【思维方式】成功很难，直到你建立这样的系统 · 从0到百万富
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | Most people think success is about discipline or working more hours. | 大多数人认为成功是纪律或工作时间更长. |
| 0:05 | And sure, they will get you to the top 10%. | 当然,他们会让你进入前10%。 |
| 0:08 | But to reach the top 1%, the rules are completely different. | 但为了达到前1%,规则完全不同. |
| 0:12 | I was once homeless and I thought I was a failure. | 我曾经无家可归 我以为自己是个失败者 |
| 0:16 | Today, I'm a multimillionaire, investor, board member, advisor, $2 billion tech companies. | 今天,我是一个亿万富翁,投资者,董事会成员,顾问,20亿技术公司. |
| 0:23 | And I didn't get there by working harder, | 而我没有通过努力工作到达那里, |
| 0:26 | but by designing systems that did the hard work for me. | 但设计了系统,为我努力工作。 |
| 0:31 | So, instead of giving you motivational fluff, | 所以,与其给你 激励性绒毛, |
| 0:34 | I'm going to share five simple principles to finally do the hard things you've been avoiding. | 我要分享五个简单的原则 来完成你一直避免的艰难任务 |
| 0:40 | Principle number one, you need to trap yourself. | 原则一,你需要困住自己。 |
展开字幕全文（194 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | Most people think success is about discipline or working more hours. | 大多数人认为成功是纪律或工作时间更长. |
| 2 | And sure, they will get you to the top 10%. | 当然,他们会让你进入前10%。 |
| 3 | But to reach the top 1%, the rules are completely different. | 但为了达到前1%,规则完全不同. |
| 4 | I was once homeless and I thought I was a failure. | 我曾经无家可归 我以为自己是个失败者 |
| 5 | Today, I'm a multimillionaire, investor, board member, advisor, $2 billion tech companies. | 今天,我是一个亿万富翁,投资者,董事会成员,顾问,20亿技术公司. |
| 6 | And I didn't get there by working harder, | 而我没有通过努力工作到达那里, |
| 7 | but by designing systems that did the hard work for me. | 但设计了系统,为我努力工作。 |
| 8 | So, instead of giving you motivational fluff, | 所以,与其给你 激励性绒毛, |
| 9 | I'm going to share five simple principles to finally do the hard things you've been avoiding. | 我要分享五个简单的原则 来完成你一直避免的艰难任务 |
| 10 | Principle number one, you need to trap yourself. | 原则一,你需要困住自己。 |
| 11 | In 1519, the Spanish conquistador Hernán Cortés landed on the shores of Mexico with just a few hundred men. | 1519年,西班牙征服者埃尔南·科尔特斯带着仅几百人登陆墨西哥海岸. |
| 12 | They were there to conquer the Aztec Empire. | 他们在那里征服阿兹特克帝国. |
| 13 | Now, they were outnumbered in an unknown land, facing impossible odds. | 现在,他们的人数 在一个未知的土地, 面临不可能的概率。 |
| 14 | Now, guess what he did to make sure his troops had no option but to win? | 现在,猜猜他做了什么 确保他的部队没有选择 除了赢? |
| 15 | Cortés ordered them to sink the ships. | 科特斯命令他们击沉船只. |
| 16 | There was no going back, no retreat, no surrender. | 原无退路,不退路,不投降. |
| 17 | That's exactly what we need to do in our lives. | 这正是我们生活中需要做的事情. |
| 18 | Because when you don't have a plan B, you will find a way to make plan A work. | 因为当你没有B计划时 你会找到办法让A计划成功 |
| 19 | I learned that lesson in my career when I was the chief operating officer at a large company, | 我在事业中学到了这个教训 当我是一家大公司的首席操作官 |
| 20 | and we acquired a new company. | 我们收购了一家新公司 |
| 21 | And it was an adjacent business with an attractive revenue stream, | 它是一个相邻的生意, 有吸引人的收入流, |
| 22 | and several hundreds of employees joined us. | 几百名员工加入了我们 |
| 23 | And they had a terrific management team, but they were in a different city, | 他们有一个出色的管理团队, 但他们在一个不同的城市, |
| 24 | and there were no direct flights from New York. | 没有直飞纽约的航班 |
| 25 | So I wasn't sure if I was going to travel there much, | 所以我不确定我会不会经常去那儿 |
| 26 | but when you acquire a company, you have to put in a lot of time and effort to integrate the two companies. | 但当你收购了一家公司,你必须投入大量的时间和精力来整合这两家公司. |
| 27 | People, culture, systems, product, customers, all of that has to come together. | 人,文化,系统,产品,客户,所有这一切必须齐聚一堂. |
| 28 | And I remember my CEO putting his hand on my shoulder and saying just two lines, | 我记得我的CEO把手放在肩膀上 说两句 |
| 29 | OK, man, I'm not going there. | 好吧,伙计,我不去那里。 |
| 30 | You own it. | 你拥有它。 |
| 31 | And that was it. | 就是这样。 |
| 32 | And at that moment, the whole idea of traveling there every week | 那时候,每周到那里旅行 |
| 33 | didn't seem like a chore or a choice. | 看上去不像是杂耍或选择 |
| 34 | That became my plan A, and there was no plan B. | 这变成了我的A计划 没有B计划 |
| 35 | We had to make the deal work. | 我们必须使交易成功。 |
| 36 | We had to make the integration successful. | 我们必须使一体化获得成功。 |
| 37 | And that required me to pay full attention to the acquired company | 这需要我全心全意关注收购公司 |
| 38 | because my CEO was going to work on a larger picture, | 因为我的CEO打算做一个更大的工作, |
| 39 | and he trusted me fully to take care of our new employees and make sure we became one company. | 他完全信任我 照顾我们的新员工 确保我们成为一个公司。 |
| 40 | In behavioral design, these are called forcing functions, | 在行为设计上,这些被称为强迫函数, |
| 41 | the constraints that corner you and force you into growth. | 束缚你,强迫你成长 |
| 42 | Here are the four forcing functions you can set for yourself. | 这是您可以为自己设置的四个强制功能 。 |
| 43 | First, public commitment. | 一,公开承诺. |
| 44 | Tell people what you're going to do. | 告众曰. |
| 45 | Announce it. | 宣说. |
| 46 | Social pressure is one of the oldest motivators on Earth. | 社会压力是地球上最古老的动机之一. |
| 47 | Second, financial stakes. | 第二,财务利益。 |
| 48 | Pay before you feel ready, | 在你准备好之前付钱 |
| 49 | like putting money down on that gym membership or that training course that you always wanted to take. | 比如把钱放在健身房会员上 或者你一直想要的训练课程上 |
| 50 | Our example of that acquisition was a financial stake. | 我们这一收购的例子是一个财务利益。 |
| 51 | We spent a lot of money. | 我们花了很多钱。 |
| 52 | We had to make it successful. | 我们必须让它成功。 |
| 53 | Third, cut the access. | 第三,切断通道。 |
| 54 | Delete the app, block the site. | 删除应用程序,封锁网站. |
| 55 | If things that distract you aren't available easily, it becomes a forcing function itself. | 如果分散你的注意力的事物不易获得,它本身就变成了一种强制功能. |
| 56 | And fourth, time box. | 第四,时间盒。 |
| 57 | Give the task a hard window. | 给任务一个硬窗口 。 |
| 58 | 90 minutes, ship something at the end of it. | 90分钟后,把东西运过来 |
| 59 | You know, when retreat is not an option, hard things that seemed impenetrable first become inevitable. | 你知道,当撤退不是一个选择, 硬的东西 似乎无法克服 首先成为不可避免的。 |
| 60 | This lets you overcome one thing everybody blames when they can't stay consistent. | 这让你克服了一件事 每个人都责怪 当他们不能保持一致。 |
| 61 | That's when principle number two comes into play. | 这时原则二开始起作用. |
| 62 | Do you know what that is? | 你知道那是什么吗? |
| 63 | It's willpower. | 这是意志力。 |
| 64 | We've all had those days. | 我们都有过那些日子。 |
| 65 | It's 8 a.m. and you feel like it's going to be an amazing day. | 现在是早上8点,你觉得今天会很精彩 |
| 66 | You're going to get so much done today. | 汝今当得大功德. |
| 67 | And then it's 8 p.m. and you've renegotiated almost everything from your list. | 然后是晚上8点 你几乎重新谈判了名单上的所有内容 |
| 68 | And you feel like you have failed. | 而你觉得自己失败了 |
| 69 | But you haven't. | 但你没有。 |
| 70 | That's just how our brains work. | 我们的大脑就是这样工作的 |
| 71 | Yours and mine. | 你的,还有我的 |
| 72 | One of the world's leading willpower researchers, Roy Baumeister, | 世界领先的意志力研究者之一 罗伊·鲍梅斯特 |
| 73 | ran a study that literally flipped the idea of discipline on its head, for me at least. | 做了个研究,从字面上把纪律思想 翻到头上,至少对我来说。 |
| 74 | He brought people into his lab and put fresh baked cookies in front of them. | 他把人带到他的实验室,在他们面前放了新鲜的烤饼干. |
| 75 | Now, half of them were told not to eat them. | 现在,一半的人被告知不要吃它们。 |
| 76 | Don't touch it. | 别碰它。 |
| 77 | The other half wasn't told anything. | 另一半没有被告知 |
| 78 | And after a while, some of them ate cookies, some of them didn't. | 过了一段时间,有些吃了饼干,有些没吃. |
| 79 | Both groups were given a set of impossible puzzles to solve. | 两个组都得到了一组无法解答的谜题. |
| 80 | And now you're going to say, of course, I know where this story is going. | 现在你要说,当然,我知道这个故事会发展到哪里。 |
| 81 | Those with the willpower did better. | 那些有意志力的人做的更好。 |
| 82 | But that's the twist. | 但这是曲折。 |
| 83 | Those who resisted eating cookies gave up on puzzles 50% faster. | 那些抵制吃饼干的人放弃了50%的谜题. |
| 84 | Now, that completely surprised me too. | 那也让我很惊讶 |
| 85 | But there is an explanation. | 但有一个解释。 |
| 86 | Our willpower isn't infinite. | 我们的意志力不是无限的 |
| 87 | It's like a fuel tank. | 这就像一个燃料箱。 |
| 88 | Every decision you make and every distraction you fight ends up draining that tank. | 你所做的一切决定 以及你打的每一个分心 最终会消耗那辆坦克 |
| 89 | So by evening, the tank's going to be empty. | 所以到晚上,坦克就空了 |
| 90 | That's why you feel like you failed. | 所以你才觉得自己失败了 |
| 91 | Not having willpower is not a sign of failure or weakness. | 没有意志力并不是失败或软弱的表现. |
| 92 | It's just biology. | 这只是生物学。 |
| 93 | Judges deny parole more often in the afternoon than in the morning. | 法官在下午拒绝假释的次数多于上午。 |
| 94 | Same cases, same type of facts, but their mental fuel is depleting. | 同样的案件,同样的事实, 但他们的精神燃料正在耗尽。 |
| 95 | We keep trying to solve a biological problem with vague solutions like willpower. | 我们一直试图用意志力等模糊的解决方案来解决生物问题. |
| 96 | Noah Lyles is the world's fastest man right now. | 诺亚·莱尔斯是世界上最快的人 |
| 97 | Now, he doesn't chase willpower or discipline. | 现在,他不追求意志力或纪律。 |
| 98 | He engineers it. | 他设计了它。 |
| 99 | How? | 怎么会? |
| 100 | Well, he has ADHD. | 嗯,他得到了ADHD。 |
| 101 | So he doesn't trust willpower. | 所以他不相信意志力 |
| 102 | He trusts his internal rhythm. | 他相信自己的内部节奏. |
| 103 | Six days a week, same track, same playlist, same warm-up, same bodily movements. | 每周六天,相同的赛道,相同的播放列表,相同的热身,相同的身体动作. |
| 104 | When the gun goes off, he says, I'm not thinking. | 当枪响时 他说我没在想 |
| 105 | My body already knows what to do. | 我的身体已经知道该怎么做了 |
| 106 | That's not discipline. | 这不是纪律。 |
| 107 | That's design. | 这是设计。 |
| 108 | He's not fighting biology. | 他不是在打生物战 |
| 109 | He's using it. | 师用之. |
| 110 | When the margin between a gold medal and a silver is just one 500th of a second, | 当金牌和银牌之间的比值 仅为每秒500分之一时 |
| 111 | those routines give him the edge. | 那些例行公事让他很不安 |
| 112 | So why not use the same logic to your advantage? | 那么为什么不用同样的逻辑来帮助你呢? |
| 113 | Pick one task that you've been avoiding for a while or the task that has been avoiding you for a while. | 选择一个你暂时回避的任务 或一个暂时回避你的任务 |
| 114 | And lock the three variables, time, place, and trigger. | 并锁定三个变量,时间,地点,和触发. |
| 115 | Let's say it's deep work that you want to do, and it's always 9 a.m. on Thursday. | 假令深业欲行,周四总九时. |
| 116 | And so at 9 a.m. on Thursday on your deep workday, show up at the same desk, | 所以星期四早上9点 在你深的工作日 在同一张桌子上出现 |
| 117 | same playlist, phone on airplane mode, no slack, no email. | 同样的播放列表,电话在飞机模式上, 没有松懈,没有电子邮件。 |
| 118 | Now you're on autopilot. | 现在你在自动驾驶。 |
| 119 | That sounds terribly simple, right? | 这听起来非常简单,对不对? |
| 120 | But that's the point. | 但这就是重点。 |
| 121 | Simple systems are the hardest to break. | 简单的系统是最难打破的. |
| 122 | The more you force yourself into these kind of rhythms, the less you have to rely on willpower anymore. | 你越强迫自己进入这种节奏, 你就越不需要依赖意志力了。 |
| 123 | Instead, you'll be able to take advantage of your mental algorithm. | 相反,你将能够利用你的精神算法。 |
| 124 | A psychologist at NYU, Peter Golwitzer, studied students who were trying to exercise over Christmas break. | 纽约大学的一位心理学家彼得·高尔维策(Peter Golwitzer)研究了那些试图在圣诞节休息期间锻炼的学生. |
| 125 | And he did something very interesting. | 他做了一些非常有趣的事情。 |
| 126 | He divided them into two groups. | 他把他们分成两组. |
| 127 | One group was told to set goals like, I want to work out more. | 一个团体被告知要设定目标,比如,我想做更多的工作。 |
| 128 | And the other group was given something like an if-then plan. | 另一组人得到了一个像当时的计划 |
| 129 | So if X, do Y. | 所以,如果X,做Y。 |
| 130 | If it's Monday at 7 a.m., then you were at the gym. | 如果星期一早上7点, 那你在健身房。 |
| 131 | Both teams had the same motivation, but two different instructions. | 这两支球队都有同样的动机,但有两个不同的指示. |
| 132 | And the results were so surprising. | 结果令人惊讶。 |
| 133 | The goal setters failed 62% of the time. | 62%的射门设置失败. |
| 134 | But the if-then planners only failed 9% of the time. | 但当时的规划者只失败了9%的时间. |
| 135 | That's just how our mental algorithms work. | 我们的精神算法就是这样运作的. |
| 136 | If X, then Y. | 如果X,则Y. |
| 137 | If this happens, do that. | 如果发生这种情况,就这样做。 |
| 138 | It's a simple but powerful system that changes your behavior. | 这是一个简单但强大的系统,可以改变你的行为. |
| 139 | We avoid hard things because what we're really trying to avoid is the emotion that comes from it. | 我们避免困难的事物,因为我们真正想要避免的是来自它的情绪. |
| 140 | The frustration, the doubt, discomfort, the uneasy feeling, the imposter syndrome. | 沮丧,疑惑,不适,不安的感觉,冒牌货综合症. |
| 141 | So your brain starts bargaining with you. | 所以你的大脑开始和你讨价还价。 |
| 142 | Let's skip this just for today. | 今天就别提这个了 |
| 143 | You know, promise, tomorrow we'll do it twice. | 你知道,保证,明天我们会做两次。 |
| 144 | It doesn't work, does it? | 它不工作,是吗? |
| 145 | The fix? | 修补? |
| 146 | Run the algorithm. | 运行算法. |
| 147 | Why? | 为什么? |
| 148 | Because the if-then algorithm helps you see those emotional bargains as just data signals. | 因为如果那样的算法可以帮助你 将这些情感交易看作是数据信号 |
| 149 | You take out the drama, you take out the debate, and in your head, you just run the code. | 你拿出戏剧,你拿出辩论, 在你的脑海里,你只是运行代码。 |
| 150 | If it's 3 p.m. Thursday, your deep work starts. | 如是三时. 星期四,你的深层工作开始了。 |
| 151 | If you had lunch, you walk for 15 minutes. | 如果你吃午饭,你走15分钟。 |
| 152 | If it's Friday afternoon, you review your week. | 如果星期五下午,你来检讨你的一周。 |
| 153 | If it's Sunday night, time for the next week. | 如果今天是星期天晚上 下个星期的时间 |
| 154 | Whatever it is that you want to program in your if-then algorithm, you can do it and then execute. | 不管你想在算法中编程什么, 你可以做到这一点,然后执行。 |
| 155 | Take out the debate. | 拿出辩论。 |
| 156 | But here's what most people don't realize. | 但这里是大多数人没有意识到的. |
| 157 | Even with all these systems in place, there is one step that makes everything stick. | 即使所有这些系统都到位了, 也有一个步骤可以使一切变得坚固。 |
| 158 | To outsource your decisions, Atul Gawande is a famous surgeon and he was curious about surgical errors. | 为了外包你的决定,阿图尔·加万德是一个著名的外科医生,他对手术错误很好奇. |
| 159 | While he was doing his research, he found something very disturbing. | 在他进行研究期间,他发现一些非常令人不安的事情. |
| 160 | That world-class surgeons were making so many mistakes, they were totally preventable. | 那个世界级的外科医生犯了很多错误 他们完全可以预防 |
| 161 | They knew better. | 他们更清楚 |
| 162 | But somehow under pressure, their performance was uneven. | 但不知何故,在压力下,他们的表现是不平衡的。 |
| 163 | So he worked with the World Health Organization and they developed a 19-step surgical checklist. | 于是他与世界卫生组织合作,他们开发了19步手术核对表. |
| 164 | And you'll think the list would be super technical, right? | 你会认为名单是超技术性的 对吧? |
| 165 | But it had the simplest things. | 但它有 最简单的事情。 |
| 166 | Like, confirm the patient's identity first. | 先确认病人的身份 |
| 167 | Make sure all the antibiotics are given. | 确保所有抗生素都得到。 |
| 168 | Make sure that the right leg to operate on is marked so you don't chop off the left leg. | 确保右腿上方的手术标有标记 这样你就不会砍掉左腿 |
| 169 | That kind of stuff. | 那种东西。 |
| 170 | Now you think, wait, this is so elementary. | 现在,你认为,等等, 这是如此初级的。 |
| 171 | But when the hospitals put this simple system of checklists into practice, | 但当医院把简单的清单系统付诸实施时 |
| 172 | post-surgical complications fell by 36% and deaths dropped by 47%. | 手术后并发症下降了36%,死亡人数下降了47%。 |
| 173 | Same surgeons, same skills. | 同样的外科医生,同样的技能。 |
| 174 | Just a simple checklist as a safety net when their cognitive load was peaking. | 当他们的认知负载达到顶峰时, 只是一个简单的核对表作为安全网。 |
| 175 | That's the power of the system working for you. | 这就是系统的力量 为你工作。 |
| 176 | And the paradox here is that the better you get at mastering something, the more structure in the systems you will have to rely on. | 这里的悖论是,你越能掌握一些东西, 系统的结构就越多。 |
| 177 | Checklists aren't just for beginners. | 核对表不仅仅是初学者的 |
| 178 | They are for experts. | 这是给专家的 |
| 179 | Especially experts who do hard things. | 特别是做苦行的专家. |
| 180 | That's why pilots with 10,000 hours of flying still read the same checklist every single flight. | 因此,飞行1万小时的飞行员每次飞行时仍会读到相同的核对表. |
| 181 | Not because they forgot how to fly, but because they don't trust their own memory under pressure. | 不是因为他们忘记了如何飞行,而是因为他们在压力下不信任自己的记忆. |
| 182 | So no matter what level of expertise you're at, you can use checklists to become more effective. | 所以无论你具备何种水平的专业知识,你都可以使用核对表来提高工作效率. |
| 183 | The three checklists I love making in my life, to-do list, the to-want list, and to-be list. | 我一生中最爱做的三张清单,待办清单,待办清单,以及待办清单. |
| 184 | The to-do list is about execution. | 待办事宜列表涉及执行. |
| 185 | The to-want list is about expansion. | 想要的列表是关于扩张的. |
| 186 | And the to-be list is about personal evolution. | 而待生列表则涉及个人进化. |
| 187 | These checklists aren't about creating bureaucracy. | 这些核对表不是要制造官僚主义 |
| 188 | They are about creating bandwidth for your brain so it can focus on what must be done, on the hard things. | 它们涉及为你的大脑创建带宽, 这样它就可以专注于必须做什么, 在艰难的事情上。 |
| 189 | If your craft matters to you, and if your career matters to you, and you take pride in doing hard things, then the easiest way to keep track of what you want to do is your checklist. | 如果你的技巧对你很重要, 如果你的事业对你很重要, 而且你为做艰难的事情感到骄傲, 那么最容易 跟踪你想要做什么的方法是你的清单。 |
| 190 | But even with the simplest system like checklists, there is still one problem. | 但是,即使象核对表这样最简单的系统,仍然有一个问题。 |
| 191 | What happens if your brain tries to bypass the system entirely? | 如果你的大脑试图绕过整个系统怎么办? |
| 192 | Which brings me to principle number five. | 这让我想到原则五。 |
| 193 | You have to become the system. | 你必须成为系统。 |
| 194 | I've seen great musicians and great leaders. | 我见过伟大的音乐家和伟大的领袖。 |
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