《经济学人》燕麦奶被年轻人抛弃？年轻人正重新喝回传统牛奶？

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P1	《经济学人》燕麦奶被年轻人抛弃？年轻人正重新喝回传统牛奶？	3:57

P1 · 《经济学人》燕麦奶被年轻人抛弃？年轻人正重新喝回传统牛奶？ [B1] p01 原声 (P1)

《经济学人》燕麦奶被年轻人抛弃？年轻人正重新喝回传统牛奶？ [B1] p01 原声 (P1)

发布于 2026-09-26 · 时长 3:57

字幕摘录

时间	英文	中文
0:02	Business	商业
0:06	Alternative milks	替代牛奶
0:08	Losing momentum	失去势头
0:11	Consumers are switching back to normal dairy.	消费者正在改用正常的乳制品。
0:16	Popcorn-flavoured oat milk in your coffee?	爆米花味的燕麦牛奶在你的咖啡?
0:18	Or cinnamon roll?	还是肉桂卷?
0:20	Or neither?	还是没有?
0:22	In the past year, the volume of plant-based alternatives to milk sold in America has fallen by 5.4%,	去年,美国销售的基于植物的牛奶替代品数量下降了5.4%。
0:29	according to Cercana, a market research firm.	根据市场研究公司Cercana的说法
0:33	Almond milk, the best-selling variety, dropped by 7.9%.	杏仁牛奶,畅销品种,降幅7.9%.

展开字幕全文（53 条）

序号	英文	中文
1	Business	商业
2	Alternative milks	替代牛奶
3	Losing momentum	失去势头
4	Consumers are switching back to normal dairy.	消费者正在改用正常的乳制品。
5	Popcorn-flavoured oat milk in your coffee?	爆米花味的燕麦牛奶在你的咖啡?
6	Or cinnamon roll?	还是肉桂卷?
7	Or neither?	还是没有?
8	In the past year, the volume of plant-based alternatives to milk sold in America has fallen by 5.4%,	去年,美国销售的基于植物的牛奶替代品数量下降了5.4%。
9	according to Cercana, a market research firm.	根据市场研究公司Cercana的说法
10	Almond milk, the best-selling variety, dropped by 7.9%.	杏仁牛奶,畅销品种,降幅7.9%.
11	In Britain, volumes fell by 2.5% in the year to June.	在英国,到6月份,卷数下降了2.5%。
12	In France, Italy and the Netherlands and Spain, growth slowed.	法国、意大利、荷兰和西班牙的增长放缓。
13	Sales of dairy milk, though, are ticking up after a long decline.	然而,奶制品的销售在长期下降之后正在增加。
14	Consumers are returning to it, seeing it as better for their wallets and their health.	消费者们正在回归,认为这对钱包和他们的健康都更好。
15	Alternative milks went mainstream in the 2010s,	替代奶在2010年代成为主流,
16	partly because people perceived them to be friendlier than dairy to the climate.	部分原因是人们觉得它们比奶制品更适合气候。
17	Oatly, a Swedish producer, claims that in Britain its oat milk	瑞典生产商Oatly声称,在英国,它的燕麦牛奶
18	has only one-third of the climate impact of cow's milk.	奶牛对气候的影响只有三分之一
19	But after milk prices dropped in 2023,	但在2023年牛奶价格下跌之后
20	many shoppers feeling the post-pandemic pinch returned to dairy.	许多店员都觉得后期的挤压回到了乳制品。
21	As more people worried about ultra-processed foods and red packaging closely,	随着更多人担心超加工食品和红色包装,
22	they spotted gums, oils, sugars and flavourings among oat milk's ingredients.	他们发现口香糖,油,糖和香味在燕麦牛奶的原料。
23	Though whole milk contains more saturated fat,	虽然整个牛奶中含有更多的饱和脂肪,
24	alternatives often have more sugar.	替代品往往含有更多的糖。
25	Cow's milk has three to four times as much protein as oat milk.	牛奶的蛋白质是燕奶的3到4倍.
26	At Ala, Europe's largest dairy cooperative,	在阿拉,欧洲最大的乳制品合作社,
27	revenue from high-protein products like quark and skir	夸克和锡尔等高蛋白制品的收入
28	has risen by 25% a year since 2024.	自2024年以来,每年增长25%。
29	Alt milk makers are also pushing hard on health.	牛奶制造商也在大力推动健康。
30	Zoe Gardner, head of marketing in Britain for Alpro,	佐伊・加德纳,英国阿尔普罗的营销主管
31	Danone's plant-based milk brand, says its growth strategy	Danone的植物奶品牌说,它的生长策略
32	is to fortify its milks with calcium, protein, iodine and vitamins.	用钙、蛋白质、碘和维生素强化乳汁。
33	The French firm's new silk protein soya milks and yogurts in North America	法国公司在北美的新丝蛋白豆奶和酸奶
34	boast 50% less sugar than regular dairy milk.	夸夸其谈的糖比普通牛奶少50%
35	Among smaller suppliers, milk labels its cartons as gum-free.	在较小的供应商中,牛奶将其纸箱标为无口香糖。
36	John Crawford of Sakana compares converts to alt milks to drinkers of diet coke.	萨卡纳的约翰·克劳福德(英语:John Crawford of Sakana)将转换成alt牛奶与饮用可乐的饮用者进行比较.
37	Many are completely loyal, he says,	他说,许多人是完全忠诚的,
38	treating the milk as a product with its own flavour rather than an alternative.	将牛奶当作一种具有自己味味的产品,而不是一种替代品。
39	That may help explain why drinks mimicking cow's milk have flopped.	这可能帮助解释为什么饮料模仿牛的牛奶下水。
40	Both Ala and Danone have dropped failing brands.	阿拉和达诺都放弃了失败的品牌.
41	Producers of plant-based milks believe novelty is the way forward.	以植物为原料的牛奶的生产者认为新颖性是前进的道路.
42	Brian Carroll, Oatley's general manager in Britain and Ireland,	布莱恩·卡罗尔奥特利在英国和爱尔兰的总经理
43	says a mere alternative to dairy is not enough.	说仅仅替代奶制品是不够的。
44	He says new flavours are proving popular, especially with young people.	他说,新的风味证明是流行的, 特别是年轻人。
45	They include popcorn and matcha, a trendy green tea powder,	包括爆米花和火柴一种流行的绿茶粉
46	which has become Oatley's best-selling flavoured product since its launch in 2025.	成为Oatley自2025年推出以来最畅销的风味产品.
47	At Alpro, Musgardner says that the success of its cinnamon roll drink	在阿尔普罗,穆斯加德纳说它的肉桂卷酒的成功
48	has spurred a new seasonal flavour strategy.	推动了新的季节性风味战略。
49	Milks made from pistachios, pecans and barley are also sprouting on supermarket shelves.	由苦艾酒、豌豆和大麦制成的牛奶也在超市货架上发芽。
50	Tastewise, which analyses social media chatter,	分析社交媒体聊天的味道
51	finds interest in these has risen markedly in the past year.	在过去一年里,人们对这些倡议的兴趣明显增加。
52	That in oat, almond and cashew has waned.	在燕麦,杏仁和腰果已经消失。
53	Maybe the new oat milks will win share from the old rather than from dairy.	也许新的燕麦牛奶会从旧的而不是从乳制品中赢得份额.

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