 302 | AKA sending and shipping your orders. | AKA给你发货 |
| 303 | All you need to do is set up the listing pages | 你只需要设置列表页 |
| 304 | that Amazon kind of takes care of the rest. | 亚马逊会照顾其他的 |
| 305 | They'll send you the customers via search, supposedly. | 他们会通过搜查把顾客送到你那里 |
| 306 | They'll handle product storage, shipping and handling | 他们负责产品储存、运输和装卸 |
| 307 | all while you collect checks. | 在你收支票的时候 |
| 308 | Heck, you could even pay one of those lovely TikTokers, | 你甚至可以付钱给那些可爱的TikTokers |
| 309 | 5K to 20K, and they'll set up your store for you. | 5K到20K,他们会为你建立你的商店。 |
| 310 | But here's the dirty truth. | 但此五脏真言. |
| 311 | That is so scammy. | 这太滑稽了 |
| 312 | The only way people can reliably make money | 人能可靠赚钱的唯一途径 |
| 313 | with drop shipping through fulfillment by Amazon | 由亚马逊公司完成 |
| 314 | is to teach others how to do it. | 就是教别人怎么做 |
| 315 | And here's why I would never ever do this type of business. | 这就是为什么我永远不会做这种生意。 |
| 316 | One platform risk. | 一个平台风险。 |
| 317 | Amazon controls everything. | 亚马逊控制一切 |
| 318 | The biggest feature is also the biggest bug. | 最大的特征也是最大的bug. |
| 319 | What happens when Amazon decides your product is a scam | 当亚马逊决定你的产品是骗局时会发生什么 |
| 320 | because a competitor puts up a bunch of fake reviews? | 因为竞争者会编造一堆假评论? |
| 321 | That happens. | 就是这样 |
| 322 | I actually know a guy that was doing 1.5 million in sales | 其实我认识一个卖150万的人 |
| 323 | and had his account banned for fake negative reviews. | 并禁止他的账户 假负面评论。 |
| 324 | They couldn't get it back for 90 days, | 他们90天都拿不回来 |
| 325 | by which time he'd gone out of business | 那时他已经失业了 |
| 326 | because they didn't have enough cash on hand. | 因为他们手头没有足够的现金 |
| 327 | Another crippling scenario. | 另一场惨剧 |
| 328 | Amazon gets all your data on how incredible your niche is | 亚马逊得到了你所有的数据 有关你的优势是多么不可思议 |
| 329 | and duplicates your product | 复制您的产品 |
| 330 | with a cheaper version of their own. | 更便宜的版本他们自己的。 |
| 331 | They instantly become the number one search result | 他们立刻成为第一搜索结果 |
| 332 | and your sales drop permanently. | 你的销量会永久下降 |
| 333 | This happens all the time, by the way. | 顺便说一句 这经常发生 |
| 334 | The next reason is it's really competitive. | 下一个原因是它真的很有竞争力。 |
| 335 | The barriers to entry to this game are lower than, | 进入此游戏的障碍小于, |
| 336 | I don't know, FTX's actual balance sheet was. | 我不知道,FTX的实际资产负债表是。 |
| 337 | Amazon is flooded with me-too sellers | 亚马逊被我卖家淹没了 |
| 338 | pushing their knockoff products right and left. | 向左和向左推开他们的产品 |
| 339 | The Chinese in particular are impressively fast | 特别是中国人速度很快 |
| 340 | at copycatting products, | 在复制品中, |
| 341 | even before we got into our little trade tiff with them. | 甚至在我们和他们开始交易之前 |
| 342 | So their speed is almost as impressive | 因此,他们的速度几乎 令人印象深刻 |
| 343 | as their indifference to the actual word's intellectual property. | 他们漠视实际的知识产权 |
| 344 | Chinese sellers outnumber U.S. sellers by almost 3x on Amazon. | 亚马逊的中国卖家数量几乎超过美国卖家3x. |
| 345 | So often it's just a matter of time before they crush you. | 他们常常会把你压扁 |
| 346 | And then lastly, Amazon sets your price. | 最后,亚马逊决定了价格 |
| 347 | Amazon actually uses a bot army | 亚马逊实际上使用机器人军队 |
| 348 | to scrape other websites for pricing information. | 用于刮去其他网站的定价信息。 |
| 349 | Let's say you list on Amazon and your website. | 假设你在亚马逊 和你的网站上列出。 |
| 350 | If they see your price is too high, | 如果他们看到你的价格太高 |
| 351 | they may shadow ban your account, which is a sales killer. | 他们可能会暗中禁止你的帐户, 这是一个销售杀手。 |
| 352 | So if you want to sell higher on your own website | 如果你想在自己的网站上卖得更高 |
| 353 | or everywhere else, it's a no. | 或任何地方, 这是一个不。 |
| 354 | Even if you sell your own branded products on Amazon, | 即使你在亚马逊出售自己的品牌产品 |
| 355 | it doesn't mean that you get to set your own prices. | 这并不意味着你可以自己定价 |
| 356 | All right, one of my least favorite businesses of all time, | 好吧 我最不喜欢的生意之一 |
| 357 | dry cleaners. | 干洗剂 |
| 358 | Why? | 为什么? |
| 359 | You might say Cody loves laundromats | 你可能会说科迪喜欢洗衣店 |
| 360 | and hates dry cleaning. | 讨厌干洗 |
| 361 | Yes, I do. | 是的,我会的。 |
| 362 | Dry cleaners appear to be a stable, reliable business, | 干洗机似乎是一个稳定可靠的企业, |
| 363 | but the truth is the chemicals used in dry cleaning | 但事实上是干洗用的化学品 |
| 364 | are often toxic. | 通常有毒。 |
| 365 | And if you're not up to code, | 如果你没有达到密码, |
| 366 | the cleanup costs can be insane. | 清理费用可能太高了 |
| 367 | It also makes it really difficult | 也很难做到 |
| 368 | to find reliable employees who want to stick around. | 找到可靠的雇员 谁想留下来。 |
| 369 | So the reason that I don't like dry cleaners | 所以我不喜欢干洗工的原因 |
| 370 | is this big word called remediation, | 这个大字叫做补救 |
| 371 | which basically means if the toxicity gets into the ground, | 这基本上意味着如果毒性 进入地面, |
| 372 | which it often does, | 它经常这样做, |
| 373 | then you are responsible for any third party effects of that. | 那你要对第三方的影响负责 |
| 374 | That is scary. | 这是可怕的。 |
| 375 | Now, what's the rule? | 现在,是什么规则? |
| 376 | All of these businesses have some combination of | 所有这些企业都有一些组合 |
| 377 | high failure rate, | 高故障率, |
| 378 | asymmetric risk, | 不对称风险, |
| 379 | high expense, | 费用高, |
| 380 | low transferability. | 低可转让性。 |
| 381 | We don't want that. | 我们不希望那样。 |
| 382 | Now that you know the seven deadly businesses to avoid, | 现在你知道七个致命的生意要避免 |
| 383 | we can move on to the next step. | 我们可以继续下一步 |
| 384 | Let's talk about finding what you want as an owner, | 我们来谈谈你作为主人想要什么 |
| 385 | what I call knowing thyself | 我称之为了解你自己 |
| 386 | and defining your unique deal box. | 并定义你独特的交易框。 |
| 387 | I want to talk about how to choose the business | 我想谈谈如何选择生意 |
| 388 | that's right for you. | 没错 |
| 389 | The most common DM I get goes like this. | 我得到的最常见的DM是这样。 |
| 390 | What type of boring business should I buy for cashflow? | 我该买哪种无聊的生意来换现金? |
| 391 | What you really want to know is | 你真正想知道的就是,你确实想知道 |
| 392 | should you go out and buy a laundromat, | 如果你出去买洗衣机, |
| 393 | a car wash, a package ship, a mini storage? | 洗车 货船 迷你仓库? |
| 394 | But a horrible answer would be for me to tell you one of those | 但一个可怕的答案是 让我告诉你其中之一 |
| 395 | because it's the wrong question to begin with. | 因为它是一个错误的问题 首先。 |
| 396 | The better question to ask is this. | 最好的问题就是这个 |
| 397 | What type of boring business is right for me? | 哪种无聊的生意适合我? |
| 398 | The truth is there is no such thing | 事实是,没有这样的事情 |
| 399 | as the right or wrong business. | 做对或错的事 |
| 400 | There is only the right or wrong business for you. | 你只有对错的事 |
| 401 | So buying a business is kind of like dating. | 所以买生意就像约会 |
| 402 | It's not one size fits all. | 这不是一个尺寸适合所有。 |
| 403 | It's deeply personal and it needs to be in sync | 这是很私人的,需要同步 |
| 404 | with who you are, what you can handle, | 与你是谁,你能处理什么, |
| 405 | and where you see your life heading. | 和你的人生走向。 |
| 406 | The worst thing you can do is dive headfirst into a business | 最糟糕的就是先下潜到企业去 |
| 407 | that's completely misaligned with your financial needs, | 这与你的财政需要完全不符 |
| 408 | your risk tolerance, and lifestyle preferences. | 你的风险容忍, 和生活方式偏好。 |
| 409 | So before we talk about the what, | 所以在讨论之前 |
| 410 | we need to talk about the who, which is you. | 我们需要谈谈你是谁 |
| 411 | So I want to set you up for success | 所以我想为你成功而设 |
| 412 | by ensuring you pick the right starting point. | 通过确保您选择正确的起点。 |
| 413 | Your first task is to choose the level | 您的第一个任务是选择级别 |
| 414 | that's best suited to where you are and where you're going | 这最适合你在哪里,你要去哪里 |
| 415 | because businesses change materially | 因为企业发生了实质性变化 |
| 416 | at each level of the game. | 在游戏的每个关卡。 |
| 417 | So they require a different operator, a buyer. | 所以他们需要不同的操作者,买家。 |
| 418 | Pretty critical you start at the right level. | 相当关键 你从正确的层面开始。 |
| 419 | So if you guys want to see what level of business | 所以,如果你们想知道 什么样的业务水平 |
| 420 | is right for you, then I want you to do this. | 你是对的,然后我要你这样做。 |
| 421 | I want you to make sure you click this download. | 我要你确保点击这个下载。 |
| 422 | It will help you figure out the right business for you. | 这会帮助你找到合适的生意 |
| 423 | For business buying in particular, | 特别是对于购买企业, |
| 424 | it's all about your perfect fit business. | 这是关于你完美的 合适的业务。 |
| 425 | So what are you looking at here? | 你在这看什么? |
| 426 | 你在看Venn图 | |
| 427 | So basically three circles here. | 所以这里基本上有三个圆圈。 |
| 428 | And on each one is going to be something | 每一个都会有所作为 |
| 429 | that I need from you before you pick a business. | 在你做生意之前我需要你帮忙 |
| 430 | Over to the left, we have your passions. | 左边有你的激情 |
| 431 | These are going to be the things that you love to do, | 这些将是你喜欢做的事情, |
| 432 | that you would do even if nobody pays you. | 即使没人付钱你也会这么做 |
| 433 | But you don't get paid for being passionate, | 但你不会因为热情而得到报酬 |
| 434 | you get paid for being good. | 你会因为做善事而得到报酬 |
| 435 | So on the bottom left is going to be your skills. | 所以左下方是你们的技能 |
| 436 | What are you actually good at? | 你到底擅长什么? |
| 437 | What do people ask you to do? | 人们要求你做什么? |
| 438 | What do people ask for your opinion on? | 人们问你的意见是什么? |
| 439 | And on the right is going to be your network. | 右边是你们的网络 |
| 440 | Who do you know? | 你认识谁? |
| 441 | Do you have an accountant friend | 你有会计朋友吗? |
| 442 | who actually could help you buy an accounting business? | 谁能帮你买个会计业务? |
| 443 | Is your other friend actually a plumber? | 你另一个朋友是水管工吗? |
| 444 | And so they could help you buy a plumbing business | 所以他们可以帮你买个管道生意 |
| 445 | because they would know how to run it. | 因为他们会知道如何运行它。 |
| 446 | Maybe your dad's a lawyer. | 也许你爸爸是律师 |
| 447 | He could help you with due diligence. | 他可以尽力帮你 |
| 448 | So we want you to fill out this perfect fit Venn diagram. | 所以我们要你填上这个完美合身的Venn图. |
| 449 | And if you do that, you're going to like our next episode. | 如果你这样做,你会喜欢我们的下一集。 |
| 450 | So make sure you subscribe. | 所以,确保你订阅。 |
| 451 | This is going to be your first step | 这是你的第一步 |
| 452 | to figuring out the right business for you to buy. | 找出合适的生意给你买。 |
| 453 | Hey, I have something special for you | 嘿,我有些特别的东西给你 |
| 454 | for being such a loyal listener | 这么忠实的听众 |
| 455 | because you're here with me all the time. | 因为你一直在我身边 |
| 456 | I get asked by a bunch of you, | 一群人问我, |
| 457 | how do I tell if I should buy a business or not? | 我该如何判断我是否应该买个生意? |
| 458 | Should you buy a business or not? | 你买不买? |
| 459 | What price should you buy a business at? | 你买什么生意? |
| 460 | How do you structure your deal? | 你怎么安排你的交易? |
| 461 | I got you, fam. | 我扶着你,范姆。 |
| 462 | So I'm going to gift you our deal calculator. | 所以我要给你我们的交易计算器。 |
| 463 | Every time I look at a deal, | 每次我看一个交易, |
| 464 | I grab the numbers, plug it in here, | 我拿数字,插在这里, |
| 465 | and see how much money I could make or lose | 看看我赚了多少钱,还是输了多少 |
| 466 | if I did a good or bad deal. | 如果我做了一个好或坏的交易。 |
| 467 | So this is my gift to you. | 这就是我给你的礼物 |
| 468 | And if you're serious about buying a business, | 如果你真的想买个生意 |
| 469 | we want to help you. | 我们想帮你 |
| 470 | You can talk to my team about if you're a fit | 你可以跟我的团队说说,如果你是合适的 |
| 471 | for our business buying community or curriculum. | 我们的企业购买社区或课程。 |
| 472 | No matter what, here's your free gift. | 不管怎么样 这是你的免费礼物 |
| 473 | And if you need a hand to hold, I got you too. | 如果你需要帮忙,我也有你 |
| 474 | Hey, crew, this is so cool. | 嘿,伙计们,这太酷了。 |
| 475 | The podcast is growing like crazy, | 播客越来越疯狂了 |
| 476 | and it's only actually because of one thing, you. | 这其实只是因为一件事,你。 |
| 477 | I don't know if you know this, | 我不知道,如果你知道这一点, |
| 478 | but the only way the Big Deal Pod grows | 但只有这样,大交易才有发展 |
| 479 | is when you share it with somebody else. | 当你和别人分享它。 |
| 480 | We don't do ads, we don't do pay for play, | 我们不做广告,不支付游戏费用, |
| 481 | we don't go on other people's podcasts and talk about it. | 我们不会去别人的播客 谈论它。 |
| 482 | So if you think there was something helpful here, | 所以如果你觉得这里有帮助的话 |
| 483 | if we made you money, | 如果我们给你钱, |
| 484 | we made you think about your business or life differently, | 我们让你思考 你的生意或生活不同, |
| 485 | the most beautiful thing you can do for me is share it. | 你能为我做的最美的事就是分享 |
| 486 | And the most beautiful thing you can do | 还有你所能做的最美的事 |
| 487 | for someone that you care about is to share it with them, | 对于你关心的人 是分享给他们, |
| 488 | help them grow alongside you. | 帮她们跟你一起长大 |
| 489 | So please share the pod, that's how we grow. | 所以请分享舱, 这就是我们如何成长。 |
| 490 | And also tag me on anything you share. | 并标签我的任何你分享。 |
| 491 | I love resharing other builders across Instagram, | 我喜欢在Instagram重新分享其他建筑师 |
| 492 | Twitter, and all other platforms. | Twitter,以及所有其他平台. |
| 493 | Thank you from the bottom of my heart. | 从心下谢. |
| 494 | You're super important to me. | 你对我很重要 |
该视频共有字幕 494 条。解锁更多字幕为会员功能，请移动到 价格
P2 · 【避坑指南】7个最不该买或开的生意 · 创业避雷 p02 无字幕 (P2)
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | The seven deadly businesses that you should never start or buy. | 你不应该开始或买的七个致命的生意 |
| 0:04 | That is what is on this episode today of the Big Deal Podcast. | 这就是今天《大交易》的剧集 |
| 0:07 | I'm Kody Sanchez. | 我是科迪・桑切斯。 |
| 0:08 | We're going to be talking about what is the right fit business for you, | 我们要谈的是什么适合你的生意 |
| 0:11 | what to never start and define the right acquisition for you. | 什么永远不要开始 定义正确的获取给你。 |
| 0:15 | Now, this is a new podcast. | 这是一个新的播客。 |
| 0:16 | It's all about buying businesses, | 都是为了买生意 |
| 0:19 | not just big thinking interviews or building businesses. | 不只是大思想的采访 或建立企业。 |
| 0:22 | We're going to do those too. | 我们也会这样做。 |
| 0:23 | So click off if you absolutely never want to be an owner, | 所以,点击,如果你绝对不想成为一个主人, |
展开字幕全文（585 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | The seven deadly businesses that you should never start or buy. | 你不应该开始或买的七个致命的生意 |
| 2 | That is what is on this episode today of the Big Deal Podcast. | 这就是今天《大交易》的剧集 |
| 3 | I'm Kody Sanchez. | 我是科迪・桑切斯。 |
| 4 | We're going to be talking about what is the right fit business for you, | 我们要谈的是什么适合你的生意 |
| 5 | what to never start and define the right acquisition for you. | 什么永远不要开始 定义正确的获取给你。 |
| 6 | Now, this is a new podcast. | 这是一个新的播客。 |
| 7 | It's all about buying businesses, | 都是为了买生意 |
| 8 | not just big thinking interviews or building businesses. | 不只是大思想的采访 或建立企业。 |
| 9 | We're going to do those too. | 我们也会这样做。 |
| 10 | So click off if you absolutely never want to be an owner, | 所以,点击,如果你绝对不想成为一个主人, |
| 11 | never want to buy a business, never want to start one, | 从不想买生意 从不想创业 |
| 12 | and don't want to know about the seven that will absolutely murder you | 不想知道七个人会杀了你 |
| 13 | should you choose to start them. | 如果你选择开始。 |
| 14 | I'm going to start with a story that happened when somebody didn't listen to me | 我要从一个故事开始 当有人不听我的话 |
| 15 | and chose one of these seven deadly businesses. | 选择了这七个致命的生意之一 |
| 16 | So I remember I opened up this email with a frantic note from Mary. | 所以我记得我打开了这封邮件 上面写着玛丽的疯字 |
| 17 | I'm going to change her name because otherwise that would be rude. | 我要改变她的名字 否则那会很无礼 |
| 18 | She was one of my business buying community members | 她是我的生意之一 购买社区成员 |
| 19 | in our very first year of teaching other people. | 在我们教别人的第一年。 |
| 20 | And she bought her first business and it was not going well. | 她买了她的第一笔生意 却不顺利 |
| 21 | Losing money, partnership imploding, and an incoming lawsuit. | 失去金钱,合伙关系破裂, 和即将到来的诉讼。 |
| 22 | All the things that go bump in the night. | 夜里发生的一切 |
| 23 | So how did this happen? | 怎么会这样? |
| 24 | Well, to make matters worse, she was a new mom with a baby that needed her. | 更糟糕的是,她是一个新妈妈 有孩子需要她。 |
| 25 | And I couldn't see any way out of her losing $100,000 on this deal. | 我无法从她身上找到任何出路 失去10万美元在这个交易。 |
| 26 | I remember just thinking, God, Mary, what happened here? | 我记得我在想,上帝,玛丽,这里发生了什么? |
| 27 | She was in the arena and it was hard, | 她当时在竞技场上,很辛苦 |
| 28 | but the worst part was this all could have been avoided. | 但最糟糕的是这一切本可以避免 |
| 29 | Here's what Mary did wrong. | 玛丽做错了 |
| 30 | She bought a restaurant franchise that was losing money, strike one. | 她买了一家餐厅的特许经营权 亏损了钱,一击。 |
| 31 | She then did a 50-50 partnership deal with someone she hadn't done business with before. | 然后她和以前没有交往过的人 做了五五十个合伙人的交易 |
| 32 | He brought no money to the table, but got all of his 50% of his equity on the very first day. | 他没有带钱到桌子上, 但得到了他所有50%的股本 在第一天。 |
| 33 | Yikes. | 哎哟 |
| 34 | Strike two. | 二击. |
| 35 | Then she and her partner hired an inexperienced operator. | 然后她和她的伴侣雇佣了一个经验不足的操作员. |
| 36 | He'd never done this before. | 他从来没有这样做过。 |
| 37 | Strike three. | 三击. |
| 38 | Cherry on top of the business was a three-hour flight away from Mary's home. | 樱桃在生意上是离玛丽家三小时的航班. |
| 39 | And I remember thinking like, dear sweet Mary, what the literal fuck? | 我记得我想,亲爱的玛丽, 什么字面他妈的? |
| 40 | You know, we eventually got Mary out of this deal, thankfully. | 你知道,我们最终使玛丽 走出这个交易, 感激不尽。 |
| 41 | But even if she'd bought the restaurant and done everything else right, | 但即使她买下了餐厅 做了一切正确的事情 |
| 42 | she would have still found herself in a losing situation. | 她仍然会发现自己 处于一个失败的状况。 |
| 43 | Why? | 为什么? |
| 44 | Because some businesses are deadly to your money, restaurants being one of them, | 因为有些生意对你的钱是致命的 餐馆也是其中之一 |
| 45 | and you should avoid them at all costs. | 你应该不惜一切代价避开他们 |
| 46 | Yes, you want to find the right business for you, | 是的,你想为你找到合适的生意, |
| 47 | but if that business has such a high failure rate that you know you're going to lose, | 但是如果那个企业有这么高的失败率 你知道你会输 |
| 48 | treat it like a landmine. | 像地雷一样对待它。 |
| 49 | Don't go anywhere near it. | 别靠近它 |
| 50 | Whenever I buy a boring business, I'm obsessed with one thing, you guys. | 每次我买一个无聊的生意, 我迷恋一件事,你们这些家伙。 |
| 51 | Probabilities. | 概率 |
| 52 | What is the likelihood that my money leaving me comes back with more money as friends? | 我的钱留我回来时 作为朋友还有多少钱? |
| 53 | That is the only game we play, and those are the only businesses we buy. | 这是我们唯一玩的游戏 这些是我们唯一买的生意 |
| 54 | So let's talk about those rascal businesses that love to murder your money. | 我们来谈谈那些喜欢谋杀你钱的流氓企业吧 |
| 55 | And then, just so you know, I want you to also take four things at the end of this video. | 然后,我想让你知道,我想让你 也拿四件事在这段视频的结尾。 |
| 56 | One, we only buy profitable businesses. | 一,我们只买盈利企业. |
| 57 | Don't do what Mary did. | 别做玛丽做的事 |
| 58 | Two, you listen to the seven deadly sins. | 二,听七杀之罪. |
| 59 | Three, we're going to do a whole different episode on partnerships. | 第三,我们要做一个完全不同的 有关伙伴关系的插曲。 |
| 60 | Please don't do 50-50 partnerships up front with no milestones | 请不要在前面做50到50个没有里程碑的伙伴关系 |
| 61 | and giving them all your money away up front. | 把你的钱都交给他们 |
| 62 | That's not how this works. | 事情不是这样的 |
| 63 | And four, let's make sure that your first business is close to you | 第四,我们确定你的第一行接近你 |
| 64 | so that you can go and deal with what will happen in any business, which is issues. | 这样你就可以去处理 任何生意中将发生的事情, 这就是问题。 |
| 65 | Okay, just the first four. | 好吧,只是头四个。 |
| 66 | All right, so the number one deadly business, restaurants. | 好吧,所以头号致命的生意,餐馆。 |
| 67 | I don't care if you're a foodie, your burgers are legendary, | 我不管你是不是美食家 你的汉堡很传奇 |
| 68 | and your buds all tell you that you should run your own restaurant. | 和你的芽都告诉你, 你应该经营自己的餐厅。 |
| 69 | Don't do it. | 别 |
| 70 | Restaurants are for people who simply cannot exist without running one. | 餐厅是给那些根本无法生存而不经营的人的。 |
| 71 | They're not for making money. | 他们不是为了赚钱 |
| 72 | Now, you could say, is Cody just an asshole? | 科迪是个混蛋吗? |
| 73 | Well, questionable. | 嗯,有问题。 |
| 74 | But no, I'm realistic. | 但我很现实 |
| 75 | The numbers don't lie. | 数字是不会说谎的 |
| 76 | The reason the numbers don't lie is that the average small business in the US | 数字不虚报的原因是 美国的普通小企业 |
| 77 | sells for around $800,000. | 售价约80万元. |
| 78 | The average restaurant, that goes for about $198,000. | 一般的餐厅,大约是198,000美元。 |
| 79 | Why? | 为什么? |
| 80 | Because 60% fail in the first year and 80% fail after four years. | 因为第一年有60%失败,四年后有80%失败. |
| 81 | The restaurant business is one hard slog. | 餐厅的生意很麻烦 |
| 82 | I mean, can you imagine wrangling servers all day, | 我的意思是,你能想象 盘旋服务器一整天, |
| 83 | guessing if fickle crowds will eat your three-day-old shrimp | 猜如果乱七八糟的人群 会吃掉你三天大的虾 |
| 84 | before they become completely irrelevant | 在他们变得完全无关之前 |
| 85 | and you have to throw them all away even though you spent thousands on it? | 就算你花了几千块 也要把它们都扔掉? |
| 86 | No wonder banks don't lend to restaurants. | 难怪银行不借给餐馆 |
| 87 | If you don't believe me, also read Anthony Bourdain's book | 如果你不相信我,也读安东尼·布尔丹的书 |
| 88 | on how restaurants are terrible business and so many of them go under. | 关于餐馆如何是糟糕的生意 和这么多他们下去。 |
| 89 | Let me just save you that pain. | 让我帮你省下那痛苦吧 |
| 90 | And I know somebody in the comments is going to be like, | 我知道评论中有人会说 |
| 91 | but I make so much money on a restaurant. | 但我在餐馆赚了这么多钱 |
| 92 | And we're going to tell them thank you. | 我们要告诉他们谢谢你。 |
| 93 | We love eating at your place. | 我们喜欢在你家吃饭 |
| 94 | That's incredible. | 不可思议. |
| 95 | Thank God some people are psychopathic enough to run a restaurant | 谢天谢地,有些人有精神病 足以经营一家餐馆 |
| 96 | and actually really, really good at it. | 并且真的,真的很擅长它。 |
| 97 | I just don't think it's the easiest one. | 我只是不认为这是最简单的一个。 |
| 98 | So no restaurants. | 所以没有餐馆。 |
| 99 | Number two, hotels. | 二号酒店 |
| 100 | Hotels aren't businesses. | 旅馆不是生意 |
| 101 | They're real estate with too many parts masquerading as a business. | 他们是房地产 太多零件伪装成生意 |
| 102 | The cash flow typically isn't enough to even cover the real estate transaction. | 现金流通常不足以支付不动产交易。 |
| 103 | If you are dying to own one, do a small version before you go mega. | 如果你渴望拥有一个, 在你进入巨型之前做一个小版本。 |
| 104 | Otherwise, I think it's a pass. | 否则,我认为这是通过。 |
| 105 | These things are expensive, massive wear and tear, asset heavy, | 这些东西是昂贵的,巨大的磨损, 资产沉重, |
| 106 | and often include restaurants. | 而且经常包括餐馆。 |
| 107 | So they're also one of the few businesses | 所以他们也是少数生意之一 |
| 108 | where your customers require your help 24 seven. | 顾客需要你的帮助 247 |
| 109 | If you're like a tippy, tippy, tippy top tier operator, | 如果你像一个尖端,尖端,尖端的顶端操作员, |
| 110 | you can make a killing, | 你可以杀人 |
| 111 | but we don't jump into shark infested waters to start. | 但是我们不会跳进被鲨鱼污染的水域开始 |
| 112 | So this is a pass. | 所以这是个通行证 |
| 113 | Also, if you don't believe me on this, | 还有,如果你不相信我, |
| 114 | go have some fun and look at the average margin on hotels. | 去找点乐子 看看酒店的平均差价 |
| 115 | Do you guys know they are negative margin, | 你们知道他们是负比值, |
| 116 | which means if I give you a hundred bucks in a hotel, | 这意味着如果我给你100美元 在酒店, |
| 117 | you actually don't give me anything back. | 你其实不给我回任何东西。 |
| 118 | You cost me another 15 bucks. | 你花了我15块钱。 |
| 119 | They have a negative 15% margin on average. | 他们的平均差值为负15%。 |
| 120 | So you might go, well, wait a second. | 所以你可能去,嗯,等待一秒钟。 |
| 121 | I see a lot of them. | 我看见很多 |
| 122 | How are they still up and running? | 他们怎么还在跑? |
| 123 | It's through smart taxes and depreciation. | 是通过智能税和折旧. |
| 124 | So it's really a real estate play. | 所以这真的是一个房地产游戏。 |
| 125 | And everything on top is not for money making. | 上面的一切都不是为了赚钱 |
| 126 | Okay. | 摆 |
| 127 | Number three, retail storefronts. | 第三,零售店面. |
| 128 | I know that it's every lady's dream to start a little boutique | 我知道每个女人都梦想着 开个小店 |
| 129 | with all your favorite things. | 你最喜欢的东西。 |
| 130 | You have your friends come in | 你有你的朋友进来 |
| 131 | and you sell as many live, laugh, love, tease as your heart desires. | 你卖很多活的,笑的,爱的, 取笑你的心想要。 |
| 132 | Boutique owning can be a fun job for a very bored, | 拥有宝蒂可是个无聊的工作 |
| 133 | very rich housewife who wants to pretend she runs a business | 非常有钱的家庭主妇 谁想假装她经营一个生意 |
| 134 | and her husband wants to fund it for her. | 她丈夫想给她钱 |
| 135 | Small problem. | 小问题 |
| 136 | Her business is actually awesome at only one thing, burning money. | 她的生意其实是真棒 只有一个事情,燃烧的钱。 |
| 137 | So just to be fair, it's not just ladies. | 公平说来 不只是女士 |
| 138 | Don't come at me in the comments. | 别在评论中来找我 |
| 139 | Many a gent wants to own that store with a bourbon bar | 有很多先生想拥有那家有波本酒酒吧的店 |
| 140 | and clothes that are actually cool, man. | 和衣服其实很酷,男人。 |
| 141 | Nine times out of 10, terrible businesses. | 10次中9次, 可怕的企业。 |
| 142 | The future in retail continues to be online, | 零售业的未来仍然是在线的, |
| 143 | except in high traffic like experienced based areas. | 除了像经验丰富的地区一样 交通频繁 |
| 144 | Just ask, I don't know, Dillards anywhere. | 只是问,我不知道,迪拉德斯任何地方。 |
| 145 | 旗舰Dillards是20万平方英尺 | |
| 146 | dark and empty store these days. | 现在又黑又空的店 |
| 147 | If I had to own retail, I'd own luxury | 如果我必须拥有零售业,我会拥有奢侈品 |
| 148 | because rich people pay more to solve their problems. | 因为有钱人多花钱解决他们的问题 |
| 149 | But unless you're buying Louis Vuitton or Christian Dior, | 但是除非你买路易・威顿或者克里斯蒂安・迪奥 |
| 150 | both of which were massively distressed by the way | 两人都因路途而惨遭折磨 |
| 151 | and had to be turned around through a merger now known as LVMH, | 不得不通过合并转身 现在被称为LVMH, |
| 152 | I'd be a hard pass. | 我会很难通过。 |
| 153 | Here's why. | 这是为什么。 |
| 154 | One, you buy product up front, which means there's no float. | 一,你买的产品前面, 这意味着没有浮。 |
| 155 | Float basically means that you can get some products | Float基本上意味着你可以得到一些产品 |
| 156 | to sell before having to pay for it. | 在买单之前先卖掉 |
| 157 | So when you buy retail supplies to sell in your store, | 所以当你购买零售用品 在你的商店销售, |
| 158 | you pay up front. | 你付了钱 |
| 159 | They ship those items to you, which you need to stock | 他们把这些东西运送给你,你需要储存 |
| 160 | and likely hold for a season to start. | 并可能保持一个季节开始。 |
| 161 | Leftover inventory, too bad. | 剩下的存货,太糟糕了。 |
| 162 | Order new fall styles in summer, even though you can't sell them | 夏天订新的秋天风格,虽然你不能卖 |
| 163 | for 60 to 90 days, ouch. | 60到90天,呜呜 |
| 164 | Two, high rent for high traffic. | 二,高架交通租金高. |
| 165 | The cashflow realities of a high overhead business model | 高间接费用业务模式的现金流动现实 |
| 166 | like specialty retail are like not to be messed with. | 喜欢专业零售 喜欢不惹麻烦。 |
| 167 | Most won't ever tell you how much they really make. | 多数人不会告诉你他们赚了多少钱 |
| 168 | Like a lot of these mom and pop stores, | 像很多这些妈妈和流行商店, |
| 169 | they're funded by people with just a lot of cash. | 他们由有钱人资助 |
| 170 | It's like a defective side project | 这就像一个缺陷的副项目 |
| 171 | or to bolster a brand's online e-commerce business. | 或支持品牌的在线电子商务业务。 |
| 172 | And you live and die by sales per square foot. | 你靠每平方英尺的销售量来维持生死 |
| 173 | But in order to get enough volume, | 但是为了得到足够的体积, |
| 174 | AKA people coming in and paying you, | AKA的人进来付你钱 |
| 175 | you have to pay rent that's high. | 你要付高额租金 |
| 176 | The third is tough financials. | 第三是财政困难. |
| 177 | The high turnover of inventory, all your stuff, | 库存的高周转率,所有你的东西, |
| 178 | necessary to keep customers coming back, | 要让顾客回来 |
| 179 | gives me more issues that I'm willing to deal with. | 给我更多的问题 我愿意处理。 |
| 180 | So what do you stock? | 你储存什么? |
| 181 | When? | 什么时候? |
| 182 | How do I ensure my lower pay employees aren't stealing? | 我如何保证我的低薪员工不偷窃? |
| 183 | How come no one will give me a loan to start this business? | 为什么没人会借我钱来创业? |
| 184 | Those are all fair questions. | 这些都是公平的问题。 |
| 185 | Your largest problem won't be your gross margin, | 你最大的问题不会是总比分 |
| 186 | AKA what percentage you make on each item you buy and sell. | AKA 你每个买卖物品的百分率 |
| 187 | It'll be your net profit and getting enough volume | 它会是你的净利润 和得到足够的量 |
| 188 | to handle your fixed costs. | 处理固定费用。 |
| 189 | So like I got 100 bucks in rent every single month, | 我每个月都有100块的房租 |
| 190 | I got to pay. | 我得付钱 |
| 191 | I only sell 20 bucks worth of clothes, rut-rel. | 我只卖20块钱的衣服, rut -rel。 |
| 192 | Hey guys, if you've ever thought about buying a business, | 嘿,伙计们,如果你曾经想过 买一个生意, |
| 193 | we've built what I think is the best acquisitions | 我们建造了我认为最好的收购 |
| 194 | in business buying community | 在商业购买社区 |
| 195 | and education curriculum in the world. | 以及世界上的教育课程。 |
| 196 | If you've ever thought about wanting to buy | 如果你曾经想过要买 |
| 197 | or own a business | 或拥有企业 |
| 198 | or if you want to add more businesses to the mix, | 或者,如果你想增加 更多的业务组合, |
| 199 | it's called the contrarian community. | 它被称为反派社区。 |
| 200 | And what this is, is the goal is, | 目标就是 |
| 201 | we give you the three things | 我们给你三件事 |
| 202 | that the best business buyers use. | 最好的商业买家使用。 |
| 203 | Your own advisory team, | 你自己的顾问团队 |
| 204 | your own investment committee, | 你自己的投资委员会, |
| 205 | and a deal team. | 和交易团队。 |
| 206 | We get together each week to review deals live | 我们每星期聚在一起 现场审查交易 |
| 207 | {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}把交易都搞砸 | |
| 208 | that you're currently looking at | 你现在正在看 |
| 209 | while you simultaneously learn the best way possible, | 同时学习最好的方法 |
| 210 | which is called modeling | 这叫做建模 |
| 211 | by seeing other people put together deals. | 通过看到其他人 整理交易。 |
| 212 | This is how private equity buys businesses. | 这就是私募股权购买企业的方式. |
| 213 | This is how investment teams work. | 这就是投资团队的工作方式。 |
| 214 | And we're stealing the methods from Wall Street | 我们从华尔街偷东西 |
| 215 | and giving them to you. | 并把它们给你。 |
| 216 | If this is interesting to you, | 如果你觉得有趣的话 |
| 217 | go to click the link | 单击链接 |
| 218 | and you can actually talk to my team direct | 你可以直接跟我的团队谈 |
| 219 | about if this is a fit or not. | 如果这是否适合。 |
| 220 | We can help guide you. | 我们可以帮助引导你。 |
| 221 | The link is in the show description. | 链接在节目描述中. |
| 222 | Number four, what I don't like. | 第四,我不喜欢的东西。 |
| 223 | The number four business I don't love, consulting firms. | 四号生意我不爱,咨询公司。 |
| 224 | Consulting firms have one thing more dangerous | 咨询公司有一件事更危险 |
| 225 | than almost anything else | 几乎无所事事 |
| 226 | in business that you're gonna buy. | 你要买的生意 |
| 227 | And that's called key man risk | 这叫做关键人物的风险 |
| 228 | or owner-centric risk. | 或以业主为中心的风险。 |
| 229 | When the head honcho consultant | 当首席顾问 |
| 230 | with all the relationship leaves, | 与所有的关系离开, |
| 231 | there goes your business right along with it. | 你的生意也随之而来 |
| 232 | Even at a smaller size, | 即使规模较小, |
| 233 | consulting firms, | 咨询公司, |
| 234 | they require too much capital | 他们需要太多的资本 |
| 235 | in the business attached to your consultants, | 在你的顾问的生意, |
| 236 | AKA labor costs. | AKA的劳动力成本。 |
| 237 | People are expensive. | 人贵. |
| 238 | It's kind of also not a business, | 也有点不是什么生意 |
| 239 | but a collection of individual jobs. | 但收集个人工作。 |
| 240 | So don't buy jobs. | 所以不要买工作。 |
| 241 | There's two ways around this though, in my opinion. | 但有两种方法,在我看来。 |
| 242 | One is government consulting firms | 一是政府咨询公司 |
| 243 | that transition from one specialty group | 从一个专业组的过渡 |
| 244 | like a veteran or female owned owner to the next. | 就像老兵或女主人一样 |
| 245 | These have like long-term contracts, | 这些合同像长期合同, |
| 246 | strong margins, great. | 强的边缘,伟大的。 |
| 247 | Two, if you have a consulting firm | 第二,如果你有一家咨询公司 |
| 248 | that is highly established, | 这确是坚定的, |
| 249 | many levels of engagement, | 在许多层次的参与, |
| 250 | no one key consultant | 没有关键顾问 |
| 251 | and ideally productized services | 以及理想的生产性服务 |
| 252 | that are not customizable could be great. | 不习惯的 可能是伟大的。 |
| 253 | I think one of the kisses of death | 我觉得死亡的吻之一 |
| 254 | to actually enjoying running a business | 真正享受经营企业 |
| 255 | is playing the RFP game. | 正在玩 RFP 游戏。 |
| 256 | You guys know what that is? | 你们知道这是什么吗? |
| 257 | It's basically where somebody says, | 基本上就是有人说, |
| 258 | can you please customize this thing specifically for me? | 你能帮我定制一下吗? |
| 259 | You do all this work ahead of time. | 你早点做这些工作 |
| 260 | Then you send them your plan for them | 那你就把计划发给他们 |
| 261 | and they tell you, no, I chose somebody else. | 他们告诉你,不,我选择了别人。 |
| 262 | So you basically don't even get the business, | 所以你基本上连生意都得不到 |
| 263 | which means your clients get to ask you | 也就是说你的客户可以问你 |
| 264 | to do all this work up front | 在前面做所有这些工作 |
| 265 | and you have to prove | 你必须证明 |
| 266 | you're going to do work well for them later, | 你以后会好好为他们工作 |
| 267 | but they don't have to pay you. | 但他们不用付你钱 |
| 268 | So I'm a pass. | 所以我是传球 |
| 269 | Show me the money. | 给我看钱 |
| 270 | Then we can talk RFPs. | 然后我们可以谈谈RFPs。 |
| 271 | The fifth business, personal brands. | 第五行 个人品牌. |
| 272 | Until AI completely takes over | 直到AI完全接管 |
| 273 | and can deep fake mimic everything, | 并且能模仿一切, |
| 274 | which is probably like tomorrow, | 这可能是像明天, |
| 275 | you can't transition a personal brand to yourself. | 你不能把自己的品牌转换成自己。 |
| 276 | I've seen lots of people try to sell | 我见过很多人想卖 |
| 277 | 他们的脸牌YouTube账户, | |
| 278 | social site or education business. | 社会网站或教育事业。 |
| 279 | Again, with their face all over it, | 再说一遍,满脸都是 |
| 280 | it doesn't really work. | 没用的 |
| 281 | Key man risk, | 关键人物的风险, |
| 282 | because once somebody sells their business, | 因为一旦有人卖掉他们的生意 |
| 283 | they're about as engaged in running it | 他们都参与经营了 |
| 284 | as your cat is interested in coming | 因为你的猫想来 |
| 285 | when it's called, right? | 当它叫,对不对? |
| 286 | Unless you tie the deal to a ton of cash, | 除非你把交易与一吨现金挂钩 |
| 287 | it'll be a slog that ends in failure. | 这会是一场失败 |
| 288 | Now, if you insist on doing one of these deals, | 如果你坚持做这些交易 |
| 289 | do me a solid. | 帮我个忙 |
| 290 | Buy the rights to their likeness. | 买其类权. |
| 291 | Also, a famous-ish example | 还有,一个著名的例子 |
| 292 | is this guy, James Altucher. | 这个人是詹姆斯·阿尔图赫 |
| 293 | He sold a newsletter to Agora Financial | 他把通讯卖给了Agora金融公司 |
| 294 | and I know James is a great guy | 我知道詹姆斯是个好人 |
| 295 | for I'd guess eight figures. | 我估计有八个数字 |
| 296 | I didn't ask him. | 我没有问他。 |
| 297 | And they had the right to email | 他们有权发电子邮件 |
| 298 | for a set period of time as him. | 作为他的固定时间段。 |
| 299 | So no one knew the difference. | 所以没人知道区别 |
| 300 | The downside is | 缺点是 |
| 301 | I would never do that deal that James did. | 我绝不会做詹姆斯做的交易 |
| 302 | Could you imagine that? | 你能想象吗? |
| 303 | What if all of a sudden, | 如果突然间, |
| 304 | if I sold my likeness, | 如果我卖了我的像, |
| 305 | next thing you know, | 接下来,你知道, |
| 306 | I'd be in your inbox in a bikini | 我会穿着比基尼在你的信箱里 |
| 307 | asking you to buy fucking crypto. | 让你买他妈的密码 |
| 308 | And now you see both sides of the coin. | 现在你看到硬币的两面。 |
| 309 | Also, I'm probably too old | 还有,我可能太老了 |
| 310 | for them to want to use in a bikini, | 以便他们用在比基尼上, |
| 311 | but you get the idea. | 但你明白这个想法 |
| 312 | Number six, Amazon FBA drop shipping. | 6号,亚马逊FBA投放货运. |
| 313 | So fulfillment by Amazon FBA | 亚马逊FBA的表演 |
| 314 | doesn't sound like a bad idea at first. | 一开始听起来不错 |
| 315 | I mean, who doesn't want to look | 我的意思是,谁不想看 |
| 316 | like the before and after image | 就像图像的前后 |
| 317 | of Jeff Bezos? | 杰夫・贝佐斯? |
| 318 | Billions will take you from nerd | 亿万会从书呆子手中夺走你 |
| 319 | to jacked pretty quick. | 抢得很快 |
| 320 | You get to leverage Amazon's massive scale | 你可以利用亚马逊的巨大规模 |
| 321 | and logistics. | 后勤。 |
| 322 | They handle all the fulfillment, | 他们处理所有的实现, |
| 323 | aka sending and shipping your orders. | 发送和运送你的订单。 |
| 324 | All you need to do is set up | 你只需要准备一下 |
| 325 | the listing pages | 列表页 |
| 326 | that Amazon kind of takes care of the rest. | 亚马逊会照顾其他的 |
| 327 | They'll send you the customers | 他们会把客人寄给你的 |
| 328 | via search, supposedly. | 应该是通过搜查 |
| 329 | They'll handle product storage, | 他们会处理产品储存 |
| 330 | shipping and handling | 运输和装卸 |
| 331 | all while you collect checks. | 在你收支票的时候 |
| 332 | Heck, you could even pay | 你甚至可以付钱 |
| 333 | 那些可爱的TikTokers, | |
| 334 | 5K to 20K. | 5K到20K (英语). |
| 335 | And they'll set up your store for you. | 他们会为你建立你的商店。 |
| 336 | But here's the dirty truth. | 但此五脏真言. |
| 337 | That is so scammy. | 这太滑稽了 |
| 338 | The only way people can reliably make money | 人能可靠赚钱的唯一途径 |
| 339 | with drop shipping through fulfillment | 通过完成运送 |
| 340 | by Amazon is to teach others how to do it. | 亚马逊教别人怎么做 |
| 341 | And here's why I would never ever | 这就是为什么我永远不会 |
| 342 | do this type of business. | 做这种生意。 |
| 343 | One platform risk. | 一个平台风险。 |
| 344 | Amazon controls everything. | 亚马逊控制一切 |
| 345 | The biggest feature is also the biggest bug. | 最大的特征也是最大的bug. |
| 346 | What happens when Amazon | 亚马逊会怎样? |
| 347 | decides your product is a scam? | 决定你的产品是骗局? |
| 348 | Because a competitor puts up | 因为竞争者提出 |
| 349 | a bunch of fake reviews. | 一堆假评论 |
| 350 | That happens. | 就是这样 |
| 351 | I actually know a guy | 其实我认识一个人 |
| 352 | that was doing 1.5 million in sales | 销售额150万 |
| 353 | and had his account banned | 并禁止他的账户 |
| 354 | for fake negative reviews. | 假的负面评论。 |
| 355 | They couldn't get it back for 90 days, | 他们90天都拿不回来 |
| 356 | by which time he'd gone out of business | 那时他已经失业了 |
| 357 | because they didn't have enough cash on hand. | 因为他们手头没有足够的现金 |
| 358 | Another crippling scenario. | 另一场惨剧 |
| 359 | Amazon gets all your data | 亚马逊得到所有的数据 |
| 360 | {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}关于你的优势是多么不可思议 | |
| 361 | and duplicates your product | 复制您的产品 |
| 362 | with a cheaper version of their own. | 更便宜的版本他们自己的。 |
| 363 | They instantly become | 他们立刻变成 |
| 364 | the number one search result | 第一个搜索结果 |
| 365 | and your sales drop permanently. | 你的销量会永久下降 |
| 366 | This happens all the time, by the way. | 顺便说一句 这经常发生 |
| 367 | The next reason is it's really competitive. | 下一个原因是它真的很有竞争力。 |
| 368 | The barriers to entry to this game | 进入此游戏的障碍 |
| 369 | are lower than, I don't know, | 都比,我不知道,我还低 |
| 370 | FTX's actual balance sheet was. | FTX的实际资产负债表是. |
| 371 | Amazon is flooded with me-too sellers | 亚马逊被我卖家淹没了 |
| 372 | pushing their knockoff products | 推开他们的冲击产品 |
| 373 | 左右 and. | |
| 374 | The Chinese in particular | 特别是中国人 |
| 375 | are impressively fast | 这么快就够快的了 |
| 376 | at copycatting products, | 在复制品中, |
| 377 | even before we got into | 甚至在我们进入之前 |
| 378 | our little trade tiff with them. | 我们和他们的小交易 |
| 379 | So their speed is almost as impressive | 因此,他们的速度几乎 令人印象深刻 |
| 380 | as their indifference | 作为他们的冷漠 |
| 381 | to the actual word's intellectual property. | 到实际词的知识产权。 |
| 382 | Chinese sellers outnumber U.S. sellers | 中国销售商超过美国销售商 |
| 383 | by almost 3X on Amazon. | 亚马逊近3X |
| 384 | So often it's just a matter of time | 经常只是时间问题 |
| 385 | before they crush you. | 在他们粉碎你之前 |
| 386 | And then lastly, Amazon sets your price. | 最后,亚马逊决定了价格 |
| 387 | Amazon actually uses a bot army | 亚马逊实际上使用机器人军队 |
| 388 | to scrape other websites | 来刮去其他网站 |
| 389 | for pricing information. | 定价信息。 |
| 390 | Let's say you list on Amazon | 假设你在亚马逊的名单上 |
| 391 | and your website. | 还有你的网站 |
| 392 | If they see your price is too high, | 如果他们看到你的价格太高 |
| 393 | they may shadow ban your account, | 他们或许禁止你的账户, |
| 394 | which is a sales killer. | 是个销售杀手 |
| 395 | So if you want to sell higher | 所以,如果你想卖更高 |
| 396 | on your own website | 在自己的网站上 |
| 397 | or everywhere else, it's a no. | 或任何地方, 这是一个不。 |
| 398 | Even if you sell your own branded products | 即使你卖自己的品牌产品 |
| 399 | on Amazon, it doesn't mean | 在亚马逊,这并不意味着 |
| 400 | that you get to set your own prices. | 让你自己决定价格 |
| 401 | All right. | 好吧,我们走。 |
| 402 | One of my least favorite businesses | 我最不喜欢的生意之一 |
| 403 | of all time, dry cleaners. | 所有时间,干洗工。 |
| 404 | Why? | 为什么? |
| 405 | You might say, | 你可能会说, |
| 406 | Cody loves laundromats | 科迪喜欢洗衣店 |
| 407 | and hates dry cleaning. | 讨厌干洗 |
| 408 | Yes, I do. | 是的,我会的。 |
| 409 | Dry cleaners appear to be | 干洗机看起来 |
| 410 | a stable, reliable business, | 一个稳定可靠的企业, |
| 411 | but the truth is | 但事实是 |
| 412 | the chemicals used in dry cleaning | 干洗中使用的化学品 |
| 413 | are often toxic. | 通常有毒。 |
| 414 | And if you're not up to code, | 如果你没有达到密码, |
| 415 | the cleanup costs can be insane. | 清理费用可能太高了 |
| 416 | It also makes it really difficult | 也很难做到 |
| 417 | to find reliable employees | 寻找可靠的雇员 |
| 418 | who want to stick around. | 他们想留下来 |
| 419 | So the reason that I don't like dry cleaners | 所以我不喜欢干洗工的原因 |
| 420 | is this big word called remediation, | 这个大字叫做补救 |
| 421 | which basically means | 这基本上意味着 |
| 422 | if the toxicity gets into the ground, | 如果毒性进入地面, |
| 423 | which it often does, | 它经常这样做, |
| 424 | then you are responsible | 那你就负责 |
| 425 | for any third-party effects of that. | 对于任何第三方的效力。 |
| 426 | That is scary. | 这是可怕的。 |
| 427 | Now, what's the rule? | 现在,是什么规则? |
| 428 | All of these businesses | 所有这些企业 |
| 429 | have some combination of | 有一些组合 |
| 430 | high failure rate, | 高故障率, |
| 431 | asymmetric risk, | 不对称风险, |
| 432 | high expense, low transferability. | 费用高,可转让性低。 |
| 433 | We don't want that. | 我们不希望那样。 |
| 434 | Now that you know | 现在你知道了 |
| 435 | the seven deadly businesses to avoid, | 7个致命的生意避免, |
| 436 | we can move on to the next step. | 我们可以继续下一步 |
| 437 | Let's talk about finding | 让我们谈谈找到 |
| 438 | what you want as an owner, | 你想当主人, |
| 439 | what I call knowing thyself | 我称之为了解你自己 |
| 440 | and defining your unique deal box. | 并定义你独特的交易框。 |
| 441 | I want to talk about how to choose | 我想谈谈如何选择 |
| 442 | the business that's right for you. | 适合你的事业。 |
| 443 | The most common DM I get goes like this. | 我得到的最常见的DM是这样。 |
| 444 | What type of foreign business | 何种类型的外国企业 |
| 445 | should I buy for cash flow? | 我应该买现金流吗? |
| 446 | What you really want to know is | 你真正想知道的就是,你确实想知道 |
| 447 | should you go out and buy a laundromat, | 如果你出去买洗衣机, |
| 448 | a car wash, a package ship, | 洗车,包裹船, |
| 449 | a mini storage? | 一个迷你存储器? |
| 450 | But a horrible answer would be | 但一个可怕的答案是 |
| 451 | for me to tell you one of those | 让我告诉你其中之一 |
| 452 | because it's the wrong question | 因为问题不对 |
| 453 | to begin with. | 开始。 |
| 454 | The better question to ask is this. | 最好的问题就是这个 |
| 455 | What type of foreign business | 何种类型的外国企业 |
| 456 | is right for me? | 适合我吗? |
| 457 | The truth is there is no such thing | 事实是,没有这样的事情 |
| 458 | as the right or wrong business. | 做对或错的事 |
| 459 | There is only the right | 只有权利 |
| 460 | or wrong business for you. | 或做错事 |
| 461 | So buying a business | 买个生意 |
| 462 | is kind of like dating. | 就像约会一样 |
| 463 | It's not one size fits all. | 这不是一个尺寸适合所有。 |
| 464 | It's deeply personal | 这是很私人的 |
| 465 | and it needs to be in sync | 它需要同步 |
| 466 | with who you are, | 与你是谁, |
| 467 | what you can handle | 你能处理的 |
| 468 | and where you see your life heading. | 和你的人生走向。 |
| 469 | The worst thing you can do | 你最差劲的事 |
| 470 | is dive head first into a business | 是先潜入企业 |
| 471 | that's completely misaligned | 这是完全错误的 |
| 472 | with your financial needs, | 以你的财政需要, |
| 473 | your risk tolerance | 风险承受能力 |
| 474 | and lifestyle preferences. | 和生活方式的偏好。 |
| 475 | So before we talk about the what, | 所以在讨论之前 |
| 476 | we need to talk about the who, | 我们需要谈谈谁, |
| 477 | which is you. | 这是你。 |
| 478 | So I want to set you up for success | 所以我想为你成功而设 |
| 479 | by ensuring you pick | 通过确保您选择 |
| 480 | the right starting point. | 正确的起点。 |
| 481 | Your first task is to choose | 你的第一个任务是选择 |
| 482 | the level that's best suited | 最合适的级别 |
| 483 | to where you are | 到你现在的位置 |
| 484 | and where you're going | 以及你将去的地方 |
| 485 | because businesses change materially | 因为企业发生了实质性变化 |
| 486 | at each level of the game. | 在游戏的每个关卡。 |
| 487 | So they require a different operator, | 所以他们需要一个不同的操作员, |
| 488 | a buyer. | 买方。 |
| 489 | Pretty critical you start | 相当关键你开始 |
| 490 | at the right level. | 在正确的级别。 |
| 491 | So if you guys want to see | 所以如果你们想看 |
| 492 | what level of business is right for you, | 什么样的业务是适合你, |
| 493 | then I want you to do this. | 然后我要你这样做。 |
| 494 | I want you to make sure | 我想让你确定 |
| 495 | you click this download. | 您单击此下载。 |
| 496 | It will help you figure out | 帮助你解开 |
| 497 | the right business for you, | 对你有利的生意 |
| 498 | for business buying in particular. | 特别是企业购买。 |
| 499 | It's all about your perfect fit business. | 这都是关于你完美的合适业务。 |
| 500 | So what are you looking at here? | 你在这看什么? |
| 501 | 你在看Venn图 | |
| 502 | So basically three circles here. | 所以这里基本上有三个圆圈。 |
| 503 | And on each one is going to be | 每一个都会 |
| 504 | something that I need from you | 我需要的东西 从你 |
| 505 | before you pick a business. | 在你选择一个生意之前。 |
| 506 | Over to the left, | 左边 |
| 507 | we have your passions. | 我们有你的激情。 |
| 508 | These are going to be the things | 事情会是这样的 |
| 509 | that you would love to do, | 你愿意这样做, |
| 510 | that you would do | 你会做的 |
| 511 | even if nobody pays you. | 即使没有人付钱给你。 |
| 512 | But you don't get paid | 但你没拿到报酬 |
| 513 | for being passionate. | 因为热情。 |
| 514 | You get paid for being good. | 你做善事要赚钱 |
| 515 | So on the bottom left | 所以在左边的下面 |
| 516 | is going to be your skills. | 将是你的技能。 |
| 517 | What are you actually good at? | 你到底擅长什么? |
| 518 | What do people ask you to do? | 人们要求你做什么? |
| 519 | What do people ask for your opinion on? | 人们问你的意见是什么? |
| 520 | And on the right | 右边 |
| 521 | is going to be your network. | 将会成为你的网络。 |
| 522 | Who do you know? | 你认识谁? |
| 523 | Do you have an accountant friend | 你有会计朋友吗? |
| 524 | who actually could help you | 谁能帮助你 |
| 525 | buy an accounting business? | 买会计业务? |
| 526 | Is your other friend actually a plumber? | 你另一个朋友是水管工吗? |
| 527 | And so they could help you | 他们可以帮你 |
| 528 | buy a plumbing business | 买个管道生意 |
| 529 | because they would know how to run it. | 因为他们会知道如何运行它。 |
| 530 | Maybe your dad's a lawyer. | 也许你爸爸是律师 |
| 531 | He could help you with due diligence. | 他可以尽力帮你 |
| 532 | So we want you to fill out | 所以我们要你填表 |
| 533 | this perfect fit Venn diagram. | 这个非常适合文恩图。 |
| 534 | And if you do that, | 如果你这样做, |
| 535 | you're going to like our next episode. | 你会喜欢我们的下集的 |
| 536 | So make sure you subscribe. | 所以,确保你订阅。 |
| 537 | This is going to be your first step | 这是你的第一步 |
| 538 | to figuring out the right business | 找出正确的企业 |
| 539 | for you to buy. | 让你买。 |
| 540 | Hey, I have something special for you | 嘿,我有些特别的东西给你 |
| 541 | for being such a loyal listener | 这么忠实的听众 |
| 542 | because you're here with me all the time. | 因为你一直在我身边 |
| 543 | I get asked by a bunch of you. | 一群人问我 |
| 544 | How do I tell if I should buy a business or not? | 我该如何判断我是否应该买个生意? |
| 545 | Should you buy a business or not? | 你买不买? |
| 546 | What price should you buy a business at? | 你买什么生意? |
| 547 | How do you structure your deal? | 你怎么安排你的交易? |
| 548 | I got you, fam. | 我扶着你,范姆。 |
| 549 | So I'm going to gift you our deal calculator. | 所以我要给你我们的交易计算器。 |
| 550 | Every time I look at a deal, | 每次我看一个交易, |
| 551 | I grab the numbers, plug it in here, | 我拿数字,插在这里, |
| 552 | and see how much money I could make or lose | 看看我赚了多少钱,还是输了多少 |
| 553 | if I did a good or bad deal. | 如果我做了一个好或坏的交易。 |
| 554 | So this is my gift to you. | 这就是我给你的礼物 |
| 555 | And if you're serious about buying a business, | 如果你真的想买个生意 |
| 556 | we want to help you. | 我们想帮你 |
| 557 | You can talk to my team | 你可以跟我的团队谈谈 |
| 558 | about if you're a fit | 说说你是否适合 |
| 559 | for our business buying community or curriculum. | 我们的企业购买社区或课程。 |
| 560 | No matter what, here's your free gift. | 不管怎么样 这是你的免费礼物 |
| 561 | And if you need a hand to hold, I got you too. | 如果你需要帮忙,我也有你 |
| 562 | Hey, crew, this is so cool. | 嘿,伙计们,这太酷了。 |
| 563 | The podcast is growing like crazy, | 播客越来越疯狂了 |
| 564 | and it's only actually because of one thing, you. | 这其实只是因为一件事,你。 |
| 565 | I don't know if you know this, | 我不知道,如果你知道这一点, |
| 566 | but the only way the Big Deal Pod grows | 但只有这样,大交易才有发展 |
| 567 | is when you share it with somebody else. | 当你和别人分享它。 |
| 568 | We don't do ads. | 我们不做广告。 |
| 569 | We don't do pay for play. | 我们不花钱玩游戏。 |
| 570 | We don't go on other people's podcasts | 我们不看别人的播客 |
| 571 | and talk about it. | 并谈论它。 |
| 572 | So if you think there was something helpful here, | 所以如果你觉得这里有帮助的话 |
| 573 | if we made you money, | 如果我们给你钱, |
| 574 | we made you think about your business or life differently, | 我们让你思考 你的生意或生活不同, |
| 575 | the most beautiful thing you can do for me is share it. | 你能为我做的最美的事就是分享 |
| 576 | And the most beautiful thing you can do for someone | 和最美的事情 你可以为某人做 |
| 577 | that you care about is to share it with them, | 你所关心的就是和他们分享, |
| 578 | help them grow alongside you. | 帮她们跟你一起长大 |
| 579 | So please share the pod. | 所以请分享舱。 |
| 580 | That's how we grow. | 这就是我们生长的方式。 |
| 581 | And also tag me on anything you share. | 并标签我的任何你分享。 |
| 582 | I love resharing other builders across Instagram, | 我喜欢在Instagram重新分享其他建筑师 |
| 583 | Twitter, and all other platforms. | Twitter,以及所有其他平台. |
| 584 | Thank you from the bottom of my heart. | 从心下谢. |
| 585 | You're super important to me. | 你对我很重要 |
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