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如何像乔布斯、爱因斯坦一样脑洞大开?耶鲁教授带你激发创造潜能

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0:09Welcome to the Yale Center Beijing, this is Yale University's home here in China.欢迎来到耶鲁中心 北京 这是耶鲁大学在中国的故乡
0:14And actually there are also captions in case you need it.实际上还有一些标题 以防万一
0:18I'm just going to do this opening and introduction for the benefit of Professor Jonathan Feinstein我要为乔纳森·芬斯坦教授做开场白和介绍
0:24who's visiting from New Haven.从纽黑文来的
0:28I am Carol Lee Rafferty, I'm a Yale College graduate and also the Executive Director for Yale Center Beijing.我是卡罗尔·李·拉费蒂 我是耶鲁大学毕业生 也是耶鲁北京中心执行主任
0:36Today we're in for a fascinating and very timely talk about Professor Jonathan Feinstein's new book,今天我们来谈谈乔纳森·芬斯坦教授的新书
0:44Creativity in Large Scale Contexts.大尺度背景中的创意.
0:48Jonathan Feinstein教授是耶鲁管理学院的教授
0:53and previously taught at the Stanford Graduate School of Business as well.也曾任教于斯坦福商学院
0:58I actually just learned from him today that he grew up in Silicon Valley,我今天从他那里得知 他在硅谷长大
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序号英文中文
1Welcome to the Yale Center Beijing, this is Yale University's home here in China.欢迎来到耶鲁中心 北京 这是耶鲁大学在中国的故乡
2And actually there are also captions in case you need it.实际上还有一些标题 以防万一
3I'm just going to do this opening and introduction for the benefit of Professor Jonathan Feinstein我要为乔纳森·芬斯坦教授做开场白和介绍
4who's visiting from New Haven.从纽黑文来的
5I am Carol Lee Rafferty, I'm a Yale College graduate and also the Executive Director for Yale Center Beijing.我是卡罗尔·李·拉费蒂 我是耶鲁大学毕业生 也是耶鲁北京中心执行主任
6Today we're in for a fascinating and very timely talk about Professor Jonathan Feinstein's new book,今天我们来谈谈乔纳森·芬斯坦教授的新书
7Creativity in Large Scale Contexts.大尺度背景中的创意.
8Jonathan Feinstein教授是耶鲁管理学院的教授
9and previously taught at the Stanford Graduate School of Business as well.也曾任教于斯坦福商学院
10I actually just learned from him today that he grew up in Silicon Valley,我今天从他那里得知 他在硅谷长大
11so really he has DNA to be talking about creativity in large scale context.所以他真的有DNA 来谈论大规模背景下的创造力。
12As for those of you who signed up for this talk,至于你们这些报名参加这次谈话的人
13you may already know that his work and this book is about how to be systematic about creativity,你可能已经知道 他的作品和这本书 是关于如何系统化的创造力,
14innovation and innovation in large organizations and how this is more a long unfolding process rather than just a spark.大型组织的创新和创新,以及这如何是一个长期的进程,而不仅仅是一个火花。
15And I just can't wait to hear more from him.我迫不及待想从他那里听到更多。
16A little bit about his background, he grew up in California in Silicon Valley关于他的背景,他在加州的硅谷长大
17and went to Stanford as an undergrad and MIT as a PhD.大学毕业后进入斯坦福大学,麻省理工学院担任博士.
18Without further ado, we're just so delighted to have Professor Feinstein here不用多费斯泰因教授了 我们太高兴了
19and I know that it's a beautiful Sunday out there.我知道外面是个美丽的星期天
20We'll have people keep on coming in as we go.我们会有人继续进来的
21But I, like all of you, am very much looking forward to this talk.但我和你们一样,非常期待这次谈话。
22Thank you very much.谢谢
23Thank you so much, Carol, for that very kind and generous introduction.非常感谢,卡罗尔, 非常感谢和慷慨的介绍。
24And it's really my honor to be at the Yale Center Beijing我很荣幸能去耶鲁中心北京
25and to be visiting Beijing, your beautiful country, for a few days here.并访问北京, 你美丽的国家, 几天在这里。
26So thank you so much for inviting me to come and talk to you all.非常感谢你邀请我来和大家谈谈
27I'm going to be talking about creativity and innovation today.我今天要谈的是创造力和创新。
28I'll talk for about 45 minutes or so, and then we'll have plenty of time for some questions and discussion,我会谈大约45分钟左右, 然后我们将有足够的时间 一些问题和讨论,
29which is always very exciting with this topic, I think.我认为,这个问题总是令人兴奋。
30So I have my own perspective on creativity, which comes out of many years of research and scholarship所以我对创造力有我自己的看法 这来源于多年的研究和奖学金
31and thinking and studying and interviewing and talking to lots of people engaged in creativity思考 学习 采访 和很多从事创造的人交谈
32and innovative work in lots of different fields.以及许多不同领域的创新工作。
33And so I'm really here to tell you this perspective, and I think it's one that does challenge所以,我真的在这里 告诉你这个观点, 我认为这是一个确实挑战
34a lot of more conventional ways of thinking about how creativity and innovation happen.许多更传统的思考方式 如何创造和创新发生。
35I think that makes it very important for us to develop a better understanding我认为,这使我们非常重要 发展一个更好的理解
36of what is actually involved in this process and how everybody can participate and be creative如何参与和创造
37to the most of their ability.尽其所能
38So that's really what this is about.所以,这就是真正的原因。
39How does creativity happen, right?创造力是怎么发生的,对吧?
40You might be asking that question.你可能会问这个问题。
41I think that there's a common view, certainly in my country, but I think around the world, really,我认为,有一个共同的观点, 肯定在我国, 但我想在世界各地,真的,
42that creativity just strikes suddenly.创造力突然就来了
43Maybe it's even a little bit random.或有微细随机.
44And it's really just some people we call creative geniuses who get to be creative.这真的是一些我们称之为创造天才的人, 他们变得有创造力。
45I put up two images there.我在那里放了两张照片。
46If you looked on something like Google or a search engine如果你在谷歌或搜索引擎上看到
47under the word creativity, you know, one of the top images that will come up is a light bulb,在"创造力"这个词下, 你知道,一个顶级的图像 将会出现一个灯泡,
48because the idea is you just turn on the light and then, wow, creativity is there.因为想法是你打开灯 然后,哇,创造力就在那里。
49In an earlier time, a different culture perspective would be it's like a lightning bolt在更早的时期,不同的文化视角 会像闪电一样
50that suddenly just hits you, and then you get to be creative.突然间你被打中了 然后你就会有创意
51That's a standard view, but that's not really what's happening with creativity,这是一个标准的观点, 但这不是真正的 发生创造性,
52or another way to say that is that's just a small part of the overall picture或者另一种说法是 这只是整个画面的一小部分
53of what someone is doing or an organization is doing when they're able to be creative.一个人在做什么 或一个组织正在做 当他们能够创造。
54And it's also not a very useful way of thinking about it, because what are you going to do?这也不是一个非常有用的思考方式,因为你打算怎么办?
55Just sit around and wait until a lightning bolt hits you in the head?坐着等闪电击中你的头?
56You could, but that's not really what creative people actually do.你可以,但这不是真正的 创造力的人做。
57It turns out creative people work for a long time.事实证明,创作者长期工作.
58And so actually, creativity comes about through a longer-term process.实际上,创造力是通过一个长期的过程产生的。
59And I'm going to share with you some stories today我今天要跟你们分享一些故事
60of some people who are viewed as successful in their creative work一些被认为在创造性工作中取得成功的人
61to give you some idea of what those paths or unfolding process could look like.让你知道这些路径或正在发展的过程会是什么样子
62My perspective is anyone can engage in creative and innovative activity.我的观点是,任何人都可以从事创造性和创新性的活动。
63Every single person can, and it's really about them understanding the process.每个人都可以, 并且它真的是关于他们理解这个过程。
64Sometimes it's about gaining a little confidence.有时是为了获得一点信心.
65Sometimes it's about the fact that there are some blockages有时是因为有些障碍
66and how do they remove the blockages to be able to be more creative.以及他们如何去除障碍 才能更富有创造力
67We'll talk about some of that today.我们今天谈一些
68You can also certainly feel free to discuss or ask questions afterwards.您也可在讨论或提问后自由自在。
69The other perspective I have being in a school of management is我在管理学院的另一个观点是
70it's really about managing the process.这真的是关于 管理过程。
71And if you ask me what is the first thing I would say to an organization如果你问我,什么是第一件事 我会对一个组织说
72who's thinking about trying to improve creativity and innovation,想要提高创造力和创新力
73step number one, recognize that it is a process第一步,承认这是一个过程
74and then think about more deliberately how do you manage that process.然后更仔细地思考如何管理这个过程。
75And a lot of organizations still in the world today do not do that.而今天世界上仍然有许多组织没有这样做。
76And the result is they're very random about creativity.结果是他们对于创造力很随意。
77They're not getting nearly as much creative,他们没有那么有创意
78innovative flow as they probably could be getting创新流动,因为他们可能
79if they were just approaching it a little more systematically that way.如果他们只是 更系统地接近它。
80So that's what we're here to talk about.这就是我们在这里谈论的。
81And just to complete that piece of this story, the dramatic hope moments do happen.为了完成这个故事的一部分, 戏剧性的希望时刻确实发生了。
82I'm sure they happen because I've talked to so many creative people.我敢肯定,它们发生, 因为我已经和这么多 创意的人。
83We hear their own accounts and we know that they happen.我们听到他们自己的说法,我们知道它们会发生。
84But they're happening in the context, this bigger world of an unfolding process.但是,它们发生在背景中, 这个更大的世界 一个正在发展的进程。
85And if you want to manage creativity, you want to start by thinking about the big process.如果你想管理创造力,你想从思考这个大过程开始。
86And then you'll see how those moments happen in that bigger context.然后,你会看到这些时刻如何发生 在这个更大的背景。
87Okay.摆
88Well, how does creativity happen?创造力是怎么发生的?
89I just told you some of the ways it doesn't happen.我只是告诉你一些事情不会发生的
90How does it happen?怎么会这样?
91Where does it happen?它在哪里发生的?
92Well, it certainly happens in our brains.这当然发生在我们的大脑里
93At least that'd be one logical way to think about that.至少这样想是合乎逻辑的
94But what is actually in your brain, right?但你脑子里到底有什么,对吧?
95What is it that is enabling you to be creative?什么是让你有创造力?
96For someone to have an idea or have an insight or perceive an opportunity more clearly.为了有人有想法或有洞察力或更清楚地看到机会
97It's also about recognizing opportunities in the world.也是关于认识世界的机会.
98Yes, that's absolutely a big part of creativity and innovation.是的,这绝对是创造力和创新的一大部分。
99I did grow up in the Silicon Valley area, in the San Francisco Bay area.我在硅谷区,旧金山湾区长大
100And I've been very fortunate to know so many very creative people我很幸运能认识这么多有创意的人
101who are willing to tap into their creativity.他们愿意挖掘他们的创造力。
102And so much of it is about the opportunity that somebody recognizes and takes.这其中很多都是关于 机会,人们认识和带走。
103But how does somebody come to recognize that opportunity, right?但怎么会有人意识到这个机会呢?
104It's a question.问曰.
105Well, something I've realized as I worked on this over time,嗯,我意识到一些事情 当我在做这项工作的时间,
106creativity happens in large-scale network context.创意发生在大型网络背景下.
107That'd be one way to think about this that you might not have thought of before.想想你以前可能没想过的
108So it's a good way to think about it.故善思议.
109What do I mean by network?网络是什么意思?
110And don't worry, we're not going to overdo the network math in this talk,别担心,我们不会在这场演讲中 过度做网络数学
111which would not be smart.这可不明智
112But we are going to just touch on what that means但我们只是要 接触这意味着什么
113and how someone's able to use their network to be creative.以及人们如何利用网络创造力
114There's networks of people, social network.有人网,社会网.
115I think we all understand that today with social media.我想我们今天都明白这一点。
116There's networks of things, of places, of events,有网络 东西,地点,事件,
117and certainly of ideas or concepts that we all have in our minds以及我们脑海里的想法或概念
118that are structured together.它们是结构化的。
119What is your context, your large-scale context?你的背景是什么,你的大规模的背景?
120Well, really it's everything you have experienced and that you know.嗯,真的,这是所有 你经历过,你知道。
121It's really your whole field that you're learning about in your culture.在你的文化中,你所学的正是整个领域。
122So it's a lot.故为多.
123So the first thing to understand is the context of somebody,所以首先要理解的是某人的背景
124a writer, an inventor, in which they create,一个作家,一个发明家, 他们在那里创造,
125it's actually a lot because they've gone through their life learning things.其实是很多 因为他们经历了自己的人生 学习的东西。
126And they've got all these concepts and people,他们有所有这些概念和人,
127and really they're trying to find their way to something creative并真正地他们试图 找到他们的方法 创新的东西
128in that context that they live in.他们生活在这种背景下。
129So we'll talk about that a little bit.我们再谈这个
130I'll give you some examples.我举个例子
131Here's just one example of a context,这里只是一个背景的例子,
132a very simple diagram to get a little feeling.一个非常简单的图来得到一点感觉。
133This is the context for the writer Virginia Woolf.这是作家弗吉尼亚·伍尔夫的背景.
134The actual context would be much larger than this,实际环境会比这个大得多,
135but here's just like an overview of it.但这里就像一个概述。
136Thinking about her context, there was her reading world,想想她的背景 她的阅读界
137and this is someone who was a very, very intensive reader.这个人是一个非常,非常密集的读者。
138By the time she developed the key concept当她提出关键的概念时
139that I'll share with you later on today,今天晚些时候我和你们分享
140she had read by my own calculations at least several thousand books,她读了至少几千本书
141minimum several thousand books.至少几千本书
142Her father actually was a Victorian scholar,她父亲其实是维多利亚学者
143and he had a large library,他有一个庞大的图书馆,
144and a lot of her reading up to at least the age of 20和很多她读到至少20岁
145was actually books from her father's library,其实是她父亲图书馆的书
146so we know something about what she read.所以我们知道她读了什么
147She's also somebody who made her living for a lot of her adult life她也是她成年后过很多日子的人
148as basically writing book reviews for London newspapers.主要是为伦敦报纸写书评
149So they would send her a book, she'd write the review.所以他们会给她寄本书 她会写评论
150Became a very, very good reader, a very critical reader by doing that,成为一个非常,非常好的读者, 一个非常批评的读者 通过这样做,
151but we know from that just the huge numbers of books that she read.但我们知道她读的大量书
152She'd write a book review sometimes about an author like Charles Dickens,她有时会写一篇书评 关于查尔斯·狄更斯这样的作家
153and she'd read every single novel that author had written,她读过每本作者写的小说
154so she'd read a lot.她读了很多书
155And I broke that down here on that picture into literature,我把照片上的照片 拆成文学作品
156you know, books she read, and there would be time periods.你知道,她读的书, 会有一段时间。
157She loved actually the older Shakespeare time period,她其实很喜欢莎士比亚的年代
158but also knew a lot about her own time period, different cultures.也非常了解她自己的时代 不同的文化
159Although she read a lot of English,虽然她读了很多英语,
160she also read a tremendous amount of other literatures worldwide.她也阅读了大量的其他文献
161Authors she read, and then of course the works that she read,她阅读的作者,当然,她阅读的作品,
162and there'd be thousands of those.会有上千个这样的。
163I also put over there the nonfiction,我还把非虚构的,
164and you see that link all the way at the bottom back to her father.你可以看到她父亲的底部
165One of the interesting things about a context关于背景的有趣事物之一
166is that there's crossing links between people and ideas,人和思想之间有交叉联系,
167and that's part of the richness that we make those connections.这就是我们创造这些关系的丰富之处之一。
168Her father was very committed to the idea她父亲很重视这个想法
169that when you read an author,当你读一个作者,
170you should know as much as you could about their life,你应该尽可能了解他们的生活,
171and so he had that sort of biography approach,所以他有那种传记方法,
172and she really picked that up from her father,她真的从她父亲那里捡到的
173and so she read a lot of biographies, biographical materials,她读了很多传记 传记材料
174and she would bring those into her book reviews actually,她会把这些带进她的书评中
175and read a lot of history, all kinds of things.并且阅读了很多历史,各种事物.
176In the middle of that diagram, I put self and society.在图中,我把自我和社会。
177Of course it starts with herself and her own life,当然它从她和自己的生活开始
178and then just put there a few people然后放几个人
179who were really important to her, her father.对她很重要 她的父亲
180In a lot of ways, she was his follower or protege,在很多方面,她都是他的追随者或亲友,
181and she was sort of carrying on some of what he was already doing.她正在做一些他已经在做的事
182Her mother, Virginia Woolf is someone whose mother died她的母亲,弗吉尼亚·伍尔夫 一个母亲死了的人
183when she was 13 years old.当她13岁。
184That's probably the most important emotional experience这可能是最重要的情感体验
185of her entire life is when that happened.她的一生都是这样
186Her mother was very, very important to her,她妈妈对她很重要
187and her great book, To the Lighthouse,和她的伟大书, 灯塔,
188is really about her mother more than anything else.真正关心她母亲的比什么都多
189Her sister, Vanessa, also very important to her.她的妹妹凡妮莎,对她也是非常重要的.
190Other siblings, also important.其他兄弟姐妹,也很重要。
191Leonard Woolf, her husband, very important in supporting her work.伦纳德·伍尔夫,她的丈夫,在支持她的工作方面非常重要.
192The whole Bloomsbury group with lots of interesting people整个布卢姆斯伯里集团 有很多有趣的人
193who had a lot of current ideas about art and literature他有很多关于艺术和文学的现时想法
194and society that she was learning from.她正在学习的社会
195And of course, lots and lots of other people.当然,还有很多人。
196She was a very sociable person.她是一个非常友好的人。
197She would have known hundreds of people.她会认识几百人
198Her diary, which is a fascinating account of her life.她的日记,这是她一生中令人着迷的故事.
199Just every day she's talking about people she meets她每天都在谈论遇到的人
200and dinner parties and all kinds of things, so very rich there.宴会和各种东西, 如此富有。
201Finally, on the far side, I put places,最后,在遥远的一面, 我设置的地方,
202also important to her work and her life.对她的工作和生活也很重要
203In fact, the biography that Hermione Lee wrote of Virginia Woolf,事实上,赫敏·李写给弗吉尼亚·伍尔夫的传记,
204which is a good biography.这是一部很好的传记。
205The first chapter is called Houses,第一章叫做"豪斯",
206and it's all about the places that she grew up.她成长的地方
207That's how important that was to her, where she lived.这对她来说有多重要 她住的地方
208Also, nature was important, and she traveled.而且,大自然是重要的, 她旅行。
209That was also important to her, so that was also a rich part.这对她也很重要,因此也是很丰富的部分。
210So that's a schematic, if you want to break down the context所以,这是一个图表, 如果你想打破上下文
211into some categories, and there's some crosses between them.他们之间有些交叉
212But the actual context would dive way, way down但实际环境会俯冲,俯冲
213and it would have thousands and thousands of elements, right?它会有成千上万的元素,对不对?
214All the people, the places, the books, very rich.所有百姓,地方,书籍,都非常丰富.
215And she'd be building up connections between them.她会建立他们之间的联系。
216And that would really be her context.这真的是她的背景。
217And then in that rich context that she had,然后在她那丰富的背景中
218she had to find a way to find her creative voice.她必须想办法找到她有创意的声音。
219And so in a way, that's what I see as the challenge从某种意义上说,这就是我所认为的挑战
220for a lot of creative, innovative work,对于很多创造性的,创新的工作,
221is you have all this rich experience and knowledge,你拥有这些丰富的经验和知识,
222and how do you find your own true voice to come up你怎么找到自己的真声音
223with something creative and innovative within that context?在这种背景下有创造性和创新性的东西?
224That's really what she was working to do.她就是这么工作的
225So that's the challenge of creativity.这就是创造力的挑战。
226How do we approach being creative我们如何面对创造力
227in these kinds of large-scale network contexts?在这种大规模网络背景下?
228Randomly trying different things isn't likely to work.随机尝试不同的东西 不太可能工作。
229There's just too many options.有太多的选择。
230You can't just randomly try everything.你不能随便尝试一切
231Virginia Woolf could not write about everything and anything.弗吉尼亚州 伍尔夫无法写出所有的东西
232It took a lot of work to write even a short story for her.写一个短篇故事给她 花了很多工作
233Hard to find a needle in a haystack.在干草堆里很难找到针头
234How are you going to look for it?你将如何寻找它?
235So the key in this rich world that we live in, the key is guidance.因此我们所生活的这个富裕世界的关键,关键是指导.
236The key is context for creativity are large-scale,关键是创造力的背景是大规模的,
237and we use guidance to find our way to outstanding creative outcomes.我们利用指导 找到我们的方法 杰出的创造性结果。
238So it's kind of a process of thinking our way forward所以这是一个思考我们前进方向的过程
239to where are the potentially creative rich places to look.哪里是潜在的 创造力丰富的地方寻找。
240I'm going to give you some examples to make that point.我要举几个例子来说明这一点。
241But first I'm going to tell you a little more about what I mean但首先我要告诉你更多关于我的意思
242by guidance before we get to the stories.在讲故事之前,请指示
243Guidance is higher-level conceptual thinking指导是更高层次的概念思维
244that provides guidance into the thicket of possibilities.它为众多的可能性提供了指导。
245So you're going down into a thicket where there's so many options,所以,你要去 进入一个厚厚的 有这么多的选择,
246and the guidance is going to help you see where you want to go, more or less.而引导将帮助你 发现你想去的地方, 多少。
247I think of it as like a map or a guide to where you're going to go to.我认为它就像一张地图 或指导你要去哪里。
248I think from the point of view of organizations我认为从组织的角度
249and managing creativity and innovation,管理创造力和创新,
250that's a super important way to think about it,这是一个非常重要的思考方法,
251that you're trying to provide some guidance你试图提供一些指导
252to people who are doing creative work for you给那些为你做创造性工作的人
253to help them go in the directions that will be productive for what they're doing.帮助他们走进能为他们所做的事 有所作为的方向
254So I definitely want that to be a takeaway所以我绝对想当外卖
255if you're interested in managing creativity.如果你有兴趣 管理创造性。
256That's an important takeaway, I think, is that's how you should think about it.我认为,这是一个重要的外卖, 这就是你应该如何思考它。
257I've worked, and in the book I've put together a framework for how this happens,我工作过,在书里,我编了 如何发生这种情况的框架,
258which I'm just going to sketch for you in like 10 minutes or so very quickly.我将在十分钟内为你画画 或很快
259You could go to the book and get a lot more detail about it,你可以去看书 得到更多的细节,
260but there's guiding conceptions and there's guiding principles,但有指导思想 也有指导思想
261and those two actually work together.他们俩实际上合作。
262So when you look at creative people,所以当你看着创造力的人,
263you find they have both, like Virginia Woolf,你发现他们俩都有 就像弗吉尼亚·伍尔夫
264and they bring them together, and that's how they actually create,他们把他们聚集在一起, 他们就是这样创造的,
265or it's one of the ways that they create.或者是他们创造的方法之一
266I just want to say before I jump into that,我只是想说 在我跳到那个之前
267I was giving this, talking to some people about this back in the spring,我给了这个, 和一些人谈论这个回春,
268and we're just talking about it,我们只是在谈论它,
269this is kind of an American sign, I guess, a bend in the road.这是一种美国标志, 我想,在路上弯曲。
270I don't know if in China you would use a road sign like that,我不知道在中国,你会使用这样的路标,
271but I think we're at a time right now where there's a new approach to modeling但我认为我们现在正处于一个 新的模式模式
272and understanding creativity and innovation that can develop for us.理解能够为我们发展的创造力和创新。
273I think it relates a little bit to AI, although it's not exactly the same,我觉得这和AI有点关系 虽然它并不完全一样
274but it's a little bit related.但有点关系
275And just to say a bit more about that,再多说一点
276creativity, innovation related to it has really been centered创造力,创新 与它相关的 已经真正中心
277in the field of psychology for a long time,在心理学领域很长一段时间,
278and they've made some great contributions in psychology to help us understand他们为帮助我们理解
279creative personality and some creative experience that people have创造人格和一些创造经验
280and those sorts of things.以及那些东西
281But it's a different discipline,但是,这是一个不同的学科,
282and I come at this more from the point of view of modeling social science我从社会科学的模范角度出发
283networks, and I think it's a time to study creativity differently网络,我认为是时候 以不同的研究创造力
284as happening in this richer context rather than the very simplified context而不是非常简化的
285that I think has traditionally been the way creativity has been thought about.我认为,传统上,这是人们思考创造力的方式。
286So it's an opportunity really to use the models, the tools we have available因此,这是一个真正的机会 使用模型, 我们有的工具
287to model the creative innovative process in a richer way.以更丰富的方式模拟创新进程。
288If you look right now today, for example, in pharmaceutical industry,如果你现在看,比如在制药业,
289you'll see that they're already using AI in ways that fit with what I'm telling你会看到,他们已经在使用AI的方式 符合我所说的
290you right here.你在这里。
291I don't think that they're consciously describing the model quite the way I'm我觉得他们不是在自觉地 描述模型的方式,我的方式
292going to, but I think they're already doing it.要去,但我想他们已经这样做了。
293So I think that we're moving to this bend where we're going to start to think所以,我想我们要去 这个弯道,我们将开始思考
294about it differently and understand the challenges differently.不同地理解挑战。
295Okay.摆
296So what do I mean by guiding conception?那么,我意味着什么 指导概念?
297Well, it's going to help individual teams navigate the rich landscape of这会帮助各个团队 熟悉丰富的环境
298possibilities, and here's what I want you to do with the guiding conception.我想让你做一个指导性的概念。
299Imagine what you would like to create.想象一下你想创造什么
300It's really that simple.这真的很简单。
301Someone thinking a little more freely, a little more openly can imagine what有人更自由地思考 更公开地思考
302they would love to create.他们喜欢创造。
303It could be a goal.这可能是个目标。
304It could be a question they want to answer.这可能是他们想要回答的问题。
305It could be a theme.这可能是一个主题。
306It could just be possibilities.这可能只是可能。
307And once you have that guiding conception, that sort of open, imagined vision一旦你有了这个指导思想, 这种开放的,想象的视觉
308for what you would like to do, even if you don't know how to do it right now,如果你现在不知道该怎么做
309that's a great first step.这是伟大的第一步。
310Because once you have that, you can generate seed project ideas, and from因为一旦你有了它, 你可以生成种子项目的想法, 从
311those seed project ideas, bigger, successful projects can develop.那些种子项目的想法, 更大的,成功的项目可以发展。
312So it's like a vision in a way.故如是观法中.
313I think of it as a little bit behind the scenes creativity, because it's not我认为它是 一点点幕后 创意,因为它不是
314the actual thing somebody did.真实的事情,有人做了。
315It's a little bit step back, a little bit step back and say, well, before they退一步,退一步,然后说,在他们之前
316did what they did, what were they thinking they wanted to do, right?做了他们做的, 他们想做什么,对不对?
317Because once you think you want to do something, you're able to vision,因为一旦你觉得你想做点什么 你就能想象
318visualize it, then you get started on the journey, and then, of course, things想象一下,然后你开始旅行, 当然,事情
319will happen, and you'll see where you finally end up.你会发现你最终会到哪里去
320We won't do this today, but when I teach this, and I just did a workshop two我们今天不会这样做,但当我教这个, 我刚刚做了一个工作坊二
321weeks ago down in Australia for this, I love to have students or participants几周前在澳洲,我喜欢学生或参与者
322spend some time writing down for themselves their own guiding conception.花些时间为自己写下自己的指导思想。
323I think that's a really interesting exercise.我认为这是一个非常有趣的练习。
324What is the guiding conception you would have or something you would love to什么是指导思想 你会有或喜欢的东西
325create?创建 ?
326Just don't worry about whether it's possible.只是不要担心 这是否可能。
327Just think about what would you love to create?想想你想创造什么?
328And then it's actually great to discuss that, sometimes put people in small讨论一下,有时候会把人放小
329groups and talk between themselves about their different guiding conceptions讨论他们不同的指导思想
330and see where that conversation leads.看看谈话的结局
331So it's a great teaching tool to use.因此,它是一个很好的教学工具来使用.
332Second piece of this is guiding principles.第二部分是指导原则。
333So they were used to evaluate ideas, and then they're used to guide projects.因此,它们被用来评价想法,然后用来指导项目.
334They rule out what doesn't fit, like lacks balance or some harmony that you他们排除了不适合的东西,比如缺乏平衡或一些和谐 你
335think you want.认为你想。
336Especially interesting to me is the guiding principles are used creatively to我特别感兴趣的是,指导原则被创造性地用于
337find key missing pieces so a project comes together.找到缺少的密钥片段, 这样一个工程会合在一起 。
338So once you have a seed project, that's not enough.一旦有了种子项目,那是不够的。
339It's a good start.开局不错.
340But now you've got to find the extra missing pieces that bring into the seed to但是现在你必须找到更多的 缺失的碎片 带入种子
341make it into a whole project that works.把它变成一个完全可行的项目。
342That's how I think about it.亦复如是念处.
343On the right there, I found that from Michelle Silverstein's little book he我从米歇尔·西尔弗斯坦的小书里发现
344wrote, a children's book called The Missing Piece, and it was missing a piece写了一本儿童书 叫《失踪的碎片》 它不见了一部
345and it was not happy, so it goes on a search to find the piece that's missing,它不高兴,所以它继续寻找 丢失的作品,
346set off in search of the missing piece.开始搜索丢失的碎片。
347But in the end, the correct piece is not what it expects to find, interestingly.但最终,正确的作品并不是它所期望的,有趣的是.
348It turns out that the piece it really wants is that little butterfly just原来它真正想要的是那只小蝴蝶
349sitting on its nose.坐在它的鼻子上。
350That's the missing piece, which it did not realize until the end of its journey.这是缺失的部分,它直到旅程结束才意识到.
351But that's creativity, right?但这是创造力,对不对?
352The missing piece is also creative and adds to you to make the whole project.缺失的作品也具有创意,并为您增添了创造整个项目的内容.
353So the two work together.故二者共事.
354The guiding conception visualizes, imagines, and then once you start with a指导思想可以想象 想象 一旦你开始
355seed, the guiding principle helps you find the missing pieces so it all works.种子, 指导原则可以帮助您找到缺失的棋子, 所以它们都起作用 。
356Talking about guiding principles, Steve Jobs, a great example of someone who史蒂夫·乔布斯 讲到指导原则 是一个伟大的例子
357really had some very strong guiding principles, for him we would call them确实有一些非常强烈的指导原则, 对于他,我们会称之为
358design principles, which are an example of a guiding principle.设计原则,这是指导原则的一个例子。
359He would reject many solutions that his team proposed.他拒绝他的团队提出的许多解决办法。
360His favorite word was like, no, that isn't good enough, do it again.他最喜欢的词是,不, 这还不够好,再做一次。
361But he was also very creative in the way he used guiding principles to make但他也非常有创造力 用指导原则来做
362projects work.项目工作。
363And there's a story that's told that they were working on a computer design and有个故事说他们正在研究计算机设计
364he was not happy with it.他对此不满意。
365And he went out one weekend and he went to a shopping center, actually near to一个周末,他去购物中心
366where I grew up and I learned that Carol also was there, Stanford Shopping Center,在那里我长大 我得知卡罗尔也在那里 斯坦福购物中心
367so she at least will know that.所以她至少会知道这一点。
368Anyway, he goes into a department store and he sees a Cuisinart, which is a总之,他进入百货公司 看到一个Cuisinart,这是一个
369kitchen appliance, and he thought, wow, the curvature, the way it was shaped was厨房的电器, 他认为,哇,曲面, 它的形状是
370perfect.完美无缺
371So he goes back to his team and he says, you see this Cuisinart, I want you to所以,他回到他的团队 他说,你看这个Cuisinart, 我要你
372design the computer so it looks like the Cuisinart.设计电脑,所以它看起来像Cuisinart。
373And that's what they did, actually.他们就是这么做的。
374That was the creative link he made.这就是他创造的链接。
375So always thinking with his guiding principles and those creative links, that所以总是想着他的指导原则 和那些创造性的联系,
376was the missing piece that enabled the design to work so the computer came是缺失的作品 使得设计能够工作 所以计算机来了
377together.一起来
378Really interesting.真的很有趣,你觉得呢?
379So just to summarize, you know, all of which, that the guiding conceptions and所以,只是总结一下,你知道,所有这一切, 指导思想和
380guiding principles act in concert together.指导原则协同行动。
381The guiding conception, the vision generates the seeds.指导思想,视觉产生种子.
382An example of that, the very simplest example would be in your rich context,举例来说 最简单的例子是 在你丰富的背景中
383you find two elements that have not been connected before, but you imagine a way你找到两个以前没有连接过的元素, 但你想象着一个方法
384to connect them.连接他们。
385That would be the simplest possible example, a new creative connection.这将是最简单的可能的例子,新的创造性联系。
386And then the guiding principles evaluate the seeds, and if the seed is pursued,然后指导原则评估种子 如果种子被追求
387help identify a critical third element to make the project come together.帮助确定重要的第三个要素,使项目得以合并。
388And that could be anywhere in your context.这可能在任何你的背景。
389The Cuisinart was way out there somewhere, but Steve Jobs found it and brought it但史蒂夫·乔布斯找到并带来了
390in.进去
391So that is, in a nutshell, on that slide right there, that is the way this所以,简言之,在幻灯片上,这就是这个方法。
392framework works.框架发挥作用。
393Go again to the book for more about that.再去书上多谈这个
394What I'm going to do now is I'm going to give you some examples because I think我现在要做的是给你一些例子 因为我想
395it will be a little more exciting to see some people actually did it.看到有人真的这么做会更刺激一些
396So let's do that.因此,让我们做到这一点。
397First of all, Jack Dorsey and the founding of Twitter.首先,杰克·多西和推特的创立.
398Now called X, but Twitter when it was founded.现在称X,但Twitter成立时使用.
399That picture you see there is actually a memo pad where supposedly Steve Jobs,你所看到的那张照片 其实是一个备忘页 在那里据称史蒂夫·乔布斯,
400that's the first time he jotted out some notes for what would become Twitter这是他第一次在推特上发一些音符
401actually on that memo pad.实际上在备忘板上。
402And you see that box there in the middle of the memo pad?你看到那个盒子了吗?
403See this box right here?看到这个盒子了吗?
404He kind of carved it out here.他在这里刻的
405His idea from the very beginning with Twitter was you would send short他从推特开始的想法就是 你会发送短文
406messages.留言。
407He thought to your friends or your friend group, it would have to be very他认为你的朋友或你的朋友团体, 它必须是非常
408short.简称。
409So he wrote the box to make sure that your message could not be too long.所以他写了盒子 确保你的消息不会太久
410That was his original idea.这是他的最初想法。
411And then below that line, you see where it says, it says in bed, it says going然后在那条线下,你看它说在哪里, 它说在床上,它说去
412to the park.去公园
413His original idea was this would be a way to let my friends know exactly what他最初的想法是 这样可以让我的朋友们知道
414I'm doing right now.我现在就去
415And it would have to be really short little bursts of information.它必须是非常短的 微小的信息。
416That's interesting from two points of view for me.从两个角度看,这很有趣。
417One is this is an example of something, social media, we have so many things社会媒体,我们有很多东西
418today.今时.
419But you know, if this person hadn't had this conception, I'm not sure we would但你知道,如果这个人没有这个想法, 我不确定我们会
420have something like Twitter today.今天有类似Twitter的东西。
421Twitter or X is kind of unusual in a lot of ways.推特或X在很多方面都是不寻常的.
422And I think it's because this person had this guiding conception for the short我想是因为这个人有这个指导思想
423bursts of information that that's what eventually led to Twitter.连线消息 最终导致Twitter。
424And then the other thing is, of course, Twitter went way beyond what Jack另一件事是,当然,推特超越了杰克
425Dorsey thought it was going to be because once you have a creative innovation,Dorsey认为那是因为一旦你有了创意
426the world gets a hold of it and can do anything with it and you can't really这个世界得到了它 并且可以做任何事情 用它,你不是真的
427control that process.控制这个过程。
428So it's used for many things today.故今用之为多.
429He thought it would be just letting your friends know about what you're doing.他认为这只是让你的朋友知道你在做什么。
430But obviously today it's used for many, many other things.但很明显,今天它被用于很多,很多其它的事情。
431That's just what happens.就是这样
432Well, what's the story about that?那么,这是怎么回事?
433There was an article on him in the Los Angeles Times.洛杉矶时报有一篇关于他的文章.
434Twitter didn't just fly out of thin air and land on a branch.推特不仅飞出稀疏的空气,在树枝上降落.
435As Dorsey explains, it has conceptual roots in the world of vehicle dispatch正如Dorsey所解释的, 它在汽车发送世界中有着概念上的根源
436where cars and bikes zooming around town must constantly squawk to each other汽车和自行车在镇上变大 必须不停地互相抱怨
437about where they are and what they're up to.关于他们在哪里 他们在做什么。
438Interestingly, that the origins of Twitter, the original concept actually有趣的是,推特的起源, 最初的概念实际上
439回到Jack Dorsey在城市里长大
440And in particular, he grew up in St. Louis in the United States,尤其是他在美国圣路易斯长大,
441and he had a fascination with city life, especially with all the people moving他对城市生活充满了兴趣, 特别是所有的人在移动
442around the city.在城市周围
443And of course, your incredible city here, we see the same thing, right?当然,你不可思议的城市在这里, 我们看到了同样的事情,对不对?
444In fact, the bicycles have already almost been run over by bikes and cars and事实上,自行车已经几乎被自行车和汽车碾过
445motorcycles in my first 24 hours here.我24小时前的摩托车
446So I can appreciate there's a lot of movement in the city.因此,我可以欣赏 有许多运动在城市。
447And he was also fascinated by the bicycle messengers, the dispatchers,他也被自行车使者和调度员迷住了,
448the taxicabs, the emergency vehicles moving all around.紧急车辆到处移动
449But he was especially interested in how they would be sending real-time但是他特别关心他们如何实时发送
450information about local conditions back to their central dispatcher.关于当地情况的信息 回到他们的中央调度员。
451For example, a taxicab is going around and there's a big traffic jam on a比如说 一辆出租车在转 车上出现大堵塞
452certain corner in the city because maybe an accident.城里的某个角落 因为可能是意外
453And so the taxicab would send back to their dispatcher, there's an accident因此,出租车会 发回他们的调度员, 有一个事故
454here, send all of your vehicles a different way around because you在这里,把你的所有车辆 不同的方式绕过来 因为你
455shouldn't go through this part of the city.不该穿过这个城市
456He was just interested in how that was happening in real-time in the city.他对城市的实时情况感兴趣
457Now, something that's interesting about that is unless you really know a lot现在,有趣的是 除非你真的知道很多
458about the origins of Twitter, before you walked in the room this afternoon,关于推特的起源, 在你今天下午走进房间之前,
459you would never have imagined that that was the beginnings of Twitter with你永远不会想到那是推特的开始
460somebody growing up in a city interested in bicycles and taxicabs moving around在一个对自行车和出租车有兴趣的城市里长大的
461这和Twitter有什么关系?
462You would never imagine that.你绝对想不到
463But it's a great example of these creative paths that people follow that但这是人们所遵循的这些创造性道路的一个很好的例子。
464that's actually where it started.这其实是它开始的地方。
465Jack Dorsey became a programmer and was doing stuff.Jack Dorsey成为了程序员 正在做一些事情
466If I had to summarize his guiding conception, this would be it.如果我必须总结一下他的指导思想,那就是了。
467Well, he had that idea, I think, for quite a few years, he didn't really know嗯,他有一个想法,我想, 相当几年,他不是真的知道
468what to do with that.怎么办呢?
469Around 2000, there was something called instant messaging on computers.2000年前后,计算机上出现了一些叫做即时通讯的信息.
470He tried it, but it failed.他试过了,但失败了
471He'd like to go to a restaurant, come home a few hours later, and he'd他想去一家餐馆 几小时后回家,他会
472be able to do that.可以做到这一点。
473He would send a message to his friends, hey, I went to this great restaurant tonight.他会给他的朋友发个信息, 嘿,我今晚去了这个伟大的餐馆。
474His friends did not seem to be too interested that he had gone to a restaurant他的朋友们似乎不太感兴趣 他去了一家餐馆
475three hours before.三小时前
476It wasn't immediate enough, it wasn't real time enough for them to be interested.这还不够直接 也不足以让他们真正感兴趣
477He also tried a primitive email device at that time, hardly anybody was using it.当时他还尝试了原始的电子邮件设备,几乎没有人使用.
478But you know what?但你知道吗?
479We learned from failure.我们从失败中吸取教训。
480One of the sort of guiding rules we have about creativity and innovation is that我们有关创造力和创新的指导规则之一是
481when you fail, you learn, and that's okay, perfectly fine.当你失败,你学习, 没关系,完全罚款。
482So he learned.所以他学会了
483But a few years later, he was working in San Francisco for a company called ODO,但是几年后 他在旧金山为一家叫ODO的公司工作
484and that company actually was failing.公司实际上正在失败。
485And so they asked their teams to brainstorm business ideas.于是,他们要求他们的团队 集思广益企业的想法。
486And he brought up his idea to his team at that time, and he said, what if we他当时向他的团队提出他的想法 他说,如果我们
487developed a device that would enable people to send short information bursts to开发了一种装置,使人们能够向
488other friends, you know, where you are, what's new, stuff like that.其他的朋友,你知道,你在哪里, 什么是新的,类似的东西。
489And the team liked it, and that was when Twitter was born, about 2005, 2006.而球队也喜欢,这时推特诞生,大约是2005年,2006年.
490One thing to notice about that is that right at that time, the earliest smart phones,有一点值得注意的 就是当时最早期的智能手机
491cell phones, had just been developed.手机刚刚开发出来
492And Jack Dorsey, one of his guiding principles is he's kind of what we call a杰克・多西,他的指导原则之一是 他是一种我们称之为
493minimalist.最小化主义者。
494He liked things really short, simple, very basic.他喜欢的东西真的很短, 简单,非常基本。
495And he said when he saw that cell phone technology, he thought, this is perfect.他说,当他看到手机技术, 他认为,这是完美的。
496It's going to be cheap.将至便宜.
497Everybody's going to have access.每个人都会有机会的
498It's going to fit perfectly with my idea for Twitter because you could use it to和我的推特想法完全吻合 因为你可以用它
499send short text messages to your friends.向朋友发送短信息。
500So to me, I'd say that was really where the guiding principle kicked in, and he所以,对我来说,我会说,这是真正的 在那里指导原则踢入,他
501found that third piece, which was the new technology that had emerged and could发现第三部作品,即已经出现并且能够
502bring it together with his idea, and that's how Twitter was born, really.把它和他的想法结合起来, 推特就是这样诞生的,真的.
503So guiding conception, and then the key third element was the smart phones.所以,指导性的概念, 然后关键的第三个要素是智能手机。
504And his minimalist design, his guiding principle, his brevity fit with the而他的最小化设计, 他的指导原则, 他的简洁与
505smart phone interface.智能手机接口.
506It was just perfect for him.这对他来说太完美了
507In a way, he had to wait for a technology to appear that fit with his idea, and从某种意义上说,他不得不等待一个符合他想法的技术出现,
508that was what he was able to see that and see the value of fitting it with his idea,这就是他所看到的 并看到它的价值 适应他的想法,
509and that's how Twitter came about.推特就是这样来的。
510All right, that's Jack Dorsey.好吧,这是杰克多西。
511I'm going to do two more people as examples for you and then just talk a little bit我要多做两个人做你的例子 然后再谈谈
512about management of creativity to wrap up this talk.关于如何管理创造力 来结束这个演讲。
513Virginia Woolf, 让我们谈谈她几分钟,一个作家。
514I showed you earlier, this is her context.我之前给你看过 这是她的背景
515This is sort of the top of it.这有点像顶部。
516The actual context, of course, had so much that she had read and learned, places当然,实际环境 如此之多,她读和学过,地方
517she had traveled.她旅行过
518We know a lot about Virginia Woolf's creative development because she left us so我们非常了解弗吉尼亚·伍尔夫的创意发展,因为她离开了我们
519much material.很多东西。
520She kept a diary, which is really fascinating.她保留了一本日记, 这真的很迷人。
521She wrote a lot of letters, other journals, wrote a lot of essays, so we can see a她写了很多信件,其他的日记, 写了很多散文, 所以我们可以看到一个
522lot about her path of development.有很多关于她的发展道路。
523We can't see that with everybody.我们不能和大家一起看
524A lot of creative people wouldn't necessarily have left that to us.很多有创造力的人 不一定会把这事留给我们
525As I mentioned, her mother died when she was 13.正如我所提到的,她的母亲在13岁时去世了。
526Her father died a few years later.她的父亲在几年后去世.
527Her older brother, Toby, also died.她的哥哥托比也去世了.
528That experience of loss is really at the center of her greatest work, I would say,失去的经历是她最伟大的工作的核心,我要说,
529how she had to deal with that.她怎么应付的
530That's an example of a very deep part of her psychological experience that played这是她心理经历中非常深刻的一部份
531a big role in what she did.在她的所作所为中扮演了重要角色.
532In 1917, at the age of 35, while she was working on her second novel, Night and1917年,35岁时,她正在创作第二部小说"夜与".
533Day, Virginia gave herself a break.日,弗吉尼亚自休.
534I think that second novel was getting to be kind of hard work.我认为第二本小说 变得有点辛苦了
535She was a little tired of it.她有点厌倦了
536She gave herself a break.她放过自己
537And all in a flash, as she said, she wrote a short story called The Mark on the正如她说的 她写了一篇短篇小说 叫《马克》
538Wall.
539By the way, just before I jump that, just to fill this in, I'm a professor, so I顺便说一下,在我跳出来之前, 只是填这个,我是一个教授,所以我
540like to connect all the dots.喜欢连接所有点。
541We can never connect all the dots, but we're trying to connect whatever dots we我们永远无法连接所有点, 但我们试图连接 无论我们
542can.能够。
543Virginia Woolf wanted to be a writer from the age of probably six, okay?弗吉尼亚州 伍尔夫从六岁开始就想当个作家 好吗?
544And she did not have this insight I'm about to share with you until she was 35.她没有这种洞察力 我要告诉你,直到她35岁。
545So it gives you some idea of the path of creativity can be a long one.因此,它给了你一些关于创造力之路的想法 可能是一条漫长的道路。
546And I often think with creativity that the people who make it, who are able to我常常创造性地认为, 创造它的人,谁能够
547contribute with creativity and innovation, it's partly about the people who can创造力和创新的贡献, 部分地涉及谁可以
548withstand the journey and go through this journey.承受这段旅程 并经历这段旅程
549You have to be very committed to the journey because it can be a long journey.你必须非常致力于这个旅程,因为它可能是一个漫长的旅程.
550And it really was for her.这真的是为了她。
551So in the middle of this story, The Mark on the Wall, this is what she wrote.所以在这个故事的中间,《长城上的马克》, 这就是她写的。
552As we face each other in omnibuses and underground railways, we are looking into当我们在综合铁路和地下铁路中面对对方时,我们正在调查
553the mirror.镜子
554And the novelists in future will realize more and more the importance of these未来小说家们会越来越认识到这些
555reflections.反思。
556For, of course, there is not one reflection, but an almost infinite number.当然,因为没有一种反映,而是几乎无限的数目。
557Those are the depths they will explore, those the phantoms they will pursue,那些是他们要探索的深渊,那些是他们要追求的幽灵,
558leaving the description of reality more and more out of their stories.将现实的描述 越来越远离他们的故事。
559That's what she wrote.她就是这么写的
560You can go back and read the short story to get more of the richness of what she's你可以回去读短篇小说 以获得更多她所拥有财富
561thinking about there.考虑一下那里
562But I would say this paragraph is probably the right, it's right in the center of但我会说,这个段落可能是正确的, 它就在中央
563the story, probably the most important.故事,也许是最重要的
564What is she really talking about?她到底在说什么?
565Reflections, what she means is people thinking about other people or making反省,她的意思是 人们思考别人或制作
566comments about other people.关于其他人的评论。
567So how do other people view us?那么其他人怎么看待我们?
568How do we view them?我们如何看待他们?
569How are we talking about each other?曰如何是互语.
570Those are the reflections we live with every day.这些是我们每天所经历的反省。
571And it's interesting that there's not just one reflection, but an almost infinite有趣的是,不仅有一个反射,而且几乎无限
572number because as we go through our lives every day, we're experiencing these因为我们每天都在经历这些
573reflections.反思。
574And so over many days, there's just a lot of reflections.因此,在很多天里, 有很多反省。
575And that relates to Virginia Woolf's interest from early on, which was in the这与弗吉尼亚·伍尔夫的兴趣有关 从早期,这是在
576context in biography.上下文在传记。
577She really wanted to understand the life path.她真的想了解人生的道路。
578And we can see that in some earlier things she wrote in some of her journals.我们可以看到,在早期的一些事情中, 她写的一些日记。
579And so when she had the idea of reflections, she immediately connected it to the idea所以当她有了思考的想法时 她立刻把它和想法联系起来
580of biography to see, well, it's a whole infinite series of reflections.从传记来看,这是一系列无穷的反射
581Also interesting at the last part there, she wants to leave the description of同样有趣的是,在最后的部分, 她想留下描述
582reality more and more out of stories.现实越来越出自故事。
583That's actually very important here, too, because Virginia Woolf, for a long time,这其实也非常重要 因为弗吉尼亚·伍尔夫 很久以来
584she was trying to push back on really the world of her father and the world of她试图把真正的 父亲的世界和世界
585Victorian literature like Charles Dickens, which was very heavy, heavy description.维多利亚时期的文学如查尔斯·狄更斯(英语:Charles Dickens),其描述非常沉重,沉重.
586And she didn't want to do that anymore.她不想再这么做了
587Actually, when I think about her, I think of that as more of a guiding principle for事实上,当我想起她时,我觉得这更是一个指导原则
588her, that she wanted to leave reality out.她想把现实抛在一边
589She always used that to check herself as she was writing stories.她写故事时总是用这个检查自己
590Is there too much reality in here, too much description?这里有太多现实,太多描述?
591I don't want that.我不想那样
592I want to not have that because I'm trying to get away from what was done in the我想不拥有它,因为我 试图摆脱什么 在做在
593past, a very important part of what she was doing.过去,一个非常重要的部分 她在做什么。
594So that was her guiding conception.这就是她的指导思想
595And then in the following two and a half years, Virginia Woolf wrote a series of然后在接下来的两年半时间里,弗吉尼亚·伍尔夫写了一系列
596short stories exploring different kinds of reflections and narrative styles.简短的故事探索不同种类的反思和叙事风格.
597She was trying to figure out how to do this and was not that easy.她试图想出 如何做到这一点, 没有那么容易。
598These are like little projects that didn't quite work, but she learned every这就像一些小项目 没有相当的工作, 但她学到了每一个
599time she did it.时间,她做到了。
600So, for example, Kew Gardens, a snail is a protagonist is creeping along.例如,邱园,一只蜗牛是主角 正在爬行。
601We see the world from his perspective and we have a series of couples stroll by我们从他的角度来看待世界,我们有一系列的情侣漫步在
602and we hear snippets of their conversations.我们听到他们谈话的片段
603So like reflections of what they're talking about is over here.因此,像反思 他们谈论的就是这里。
604The evening party, another short story, the protagonist enters the house where晚上的派对,又一个短篇小说,主角进屋
605the party is happening and gazes into a mirror and finds something has dissolved党正在发生,凝视着镜子 发现一些东西已经溶解
606my face.我的脸。
607It's really the breakdown of self and objectivity that's shown in that story.真实的自我和客观性的崩溃就是那个故事所显示的.
608So she's trying to find a way to get away from reality and just focus on the所以她想想办法摆脱现实 专心于
609reflections.反思。
610Well, the breakthrough for her came in a story she wrote, which has a funny name.她的突破来自于她写的一个故事 名字很有趣
611It's called an unwritten novel.被称为无文小说.
612And in this story, the narrator is sitting on a moving train and her attention is在这个故事里 旁白者坐在动静的火车上 她的注意力是
613drawn to a passenger sitting opposite her.她对面坐着一个乘客
614And on the fly, the narrator gives that passenger a name, Minnie, and then she在苍蝇上,旁白者给乘客取了一个名字,米妮,然后她
615imagines Minnie's life.想象着敏妮的人生
616And other characters' opinions of Minnie fill the story so she really has people而其他角色对米妮的看法 也充满了故事,所以她真的有人
617in the story thinking about Minnie from different perspectives.在故事中从不同的角度思考明妮.
618And what happens in that story is that a free-flowing style emerges that really故事的结局是 一种自由流畅的风格出现
619was new for Virginia Woolf.弗吉尼亚·伍尔夫是新来的
620We don't know exactly how she came up with that story idea, but I think it's我们不知道她是怎么想出这个故事的 但我觉得
621possible it actually came to her while she was riding on a train because on the可能是在她坐火车的时候 因为...
622train the sense of movement is very powerful and the passengers coming on and火车 移动感很强 乘客们来了
623off the train, I think kind of that's what that story picks up on, interestingly.从火车上下来,我想那故事就是这个意思,很有趣。
624So just after writing this story, Virginia wrote in her diary of having arrived at所以就在写完这个故事之后,弗吉尼亚在日记中写道:
625some idea of a new form for a new novel.新小说的新形式
626So she realized right away that she had hit on the way to go forward with her所以她立刻意识到自己在继续前行的路上遇到过麻烦
627writing.写作。
628I think that is part of creativity also is to recognize the insight when you have我认为这是创造力的一部分 也是承认你的洞察力
629it, and she did.她确实这么做了
630And she wrote, suppose one thing should open out of another.她写道,假设一件事应该从另一件事中打开。
631Doesn't that get closer and yet keep form and speed and enclose everything?这难道不是越来越近, 保持形式和速度 并包罗一切?
632The approach will be entirely different this time.这次的做法将完全不同。
633No scaffolding, scarcely a brick to be seen.没有脚手架,几乎没有砖块可以看见.
634Then I'll find room for so much, a gaiety and, in consequence, a light-spirited然后,我会找到空间这么多, 一个焦躁, 和结果,一个轻感
635stepping at my sweet will.踏入我甜蜜的意志。
636No scaffolding, scarcely a brick to be seen.没有脚手架,几乎没有砖块可以看见.
637That is no heavy description of reality, none of that.这不是对现实的粗略描述,不是那样的。
638Just a character's life shown in little snippets of conversation and people只是一个人物的生活 以小片段的谈话和人
639thinking about the character.考虑角色。
640And a sense of being free to move quickly in the story from one thing to another和一种自由的感觉 在故事中快速移动 从一个东西到另一个东西
641because you don't have that heaviness weighing you down.因为你没有那么重的重量你。
642Just move from one reflection to the next.从一个反射到另一个
643That's what she was doing.这就是她在做什么。
644So once she had that insight, then she was off.所以一旦她有了这种见解,她就离开了。
645And in what we think of today as her great modern writing, right away she began而今天我们所认为的 她伟大的现代写作, 她立刻开始
646work on her novel, Jacob's Room.写她的小说《雅各的房间》
647Then it was followed by Mrs. Dalloway.后由达罗韦夫人继之.
648I think everyone's heard of that novel for various reasons that she wrote.我想每个人都听说过那本小说 因为她写的各种原因
649And then that great creative period culminated in To the Lighthouse.然后那个伟大的创作时期 最终来到灯塔。
650Mrs. Ramsey is the central figure in that novel modeled very much on Virginia's夫人,请 拉姆齐是那个小说的中心人物 以弗吉尼亚为模特
651mother.妈妈
652She's at the center and we hear other characters thinking about her and her她在中心 我们听到其他角色在想她和她
653thinking about them.想想他们。
654To the Lighthouse的整个故事其实都是关于反思的.
655I could say more about that, but I need just a time.我可以多说一些 但我需要时间
656I'm definitely not going to because we're going to keep moving.我绝对不会去,因为我们要继续前进。
657That's a little bit of a snapshot of what she went through, guiding conception,这是她经历的一瞬间 指导着人生观
658leaving reality out, and then coming to her ideas.离开现实,然后来到她的想法。
659Let's talk about one more person before we read our examples.在读我们的例子之前,我们再谈一个人。
660Albert Einstein.艾伯特·爱因斯坦
661He's left us some knowledge of what he went through, not as much as Virginia他给我们留下了一些关于他所经历的一切的知识 不像弗吉尼亚州
662Wolfe, but a lot of great scholars have studied Albert Einstein, his work, and沃尔夫,但许多伟大的学者 研究了阿尔伯特·爱因斯坦,他的作品,和
663really benefited from what they have done to understand what his creative path真正获益于他们所做的 来理解他的创造之路
664was.曾经是。
665By the way, on the left, that's sort of a picture you've all, everyone's seen of顺便说一下,左边,那是一张你们都看过的照片
666Albert Einstein probably.阿尔伯特·爱因斯坦可能吧
667On the right, that's a picture of Albert Einstein actually at the time he右边是阿尔伯特·爱因斯坦当时的照片
668developed the theory of special relativity.发展了特殊相对论.
669I think there's some insight just in those two photographs because on the right,我想那两张照片有些洞察力 因为右边
670he just looks like what everyone, a professional in that world, European world他看起来就像每个人 那种世界、欧洲世界的专业人士
671at that time, about 100 years ago, that's what they looked like.那时候,大约100年前, 他们看起来像。
672Everybody dressed like that.每个人都穿成这样。
673He didn't stand out at all.他完全没露面
674On the left, okay, over here, he literally let his hair down, didn't he?左边,好,在这里, 他真的让他的头发下来,不是吗?
675Because once you do what he did, you could do whatever you like.因为一旦你做了他做的事, 你可以做你想做的。
676That's kind of misleading.这是一种误导。
677It's like rock stars who look weird, right?这就像摇滚明星 谁看起来奇怪,对不对?
678That's great.赞曰.
679But the thing is, that's a little misleading because at the time Albert但问题是 这有点误导人 因为当时艾伯特
680Einstein did the great creative breakthroughs, he looked just like everybody爱因斯坦做了伟大的创意突破 他看起来和大家一样
681else looks.其他看起来。
682And I think rock stars can look all weird, but actually they work super hard to我觉得摇滚明星看起来很奇怪 但实际上他们很努力
683do what they're doing.做他们在做什么。
684There's a method to their madness to what they do, the lifestyle that they have.他们的疯狂有方法 他们的生活方式。
685That's what I think.这就是我的想法。
686So there's a message in that.故此有传.
687How did his story go?他的故事进展如何?
688Einstein conceived a paradox at the age of 16, and this is what he said it was.爱因斯坦在16岁时构思了一个悖论,这就是他说的.
689If I pursue a beam of light with the velocity of C, which is the velocity of light in a如果我用C的速度追逐一束光 这就是光的速度
690vacuum, I should observe such a beam of light as a spatially oscillatory electromagnetic真空,我应该看到这样的光束 像空间振荡电磁
691field at rest.田间休息。
692However, there seems to be no such thing, whether on the basis of experience or然而,似乎没有这样的事情,无论是基于经验还是基于经验。
693根据Maxwell的方程式
694That's kind of a handful, right?有点难受吧?
695Actually, it's not that complicated.其实没那么复杂
696Just think about you're driving on a freeway and there's a car right in front of you想想你在高速公路上开车 前面有辆车
697that's going really fast, and you're driving right behind the car.开得真快,你开在车后面
698Well, if the car's going fast and you're going the same speed right behind it, you're如果车开得快,你走的速度也一样
699moving the same speed as the car, it doesn't really look like it's moving at all relative移动速度和汽车一样, 它看起来并不是真的移动 在所有相对
700to you, right?对你,对不对?
701It's staying the same distance ahead of you as you move.它在你移动前保持同样的距离。
702That's what that means to say, and of course, Maxwell in his equation said, well,这就是说,当然, Maxwell在他的方程式中说,嗯,
703if I turn on a flashlight, boom, the flashlight, the beam of light goes out at a super high如果我打开手电筒,砰,手电筒, 光束在超高处熄灭
704speed C, and it sees electromagnetic fields that are beeping on and off as it moves down.速度C,它看到电磁场在向下移动时 响起和响起。
705It's just going like this, moving.它只是去像这样,移动。
706But if you were traveling right behind it, you would see that as if it wasn't moving at但如果你在后面旅行 你会发现它好像没有移动
707all.都一样
708You'd be going the same speed as that light, that beam of light, and it wouldn't look like你的速度和光一样,光束, 它不会看起来像
709it was moving at all.它在移动。
710That's actually what that says.这才是事实
711But they realized, even at that time when he came up with the paradox, there had been但是他们意识到,即使在他提出悖论的时候,
712some early experiments, and people realized that didn't seem to be possible.一些早期的实验 人们意识到这似乎是不可能的。
713For example, when you looked at a beam of light going with the rotation of the Earth例如,当你看着一束光 随地球的旋转而去
714or against the rotation of Earth, it didn't seem to make any difference.或反对地球自转, 它似乎没有任何区别。
715It always seemed to move at the same speed.它似乎总是以同样的速度移动.
716So that was kind of the paradox he hit on, really coming out of Maxwell's equations, which这有点自相矛盾了, 真正出自马克斯韦的方程式,
717was kind of his big interest at that time.他当时很感兴趣
718And by the way, this is a picture of Albert Einstein around the age of 15.顺便说一句,这是一张照片 阿尔伯特爱因斯坦大约15岁。
719He's really just a cute boy, okay?他真是个可爱的男孩,好吗?
720He just happened, obviously very passionate about physics, he just happened to come up他只是发生了,显然非常热衷于物理, 他只是碰巧上来了
721with this paradox, this idea.与这个悖论, 这个想法。
722If he had not come up with that paradox, his life might have gone in very different directions如果他没有想出这个悖论, 他的生活可能会走向非常不同的方向
723that it went.已经过去了。
724But he did come up with that at the age of 16.但是他16岁时就想到了
725So what happened after that was a long period of creative exploration.之后发生了长时间的创造性探索。
726Starting from the paradox Einstein first explored in physics, but he really did not从悖论的爱因斯坦开始,他首先在物理学中探索,但他真的没有
727find the answer there.在这里找到答案。
728He looked at a lot of different kinds of physics.他看了很多不同的物理类型.
729Planck's quantum theory is something that he knew, and I think he got from that that普朗克的量子理论是 他知道的,我想他从中得到了
730it was okay to challenge the existing ways of thinking, thermodynamics.可以挑战现有的思维方式 热力学
731We know from his notes that there were many attempts he made to solve the paradox that我们从他的笔记中得知,他多次试图解决这个矛盾:
732he didn't think worked, and he threw them out over quite a few years.他不认为工作, 他扔了他们 几年多。
733I think when he first came up with the paradox, he probably thought, oh, this is fine, I'll我觉得当他第一次想到这个悖论时, 他可能认为, 哦,这很好,我会
734just figure this out, and no big deal.想想看,没什么大不了的
735But as the years went by and he could not figure it out, he began to realize, this is但随着岁月的流逝 他无法解开 他开始意识到
736a big deal.一个大问题。
737How do I solve this paradox?我如何解决这个悖论?
738But he did not give up.但他没有放弃。
739And in fact, he was determined and patient.事实上,他是坚定和耐心的。
740In fact, someone asked him, you know, how do you, what qualities do you have that enabled事实上,有人问他,你知道,你是如何做到的, 你有什么品质,使
741you to make the discoveries or inventions that you did?你要做出你所做的发现或发明?
742What he said was, when I had a question, I did not stop until I found an answer I was他说,当我有一个问题, 我没有停止 直到我找到一个答案,我是
743fully satisfied with.完全满意。
744That's what he said, which is interesting.他就是这么说的 这很有趣
745He was very determined and he would not accept an answer that he did not think worked, which他下定决心,不会接受他认为行不通的回答。
746I'll come back to in a minute.我马上回来
747So after doing the physics, he kind of shifted a little bit to a little more philosophy.所以在进行物理研究后, 他有点转向了一点更多的哲学。
748Started probably with Newton's conception of absolute time.可能从牛顿的绝对时间概念开始.
749He had been exposed to ideas of Ernest Mock in college, who was very critical of an idea他在大学时接触到了欧内斯特·莫克的想法 他非常批评一个想法
750that there's something called absolute time.有个叫绝对时间的东西
751Now he was working in the patent office in Bern, and in his spare time, he, Einstein forms现在他在伯尔尼的专利局工作 在业余时间 他 爱因斯坦
752what he called the Olympia Academy with a few friends.他和几个朋友一起叫奥林匹亚学院
753And they read many works in philosophy.他们读了很多哲学著作。
754We actually know what they read because they kept a list of what they read.我们实际上知道他们读了什么,因为他们保留了他们读的东西的清单。
755In fact, the first thing they read was Plato, interestingly, and they read a lot of other事实上,他们读的第一件事是柏拉图,有趣的是, 他们读了很多其他
756things.东西。
757It really was just a reading group.这真的只是一个阅读组。
758Shows a lot of dedication, doesn't it?表现了很多奉献,不是吗?
759He's working full time and did all of this just in the evenings and on the weekends,他全天工作 晚上和周末都这样
760and also had a small child at that time.那时还有一个小孩
761So a very busy person.所以一个非常忙的人。
762But it's a great example of the evolution or broadening of a guiding conception to start但它是一个伟大的例子 进化或扩大 指导概念开始
763{\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}从一个悖论中意识到 {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}哇 我真的得到这来
764ideas if I'm going to solve this paradox.如果我要解决这个矛盾
765Eventually, he was led to David Hume's, I think I didn't say that, he was led ultimately最终,他被带往大卫·休姆家, 我想我没有说,他最终被带往了
766to David Hume's Treatise of Human Nature.给大卫·休姆的"人性治疗"
767And that was really how he resolved this paradox.这就是他解决这个矛盾的方法。
768Hume argues we have no conception of how much time passes apart from definite sequences休姆说,我们没有概念 有多少时间离开 明确序列
769of events or changes of state.事件或状态变化。
770Hume argued we measure time as one sequence of events in relation to a second sequence,休姆说,我们测量时间是 与第二个序列相关的一系列事件,
771such as the second hand on a clock goes all the way around and we say, oh, I've been就像钟上的第二只手 到处走,我们说,哦,我一直
772talking for one minute.说话一分钟。
773All it is is we measure one event, how long has this professor been talking in relation我们只衡量一个事件 这个教授谈了多久
774to another series of events, which is a clock, that clock right there on the wall.在另一系列的事件, 这是一个时钟, 就在墙上的时钟。
775It's just one thing in relation to another thing.和另外一件事有关
776That's what it means to measure time.即是量时之义.
777And the thing about that is time is defined constructively.时间是建设性的。
778We construct the measure of time.我们构建时间的尺度。
779That's actually all David Hume, very brilliant philosopher, 200 years before Albert Einstein其实都是大卫·休姆,非常聪明的哲学家 比阿尔伯特·爱因斯坦早200年
780he wrote that.他写的
781But nobody had made this connection.但没人能建立这种联系
782So after what he described as years of groping, actually 10 years of searching, Einstein因此,经过他描述的多年的寻觅, 实际上是10年的寻找,爱因斯坦
783connected Hume's approach with the paradox and electrodynamics of moving bodies.将休姆的方法与运动体的悖论和电动力学联系起来.
784And this is as he later recounted it.这是他后来叙述的。
785He was speaking with Mikkel Besso, his close friend in Bern.他当时和他在伯尔尼的密友米克尔·贝索(Mikkel Besso)交谈.
786This is what he said.这就是他说的。
787Then suddenly I understood where the key to this problem lay.然后突然我明白了 问题的关键所在
788The next day we met again.次日又相见.
789Without even greeting him, I said, thank you.没有问候他,我说,谢谢你。
790I've completely solved the problem.我已经彻底解决了这个问题。
791An analysis of the concept of time was my solution.对时间概念的分析是我的解决办法。
792Time cannot be absolutely defined.时间不能绝对界定。
793And there is an inseparable relation between time and signal velocity.时间和信号速度之间有着不可分割的关系。
794So I really connected it to Hume.所以我真的把它和休姆联系起来了。
795I won't go through the physics.我不会通过物理。
796Actually, in my class, I do a little picture to show why this is true.实际上,在我的课堂上,我做一个小图片来显示为什么这是真实的。
797It actually is very, very simple.这其实非常非常简单。
798But we won't do that on a Sunday afternoon for you.但我们星期天下午不会为你这么做
799But there's two things that are interesting about what he said there.但有两件事是有趣的 他在那里说的话。
800Number one is there really was a dramatic moment.第一,确实有一个戏剧性的时刻。
801He's working on this thing, this paradox, for 10 years.他正在研究这个东西, 这个悖论,十年。
802And then suddenly he sees the answer.忽然见答.
803So the dramatic moments happen.所以戏剧性的时刻发生了。
804But if I just told you that moment, it would be kind of meaningless.但如果我告诉你那一刻,那就毫无意义了。
805Because behind that moment was the original paradox at 16.因为那个时刻背后是16岁时的最初悖论.
806And then all those years of searching, and then reading philosophy,然后这么多年的搜寻, 然后读哲学,
807and finally David Hume, where he finally made the connection.最后,大卫・休姆,在那里他终于建立了联系。
808That's how it actually happened.事情就是这样发生的。
809Second point is, interestingly, he had this insight,第二点是,有趣的是, 他有这个洞察力,
810one of the two greatest insights probably of his life in physics,可能是他物理学生涯中 最伟大的见解之一
811while he was talking to his close friend.在他和密友说话的时候
812Actually, his closest friend as an adult, Mikhail Beso.实际上,他作为成年人最亲密的朋友米哈伊尔·贝索.
813And we often think of Einstein as pretty much of a loner, a lone thinker,我们常常认为爱因斯坦是孤独的 孤独的思想家
814which he was.他曾经是。
815He loved to sail, spent a lot of time thinking.他喜欢航海,花了很多时间思考.
816But interestingly, this idea happened while he was talking with his friend.但有趣的是,这个想法发生在他和朋友谈话时.
817So I think there's a lesson in that.所以我觉得这里面有个教训
818It's very good to have someone to talk to about your ideas,很高兴有人来谈谈你的想法
819a mentor, a friend, whatever it might be, really for him.一个导师,一个朋友, 不管是什么, 真的很适合他。
820It turned out it was important to have somebody to talk to about it,结果发现有个人来谈谈很重要
821just give him that chance to express his own ideas.给他机会表达自己的想法
822All right, this is somebody who wrote about this,好吧,这是有人 谁写这个,
823that David Hume was the key connection.大卫·休姆是关键的联系人
824I think we'll leave that alone, in the interest of time here.我想为了时间起见,我们不谈这个
825Albert Einstein's guiding principle was relativity,阿尔伯特·爱因斯坦的指导原则是相对论
826what we call the principle of relativity.我们称之为相对论的原则。
827And what's interesting is he was very strict in his application of this principle.有趣的是,他在应用这一原则时非常严格.
828More or less said, doesn't matter what your frame of reference is,或多或少地说, 不管你的参照基准是什么,
829physics and the way physics happens has to be the same for everybody.物理学和物理学的发生方式 对每个人都一样
830That was his rule.这是他的规矩
831That was the guiding principle.这是指导原则。
832And interestingly, at that time, there were people solving physics problems有趣的是,当时有人解决物理问题
833where people in different frames of reference were actually using physics.不同参考框中的人实际上在使用物理。
834The laws of physics were different for them.他们的物理定律不同。
835And Einstein said he could not stand that.爱因斯坦说他受不了
836He felt that it had to be very strictly applied.他认为,必须非常严格地加以执行。
837It was always the same.总是一样
838So he rejected many potential solutions that did not fit,所以他拒绝了许多可能不合适的解决方案,
839would not stop until he found an answer that satisfied him.直到他找到一个令他满意的答案
840The creative link was to Hume.创意链接是和休姆的.
841And then he also did some great thought experiments to come up with general relativity.之后他还做了一些伟大的思想实验,来提出一般相对论.
842We can talk about that later if you want, but I'll want to write this minute.如果你想的话,我们可以晚点再谈 但我现在要写
843But in his little book about relativity theory,但在他的小书 关于相对论,
844which Einstein published right after the general theory,爱因斯坦在一般理论发表之后
845the whole book is about the principle of relativity全书是关于相对论的原则
846and the strictness of which you have to apply it in these different situations.以及您必须对这些不同情况加以应用的严格性。
847So he was really committed.所以他很执着
848That does remind me a little bit of Steve Jobs, I think,这确实让我想起了史蒂夫·乔布斯 我想
849two individuals who had guiding principles they were very, very committed to.有指导原则的两个人,他们非常、非常致力于。
850And so they would require those to hold or use them in ways that other people really didn't,所以他们要求那些持有或使用他们的方式 其他人真的没有,
851because other people were not as committed to them.因为其他人没有像他们那样投入。
852So something else I love to do in organizations is have people articulate所以在组织里我更喜欢做的 是让人们说清楚
853what are your guiding principles or what are our guiding principles as an organization.你的指导原则是什么,我们作为一个组织的指导原则是什么。
854That's very important, or creative work in particular, to do that.这是非常重要的, 或特别创造性的工作, 做到这一点。
855It isn't always as clearly articulated as Steve Jobs understood it to be or Albert Einstein did.它并不总是像史蒂夫·乔布斯所理解的那么清晰 爱因斯坦就是这样
856All right, that brings me to the last part here,好吧,这就是我在这里的最后一个部分,
857which is let's talk about some managerial implications real quick,我们来谈谈管理上的问题吧
858because I'm aware of the time here.因为我知道在这里的时间。
859I want to leave some time for questions for sure.我想留点时间问问题
860Number one, manage the process, okay?第一,管理程序,好吗?
861That's the first thing I tell organizations when they bring me in我首先要告诉组织 他们把我带进来的时候
862to do a workshop around creativity and innovation.围绕创造力和创新问题举办讲习班。
863It's a process, manage it as a process.这是一个过程,管理它作为一个过程。
864Individual and team paths, you should think about what those are,个人和团队的路径, 你应该思考这些是什么,
865what is the learning, what are the projects.什么是学习, 什么是项目。
866Being reflective, looking back over what the learning journeys have been is really important.反省一下,回顾一下学习历程 是非常重要的。
867Organizations that do a good job, like Pixar or Apple at times, they do that.做得很好的组织,比如皮克斯或苹果公司, 他们这样做。
868Most organizations, even today, they don't do it.大多数组织,即使是今天,也不这样做.
869So then they don't really pick up on one of the patterns, how is creativity happening for us.所以他们并不真正了解其中一种模式, 创造力如何发生在我们身上。
870Building your context, we talked all about context.建立你的背景, 我们谈论所有的背景。
871If Albert Einstein hadn't gone out and read David Hume,如果阿尔伯特·爱因斯坦没出去读戴维·休姆的话
872I'm not sure he would have made that creative link, ever solve that paradox.我不确定他会不会做出 创造性的联系, 永远解决这个悖论。
873So helping to build the context and extending it in ways that are going to be fruitful,因此,帮助建立环境,并以富有成果的方式扩展环境,
874that's really up to the managers in a lot of ways, right,这在很多方面都取决于管理者
875to help guide people to build a context where those connections could happen.帮助引导人们建立一个可以实现这些联系的环境。
876Within the organization, the culture is important, openness,在组织内部,文化是重要的,开放的,
877support for exploring and trying, and failing,支持探索和尝试,以及失败,
878因为Virginia Woolf和Albert Einstein和Jack Dorsey 都是他们三个
879there were many failures along the way.沿途有许多失败.
880Mentoring, I think, is super important.我认为,指导非常重要。
881Again, we saw with Albert Einstein, talking to his friend was the key moment.我们再次看到阿尔伯特·爱因斯坦 和他朋友谈话是关键时刻
882So helping to support those conversations seems important.因此,帮助支持这些对话似乎很重要。
883The third one is dealing with creative blockages.第三个是处理创造性障碍。
884That's a whole separate topic.这是一个完全独立的话题。
885We could do a whole workshop discussion just about that.我们可以做一个整个工作坊的讨论 仅仅关于这一点。
886I'll have students come to me in my class and say,我会让学生在我课堂上来找我说
887I'm taking this class because I'm not a creative person.我上这个课是因为我不是个有创造力的人
888I say, well, everybody can be creative, every single person.我说,每个人都可以创造,每个人。
889And if somebody isn't being creative, the better way to think about it is,如果有人没有创造力, 更好的思考方式是,
890what is stopping them?什么在阻止他们?
891What is preventing them from being creative?是什么使他们无法创造?
892Let's find the blockage, and then we can help them work to improve让我们找到阻塞,然后我们就可以 帮助他们工作改善
893on that particular part of the process.关于这一进程的特定部分。
894So managers, you should always be thinking in those terms.所以,管理者,你应该 总是思考这些方面。
895I think about what are the blocks?我想到这些街区是什么?
896How do we improve them?我们如何改善它们?
897Lots of exercises that you can do around that topic.你可以围绕这个话题做很多练习。
898Something I like to do, ask employees to articulate guiding conceptions,我喜欢做一些事情,要求雇员 阐明指导概念,
899and then discuss, because there's creativity in the overlaps between然后讨论,因为有创意 在重叠
900different people's guiding conceptions,不同的人的指导思想,
901and there's also creativity in the differences between them.并且他们之间的区别也有创造力.
902So either way, you benefit, and you learn,所以不管怎么样,你受益,你学到,
903and you might find some new creative connections and ideas to explore.你可能会找到一些新的 创造性的联系和想法来探索。
904And you should also articulate and discuss guiding principles,你也应该阐明和讨论指导原则,
905because those are the things, as we saw,因为这些东西,正如我们所见,
906that are really important in making a project finally work,真正重要的是 使一个项目最终工作,
907solving your problems.解决你的问题。
908One thing I do in my class is we talk about some outstanding organizations我在班上做的一件事 就是我们谈论一些杰出的组织
909像Kixar,史蒂夫・乔布斯在苹果,SpaceX。
910These three organizations are very innovative.这三个组织非常创新。
911They articulate and structure their process.它们阐明和安排其进程。
912But then we have students talk about their own work experience但是,然后我们让学生谈论 他们自己的工作经验
913in companies they've worked in.他们在公司工作过
914And man, there's a big, big difference.和男人,有一个很大的区别。
915Most organizations, different industries, often smaller.大多数组织,不同的行业,往往规模较小.
916They have not structured the process.他们没有安排这一进程的结构。
917Ideas are lost.思想迷茫.
918There's disagreements.有分歧.
919Lack of organizational memory.缺乏组织记忆。
920It's just kind of like this chaotic situation.就像这种混乱的局面
921So there's a lot to be learned by comparing different organizations所以通过比较不同的组织可以学到很多东西
922and how they go about working with creativity, I would say.以及他们如何以创造力工作,我会说。
923Finally, just mention AI and creativity.最后,只提及AI和创造力.
924AI is on a lot of people's minds, of course.当然,AI在很多人的心目中。
925We could talk about this a lot, but two things I'll mention about it我们可以谈很多, 但我会提到两件事
926in relation to what I do.关于我的工作。
927First thing is, each person's context is unique.首先,每个人的背景都是独特的。
928Okay, I've kind of showed you that a little bit today.好吧,我今天给你看了一点
929AI is funny.人工智能很有趣。
930The modern AI, like the chat GPT, it's actually a common data pool.现代AI与聊天GPT一样,实际上是一个常见的数据集合.
931And so to actually get to an individual's creative potential,所以为了真正发挥个人的创造潜力,
932and so to actually get to an individual's creative potential,为了真正发挥个人的创造潜力
933What are you going to have to do with that common huge,你和那个普通的巨人有什么关系?
934vast amount of information?大量的资讯?
935You're going to have to subtract a lot.你要减掉很多
936I mean, really a lot, because that person doesn't know我的意思是,真的很多, 因为那个人不知道
937most of what's in there.里面的大部分东西
938And then you're going to have to add back然后,你必须补充回来
939the special parts of that person's context that这个人的背景的特殊部分
940are not in there because they're not part of the internet world.因为他们不是互联网世界的一部分
941就像Virginia Woolf的经历一样
942of her loss of her mother and how that would feel,她失去了她的母亲 以及那会是什么感觉,
943that's something very personal.这是非常私人的事情。
944So you really have to subtract a lot所以,你真的要减去很多
945and add that in to get closer to a representation并加上这一点,以便更接近代表
946of a particular person's context.特定的人的背景。
947And of course, there's a lot of role of intuition当然,有很多直觉的作用
948for the guidance, for the guiding conceptions.是指导的,是指导的。
949Second thing I find interesting with AI第二,我发现有趣的是AI
950is that there's such a rush to completion because AI,这么急于完成 因为AI,
951these programs just generate something so fast, don't they?这些程序只是产生的东西这么快,不是吗?
952Which is really fun.这真的很有趣。
953But I've also learned working with students但我也学过跟学生一起工作
954is that you kind of have to slow down是那种你必须慢下来
955to allow the partially formed half-baked ideas允许部分形成的半成熟思想
956to be explored more and developed creatively.将进行更多的探索和创造性的发展。
957I mean, that's really where the guiding principles come in,我的意思是,这是真正的 在那里的指导原则,
958to help you find the correct missing帮助您找到正确的缺失
959piece that takes some time.需要一些时间。
960So in terms of the human computer interface, which因此,在人类计算机接口方面,
961is very important here, we kind of这里很重要 我们有点
962have to slow the computer part.电脑要减速
963We have to work it out so the human time我们必须想办法,所以人类的时间
964frame is relevant to the process to allow the human creativity框架与允许人类创造力的进程相关
965to be brought into the process, I would say.我要说,将参与这一进程。
966All right.好吧,我们走。
967What's next?接下来呢?
968I mean, really, what's next for me and what I'm doing?我的意思是,真的, 什么是接下来我和我在做什么?
969What's next for the world would be all kinds of things.接下来的世界将会是各种各样的事物。
970Let's wrap up with this.后结此经.
971This is a painting by Vanessa Lemon.这是凡妮莎·莱蒙的画
972She's a Southern California artist.她是南加州的艺术家.
973It's called Holding On and Letting Go.这叫"坚持"和"放走"
974And she wrote about this painting.她写了这幅画
975She was a transformation manifested.她是一个表现的转变。
976I like that phrase.我喜欢这句话。
977I'm really interested in modeling the life journeys我真的很有兴趣做人生旅程的模特
978that happen.发生。
979Each person follows a unique life path.每个人走独特的人生道路。
980And creativity happens when a person's life path intersects当一个人的人生道路交汇时 就会有创造力
981creatively with their field and their culture,以他们的领域和文化创造力,
982and they get the opportunities to make those connections.他们有机会建立这种联系。
983So to me, it's about modeling the life path所以对我来说,这是关于 模拟人生的道路
984and developing that inner world of experiences and knowledge并发展内在的经验和知识世界
985and what's important, like guiding principles,和什么是重要的, 像指导原则,
986and modeling how it intersects with opportunities模拟它与机会的交织
987(原始内容存档于2017-09-21). In the field and the culture.
988That kind of connection is, I think,那种联系是,我认为,
989where the individual contributes to their field在个人对其领域作出贡献的情况下
990and their culture.和他们的文化。
991And we have so much more to do in learning more about that我们还有很多事情要做 在学习更多
992and understanding how individuals并理解个人
993make those contributions.做出这些贡献。
994So thank you so much.非常感谢
995It's been my pleasure to talk to you this afternoon.我很高兴今天下午能和你谈谈
996Thank you so much, Professor Feinstein.非常感谢,费斯坦教授
997Thank you.谢谢
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